how the college of southern nevada plans to use web personalization to drive enrollment and revenue
TRANSCRIPT
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Web Personalization in Higher Education
December 3, 2015
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Today’s Presenters
CHRIS HARTIGAN VP Verticals, Acquia
ALLISON NOLAN Director, Product Marketing – Personalization, Acquia
MIKE FITE College of Southern Nevada
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1. What is Web Personalization?
2. Why is Web Personalization Important?
3. Web Personalization at College of Southern Nevada
4. Q&A
Today’s Discussion
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What is Web Personalization?
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Your Customers Want It
of consumers want a web experience to be
personalized
70%
Your Competition Is Doing It
of companies plan to compete primarily on the basis of customer experience by 2016
89%
It Works
uplift on average in sales seen by
marketers who personalize their web
experience
21%
Why Personalization?
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PersonalizationGetting It Right
Outline Vision &
Identify Goals Collect Anonymous
& Identified Visitor
Data
Analyze Data To Answer Questions
& Identify Trends
Create Segments
& Triggers Design
Personalization Program
Implement &
Analyze Program
Refine Segmentation
& Personalization
Acquia Lift
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Incorporating Personalization into our web strategy
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97% 67% 37%
h#p://www.edus.com/2015/05/mobilize-‐in-‐response-‐to-‐gen-‐z/
Think Differently
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→ We’re not meeting the needs of our students → Growth Restrictions → Inconsistent Navigation → Excessive Technical Assistance – Not easily managed → Outdated Technology
The SituaDon
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Digital Dominates the Campus Experience → The needs are wide and diverse; from a prospect’s first inquiry to
the daily interactions of students and staff, a dynamic campus requires a dynamic digital experience
→ Change the paradigm § There’s nothing that is like we used to do
→ We’re looking beyond schools that are similar to us § We’re building for the future – literally & figuratively
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A New Digital Strategy We have an opportunity in front of us to transform how our campus community experiences the college through our digital environment
-Increase Interest and Enrollment-Marketing Tool-Customizable Experience = Personalization-Keeping Students Involved During and After Graduation
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IntersecDon of Other VerDcals
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-‐Development RecommendaDons
-‐MarkeDng & Design Philosophies
-‐Build Experiences -‐Lessons Learned
Extensive Research
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-‐Where we could “Go Fast” -‐Technology -‐Strategic MarkeDng / Design
Need for Speed
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-‐Open Source, Enterprise level CMS
-‐AddiDonal Modules for Future Growth
-‐Speed of InnovaDon
-‐Customizable User Experience
-‐An AcDve and Available Community of Resources
Technology: Drupal (CMS) / Acquia (Pla_orm & PersonalizaDon)
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-‐PaaS (framework, cloud, experDse, consulDng and support)
-‐Leading personalizaDon capabiliDes
-‐Expansive higher educaDon insDtuDonal experience
-‐Internet2 partner
-‐Compliance at all levels (508, HIPPA, FERPA, PCI)
-‐Leader, Gartner 2014 Magic Quadrant for Enterprise CMS
-‐Only Dedicated 24x7 Cloud Service, Support, and Security
Acquia Partnership
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-‐Right Content at the Right Time
-‐Employ Data-‐driven Techniques that “personalize” site experiences
-‐Raises the engagement levels and conversions across every audience
IntegraDng PersonalizaDon into our Web Strategy
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User Personas
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Content TargeDng
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Call to AcDon TargeDng
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Geographical TargeDng
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Unified User Profiles
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Questions
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Thank You