website personalization

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Talk to me like you know me. Website personalization case study by Chuck Murphy of Boston Interactive

TRANSCRIPT

Page 1: Website Personalization

1

Page 2: Website Personalization

Personalization

2

Definition:

“Personalization involves using technology to accommodate the differences between individuals”

Page 3: Website Personalization

Offline

3

Personalized Experiences:

• In Person

• Commercials

• Print

• Clothing

• Education

• Healthcare

Page 4: Website Personalization

Offline

4

Personalized Experiences:

• In Person

• Commercials

• Print

• Clothing

• Education

• Healthcare

Page 5: Website Personalization

Offline

5

Personalized Experiences:

• In Person

• Commercials

• Print

• Clothing

• Education

• Healthcare

Page 6: Website Personalization

Offline

6

Personalized Experiences:

• In Person

• Commercials

• Print

• Clothing

• Education

• Healthcare

Page 7: Website Personalization

Offline

7

Personalized Experiences:

• In Person

• Commercials

• Print

• Clothing

• Education

• Healthcare

Page 8: Website Personalization

Offline

8

Personalized Experiences:

• In Person

• Commercials

• Print

• Clothing

• Education

• Healthcare

Page 9: Website Personalization

Online

9

Website ObjectivesUsers Goals

Organizations Goals

Page 10: Website Personalization

Advantages

10

What's the point:Relevant Content

Saves Time

Convenience

Positive Experience

Builds Loyalty

Advances Mission

Page 11: Website Personalization

Methods

11

Page 12: Website Personalization

Methods

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Page 13: Website Personalization

Methods

13

Page 14: Website Personalization

Methods

14

Page 15: Website Personalization

Case Study

15

Market Research Usability Testing User Research Strategy Information Architecture Wireframes Visual Design Development

Page 16: Website Personalization

Personalization

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Page 17: Website Personalization

Personalization

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Page 18: Website Personalization

Personalization

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Page 19: Website Personalization

Personalization

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Page 20: Website Personalization

Personalization

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Page 21: Website Personalization

Conclusion

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Talk to me like you know me Identification

Control

Relevant content

Its about me not you

Chuck Murphy [email protected]

Page 22: Website Personalization

Facebook.com

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Page 23: Website Personalization

Amazon.com

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Page 24: Website Personalization

Conclusion

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Talk to me like you know me

Identification

Control

Relevant content

Its about me not you

Chuck Murphy [email protected]