Presented by: Kamrul Islam

Introduction What is Internet of Things (IoT)?

Potentiality of IoT is enormous

4.9 billion connecting device by 2020 and 25 billion by 2025.

IoT business and revenue

IDC forecast 7 Trillion and Gartner forecast 3oo Billion USD by 2020

IoT economical impact worldwide

1,9 trillion by 2020 and 6.2 trillion by 2025.

Impact on the world economy

Definition of IoT “Internet of Things (IoT) is an integrated part of Future Internet and

could be defined as a dynamic global network infrastructure with self configuring capabilities based on standard and interoperable communication protocols where physical and virtual ‘things’ have identities, physical attributes, and virtual personalities and use intelligent interfaces, and are seamlessly integrated into the information network. In the IoT, ‘things’ are expected to become active participants in business, information and social processes where they are enabled to interact and communicate among themselves and with the environment by exchanging data and information ‘sensed’ about the environment, while reacting autonomously to the ‘real/physical world’ events and influencing it by running processes that trigger actions and create services with or without direct human intervention. Interfaces in the form of services facilitate interactions with these ‘smart things’ over the Internet, query and change their state and any information associated with them, taking into account security and privacy issues.”

Problem Definition Main Research question

What will be the future role of TDC in the IoT market of Denmark?

Sub-questions:

How will the ecosystem evolve and where will TDC create value and generate profit in the context of Denmark?

What are the market areas in IoT where TDC can expand its business?

Motivation Working with Denmark largest telecom company, TDC

IoT is growing trend and higher potentiality

Academic research interest for future PhD endeavour

Methodology I was followed deductive research methods

Qualitative

Case study based on Vodafone and SK telecom

Steps was followed-

Desktop research

Primary Research- Semi-structural Interview

Leapcraft

DOLL living Lab

TDC

Methodological Diagram

Delimitation Focused on Telecom sectors

Avoid regulation

Avoid security and users privacy aspects

Macro and micro economics aspects.

State of the Art of IoT

Overview of IoT

Machine to machine (M2M) vsInternet of things (IoT)

IoT concepts evolved from M2M

M2M could communicate over GSM or other similar network without involvement of IP but IoT is IP based communication

M2M consist of hardware and embedded software and IoT consist of hardware, software, best customers experience (QoS)

Evolution of internet of things from M2M

IoT Architecture

IoT Technology: IoT components

WAN technology

3G Faster transmission speeds Enhanced mobile broadband experience 50% spectral efficient as compare to 2G Introducing 3G modem by companies

4G- LTE IP connectivity Better quality of service (QoS) Much less latency Multiple radio access technology support

LTE-M and NB LTE- M Operate on shared LTE spectrum Both are supplementary solution

Higher capacity, lower cost and better coverage

WAN technology

Low power WAN (LPWA)

Two types 1) proprietary LPWAN 2) standard e.gcellular IoT

Requirements of LPWAN and LTE-M and NB LTE-M

1) Long battery life, 2) Low device cost, 3) Low deployment cost 4) Full coverage and 5) Support of massive number of device.

Wireless sensor network (WSN)

Some of the WSN network Zigbee Technology

Bluetooth technology

RFID technology

IoT Ecosystem

Consist of four core

Connected device, connectivity, application service, supporting service

Company role consist of there big domain

Device domain, connectivity domain and service domain

An Internet of Things Ecosystem

Business Model 1) Structural approach which is including identifying

the value chain, value driver in the ubiquities computing environment.

2) Methodological approach which is including a business model development methodology in ubiquities computing environment and multipath utilization scenarios

3) Design approach which is including IoT business model canvas framework and networked business model itemization in the emerging technology based service in the ubiquities computing environment

Designing Tools for Ecosystem Business Model

Key pillars of a business model design tool for IoT ecosystems

Theoretical Framework The reason to chose New ICT Ecosystem theory be

To form an ICT Ecosystem more than two companies are in needs to join and interact with each other to have a sustainable business case. Therefore, what are the criteria to chose the right company as a part of the ecosystem. Such criteria could be for example company brand value, financial strength etc.

ICT ecosystem is helping to understand the ecosystem evolvement, which and what kinds of company will be on board to consider for specific business context. For example, if it is smart city project what are the key service enabler company needs to consider as a part of ecosystem.

ICT Ecosystem is interacting between or among companies (layer) and end users, which will help to differentiate values, telecom company is generating from a particular business settings. Latterly, it has strong impact on the development of business model and revenue stream.

New ICT Ecosystem

Empirical Data Vodafone Case

M2M services e.g. smart metering, intelligent home

Partnership for IoT business

SK telecom case Thingplug platform

Partnership and network layer development

Interview Leapcraft

DOLL

TDC

Analysis

The telecom market and IoT perspective

New hybrid IoT-ICT ecosystem

New Symbiotic Relationship between Layers

Dimension of new IoT ecosystem symbiotic relationship

IoT Business Model Analysis Value based business model

IoT ecosystem business model e.g. smart parking case

Value create and value capture

Value driver, value nodes, value exchange, value extract

IoT- telecom business model consideration form M2M

Structural approach

IoT value chain identification, value driver, business ecosystem

IoT-KT model

IoT-KT Model (Cont)

Market

Technology

Platform

Resources

Collaboration Collaboration

Collaboration

Collaboration

IoT-KT Model (Cont)

Real Time DataEnd users

e.g. Municipalities

Third Party Application developers

End users

Conclusion Telecom transforming from voice and data service

provider to IoT service provider

Key findings form case studies research

Partnerships, platform, M2M services

Key finding from the interviews

Network connectivity, platform, TDC brand value, network relations among other possible clients.

Conclusion (cont)

What will be the future role of TDC in the IoT market of Denmark? Connectivity domain and service domain

How will the ecosystem evolve and where will TDC create value and generate profit in the context of Denmark? Partnership with different company and vendors

Along with the telecom role in connectivity and service domain

What are the market areas in IoT where TDC can expand its business? Consumer, public and business market

Than you for listening