how technology is changing the writer's craft & audience
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How Technology is Changing
Craft & Audience
Thad McIlroy
WUC OnWords Conference Vancouver, BC
May 25, 2012
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Our Session
Technology is changing how we think and read.
Is it also changing how we write and access our audience?
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Our Speakers
Cynara Geissler, Marketing Manager, Arsenal Pulp Press
Rachel Zolf, Poet & Professor, University of Calgary
Thad McIlroy, The Future of Publishing
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A Bit About Thad
Started in publishing in Canada in 1977. Founded Virgo Press and Beatty &
Church. Consulting for 25 years on publishing
and technology. 18 books; 300+ articles.
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Understanding Technology
Black + white thinking is anathema to appreciating change. Change is not either/or. It’s and.
Technology is a process; it’s not an event.
Don’t be defensive; it attracts predators.
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What’s Changed?
More The Same Fewer Books Libraries Bookstores Authors Grants Old publishers Publishers Readers Alternatives
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The challenge lies in the abundance of media competing for readers’ attention.
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Leisure Time
Canada, 2005
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Media Consumption
Microsoft, 2012
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It’s Not Just About Bookstores
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Canadian Outlets
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And Many Motivations
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Ebook Sales are Exploding
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Yet Just a Fraction of the Total
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New Tablets Demand Content
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Fiction is Hot!
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Literary Fiction is Hotter!
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While Ad Spend Plummets
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Be Thankful You’re Not on TV
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Large Publisher Sales Reduced by $70m ̶ $120m
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Self-Published Authors Winning
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Thank you