How TAITRA Promotes Taiwan’s E-commerce

Felicia Chang TAITRA l Taiwan Trade Center

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Optimizing TAITRA’s own EC platforms

How TAITRA Promotes Taiwan’s E-commerce

Assisting SMEs in adopting cross-border EC

Facilitating firms in reaching overseas markets

1.8 million buyer members 70,000 suppliers 390,000 products

Procurement meeting information and registration for suppliers

An eco-friendly online trade meeting service

An online shopping platform for making sample orders

Taiwantrade & iDealEZ

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800 online storefronts 18,000 products

E-commerce Expo Asia

• Date: October 6-9, 2015 • 120 booths, 50 vendors from 7 countries • 264 buyers, 6,800 visitors

Coming back Oct. 4-7, 2016

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Facilitating Firms in Reaching Overseas Markets

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Theme: Cross-border & mobile e-commerce

• Date: October 7, 2015 • Speakers from Google, Facebook,

Twitter, Yahoo, Uitox, DHL, iResearch Consulting Group, Yandex, and Lazada

• 815 attendees, 620 live-stream viewers

• 23 major Taiwanese EC firms, including PChome, Rakuten, EZTABLE, uitox, and iCook

• 950 attendees • 207 local enterprises

Trade Mission to Thailand & Vietnam 2015

Asia E-commerce Forum

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Global Platforms

SMEs

Third Party

Operators

Payment & Logistics

EC Service Matching Platform

Assisting SMEs in Adopting Cross-border EC

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• Date: September 8, 2015 • 250 meetings, 420 attendees • “Cross-border E-commerce Trends” speech by

Dr. Chu Hsun-chi, Commerce Development Research Institute

E-commerce Trade Meeting

Assisting SMEs in Adopting Cross-border EC

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Thank You! www.taiwantrade.com.tw

Taiwantrade- Your Ideal E-Commerce Partner

Taiwantrade.com.tw Taiwan’s Top B2B Website

Rachel Lu TAITRA l Taiwan Trade Center

• Taiwan’s close trade ties with Thailand

• Taiwan’s current EC development

• Taiwantrade & its main services

• Taiwantrade’s involvement in B2C

Outline

I

II

III

IV

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Taiwan’s Close Trade Ties with Thailand

• 3.1% year-on-year growth in bilateral trade volume

• Thailand is Taiwan’s 10th largest trading partner

• Thailand’s 3rd largest foreign investor

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2,887.1 3,317.5

3,613.4 3,252.0

2,681.7

3,829.0

4,393.5

3,696.7 3,752.4

4,304.4 3,820.3

4,576.6

5,199.6 4,906.0

3,826.8

5,288.5

6,139.6 6,566.0

6,336.4 6,094.1

0.0

2,000.0

4,000.0

6,000.0

8,000.0

10,000.0

12,000.0

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

USD

mill

ion

Bilateral Trade Growth, 2005-2014

Imports Exports Trade Volume

3.1% year-on-year growth in 2014 (US$10 billion)

Source: Ministry of Finance, R.O.C.

Taiwan’s Close Trade Ties with Thailand

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Taiwan’s Close Trade Ties with Thailand

1 CHINA $77,887

2 UNITED STATES $40,569

3 JAPAN $38,929

4 HONG KONG $26,260

5 KOREA $17,544

6 SINGAPORE $16,924

7 GERMANY $9,915

8 MALAYSIA $9,466

9 VIET NAM $8,067

10 THAILAND $6,612

11 SAUDI ARABIA $6,542

12 INDONESIA $6,450

13 AUSTRALIA $6,249

14 PHILIPPINES $6,172

15 NETHERLANDS $4,814

16 UNITED KINGDOM $3,789

17 INDIA $3,384

18 UNITED ARAB EMIRATES

$3,378

19 KUWAIT $2,999

20 QATAR $2,801

Taiwan’s 10th largest trading partner (US$7 billion) in 2015

Sources: Ministry of Finance, R.O.C., Taiwan Bureau of Foreign Trade

2015 M1-M8 Trade Volume

2014 Trade Volume

1 CHINA $130,158

2 UNITED STATES $62,288

3 JAPAN $61,596

4 HONG KONG $44,217

5 SINGAPORE $28,913

6 KOREA $27,475

7 MALAYSIA $17,397

8 SAUDI ARABIA $15,708

9 GERMANY $15,529

10 VIETNAM $12,541

11 PHILIPPINES $11,600

12 INDONESIA $11,222

13 AUSTRALIA $10,883

14 THAILAND $10,398

15 NETHERLANDS $8,135

16 UNITED ARAB EMIRATES

$7,126

17 KUWAIT $6,882

18 UNITED KINGDOM $6,009

19 INDIA $5,911

20 QATAR $5,398

(USD million) (USD million)

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Taiwan’s Close Trade Ties with Thailand

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Source: Ministry of Economic Affairs, R.O.C., Investment Commission

Destination Local

Ranking

Amount (USD

Billion) Fields of Investment

Thailand 3 13.95 Electronics, metals, foods, chemicals, textiles

Malaysia 4 11.84 Electronics, non-metallic minerals, paper

Vietnam 4 28.74 Steel, textiles, footwear, machinery

Indonesia 10 16.99 Textiles, machinery, rubber and plastics (incl. footwear)

Taiwan is Thailand’s 3rd largest investor (US$13.95 billion)

Accumulated overseas investments made by Taiwanese Enterprises, 1952 - Q2 2015

Sources: Ministry of Finance, R.O.C. (2015 M1-M9)

Machinery & Electronics

Rank #1 (49%)

Metals

Rank #2 (23%)

Chemicals

Rank #3 (11%)

Plastics

Rank #4 (9%)

Textiles

Rank #5 (8%)

Machinery & Electronics

Rank #1 (59%)

Chemicals

Rank #2 (11%)

Food & Beverage

Rank #3 (10%)

Textiles

Rank #4 (8%)

Plastics

Rank #5 (7%)

Taiwan’s top 5 exports to Thailand

Taiwan’s top 5 imports from Thailand

Taiwan’s Close Trade Ties with Thailand

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Taiwan’s Current EC Development

• 80% internet penetration

• 62% smartphone usage in purchase journey

• US$32.6 billion e-commerce market value

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Taiwan’s Current EC Development

36% APAC

AVERAGE THAILAND 54%

TAIWAN 80%

Sources: We are social & IAB Singapore’s compendium of Asia-Pacific Digital Statistics InternetLiveStats, InternetWorldStats, Government data, all Q1 2015. Wikipedia for population data

CHINA 47%

HONG KONG 79%

MALDIVES 51%

SRI LANKA 24%

PAKISTAN 15%

INDIA 19%

BANGLADESH

26%

MONGOLIA 21% SOUTH KOREA

88%

JAPAN 86%

MALASYIA 66%

TIMOR-LESTE 1%

PAPUA NEW GUINEA 6% 28%

INDONESIA

SINGAPORE 81%

45%

VIETNAM

44% PHILIPPINES

AUSTRALIA 89%

FIJI 39%

NEW ZEALAND 91%

GLOBAL AVERAGE 42%

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70%

63% 62% 59%

55% 54%

46% 46% 45%

38% 37% 34%

26%

21% 20%

0%

10%

20%

30%

40%

50%

60%

70%

80%

APAC Smartphone Usage in Purchase Journey, 2014

Sources: MasterCard Mobile Shopping Survey, Digital in Asia

Note: Based on people making purchases via their smartphones in the three months preceding the 2014 MasterCard Mobile Shopping Survey.

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Taiwan’s Current EC Development

34.7

38.5

0

5

10

15

20

25

30

35

40

45

2008 2009 2010 2011 2012 2013 2014 2015e 2016e 2017e

USD

$b

illio

n

Taiwan Projected E-commerce Growth (B2C,C2C)

Total B2C C2C

32.6

29.4

25.6

22.1

18.9

15.5

11.9

9.2

Source: Institute for Information Industry

2015: US$32.6 billion

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Taiwan’s Current EC Development

Taiwantrade & its main services

www.taiwantrade.com.tw

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Taiwantrade is operated by TAITRA

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To promote trade and help Taiwanese companies find new opportunities

Overseas Market

Development

Brand Marketing

Exhibitions & Convention

Services

Market Information & Research

Service Trade Promotion

Trade Education

TAITRA’s Mission & Services

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70,000 suppliers 390,000 catalogs

1.8 million buyer members

iSourcing Leads for suppliers

iMeeting Chat online with suppliers

iDealEZ For placing sample orders

Taiwan’s Top B2B Website

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Receives the most inquiries from US, India, UK, Australia, Singapore, Canada, Malaysia, the Philippines,

South Africa, Iran, Pakistan, Germany and Thailand (#13, 2015)

Most frequently used by buyers from US, China, India, Japan, Hong Kong, the Philippines, Vietnam,

Malaysia, Singapore, UK, and Thailand (#11, 2015)

Global Buyer Base

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Key Industries

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How It Works

Keyword & Category Search

Make inquiries in 3 steps (search/select/submit)

Search Assistance & Customized Trade Meeting

Locating suitable suppliers for you

Small sample orders

Online trade meeting service

eNewsletter & Taiwantrade App

Weekly industry news &

new product alerts

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One Stop

Sourcing

Bike and Accessories

Medical Equipment

Textile and Garments

Chemical Material and Products

Gifts and Novelties

Machinery

ICT

Auto Parts

Hardware and Hand Tools

Agriculture and Food

Keyword & Category search

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Locating suitable suppliers for you

Search Assistance & Customized Trade Meeting

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Via , we have enabled 2,847 buyers to meet with 9,141 Taiwanese suppliers online.

Note: Statistics from 2010-2015

Multi-language 18,000+ products

800+ E-shops

An online shopping platform for placing sample orders.

.com

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For Buyers For Suppliers

Even better search & navigation experience

Locate reliable suppliers even more precisely

More effective CRM & SEO marketing

More exposure & business leads

Language Localization

Multi-platform

Service Customization

Data Analysis

New Taiwantrade Website Launching soon

User-centered Design

Get customer insights

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Language Localization

Even better search & navigation experience

Simplified Chinese– Auto Parts

Indonesia– Machinery

Spanish– ICT, Green

Portuguese– Auto Parts

Japanese – Machinery, Auto Parts

Russian – ICT

Arabic – ICT, Auto Parts

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5,200+ suppliers, 35,000+ catalogs

in the ICT, Machinery, Auto parts, and Green industries

Arabic ICT Zone

Spanish ICT Zone Russian ICT Zone

Portuguese Automobile Zone Arabic Automobile Zone

Indonesia Machinery Zone Spanish Green Zone

Even better search & navigation experience

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Taiwantrade.com.tw E-magazine Enterprise Portals Events

Even better search & navigation experience

Multi-platform

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Locate reliable suppliers even more precisely

Service Customization for buyers

Search Improvement • User-friendly Interface &

well-conceived categories

• Powerful search results &

product recommendations

Fast inquiries • Simplified RFQ procedure

• 1-2 day supplier replies &

recommendations

Additional services • Supplier & product

certification

• Personalized industry news &

new product alerts

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Visualized Dashboard

1

Self Analysis

2

Buyer Analysis

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Industry Analysis

4

Quick view of key data Uncover potential leads

Understand buyer preferences

See the latest market trends

Get buyers’ insights for suppliers

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Empowering Taiwan’s industry clusters with e-commerce capabilities

Integrated marketing strategies: Content marketing, SEO, Search Ad, EDM, campaigns

Overseas expansion: Exhibition showcase; online trade meetings

Affiliate marketing: Partnership with overseas industry bodies

Hosiery industry cluster in Changhua

Glasses and eyewear industry cluster in Tainan

Promoting EC in Taiwan’s Industry Clusters

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Taiwantrade’s involvement in B2C

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E-commerce Expo Asia

• Date: October 6-9, 2015 • 120 booths, 50 vendors from 7 countries • 264 buyers, 6,800 visitors

Visit Taiwan for next year’s expo on Oct. 4-7, 2016

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Theme: Cross-border e-commerce & mobile commerce

• Date: October 7, 2015 • Speakers from Google, Facebook, Twitter, Yahoo, Uitox, DHL,

iResearch Consulting Group, Yandex, and Lazada • 815 media, 620 live-stream viewers

Asia E-commerce Forum

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• Date: September 8, 2015 • 250 meetings, 420 attendees • Cross-border e-commerce trend speech by Dr. Chu Hsun-chi ,

Commerce Development Research Institute

E-commerce Trade Meeting

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ASEAN’s e-commerce has entered a period of hyper growth

Greater Taiwan-Thailand EC Cooperation

Note: Market size figures are rounded. Data Sources: International Monetary Fund, eMarketer, eCommerceMILO, DigitalFilipino, Frost & Sullivan, hybris, VECITA, A.T. Kearney analysis

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Greater Taiwan-Thailand e-commerce cooperation

Sources: We are social & IAB Singapore’s compendium of Asia-Pacific Digital Statistics, InternetLiveStats, InternetWorldStats, Government data, all Q1 2015. Wikipedia for population data

47% 47%

29% 26%

22% 22% 20% 20% 20%

18% 17% 14% 14% 13% 13% 12% 12% 12%

10% 10% 10% 9% 7% 6% 5% 4%

Based on the change in national internet user figures since January, 2014

Growth in Internet Users 414%

346%

193%

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Trade Mission to Vietnam & Thailand 2015

• 29 Taiwan major EC operators,

including PChome, Rakuten, EZTABLE,

Uitox, and iCook

• 950 attendees, 207 local enterprises

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Why Taiwan is a great biz partner with Thailand:

• We share similar cultural backgrounds • SMEs are the economic pillars for both countries

Thank You! www.taiwantrade.com.tw

Taiwantrade- Your Ideal E-Commerce Partner