how sustainable tourism is impacting the travel industry
TRANSCRIPT
HOW SUSTAINABLE TOURISM IS IMPACTING THE TRAVEL INDUSTRY
WHAT IS SUSTAINABLE TOURISM?
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• Principle: Travel industry should be part of helping build up the local communities, immerse on the culture, support the people that it comes in contact with
• Appealing idea to a new generation of sustainable tourists: Millennials
SUSTAINABLE TOURISM
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• More likely to be interested in giving back to the areas they go to
• Strong sense of civic responsibility, desire to help people live better lives and to have a meaningful impact
• Transformational travel: impact positively the world while enjoying an enriching cultural experience
MILLENNIALS
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TYPES OF SUSTAINABLE TOURISM
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• Travel to remote locations, off the beaten path, to enjoy nature in a more holistic way
• Experience the undisturbed natural environment
• Low carbon footprint
ECOTOURISM
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• Engage in tourism while doing meaningful work as a volunteer
• Desire to have transformational travel
• Millennials are changing from spending their money on things to spending it on experiences
VOLUNTOURISM
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• Tourism in areas of the world in most need of assistance, food, medicine, and so on
• Designed to positively impact the most destitute and needy
PRO-POOR TOURISM
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WHAT IS ITS IMPACT IN THE TRAVEL INDUSTRY?
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• Tendency to grow in the future
• Importance of both money and manpower
• Greater attention to social issues
• Potential to become a hot trend for the millennial vacationer
IMPACT
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• Valuable economic tool for people in the travel industry
• Travel agents need to learn how to cater trips that involve social impact in order to fulfill its clients desire of transformational travel
FORECAST
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