how startups and emerging companies can benefit from social web and enterprise 2.0
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How Startups and Emerging companies can benefit from Social web and Enterprise 2.0TRANSCRIPT
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How Startups and
Small Indian
companies can
Benefit from Social
web and Enterprise
2.0
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Young Company!
you already focus on
Web applications
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then, what are you
looking for?
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but, everything seems to
change
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which is Good.
Big companies already
do all the old stuff well
and in good scale
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*I* What is this New
Web?*II* What does this mean
for us?*III* Why is it
Challenging?
so, let us look at
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What is this New Web?
*I*
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New style of working
user participation & peer production, not justpublishing
Social Media Applications
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Mashups
Syndication
Composite Applications
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Widgets; Flash,
JavascriptMicro Applications
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Facebook PlatformSocial Networking Applications
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OpenSocial PlatformShindig: Apache open source implementation of the OpenSocial and gadgets specification
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Open APIs & Web
Services
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Web 2.o Online
ServicesApplications for consumers
… remember companies used to make productsfor desktop users?
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Web Oriented
Architecture
WOAWeb2.0 + SOA
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Enterprise 2.0• Discussions
• Links
• Documents
• Forums
• Polls
• Calendars
• To-do lists
• Pages (wiki)
• Blogs
Social design, Enterprise Ready
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Semantic Web
The emerging Web 3.0
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What does this mean
for us?
*II*
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1.
Massive opportunity to
specialize and grow on
fast trackBlue Ocean Strategy
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2.
Market New products
& service offerings
inexpensivelyPR 2.o, Blogs, Word of Mouth
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3.
Beat the downturn,
commoditization and
Market pressuresThe same old business will it work?
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Why is it Challenging?
*III*
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Competency bar is
moving up
A
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Strategy needs
understanding of
distribution models
and uptake of new
offerings
B
Limited expertise outside the Silicon Valley
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Marketing is changing
faster than ever
Having a website is now hardlyinteresting for prospects
C
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No longer just
Usefulness, it’s the
Experience that
matters
A very 90’s design and web experience
cannot work
D
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Invest little to gain a
standing
E
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so, what’s that frog ;-)
Thanks
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Our new product …
adding the “social
twist” to
web and enterprise
applications
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Jay Pullur
web 2.0widgetsfacebook appsopensocialenterprise 2.0semantic webajax, ruby, REST
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Nasscom Emerge
Forum
Thanks for inviting
New Delhi, 12 sep 08