how sony is leveraging curated descriptive metadata · how sony is leveraging curated descriptive...
TRANSCRIPT
How Sony is Leveraging Curated Descriptive Metadata
for Competitive Business Value
Jason Lambert, Executive Director, Content Licensing, Sony PicturesMatt Turner, Chief Strategy Officer, Media and Manufacturing, MarkLogic
Michael Malgeri, Principle Technologist, MarkLogic
01 Introductions
Growing value of data
Archive metadata at Sony Pictures
Valuable data in action – DEMO!
Questions
Wrap up
02
03
04
Agenda
05
06
Isaac Sacolick
President, StarCIO
2019 Michel de Ru
MarkLogic, 2018
Industrialize
your data!
Key to Digital Transformation is
making sure people know
where data comes from and
how they can use it
2014
© Sony Pictures Entertainment – Confidential and Proprietary
Sony Pictures Content Licensing
▪ Film clips
▪ Stock footage
▪ Production stills
▪ Posters
▪ Portrait photography
▪ Screenplay excerpts
▪ Thematic elements
Challenge
▪ No easy way to find and access memorable moments in the studio’s
catalog
▪ No centralized repository of film clip information that would enable future
exploitation
▪ Time and money was wasted on duplicated efforts across the company
▪ Difficult to support compliance activities for advertising and publicity
© Sony Pictures Entertainment – Confidential and Proprietary
Solution
Create a repository of time-based metadata (actors, transcript, descriptive,
legal restrictions) to support numerous applications and use cases
throughout SPE.
© Sony Pictures Entertainment – Confidential and Proprietary
What is time-basedmetadata?
© Sony Pictures Entertainment – Confidential and Proprietary
Time-based MetadataDescribing content at a granular level
CREATING METADATA TIMELINES
Metadata Timeline
© Sony Pictures Entertainment – Confidential and Proprietary
TAG ACTORS USING FACIAL RECOGNITION
Dan AykroydCharacter: Dr. Raymond Stantz
IMDb ID: nm0000101
Gender: Male
Main Credits: Yes
Notes: Ghostbuster, Doctor,
Scientist, Parapsychologist
Bill MurrayCharacter: Dr. Peter Venkman
IMDb ID: nm0000195
Gender: Male
Main Credits: Yes
Notes: Ghostbuster, Doctor,
Scientist, Parapsychologist
Identifying actors as they appear on screen, as well
as the characters they play, their IMDb ID’s, etc.
© Sony Pictures Entertainment – Confidential and Proprietary
ALIGN DIALOGUE USING PHOENETIC INDEXING
Time-aligning script files in order to make a
film’s dialogue searchable
© Sony Pictures Entertainment – Confidential and Proprietary
Actor 1
Actor 2
Dialogue
Actor 2
Actor 1 Actor 1
Actor 3
Dialogue Dialogue Dialogue Dialogue
Time-based MetadataDescribing content at a granular level
CREATING METADATA TIMELINES
Metadata Timeline
© Sony Pictures Entertainment – Confidential and Proprietary
DESCRIPTIVE INDEXINGTime-based Metadata
Describing content at a granular levelSubjectsSmurf, candy, toy, customer, display, toy
store
Emotionsfrightened, scared
ThemesOut of Control, Fish Out of Water
Tonesexciting, fun, funny, humorous, mischievous
Featureschase sequence, montage
BrandsM&M’s, Mars, The Smurfs, FAO Schweetz
SettingFAO Schwartz, New York City
Actionshiding, holding still, pretending, shopping
© Sony Pictures Entertainment – Confidential and Proprietary
DescriptiveKeywords Location
Scene 1 Scene 2 Scene 3
BrandsKeywords
Keywords KeywordsTheme
Tone
TIME-BASED METADATA
AutomatedActor 1
Actor 2
Dialogue
Actor 2
Actor 1 Actor 1
Actor 3
Dialogue Dialogue Dialogue Dialogue
© Sony Pictures Entertainment – Confidential and Proprietary
RESTRICTED ELEMENTS – MUSIC & LEGAL
MusicTitle: Born To Be Wild
Artist: Steppenwolf
Cue Type: Licensed
LegalRestriction: Brooke Shields
Source: GPMS
Rest. Type: Talent
LegalRestriction: Knicks Logos
Source: Mkt Summary
Rest. Type: Logos
Music and legal restrictions (as well as potential
S&P issues) identified in order to facilitate advertising & publicity related use cases for
groups throughout the studio
© Sony Pictures Entertainment – Confidential and Proprietary
THE FEEDBACK LOOP
Each new use case creates additional inventory and metadata that can be shared across the ecosystem.
Use Case 1
Legal + S&PLanguage
Ad/Pub Hold
Music Cue
DescriptiveKeywords Location
Scene 1 Scene 2 Scene 3
BrandsKeywords
Keywords KeywordsTheme
Tone
TIME-BASED METADATA
Automated
Use Cases
Actor 1
Actor 2
Dialogue
Use Case 2
Actor 2
Actor 1 Actor 1
Actor 3
Dialogue Dialogue Dialogue Dialogue
Scene 1
Use Case 2 Use Case 2
Scene 2 Scene 3
Use Case 1
Ad/Pub Hold
© Sony Pictures Entertainment –
Confidential and Proprietary
- Find a Scene containing a specific Theme and a specific phrase (Dialogue) for a Licensing opportunity…
Theme
Dialogue
Village Well Demo!
That’s Smart Content!
Village Well – MarkLogic Data Hub
DESCRIPTIVE
METADATA
ASSET
INFORMATION
SOCIAL MEDIA
CAMPAIGN
DATA
HARMONIZATION
SMART MASTERING
GOVERNANCE
SECURITY
CLOUD READY
DISTRIBUTION PARTNERS
MARKETING PARTNERS
OTHER APPS
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