how social recruiting supercharged the world's premier measurement company
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August 26, 2010
How Social Recruiting Supercharged the World's Premier Measurement Company
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• Introductions and background
• Partnership formation
• Identifying need to improve current social media efforts
• Process (methodology & strategy)
• Implementation & initial roll-out
• Lessons learned & enhancements
• Results
• Success stories
• What’s Next
Agenda
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Introductions & Background
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Greg SummersBusiness Development DirectorD: (215) 462-2838C: (215) 834-4642
Michelle KrierDirector of Marketing & Social MediaD: (262) 439-1443C: (414) 617-3103
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Partnership Formation
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The partnership launched in June 2009
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State of Social Media – June 2009
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Sporadic tweeting
No engagement
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Process for Crafting the Social Recruiting Strategy
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• Social Networking & Web 2.0
• Career Site Optimization
• Landing Pages & SEO
Agilent’s Social Recruiting Goals
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• Create the methodology– Who are we targeting?
– What is our objective?
– What’s our strategy?
– What social media tools will we use?
Process For Creating the Strategy
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Implementation & Initial Roll-Out
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• July 2009 launch
• Started with:
• Each site managed by different recruiter
• Created best practices on how many times to post per day, tools to use, etc.
Implementation & Initial Roll-Out
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Implementation & Initial Roll-Out
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• Shorten URLs that are posted to track # of clicks and # of applications from job posts using the appropriate source code
• Also monitor # of retweets, @reply conversation threads (CoTweet) and mentions of Agilent website (backtweets.com)
Implementation & Initial Roll-Out
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Implementation & Initial Roll-Out
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Implementation & Initial Roll-Out
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Other niche sites
Implementation & Initial Roll-Out
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• Added social media links to email signatures
• Added links to social media profile on Agilent careers
Implementation & Initial Roll-Out
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Lessons Learned
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• Single source to manage all 3 profiles is more efficient and allows for better engagement
• Agilent’s community is passionate and engaged!462 fans on
1,006 followers on
703 members on
2,171 members of our Talent Community
Lessons Learned
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Results
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Results
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Source Effectiveness: June 1, 2009 – May 31, 2010
Source Jobseekers Candidates Hired
Facebook 394 4
LinkedIn 987 15
Twitter 25 0
Social Media (general)
187 0
Viadeo.com 7 0
TOTAL 1600 19
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Success Stories
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Maryland Bio Breakfast
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LinkedIn Job Posting
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Agilent Community to the Rescue!
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What’s Next?
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Questions?
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@PinstripeTalent @PinstripeJobs @Recruitalicious @PinstripeHC
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Thank you.
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