supercharged storytelling for startups by martin waxman
DESCRIPTION
These are the slides for Martin Waxman's talk on how startups and entrepreneurs can kickstart their content marketing and PR. Start on the inside with a publishing strategy – an approach to content that’s based on what you do better than anyone else. Then find, engage and listen to customers and build a community based on helping and trust. Once that’s in place, think about the kind amplification you get from publicity - as in making your story public - and how to get your community involved. For more information, check out my blog post: http://martinwaxman.com/2013/10/21/supercharged-storytelling-for-startups.TRANSCRIPT
Supercharged Storytelling for Startups
Martin WaxmanSeptember 13, 2013
© 2013 Martin Waxman. All Rights Reserved.
Do you have an elevator pitch?
What is publishing and new PR?
It’s not just this…
Or this…
Community management is the new PR
And there’s another important ‘C’ word
Content
What is Content?
Your entire web presence and all your offline assets
Start by listening
Engage
Listen
Connect
Think like a publisher and a publicist
•3Es of content▫Educate▫Entertain▫Engage
Develop an editorial calendar
•Series not one-off
•Reuse in the extreme
Create remarkable stories…but don’t pollute
We’re all in showbiz
Help, don’t sell
Own the long tail of search
Co-create and cross-promote
Tie it into measurable goals
Start on the inside with a publishing strategy – an approach to content that’s based on what you do better than anyone else.
Then find, engage and listen to customers and build a community based on helping and trust.
Once that’s in place, think about the kind amplification you get from publicity - as in making your story public - and how to get your community involved.
Four words
Two words
Thank you!
