how social media immensely helps ceos- echovme dms-jan'15
TRANSCRIPT
How Social Media
Immensely Helps CEOs
Swati Bhargava, Co-Founder of CashKaro.com
Echovme Digital Marketing Summit 2015 – 30th January 20151
Chief Reputation Officer – Chief StorytellerBUT Why are not many CEOs active on Social Media?
Don’t have time / don’t think it’s a priority enough to invest time
Feel its too much effort to figure out what to post!
Fear potential negative criticism or feedback and hence avoid it altogether
Think it’s a waste of time
Conscious of not saying something that’s not in public domain
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Evolving Role of the C-Suite Makes it Imperative
For Them to Join the Conversation
According to Hubspot
82% of consumers are more likely to trust a company whose CEO and leadership team
engage on social media.
Yet only 1 in 5 CEOs have a social media account.
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Many Global CEOs are Very Active on
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Indian Online Sites CEOs on Twitter
1. Flipkart - Sachin Bansal – 14.4K
2. Paytm – Vijay Shekhar – 9.1K
3. CashKaro – Swati Bhargava – 7.7K
4. Snapdeal - Kunal Bahl – 7.1K
5. Freecharge - Kunal Shah – 4.5K
6. Groupon India - Ankur Warikoo – 2.6K
7. MobiKwik - Upasana Taku – 1.6K
Founders/CEOs like Amazon.in
(Amit Agarwal) , Jabong
(Praveen Sinha) & Myntra
(Mukesh Bansal); Shopclues
(Sandeep Aggarwal) have a
Twitter account but are not
very active
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What Do I Use Social Media For?
Raising awareness about CashKaro.com and connecting with
Members & users of CashKaro – listening to their feedback
Retailer partners
Journalists and press
Hiring – seeking new team members
Finding freelancers
Investors
Other entrepreneurs
Building personal profile + amplification of press coverage that we get 6
Connecting with Our Customers –
Understanding the Pulse
**Connecting with leadership creates brand ambassadors & true believers
of your product**
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PR, Amplification, Positive Brand Buzz!Example of how Social Media Amplified Press Coverage
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PR, Amplification, Positive Brand Buzz!
Genuine followers bring virality to press
coverage we get & generate positive
Brand Buzz!
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Why Be on Social Media
Use social media to build value for your company
Be a PR Face
People like relating to real people
All your key stake holders are on social media – so should you be!
Conversations about your brand will happen regardless – you may as well be
there & address the issues, if any
People trust a company a lot more when they know the
people behind it10
What to Post
Some very special deals/offering of your brand
Great press coverage – when your network feels you are doing well, they spread
the word more
General news & your views
20% tweets about your direct business offering
35% or so related to your business e.g. Positive testimonials, brand reinforcements ,
other news
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What to Post
GOOGLE PLUS
Similar to Facebook
Especially post Videos. Use G+ to make videos & post on YouTube too
Have a Company Page & build it
Press, Job vacancies, Important News
At Work pics, Deal banners sometimes, Personal pics, Build personal following12
Get connected – ENJOY!Social Media Jokes that you DON’T Want To Become ;)
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