how social media can jump start your career
TRANSCRIPT
How Social Media can jump start your career
(…or kill it)
Diana PaliucaTish Sailer
College Relations & Marketing
Background
Diana Paliuca, Digital Media Specialist in the office of College Relations and Marketing (district)
◦Bachelor of Arts in Public Communication from Florida Atlantic University
◦Master of Science in Mass Communication from Lynn University
Background
Tish Sailer, Web Communications Coordinator in the office of College Relations and Marketing (district)
◦Bachelor of Arts from Barry University◦Master of Science from Barry University
The Job Hunt
“Times, they are a’changin’. Actually, make that Times New Roman.”
-PR Daily
Georgia:Designed to be read {easily} on screens andis available on any computer.
The Job Hunt
Themes and Storylines◦Books have plots to tell a story◦Resumes should have themes to tell the story
◦What are you known for? ◦What are your relevant career
accomplishments?
The Job Hunt
Be Creative and Innovative• Embed a professional photo.
• Include hypertext links to your online portfolio, writing samples or other supporting materials.
• Add a short video.
• Still write a cover letter and include work experiences and accomplishments.
The Job Hunt
Use Social Media to search for jobs◦Palm Beach State College Boca Career Center
Facebook page (click Careers tab)
◦LinkedIn.com◦Twitter.com – with a link to your LinkedIn or blog
◦Jobster.com◦MyWorkster.com
◦Numerous websites to search for jobs!
http://youtu.be/JmukelUppDE
Social Media Sites
Career Success◦Create a personal brand◦Free advertising for yourself◦Directly connect with hiring managers◦Maintain an online identity◦People can seek you out◦Share your resume◦Stick to sites that relate to your industry◦Establish a relationship before job search◦Be responsive and stay engaged
Helpful Tips
Google yourself.
Start a blog and keep up with it.
Make a free online portfolio through weebly.com (easy drag and drop).
Always engage!
Social Media Sites
What to do on LinkedIn?◦Update and monitor often◦Professional photo◦Ask for current recommendations◦Don’t lie in your profile◦It’s a virtual business card◦This isn’t Facebook or Match.com
Social Media Sites
What to do on Twitter?◦Follow people at a company you’re interested
in◦Interact with them◦Tweet industry tips, info◦Retweet useful posts◦Answer/ask questions
Social Media Sites
I thought Facebook was just social…?◦Be especially careful on Facebook◦More information is shared about you◦Tagging, friends open profiles ◦ It showcases you as a whole person
◦ In my opinion…stick to LinkedIn and Twitter for professional networking.
◦Keep Facebook private and keep checking your settings.
Social Media Sites
Once you have an online presence and you’re ready for a job…◦Let your network know you’re looking for a
position◦Decide what kind of opportunity interests you.◦Interact with companies you want to work for◦Ask for recommendations or referrals
Follow us on:
www.palmbeachstate.edu/SocialMedia.xml to follow us
Email me: [email protected]
Download these slides: http://www.slideshare.net/SocialMediaPalmBeachState