how social media can be used to gain a competitive advantage in politics

8/20/2019 How Social Media Can Be Used to Gain a Competitive Advantage in Politics

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Te Florida State University

DigiNole Commons

Honors Teses Division of Undergraduate Studies

2011

How Social Media Can be Used to Gain aCompetitive Advantage in Political Campaigns

Steven H. Vandercook Florida State University

Follow this and additional works at: hp://diginole.lib.fsu.edu/uhm

Tis Open Access Honors Tesis is brought to you for free and open access by the Division of Undergraduate Studies at DigiNole Commons. It has

been accepted for inclusion in Honors Teses by an authorized administrator of DigiNole Commons. For more information, please contactlib-

[email protected].

Recommended Citation Vandercook, Steven H., "How Social Media Can be Used to Gain a Competitive Advantage in Political Campaigns" (2011). HonorsTeses. Paper 41.hp://diginole.lib.fsu.edu/uhm/41

http://diginole.lib.fsu.edu/?utm_source=diginole.lib.fsu.edu%2Fuhm%2F41&utm_medium=PDF&utm_campaign=PDFCoverPageshttp://diginole.lib.fsu.edu/uhm?utm_source=diginole.lib.fsu.edu%2Fuhm%2F41&utm_medium=PDF&utm_campaign=PDFCoverPageshttp://diginole.lib.fsu.edu/ugs?utm_source=diginole.lib.fsu.edu%2Fuhm%2F41&utm_medium=PDF&utm_campaign=PDFCoverPageshttp://diginole.lib.fsu.edu/uhm?utm_source=diginole.lib.fsu.edu%2Fuhm%2F41&utm_medium=PDF&utm_campaign=PDFCoverPagesmailto:[email protected]:[email protected]://diginole.lib.fsu.edu/uhm/41?utm_source=diginole.lib.fsu.edu%2Fuhm%2F41&utm_medium=PDF&utm_campaign=PDFCoverPagesmailto:[email protected]:[email protected]://diginole.lib.fsu.edu/uhm/41?utm_source=diginole.lib.fsu.edu%2Fuhm%2F41&utm_medium=PDF&utm_campaign=PDFCoverPageshttp://diginole.lib.fsu.edu/uhm?utm_source=diginole.lib.fsu.edu%2Fuhm%2F41&utm_medium=PDF&utm_campaign=PDFCoverPageshttp://diginole.lib.fsu.edu/ugs?utm_source=diginole.lib.fsu.edu%2Fuhm%2F41&utm_medium=PDF&utm_campaign=PDFCoverPageshttp://diginole.lib.fsu.edu/uhm?utm_source=diginole.lib.fsu.edu%2Fuhm%2F41&utm_medium=PDF&utm_campaign=PDFCoverPageshttp://diginole.lib.fsu.edu/?utm_source=diginole.lib.fsu.edu%2Fuhm%2F41&utm_medium=PDF&utm_campaign=PDFCoverPages


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THE FLORIDA STATE UNIVERSITY

THE COLLEGE OF BUSINESS

HOW SOCIAL MEDIA CAN BE USED TO GAIN A COMPETITIVE ADVANTAGE

IN POLITICAL CAMPAIGNS

By

STEVEN H. VANDERCOOK

A Thesis submitted to theDepartment of Marketing

in partial fulfillment of the requirements for graduation withHonors in the Major

Degree Awarded:Spring, 2011


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The members of the Defense Committee approve the thesis of Steven H. Vandercook

defended on March 31st, 2011

______________________________

Dr. Michael BruscoThesis Director

______________________________

Dr. Jennifer JeritOutside Committee Member

______________________________

Dr. Gary KnightCommittee Member


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