Use Emerging Technologies to Gain a Competitive Advantage in the Market Jason Glenn - Dell, Inc.

2 SAPPHIRE NOW 2013

Stakeholders will no longer accept a rearview look at the business

Driving the need for high speed analytics

• Increasing volume, variety and velocity of data proliferation

• Enabling decision making in real-time

• Rapid distillation and filtering of data – of all types

• Fast access to data driven decision making = competitive advantage

• Faster time to market where less time is spent on data acquisition and more time on data analysis

• Ease of use as analytics are brought “in-line” with daily business processes. Users often are unaware they’re executing BI query

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What can high-speed analytics do for you?

“Out-innovate” the competition and predict market and product trends

Up to the minute visibility of granular demand and supply data

Deliver fast and thorough analysis versus “trial and error” approach

Analyze data to predict trends Product Development

Sales analysis

Accelerate decisions to provide business impact

Supply chain

Simplify and unify business processes

Predict customer attrition, customize VIP, loyalty and reward programs with social feedback loops

Analyze customer data to improve experience Customer Analytics

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Future of SAP applications are on Real-Time Data Platforms

• SAP HANA is x86 only, migration away from UNIX is inevitable

• Roadmap & planning begins now

• Not all business functionality in SAP software will be enabled for SAP HANA. SAP Sybase ASE provides replacement for legacy RDBMS with single vendor for support and cost savings

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Dell Virtualized x86 solutions for SAP TCO considerations on an advanced architectural change

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1 2 3 4

Dell customer moves from a more traditional in-house operations model toward a hybrid cloud model as offered by DELL.

The migration is put into life in 4 steps:

The study elaborates two kind of savings:

• Cost savings of 17.5% are expected to be caused by the very specific Dell Hybrid Cloud features. These savings can be safely generalized for other SAP implementations as well

• Additional 3.5% - 6% savings are generated in specific areas like the new feature of database compression, disaster recovery, hardware footprint. They vary with the degree of change, customer will have in the future and depend on how much use customer makes of the public cloud flexibility.

SAP TCO model, Level 1

Dell Cloud

triggered

savings

Hardware/Software

Investment 14%

Implementation 24%

Hardware/Software Ongoing

Cost 11%

Operations 2%

Continuous Improvement

Projects 11%

Upgrade Projects 24%

Total savings over

the SAP TCO life cycle 17.5%

Additional savings for

customer if cloud flexibility

utilized

3.5% - 6%

SAP Platform Migration

SAP Automation

SAP Resource Pooling

SAP Hybrid Cloud Solution

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Dell Cloud for SAP Solution Series

SAP Landscapes

PROD, QA, & DEV

Customer Data Center

VMware vSphere

Data

Infrastructure

Apps

SAP Landscapes

SBX, TRN, & DR

Managed Virtual Hosting

Dell Cloud with VMware vCloud

Data

Apps

Dell Cloud offers instant capacity for your SAP landscape featuring VMware vCloud Datacenter Service

Secure fencing with VMware vShield & security monitoring with Dell SecureWorks

SecureWorks & vShield

Hypervisor

Integration of • Workloads • Data • Apps

Any premise application integration with Dell Boomi

Service bus Orchestration – provisioning – fulfillment - management

Service Desk Reporting Service Catalog

Dell Cloud Service Center

Project Mgmt.

Service framework featuring 7x24 Dell ProSupport

Cloud ecosystem Consulting – Support – App Services - Certifications

Cloud ecosystem featuring Dell Services

SAP Global Cloud & Hosting Certifications

Run SAP Methodology for Applications Management

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Challenges with SAP Migration Projects

SAP and Dell partnership can: Roadmap of enhanced business value on SAP

Real-Time Data Platform

SAP & Dell can lower TCO with lower license fees and

operational costs

Dell ASE Test Harness can simulate a

migration & validate Sybase

Dell’s ZeroIMPACT Migration Service will

reduce risk & extended outage

Value What is the

business outcome?

Cost Is there real

return on investment?

Risky Migration will

impact the business

Complex Sybase ASE

migrations are fairly new

8 SAPPHIRE NOW 2013

Sybase and SAP migrations are new to customers; Investigate with Dell Test Harness for SAP Sybase ASE

$$$

24x7 Support for Infrastructure and Security Monitoring for duration on validation service

Fully refunded examination cost for customers who choose Dell for Migration Services

Dell Foglight for Sybase ASE to measure performance of SAP application during validation examination.

Computing capacity within Dell’s Managed Virtual Hosting Datacenter featuring VMWare VSphere

Features trial software of SAP Sybase Adaptive Server Enterprise Version

Performance Measurement

24x7 Support

Free to Customers who migrate to Dell

Dell Migration Services for SAP Application to migrate, build and execute validation service

Sybase ASE Database

Computing Capacity

Migration Services

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Dell Test Harness for SAP Sybase ASE

Existing SAP DEV Application on Oracle

(Unix, Window, Linux)

MEASURE

Dell Foglight

Hosted @ Customer Premise

DB Performance & Comparative

Analysis

OLD

Existing SAP Application on Oracle

(VMWare, WIN/LIN)

Oracle RDBMS

NEW

Existing SAP Application on Sybase ASE (VMWare, WIN/LIN)

Oracle RDBMS

Sybase RDBMS

SAP DB Export

SAP DB Import

Dell Managed Virtual Hosting Center

2 1

Migrate to Dell Datacenter

3 Build SAP Instances

(Old & New)

4

5 Setup

Monitor

6 Run Validation Test

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Dell ZeroIMPACT Migrations for SAP

100’s

$$$

Proven technology with 100’s of Oracle database migrations

ZeroIMPACT means limited SAP outage during cutover and eliminates lost revenues.

Dell SharePlex eliminates need for tuning migration process cycles to support downtime windows.

Supports local, remote and cloud computing configurations.

Features Dell SharePlex software to provide synchronous updates to target platform from Oracle during migration cutover window.

Provides SAP customers with transparent, limited downtime migrations for Oracle platforms using Dell’s SharePlex migration technology. Native support for Oracle to Sybase.

Fewer Migration Cycles

Proven Technology

Eliminates Lost Revenue

Dell Migration Services for SAP Applications to design, build, and migrate

Synchronous Replication

Peace of Mind

Migration Services

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ZeroIMPACT Cross Platform/Oracle Migrations

– Heterogeneous cross platform migration where Oracle versions do not allow data file conversions

– Target system database is created with no risk to the production system and becomes the final production system

– Users are switched to target system after database migration is completed and tested

SharePlex

Primary

Production

SAP System

(Oracle) Secondary

Production

SAP system

(SAP Sybase

ASE)

BCV/RMAN

Temporary

Interim

SAP system

(Oracle)

12 SAPPHIRE NOW 2013 Global Marketing