how smartphones revolutionized our society in less than a decade
TRANSCRIPT
Percentage of smartphone users who useit for various tasks
43%Gaming
26%Social
networking
9 out of 10 users say smartphone is very
important to them while 6 out of 10 users
say it is more important than morning coffee.
Find educational content
Look up government services
Look up info on jobs
Look up real estate listing
Do online banking
Get info on a health condition
30%
40%
43%
44%
57%
62%
Search is the most common startingpoint for mobile research
48% start on search engines
33% start on branded websites
26% start on branded apps
References: (1) http://www.pewresearch.org/ (2) http://www.smartinsights.com/ (3) http://www.statista.com/
www.tagmobile.com
On an average a person
checks his/her smartphone
every 6.5 minutes.
The percentage of American adults owing a smartphone has shot up from just
35% in 2011 to 64% today.
The mobile digital media usage in the US stands at 51% which is far higher as
compared to that on desktops which stands at 42%.
Within the mobile ecosystem, app usage is the most dominant way of media
consumption which clocks in a staggering 89% of all time spent on mobile devices.
The two chief activities that take up maximumtime on mobile devices are
How Smartphones Revolutionized Our
Society in Less than a Decade