how small charities can attract household names for impact and growth | boost your communications...
TRANSCRIPT
BOOST YOUR COMMUNICATIONS WITH EFFECTIVE PARTNERSHIPS
THE RUNNING WHO?
The Running Charity
THE RUNNING WHO?
Why we work in partnership
We have great stories but….
THE RUNNING WHO?
Why we work in partnership
We have great stories but….
• We don’t have a budget
THE RUNNING WHO?
Why we work in partnership
We have great stories but….
• We don’t have a budget
• We don’t/didn’t have the contacts
THE RUNNING WHO?
Why we work in partnership
We have great stories but….
• We don’t have a budget
• We don’t/didn’t have the contacts
• We are a bunch of youth workers who love running
THE RUNNING WHO?
The 3 types of partnerships we look for to boost our communication
THE RUNNING WHO?
The 3 types of partnerships we look for to boost our communication
• The Platform
THE RUNNING WHO?
The 3 types of partnerships we look for to boost our communication
• The Platform
• The Network
THE RUNNING WHO?
The 3 types of partnerships we look for to boost our communication
• The Platform
• The Network
• The Elevator
THE RUNNING WHO?
Alongside this I will explain
• The internal benefits to the charity
• The external benefits to the charity
• The benefits to our partners
• Our rules to boost your communication through effective partnerships
THE PLATFORM PARTNERSHIP
The partner that can offer you a platform to communicate and showcase your work
THE PLATFORM PARTNERSHIP
The partner that can offer you a platform to communicate and showcase your work
Internal Benefits: a motivator for service users and charity delivery partners
THE PLATFORM PARTNERSHIP
The partner that can offer you a platform to communicate and showcase your work
Internal Benefits: a motivator for service users and charity delivery partners
External Benefits: wide reach to a specific audience
Internal Benefits: a motivator for service users and charity delivery partners
External Benefits: wide reach to a specific audience
Partner Benefits: authentic stories that aid their communication | associated and new brand exposure
THE PLATFORM PARTNERSHIP
The partner that can offer you a platform to communicate and showcase your work
THE NETWORK PARTNERSHIP
The partner who can offer a network of people that can provide a broader reach.
THE NETWORK PARTNERSHIP
The partner who can offer a network of people that can provide a broader reach.
Internal Benefits: opportunities that you wouldn’t normally have access to
THE NETWORK PARTNERSHIP
The partner who can offer a network of people that can provide a broader reach.
Internal Benefits: opportunities that you wouldn’t normally have access to
External Benefits: wide reach to a mass audience
THE NETWORK PARTNERSHIP
The partner who can offer a network of people that can provide a broader reach.
Internal Benefits: opportunities that you wouldn’t normally have access to
External Benefits: wide reach to a mass audience
Their Benefits: showcase the support they give to organisations like us
THE ELEVATOR PARTNERSHIP
The partner who can increase your legitimacy with your target audiences
THE ELEVATOR PARTNERSHIP
The partner who can increase your legitimacy with your target audiences
Internal Benefits: increase participation
THE ELEVATOR PARTNERSHIP
The partner who can increase your legitimacy with your target audiences
Internal Benefits: increase participation
External Benefits: validation with audience and other brands
THE ELEVATOR PARTNERSHIP
The partner who can increase your legitimacy with your target audiences
Internal Benefits: increase participation
External Benefits: validation with audience and other brands
Their Benefits: internal communication of values | associated brand exposure
RULES
1. GIVE THE STORY A PLATFORM IT DESERVES
Why?
| you have the duty to champion your
cause | brands often value brands |
be bold
How?
| ask for what you want | have a clear
narrative |
RULES
2. TELL AUTHENTIC STORIES
Why?
| it’s what the partners want | authentic
voices are powerful | people will sense it
and trust you more | it’s easier |
How?
| let your beneficiaries take a leading role
| manage don’t control | tell the truth |
RULES
3. SAY YES TO SMALL THINGS
Why?
| building blocks to bigger things | builds
trusting relationships with partners |
How?
| think what a relationship could be and
not quick gains |
RULES
4. ADD VALUE TO ALL
Why?
| because it will benefit you in the long
run |
How?
| give credit and acknowledge others |
know what drives your partners
RULES
5. KNOW WHEN TO SAY NO
Why?
| your charity or beneficiaries are not
reality stars |
How?
| trust your gut | ask you beneficiaries |
set clear boundaries from the start |
WAS IT WORTH IT?BBC | Runners World | Women’s Running | The Daily Mail |
The Sun | Hello Magazine | MSM
The Telegraph | The Big Issue | GQ Magazine | The Observer | Yahoo News | AOL News | Vice | Time
Magazine
THE LONDON MARATHON
4 Minute feature on BBC 1 | 3 million Viewers |
Tweets from JK Rowling | The UN | The Olympic Channel
HRH PRINCE HARRY VISIT
Brand exposure value of £13,687,576 | Reach of 509,873,903 people | 42 Articles within 2 week period
BBC3 AMAZING HUMANS
219,000 views on Facebook
LINKS
AMAZING HUMANS | PRINCE HARRY | LONDON MARATHON
SUMMARY3 key types of partners
• Platform
• Network
• Elevator
Rules
• Give your stories the platform it deserves
• Tell authentic stories
• Say yes to small things
• Add value to all
• Know when to say no
Visit the CharityComms website to
view slides from past events, see what
events we have coming up and to
check out what else we do:
www.charitycomms.org.uk
25 January 2018
Seminar
London
#CCpartnerships
Boost your communications
with effective partnerships