How SAP uses social Media in Learning & Talent Development

Thomas Jenewein, Principal, SAP Education16th September 2013

© 2013 SAP AG. All rights reserved. 2

SAP Education Scale and Innovation – Facts & Figures

* Source: IDC MarketScape: Worldwide IT Education & Training 2013 Vendor Analysis

~420,000 people certified

60,000+ people trainedvia eLearnings &

eAcademies

400+ virtual, live, classroom titles In

9 languages

600+ courses available

Training provided

in ~60 countriesSAP EDUCATIONLeader in Worldwide IT Training & Education*

~500,000individuals trained annually 

~3,000 partner companies engaged in training & certification of their staff

~560 eLearning/eAcademy titles available

29,000+ trainings delivered to partner

consultants

Up to 440 events per week delivered via cloud infrastructure

© 2013 SAP AG. All rights reserved. 3

SAP Education SAP Education Services & Software

— Public courses in SAP training centers

— Endusertraining: via e-Learning oder tailor made

— Customer individual training: custom made – held at customer / in SAP training centers

— Certification (Consultants, enduser)

— Education Consulting: Analysis, training-plan, coaching & consulting

— eContent/E-Learning: predefined e-learning packages

— SAP Workforce Perfomance Builder: creation & implementation of documentation, contextsensitive help, testscripts, simulations, e-Learning

— SAP Knowledge Acceleration: predefined digital training-content

— SAP User Experience Managementby Knoa: measurement of user performance to improve learning processes

— ERP Simulation Game by Baton Simulations: serious game

— SAP Learning Solution/ SAP Enterprise Learning: Learning Management System

Social Learning more and more part of services & software

© 2013 SAP AG. All rights reserved. 6

But how and where can I Implement social Media in Learning & Talent Development now concretely?

© 2013 SAP AG. All rights reserved. 7

A new Architecture for Learning & Development - 10:20:70

based on research by M. McCall, M. Lombardo and R. Eichinger at the Center for Creative Leadership

Lessons learned by successful and effective managers are roughly: 70% from trough jobs, 20% from people, 10% from courses and reading”

© 2013 SAP AG. All rights reserved. 8

Social Media in Learning & Talent Development – Use Cases

Use Cases

On-Demand Learning 1

Integrated Search (Informal & formal)

EPSS – Help & Learncontext sensitive, embedded

Mobile access

Microlearning (Podcasts, Videos etc.)

Change Management & Communication4

Groups for projects, teams

Less Mailstorm (InboxZERO)

Involvement & Feedback

Talent & Performance Management5 Internal Talent

marketplaces

Flexible Goal Management

Open Innovation6 Reloaded Idea Mgt

External Co-Innovation

Communities of Practice (CoP)2

Talents Onboarding (new employees)

Distributed Jobfamilies Managers

Teams/ Orgs

Open Educational Content/ MOOCs3

Curate free Content (iTunesU, OpenMIT, Coursera) + Own Enterprise MOOC (open SAP)

Blended Learning 2.03Wikis, blogs, forums, podcasts part of design & method mix – before/ during/ after formal courses

Collaborative Content Development

© 2013 SAP AG. All rights reserved. 10

Discussion

• Deep dive to single use-cases?

• With whom do you need to align in your company?

• What new competencies are needed in HR?

• What are barriers to implementation and how to

overcome them?

• How to involve older employees?

• What is the Business Case?

• What are your 1st steps (from personal use to pilots)

© 2013 SAP AG. All rights reserved. 11

Appendix

• Example per use case from SAP AG

Thank You!

Thomas Jenewein, SAP AGSAP Education

thomas.jenewein@sap.com

http://twitter.com/saplearn

https://www.xing.com/net/sapeducation https://www.xing.com/net/pe20

Further Ressources:• Global SAP Education Community• Social Media in Learning and Talent Development (recently

published in the "People Development Handbook 2013”)• Personalentwicklung 2.0 (German); with Prof. A. Trost mit

Artikeln & 29 Authors like Josh Bersin, Prof. Seufert, Jochen Robes etc.

© 2013 SAP AG. All rights reserved. 13

On-Demand Learning Integrated Search

1

Suche (informelle & formelle Quellen)

• Formal, informal; structured, unstructured integrated

© 2013 SAP AG. All rights reserved. 14

On-Demand LearningElectronic Performance Support (SAP Workforce Performance Builder)

• User generated content: comments, rating, own contributions / media

• Crowd-sourcing – search for experts

• Learning and informing during the job

• Needs to be integrated into work processes & infrastructure

• Context relevant links to relevant discussion forums

1

© 2013 SAP AG. All rights reserved. 15

On-Demand Learning Mobile Learning

1

• Creation of Learning Content with mobile devices

• Mobile consumption of learning content

• Microlearning – small „nuggets“

• Integrate learning into processes & machines (QR Codes)

© 2013 SAP AG. All rights reserved. 16

On-Demand Learning Mobile Learning - SAP Learn Now App

• “Kundenschulung auf dem Ipad” + formelle & informelle Diskussion

• App incl. Demo kostenlos im iTunes Store

© 2013 SAP AG. All rights reserved. 17

Communities HR specific targetgroups like Top Talents/ Manager

• Community: group of people who share a craft and/or a profession or common interest

• Automatic creation & user management

• Informal & Formal exchange

• Best Practices – Debriefings

• Task Management

2

© 2013 SAP AG. All rights reserved. 18

Communities New Hire Community at SAP (Onboarding)

2

• Formal documents, learnings, checklists

• Informal networking & discussions

© 2013 SAP AG. All rights reserved. 19

Blended 2.0 Social Media as part of the Methodenmix

3

• Exercises or homework between courses• Access of course material and e-learning content• Exchange with peers, trainers & experts• Collaboration per course or for general access of learning

program• Example: Experiential Learning is guided via hands-on

practice of SAP Product knowledge in sandbox system based on case studies. Experts are available via virtual Learning Rooms to support learning

© 2013 SAP AG. All rights reserved. 20

Blended 2.0 Collaborative Content Development

• Develop and review formal learning content in distributed teams

• Deliver learning content via social media plattform or Learning Management System

3

© 2013 SAP AG. All rights reserved. 21

Moocs & Open Education Content

Examples• MIT Open Course Ware Projekt::/

http://ocw.mit.edu/index.htm• iTunes University:

http://www.apple.com/education/itunes-u/

• 100 Tools for Learning: http://c4lpt.co.uk/recommended/top100-2010.htm

• Experten auf Linkedin, XING …• openSAP: https://open.sap.com

A massive open online course (MOOC) is an online course aimed at large-scale interactive participation and open access via the web. In addition to traditional course materials such as videos, readings, and problem sets, MOOCs provide interactive user forums that help build a community for the students, professors….

3

© 2013 SAP AG. All rights reserved. 22

Change Management & Communication 4

• Involvement

• 2 way Communication

• For Teams, projects, events

© 2013 SAP AG. All rights reserved. 23

Talent & Performance Management

• Transparent talent marketplace

• Employees search options or position themself

5

© 2013 SAP AG. All rights reserved. 24

Plattform

Talents

Experience

Competency

Expectation

Preference

Reference

Jobs & Projects

Requirements

Goals

Location

Level

Function

Supporting Measures

Rules

Cancelation periods

Pay

Voluntariness

Job Change

Internal Career Fairs

Career Coaching

Internal Employer Branding

Web 2.0

Wikis

Blogs

Forums

Microblogs

Talent & Performance ManagementInternal Talentmarketplaces

Trost, Frosch in Trost, Jenewein (2011)

5

© 2013 SAP AG. All rights reserved. 25

Open Innovation

• Propose Innovations & Ideas

• Community Rates Innovations

• Maybe even funds innovations (crowndfunding)

• From Innovations to simple Idea & Q&A Management

6

© 2013 SAP AG. All rights reserved. 26

Tools from SAP for social Learning

SAP Workforce Performance Builder Authoringtool • Endusertraining, documentation• Testscripts• Output for mobile devices & social platforms, context

sensitive help

SAP Social Solutions• SAP Jam: Enterprise Social Networking standalone

or integrated in SAPs Learning Management Systems

• Dedicated social & collaboration solutions • Social media analytics and engagement