1. Roy DiMarco Todays Moderator HLD Communications President & CEO Second-Generation Marketing Expert Advertising Agency Council Past President Serves on Island Harvest Board of Directors LI Business News 50 Around 50 Award Recipient@roydimarco#THEcoffeeconnection

2. The Evolution of PR The Evolution of PRSocial Media Is Online PR @roydimarco#THEcoffeeconnection 3. What does Social Media mean to you?@roydimarco#THEcoffeeconnection 4. The Power of Social Media Be your own publisher Control your own content Distribute your content across multiple platforms Engage with your audiences Influence your audiences Build relationships Reach more people, more quickly, than ever before!@roydimarco#THEcoffeeconnection 5. Social Medias Impact on Businesses 53% use social media 88% say exposure is the biggest benefit 72% find that social media has an impact on their SEO results Source: Media Bistro@roydimarco#THEcoffeeconnection 6. Todays Panel Liz Burke Public Relations Group Account Director Amanda Cunningham Public Relations Account Manager Ana Maria Raynes Social Media Director Gina DiMarco Social Media Account Manager#THEcoffeeconnection 7. Liz Burke Group Account Director Public Relations Professional Content Marketer Former Journalist Edward R. Murrow Award Recipient@LizBurke7#THEcoffeeconnection 8. Why Does a Company Need Public Relations?@LizBurke7#THEcoffeeconnection 9. The Same Applies to Social Media Elevates brand awareness Increases engagement Reaches target audiences Promotes capabilities Reinforces messaging Debunks myths@LizBurke7#THEcoffeeconnection 10. PR & Social Media Go Hand in Hand Leverage Content to Increase Brand Exposure - Press Releases - LinkedIn - Twitter - BlogsPR@LizBurke7SOCIAL#THEcoffeeconnection 11. Youre in the Drivers Seat! Be the author of your own story Share ideas from your perspective Dont fear negative feedback@LizBurke7#THEcoffeeconnection 12. Reacting to Controversial Topics@LizBurke7#THEcoffeeconnection 13. Amanda Cunningham Account Manager Public Relations Professional Content & Social Media Marketer@amandaxrose89#THEcoffeeconnection 14. Connect the Dots Extend the reach In Social Media, your target audience can engage with news Take your efforts a step further@amandaxrose89#THEcoffeeconnection 15. @amandaxrose89#THEcoffeeconnection 16. Think in Real Time iPhone 5, 4S and 4 are the three most used cameras for sharing images on social media Share instantaneously Engage your audience & increase event traffic Provide your audience with incentives@amandaxrose89#THEcoffeeconnection 17. Engage in Real Time@amandaxrose89#THEcoffeeconnection 18. Expand Your VisibilityFollowers: 105K@amandaxrose89Followers: 2K#THEcoffeeconnection 19. New Opportunities Connect with: Target Audience Existing Customers Potential Customers Reporters most have a Twitter account pitch story angles@amandaxrose89#THEcoffeeconnection 20. Ana Maria Raynes Social Media Director Online Strategist Featured in Glamour Magazine Women on the Rise Appeared on FOX Strategy Room Founder of Smart Is Cool alongside the nonprofit Girls Take Charge@StylinAna#THEcoffeeconnection 21. A closer look at Social Media@StylinAna#THEcoffeeconnection 22. Top Platforms Facebook Twitter Google+ LinkedIn@StylinAna#THEcoffeeconnection 23. 22 @StylinAna> 1 #THEcoffeeconnection 24. > @StylinAna#THEcoffeeconnection 25. > @StylinAna#THEcoffeeconnection 26. Impact of Social Media Fastest growing demographic on Twitter is the 55-64 year age bracket (has grown 79% since 2012) 70% of brands have a presence on Google+ More than 2 billion connections on Facebook between local businesses and people More than 2.6 million companies have company LinkedIn pages Source: eMarketing Association@StylinAna#THEcoffeeconnection 27. Gina DiMarco Social Media Account Manager Third-Generation DiMarco in Marketing Marketing Expert@GinaDiMarco#THEcoffeeconnection 28. acebook Top Tips@GinaDiMarco#THEcoffeeconnection 29. Tip #1 Always Use an ImageImage gets cut off on the Smartphone More noticeable in newsfeeds Size matters! 800 x 800 pixels Smartphone-friendly@GinaDiMarco#THEcoffeeconnection 30. Tip #2 Keep Posts Short Keep your posts short41 characters Avoid See More Posts between 100 and 150 characters see 60% more likes, comments and shares than longer posts (source: ShortStack)@GinaDiMarco#THEcoffeeconnection 31. Tip #3 Engage With Your Audience Respond to ALL comments Only around 30% of brands respond to fan comments (source: Socialbakers.com) Receive a comment Click LIKE Receive a question Answer it@GinaDiMarco#THEcoffeeconnection 32. Twitter Top Tips@GinaDiMarco#THEcoffeeconnection 33. Tip #1 Understand the Hashtag Use before a relevant keyword or phrase to categorize Tweets and help them show more easily in Twitter Search Helps you get in the conversation Limit 2 per Tweet Tweets with hashtags receive more engagement than those without@GinaDiMarco#THEcoffeeconnection 34. Tip #2 Use the @ and # symbol appropriately Use before the Twitter handle and hashtag NO spaces@GinaDiMarco#THEcoffeeconnection 35. Tip #3 Tweet as if you have 120 characters, not 140 Why keep it to 120? - It allows others to ReTweet (RT) your Tweet - When you ReTweet, you lose characters and your original tweet is altered Remember, a space is considered a character!@GinaDiMarco#THEcoffeeconnection 36. Google+ Top Tips@GinaDiMarco#THEcoffeeconnection 37. Tip #1 Use It! Helps with SEO (search engine optimization) Google loves Google: G+ is owned by Google Increases visibility for nonbranded keywords G+ posts are visible in Google search almost immediately Allows for more direct and personal relationships Contains quality content that is professional and informational@GinaDiMarco#THEcoffeeconnection 38. Tip #2 Post In CommunitiesWhat is a Google+ Community? Similar to a LinkedIn Group@GinaDiMarco#THEcoffeeconnection 39. 5,238 members Reach larger audience Allows you to engage with people who have the same interests Increases engagement by 100%@GinaDiMarco#THEcoffeeconnection 40. Tip #3 Dont Post and RunCommentary Dont link litter Add your commentary to your post; let people know why youre sharing the post provide valueLink to your blog Participants engage and interact more on G+ than on any other social media platform@GinaDiMarco#THEcoffeeconnection 41. LinkedIn Top Tips@GinaDiMarco#THEcoffeeconnection 42. Tip #1 Use a Professional Profile PhotoDos Current Headshot Professionally dressed Smile Good lighting@GinaDiMarcoDonts No picture Blurry photos Selfie Crop others out Multiperson shot (yes, this includes your kids and pets!)#THEcoffeeconnection 43. Tip #2 Participate in Groups438,432 group members Join and participate in groups that are relevant to your business By participating, you will help establish credibility and authority in your industry Increases your reach more exposure to a larger network within your industry@GinaDiMarco#THEcoffeeconnection 44. Tip #3 Create a Company Page 76% of people go on LinkedIn to research people and companies (source: forbes.com)Blog post Improves your SEO - a LinkedIn business page is well- indexed on search engines Establish credibility - Promote your services, products, news, blog posts and events Attract new talentfor FREE!@GinaDiMarco#THEcoffeeconnection 45. Social Media Boot Camp First Social Media Boot Camp - Facebook on February 25th or 27th Take todays tips to the next level Learn strategy #THEcoffeeconnection 46. Q&A#THEcoffeeconnection 47. THANK YOU!#THEcoffeeconnection