Dr Aniruddha Malpani, MDwww.informationtherapy.in

Pain points today Intense competition - health insurance has

become a commodity Losing money per customer because of fraudCustomers do not see any benefits - feel it is

a waste of their moneyIllness insurance – not health insurance !

Our solution allows you to Reduce your claims loss ratioAcquire new customers  Retain your old ones

TodayMost subscribers hear from their insurance

companies only when:

The premium is due to be paidThe claim they present is rejected

Using the internetYou need to proactively establish a more

positive relationship with your customers.  When people fall ill, they use the internet

extensively to research their treatment options

Can you help them in their time of need with Information Therapy ?

Poor content on your website When websites focus on the company and

not the customer, the opportunity for trust building is lost.

Providing the patient with what he wants to know – information about his symptoms and his treatment options can build that trust.

Why not embrace that opportunity ?

Not an easy task !Writing high quality medical content

specifically for patients is difficult and time consuming

You can now instantly license the information your subscribers need to manage their health concerns from the world leader in patient education, Healthwise Knowledgebase !

www.healthwise.org !

Makes business sense !Informed patients make better and less costly

health care decisions—and that will help your bottom line even more.

Health insurance portabilityNeed to create customer loyalty !Can attract customers from competing health

insurance companies  by providing a unique differentiator!

Better than wasting money on generic advertising

Healthy customers = healthier bottom lines ! Promote SelfCare . Help them to do as much

for themselves as they can Provide Evidence-Based Guidelines , so that

they can ask for the right medical treatment that they need - no more and no less

Provide Veto Power, so they can say No to medical care they don’t need, thus preventing overtesting and unnecessary surgery .

Healthwise Knowledgebase

Ask a Health Expert

Health Information at a click

BenefitsYou will be promoting health – not just selling

illness benefits !Proactively helping your customers to remain

healthy Major differentiator – stand out from your

competitors

Learning from the USAAll the Top 10 health insurance plans in the

US use the Heathwise Knowledgebase on their website

Value add Engage with your customers

Encourage them to call you as point of first contact

Build trust and loyaltySend regular ezines to help them remain well

Reduce unnecessary surgery ( such as hysterectomies and caesarean sections) 

Very cost effective investmentAnnual license costs only a few rupees per

customer Great way to create customer delight !

The knowledgebase is a starting point to engage customers

You need to build upon it further using a call centre

White labelled

Engage with Health Guardian

Rich actionable content

Try it out yourself at www.healthlibrary.com/healthwise.php