7 digital experiences that will delight your customers
TRANSCRIPT
1© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
7 Digital Experiences that Will Delight Your Customers
© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential@CiscoRetail
2© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Forget what you thought you knew about your customers. Digitization is changing everything.@CiscoRetail
3© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
They want hyper-relevant experiences.You have to know your customers – what they want, when they want it and how they want it. @CiscoRetail
4© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
They want more value.Value to your customers means efficiency, savings and new ways to engage digitally.
@CiscoRetail
5© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Efficiency: Deliver services that save them time with greater convenience.
@CiscoRetail
6© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Solutions that will make their experiences more efficient:
View the rest of the solutions in this infographic >
Checkout optimization
Dynamic digital signage
In-store wayfinding/ augmented
reality
78% 74% 69%
@CiscoRetail “The Hyper-Relevant Retailer Around the World, Insight Is Currency, Context Is King, 2015"
7© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential@CiscoRetail
Savings:Deliver relevant offers digitally based on location and purchase history.
8© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Solutions that will deliver relevant promotions and offers at the point of sale:
View the rest of the solutions in this infographic >
Special offers via mobile device
Targeted offers via digital signage
78% 78%
@CiscoRetail “The Hyper-Relevant Retailer Around the World, Insight Is Currency, Context Is King, 2015"
9© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Engagement:Deliver digital experiences that differentiate your brand.
9© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential@CiscoRetail
10© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Solutions that will enable you to engage with customers and build a community:
View the rest of the solutions in this infographic >
Reviews Product Recommender
71% 71%
@CiscoRetail “The Hyper-Relevant Retailer Around the World, Insight Is Currency, Context Is King, 2015"
11© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Emerging markets are leading the way with their use of mobile devices and apps.
@CiscoRetail
12© 2015 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialSee how digital habits and behaviors compare
in different countries. View infographic >
China:• Showed highest interest in all 19
retail concept tests• Are more than twice as likely to use a smartphone to help them shop in a store
• Want improved personalization above all other improvements
India:• Use third-party shopping apps once per week
• 50% show satisfaction shopping online
@CiscoRetail
They lead the demand for hyper-relevant experiences:
13© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Every transaction and piece of customer data must be secure.It’s no secret. If you want customers to give you data about themselves, you must make sure it is protected.
@CiscoRetail
14© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Capitalize on the Digital Revolution
Think Differently
Architect Dynamic Digital
Experiences
Protect the Trust You’ve Earned
@CiscoRetail
Innovate to
Differentiate
15© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
DifferentiationRequires
InnovationRequires
InsightsRequires
DataRequires
Connections
Cisco Drives the Ability to Differentiate
@CiscoRetail
16© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
87%of CEOs
think going digital
is crucial
7%actually have
a digital strategy
Only
16© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential@CiscoRetail
17© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Follow Cisco Retail:
Global Shopper Research
Start Your Digital Transformation Today.
Download Research Now
Visit Our Retail Page
Explore Digital Transformation
@CiscoRetail