how hipsters are driving up the price of beer (with pricing strategy lessons)

Profit Maximization Price IntelligentlyTM

What Pabst Blue Ribbon & Hipsters

Can Teach You About Profit Maximization…

PUNK.


A cold beer & summertime make a perfect pair.


But if you enjoy the cheap stuff…


By as much as 6.8 %


What’s thecause


HIPSTERS.


Data reveals they’re willing to pay as much as five bucks for a PBR


While regular folks won’t shell out

much more than two.


Why do hipsters love PBR so much?


The answer is in

the image


It’s now

“cool” to

drink botto

m shelf brew

s


So what does this mean for

?


Hipsters increased demand


Raised the value

of the beer


And became a profitable market segment.


SO PABST & THE BARS

RAISED PRICES.


But they could price themselves out of the hipster market


The low price is part of the appeal


And it bolsters the

image


But as long as the kids will pay for it…


Pabst and the bars

WILL BOOST THEIR PROFIT MARGINS


Download our free e-book to stop guessing, and start pricing intelligently.

http://www.priceintelligently.com/

http://www.priceintelligently.com/

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