“How Green wins

Business”

Spirit Public Relations

Being green is about

• Walking the talk

• Communicating the issues

• An approach to business

Walking the Talk

Walking the Talk

• Practical – energy-saving, recycling, re-using

• Recruitment – sharing the values

• Who we work for – tough decisions

• Extra mile – city car club, company bikes!

• Community Spirit

How do WE win?

• Marketing > a green niche

• Environmental clients > understanding the issues

• As a company > a worthwhile business

• As professionals > interesting, challenging, fast-

moving

• As individuals > something we believe in

Does it work?

How do THEY win?

1. Translate green issues to wider audiences

2. Share their values – care about their business

3. Green as a catalyst for business dialogue

• Influencing policy

• Industry leadership

• Communicating with customers

Translating green issues

Sharing Values…

Catalyst for business dialogue

• Bristol Science Park with property industry at Sustainable Business Breakfast

Wessex Water – putting them on the national stage

“How Green wins

Business”

• Major opportunities

• Must be authentic

• Stay ahead of the curve