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EFFECTIVE TV ADVERTISMENTCreativity Without Strategy Is Called Art, Creative With Strategy Is Called AdvertisingShubham Bhatia

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ORIGIN OF TELEVISION ADVERTISEMENT1941-The first television advertisement was broadcast in the united states of Bulova watches, company paid $9.00

1955- The First TV Ad broadcast in the UK was on ITV on 21 September 1955 advertising Gibbs SR toothpaste.1978- Gwalior Suiting was the first television advertisement in India.

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MARKET SIZE OF TELEVISION ADVERTISEMENT INDUSTRYIndias Advertising industry is expected to grow at a rate of 16.8 per cent year-on-yearAccording to the source, the revenue from TV advertising worldwide will reach 210.3 billion U.S. dollars in 2020.Globally Revenue in 2016 is 175.4 billion dollarTelevision advertising contribute 38 % of Revenue of whole advertisement industry

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MEDIUMMARKET SHARETelevision advertisement38%Online Advertisement20%Print Advertising13%Mobile Advertising9%Outdoor advertising7%Magazines Advertising6%Radio Advertising6%Cinema1%

SHARES OF GLOBAL ADVERTISEMENT MEDIA

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PROCESS OF BROADCASTING TV ADVERTISEMENT

TRANSMITTER/RECEIVERUPLINKINGDOWNLINKINGTVRECEIVER

SATELLITE

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FACTS OF TV ADVERTISMENT

The TV advertising industry is the second fastest growing advertising market in Asia after China.

The programmes with higher TRP tends to have more effective and expensive advertisement

People must see an advertisement at least nine times before they will acquire enough interest to consider buying the product or service advertised

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Women spent more than five hours a day watching television, while mens spend approximately 3hrs a day

Most of the exemplary ads are of 30sec to 50sec

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FORMS OF TV ADVERTISEMENTAnimation- Animation-Animated images are used in television advertising so that more extraordinary and unconventional scenes can be used

Documentary- Documentary style advertisements are used to suggest real people who are using the product to create the trust for the brand

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FORMS OF TV ADVERTISEMENTTalking heads- A talking head may be an expert or satisfied customer recommending the product. It ensures a trustworthy connect with the brand.

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WHY PREFER ADVERTISEMENTSMass Coverage

Multi-sensory approach

Connectivity

Growing ability to differentiate

Creativity & Innovations

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CODES AND CONVENTIONS

Camera Angle And Shot Iconography EditingMusicLightingSoundSpecials Effects (SFX)

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HP ( Hewlette Packard )

SONY BRAVIA

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SNICKERS

SPRITE

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Olympus: Tripod whitem700 with image stabilisation

SamsungSamsung ultra slim cell phone

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Friday, September 9, 2016How effective television advertisements are17THANK YOU