How to ConstructAn Effective

Coupon Advertisement

The Purpose of a Coupon Ad is...

1) To Attract NEW Customers

2) To Bring Back OLD Customers

3) To Reward EXISTING Customers

Components of an Effective Ad

1) Offer2) Logo3) Statement of Business (Tagline)4) 3 Bullets of Information5) Enhanced Address

VNE V: Valid only with this coupon N: Not valid with any other offers E: Expiration

OFFER

VNE

LOGOStatement of Business

• Benefit 1• Benefit 2• Benefit 3

Enhanced Address

Examples

HOW TO GET MAXIMUM RESPONSE

Here’s What Works (and doesn’t work)

FREE 1/2OFF

$$OFF

PKGDEAL

%OFF

Five Ways to Destroy a Coupon

1) Time Restriction (i.e. not valid on weekends)

2) New Clients Only

3) Must Present Coupon Before Estimate

4) Having No Expiration Date

5) No Area Code

Five Ways to Make a Super-Effective Offer

Well, I can’t give all of the secrets today...

Call me to schedule a one-on-one

ORGrab a magazine to share with your referral

A great referral for Live. Save. Share.

• An independent, local business owner• A restaurant owner

• A professional service business

i.e. Hair Salon, Dentist, Grocery Store

Joe@LiveSaveShare

704-726-9618

facebook.com/LiveSaveShare

Merry Christmas!