Like family.

How does oneprinting business

treat the environment?

1960

Began recycling

1963

Central baling systeminstalled to bale andrecycle bindery trim

1968

Started baling presssignatures for recycling

1970

Installed first grinderfor signatures

1972

Began recycling allprinting plates andscrap metal

Our Sustainable Heritage

No matter whichsustainable forestry

use, we can helpyou print with

6/10/09 10:04:07 AM

Webcrafters, Inc. is certified to thestandards of the Forest Stewardship

Council (FSC), the SustainableForestry Initiative (SFI) and the

Program for the Endorsementof Forest Certification (PEFC).

No matter which sustainableforestry certification youuse, we can helpyou publish withcertified papers.

Three forestrycertifications.

FSC, SFI and PEFCare three of theworld’s leadingindependent,non-profit, non-government

organizationsverifying sustainable

forestry practices.Forestry certification is

widely seen as the mostimportant initiative of the

last decade to promote betterforest management.

1982

Passive solar panelsinstalled in Westportplant to assist withheat load

1982

1 million gallon waterreservoir installed underWestport facility for firesprinkler reserve

1983

Began geothermalsystem of using waterreservoir to cool presses

1985

Started recyclingwaste ink

1988

Unusable palletsrecycled

1990

Began replacing motorswith variable speedmotors/drives

1992

High-efficiencyRegenerative ThermalOxidizer (RTO) installedto handle pressemissions

The ForestStewardship Council

FSC is an internationalstakeholder-owned systemfor promoting responsiblemanagement of theworld’s forests.

www.fsc.org

The SustainableForestry Initiative®

SFI is acomprehensivesystem ofprinciples,objectives andperformancemeasures —

developed by professional foresters,conservationists and scientists — thatcombines the perpetual growing andharvesting of trees with the long-termprotection of wildlife, plants, soil andwater quality.

www.aboutsfi.org

The Program forthe Endorsement ofForest Certification

PEFC is an independent,non-profit, non-governmentalorganization whichpromotes sustainablemanaged forests throughindependent third party

certification. Mainly in Europe, it provides anassurance mechanism to purchasers of woodand paper products that they are promotingthe sustainable management of forests.

www.pefc.org

Looking for theright sustainability

printing partner?

Certification is proof thatyou can print with confidencewhile reducing yourenvironmental footprint.

w_72407br_WebCrafter Sustainability_090609.indd 4-5

For a complete listof sustainability measures, visitwww.webcrafters-inc.com

Webcrafters uses careful fleet•management to decrease the numberof trips between its facilities.

We use a full range of competitive paper•stocks, including recycled papers.

Webcrafters meets or exceeds the•Wisconsin Department of NaturalResources and EPA anti-pollutionregulations in all of ourmanufacturing processes.

We minimize landfill waste by maximizing•recycling efforts; directing all departmentsto separate and sort virtually all materialsfor recycling.

We specialize in 4-color:

We offer prepress, printing,binding, fulfillment and delivery.

BINDERY SERVICES

Saddle Stitching•Perfect Binding•Spiral Binding•– Metal & Plastic

Case Binding•– Adhesive & McCain Sewn

EDUCATIONAL BOOKS

Higher Education Textbooks•Teacher’s Editions, K-12•Student Textbooks &•Workbooks, K-12

ATLASES

CATALOGS

GENERAL/TRADE BOOKS

We are a nationally-recognizedleader in 4-color printing withover 100 years experience. Weoffer a comprehensive range ofbook manufacturing services ina flexible, responsive and alwayspersonal manner to publishersand catalogers.

1995

Upgraded aircompressors withenergy-efficientcompressors and dryers

1997

Changed boilers fromoil to more efficientnatural gas

1999

Enrolled in wind powerprogram from our utilitycompany at highestlevel offered

2001

Installed secondRegenerativeThermal Oxidizer(RTO) for new presses

2002

Replaced styrofoam incartons with corrugatefi ller for all productionoperations

2004

Started recyclingpunch “dots” to avoidthousands of poundsgoing to the landfill

2004

Began replacing lightswith high-efficiencyballasts and bulbs

6/11/09 1:09:07 PM

Our SustainabilityCommitmentWe promise to meet or exceedall applicable environmental lawsand regulations, and protect theenvironment. We will fulfill thiscommitment by incorporatingenvironmental priorities into ourproducts, services and facilities,thus minimizing the environmentalimpact of manufacturing operations.We promise to continually improvein the areas of pollution prevention,waste management and recycling.We pledge to educate employeeson environmental practices. And wepromise to continue our proactiveapproach to sustainability issues withcustomers and our community.

For more information on forestrycertifications and our othersustainability initiatives, contact DaleRipp, Sustainability Manager atsustain@webcrafters-inc.com.

Mark Lewis

Sales Representative

1371 Notting Hill Road

Algonquin, IL 60102

847.658.6984

mlewis@webcrafters-inc.com

Plant Location

2211 Fordem Avenue

Madison, WI 53704

www.webcrafters-inc.com

Passion and performance on every page.

2005

Installed thirdRegenerative ThermalOxidizer (RTO) for newpresses

2005

Expanded handlingcapabilities to include50” rolls to increasetransporting efficiency

2006

Added chemistryrecycling in plate room

2007

Began recycling allmetal and plasticbinding material

2008

Appointed SustainabilityManager to further focuscompany efforts

2009

Became FSC, SFI andPEFC certified

2010

Reduce total energyconsumption by 10%

Mixed SourcesProduct group from well-managed

forests, controlled sources andrecycled wood or fibre

Cert no. SCS-COC-002165www.fsc.org

© 1996 Forest Stewardship Council

72407_WebCrafter Sustainability_090609.indd 2-3

In a progressive city like Madison, WI, environmental responsibility is second nature. Home of Earth Day and the first city to offer curbside recycling, we consistently rank as one of the greenest cities in the country.

Since founding in 1973, our aim at Great Big Pictures, Inc. has been to conserve natural resources and reduce waste, in every level of produc-tion, in every aspect of business. In an often-”price first, environment second” industry, we are driven to find and partner with companies who share this common goal and seek to find environmentally conscious print solutions.

Energy Conservation and Alternative Sources

Great Big Pictures, Inc. is a partner in Madison Gas & Electric’s Green Power Tomorrow program. 50% of all power we purchase is generated by regional wind farm, biomass, and local solar panels. This offsets 726,037 lbs of coal, and 1,073 tons of carbon dioxide each year.

Great Big Pictures, Inc. is a member of the EPA Green Power Partnership.

Great Big Pictures, Inc. is working with Focus on Enrgy to research the potential for solar hot water panels and other on-site energy alternatives.

Our thermostats, photographic processors, and lights in certain areas such as restrooms are time/temperature controlled to conserve energy when not in use.

High performance T5 fluorescent light bulbs are used throughout our facility, which allow the use of ballasts that don’t contain and PCB’s. We also have a ‘No lights if not in use’ policy to ensure that electricity is not wasted.

Reductions in our delivery fleet and purchase of more fuel-efficient vehicles save an estimate 1,000 gallons fo fuel each year, equivalent to keeping 19,600 lbs of carbon dioxide out of the atmosphere.

Recycling and Waste Management Systems

Cardboard: Great Big Pictures, Inc. recycled 35 tons in 2008. This provides enough recycled paper to print 7 million sheets of newsprint and save 600 mature trees.

Cardstock: Great Big Pictures, Inc. recycled 30 tons in 2008. This saved 200 cubic yards of lanfill space and provided enough relaim revenue to purchase a baler used solely for cardstock compacting.

Polystyrene (or Plastic #6): Great Big Pictures, Inc. recycled over 5 tons of scrap in 2008. This saved 3,425 gallons of oil otherwise used to produce new plastics.

Silver: Great Big Pictures, Inc. uses a silver recovery system to collect the metal as it washes out of photographic processors. On average, Great Big Pictures, Inc. collects 20 lbs. of silver each moth. This reclaim value pays our monthly waste management bill.

Scrap office paper is collected and bound into note pads or reused in copy machines.

We use heat exchangers to recycle both heated and cooled air and an extensive air scrubbing system to ensure that we don’t inject anything from our printing processes into the air.

Great Big Pictures, Inc. donates tons of scrap or discontinued media to local schools and community centers.

Madison’s single-sort recycling program allows us to easily collect various plastic, glass, and paper products for local recycling. We also recycle metals and out-dated IT equipment.

Energy Conservation and Alternative Sources

Great Big Pictures, Inc. is proud to participate in the MPowering Business Pro-gram. Partnering with the City of Madison, Madison Gas and Electric, Focus on Energy, and Sustain Dane, we are working to become more sustainable, educate our staff, and set an example in our community. MPower goals in 2009:

• Reduce energy use by 10%.• Reduce our corbon footprint.• Enroll 30% of staff in education programs to promote sustainability. • Participate in energy audits with MG&E and Focus on Energy. • Conduct preliminary assessments to determine feasibility of solor energy.

Great Big Pictures, Inc. uses 100% post-consumer recycled paper for all office and paper products that are used in the day-to-day functioning of our facility.

Sustainability Initiative

Form 107bAugust 2009

5701 Manufacturers Drive Madison, WI 53704608.257.7071 800.236.8925 fax 608.257.1067

www.gbpinc.com

Great Big Pictures, Inc. uses water-based and recyclable inks in our UV printers.

Great Big Pictures, Inc. uses a variety of Earth-friendly shipping products: Corrugated Boxes - 100% recycled materials, RecyclableStay-flats - 80% recycled materials, RecyclablePolypropylene Bags - RecyclablePolyester Strapping - 100% recycled materialsBubble Wrap - 20% or more recycled plastic, RecyclableNewsprint - 25% recycled materials, RecyclableKraft Paper - 100% recycled materials, RecyclableKraft Paper Tape - 25% post-consumer recycled materials

Great Big Pictures, Inc. uses 100% post consumer recycled paper for all office and paper products that are used in the day-to-day functioning of our facility.

Great Big Pictures, Inc. is proud to offer a diverse kit of Green Media:Uncoated Cardstock - Recyclable and made of recycled materials. All of our cardstock products are SFI/PERC certifiled.Softknit - Recycled contentPolyknit - Recycled contentHemp Fabric- Sustainable resourceStyrene - RecyclableOrganic Cotton - Sustainable resourceTrue Color Cotton - Sustainable resourceBirch Plywood - Sustainable resourceKraft Paper - 100% recycled materials, RecyclableCorrugated Cardboard - 100% recycled materials, RecyclableBamboo and Plyboo - Sustainable resourceSintra - We have both Recycled and Bio-degradable PVC boards which make suitable Sintra alternatives. We also offer a 3MM Environmental Green Board made of recycled material which is a paper product alternative to Sintra.

We offer both Oxy-degradable plastic (will breakdown into smaller and smaller bits) and Bio-degradable plastic (the molecular structure actually changes and ceases to be plastic).

Recycled and/or Recyclable Materials and Supplies

Green Materials List

Form 107b

5701 Manufacturers Drive Madison, WI 53704608.257.7071 800.236.8925 fax 608.257.1067

www.gbpinc.comAugust 2009

At Great Big Pictures, Inc. we strive to set a positive example in our community and our industry as a leader in sustainable business practices. Our aim is to conserve natural resources and reduce waste, in every level of production, in every aspect of business. We also commit to provid-ing a safe working environment and employment policies that take the best interest of families and the community to heart. We continuously seek opportunities, beyond regulatory compliance, to incorporate pollution prevention and other activities to enhance our sustainability program. We communicate our commitment with our employees, clients, and community through printed, verbal, and electronic methods.

Great Big Pictures, Inc. commits to fulfilling this mission in the following ways:

Environmental Stewardship & Education1) Lead environmental awareness and sustainability programs for employees and their families2) Provide clients with recycled/recyclable/renewable materials options3) Educate employees on in-house recycling and waste management protocol4) Provide an on-site garden plot for employees to use and teach each other about growing food5) Support and comply with environmental regulations6) Maintain a scholarship fund for employees and their families to assist in furthering education

Community Involvement1) Participate in local business groups focusing on sustainability practices2) Support local producers and vendors whenever possible3) Allocate funds annually for employee-selected non-profit fund-raisers

Safe Working Environment & Fair Employment1) Post and comply with all OSHA regulations2) Mandate safety training on all equipment and use of protective gear for all employees3) Exceed regulations for air quality4) Offer generous benefits packages including health/dental/disability/life insurance, childcare subsidies, paid time off, and retirement savings plans5) Implement fair employment practices in hiring and promoting decisions

Waste Management1) Implement efficiency practices to minimize materials used2) Maintain an aggressive recycling program for multiple streams of waste3) Reclaim, reuse, or donate surplus materials whenever possible

Energy Conservation 1) Implement “lights out” policy and use occupancy sensors whenever possible2) Use T5 lighting throughout the facility3) Implement shut down of all production machines when not in use4) Replace out-dated computers with more efficient alternatives5) Research the implementation of solar and other alternative energy6) Reduce truck fleet, and condense delivery and pick-up routes7) Encourage car-pooling programs

Sustainability Policy

Form 107b

5701 Manufacturers Drive Madison, WI 53704608.257.7071 800.236.8925 fax 608.257.1067

www.gbpinc.comAugust 2009