how does marketing affects customer value ?
TRANSCRIPT
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The task of any business
is to deliver customer
value at a profit
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is the satisfaction
a consumer feels after making a purchase for goods or services relative to what she must give up to receive them.
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PHASE OF VALUE CREATION
Assessing market opportunities
Choosing value
Designing value
Delivering value Communicating value
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The VALUE CHAIN as a tool
for identify ways to create more customer value.
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Easy to understand value chain
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CORE BUSINESS PROCESS
Market Sensing
New offer realization
Customer relationship management
Fulfillment management
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CORE
COMPETENCIES
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Source of competitive advantage
Application in wide variety of market
Difficult to imitate
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MAXIMIZE CORE
COMETENCIES
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(Re) Define the business “big idea“
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(Re) Shape the business scope
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(Re) Position the brand identity
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Integrating the value exploration, value creation, and value delivery activities with the purpose of building long term, mutual relationship and co-prosperity among key stakeholder.
HOLISTIC MARKETING
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is an organization's process of
defining its , or direction, and making decisions on allocating its resources to pursue this . It may also extend to control mechanisms for guiding the implementation of the
.
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Customer value
Value chain Core Competencies Holistic marketing and Customer value Strategic Planning
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CREDIT
Philips kotler
Marketing Management : a south Asian perspective
Google Image Search
Prof. Sameer Mathur IIM-L
Marketing Management : DR. Ajeet Kumar Shukla
Slideshare.net
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PRESENTATION BY
B. COM, MAHATMA GANDHI KASHI VIDYAPITH
VARANASI
INTERN IIM-L (MARKETING MANAGEMENT)
MENTOR: PROF. SAMEER MATHUR
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THANK YOU