how do you know you’re targeting the right prospects? · the randall-reilly construction audience...

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How do you know you’re targeting the right prospects? Construction

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Page 1: How do you know you’re targeting the right prospects? · The Randall-Reilly Construction Audience An Audience Built by Data Customize Your Audience By: Tagged Audience 3M Email

How do you know you’re

targeting the right prospects?

Construction

Page 2: How do you know you’re targeting the right prospects? · The Randall-Reilly Construction Audience An Audience Built by Data Customize Your Audience By: Tagged Audience 3M Email

Our data services provide insights to target key prospects and measure the results of your campaign.

Our digital marketing services

are powered by our data so you reach the right prospects at the right time.

Our industry-leading media and events

give you insider knowledge and branding power.

How We Work

Randall-Reilly is a proud Google Premier Partner

Page 3: How do you know you’re targeting the right prospects? · The Randall-Reilly Construction Audience An Audience Built by Data Customize Your Audience By: Tagged Audience 3M Email

The Power of Data in Digital Marketing

Heavy Equipment Owner

Used Equipment

Average Ageof Equipment

State of Georgia

10+ Pieces of Equipment

5+

General ConstructionContact

Your Specific Construction Target

General Construction Target

vs

Page 4: How do you know you’re targeting the right prospects? · The Randall-Reilly Construction Audience An Audience Built by Data Customize Your Audience By: Tagged Audience 3M Email

The Randall-Reilly Construction Audience

870K CONSTRUCTION

CONTACTS

162KGENERALBUILDING

131KROAD

CONSTRUCTION

56KAGGREGATES

664KHEAVY

CONSTRUCTION

128K OTHER

Page 5: How do you know you’re targeting the right prospects? · The Randall-Reilly Construction Audience An Audience Built by Data Customize Your Audience By: Tagged Audience 3M Email

The Randall-Reilly Construction Audience

An Audience Built by DataCustomize Your Audience By:

Tagged Audience

3M

Email Addresses

395K

Magazine Recipients

100K

Website Pageviews

456K

Social Followers

216K

Monthly MobilePageviews

159K

Newsletter Subscribers

72K

Total Tracked Equipment

1M

Online Behaviors

Equipment Owned

Location MuchMore

Equipment Age

SIC Codes Credit Rating

Brand Affinity

Warranty Cycles

Page 6: How do you know you’re targeting the right prospects? · The Randall-Reilly Construction Audience An Audience Built by Data Customize Your Audience By: Tagged Audience 3M Email

MEASURABLE OUTCOMES REPORTINGAlign to your desired outcome: Visualize your overall campaign by:

Form Submissions

Social Engagement

MuchMore

Website Traffic

Phone Calls

Brand Awareness

Online Sales

Event Attendees

Leads by Response Type

Much More

Cost Per Lead

PerformanceSummary

Budget by Month

Conversion Rate

Start generating business growth by targeting your custom, ideal audience. Go to randallreilly.com to learn more.

Page 7: How do you know you’re targeting the right prospects? · The Randall-Reilly Construction Audience An Audience Built by Data Customize Your Audience By: Tagged Audience 3M Email

Agriculture | Construction | Driver Recruiting | Diesel Tech Recruiting

Lift Trucks | Logging | Machine Tools

Office Equipment | Printing | Trucking | Woodworking

Randall-Reilly is the leading B2B data company in trucking, construction, agriculture, and other industrial markets. Their proprietary data, with equipment-level intelligence, builds exclusive market insights and drives exceptional

outcomes. More than 4,400 clients in sales, marketing, and recruiting utilize Randall-Reilly’s data-driven platforms, services, and media to reach their audiences. Headquartered in Tuscaloosa, Alabama, the company also has

offices in Charlotte, North Carolina, Anniston, Alabama and Draper, Utah.

randallreilly.com