how do you build a strong employer brand? (startup safary 2016)
TRANSCRIPT
Hello!
George DimitriouHead of Marketing & Communications
@tsakali_gr
#Our flagship service
#How it all began…
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Lots of coffee cups
1 announcement @
insomnia.gr
12 merchants
#Skroutz today – The figures
The #1 online shopping webpage in Greece (6 mil. unique visitors / month)
156 million clicks (+22% YoY)
2,300 e-shops (+20%) / 12 mil. products
~€6.5 mil. annual turnover (+45% YoY)
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#Skroutz Webpage Traffic (monthly basis)
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Team
135+ Greece
15 Turkey
Offices
Skroutz HQ
2.200m2
Alve
200m2
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2005 2015
#Skroutz goes abroad
2013
#Projects portfolio
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#Skroutz SmartCart
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#The startup culture (even when you’re way beyond that)
“Anything is possible” mentality
Shared purpose
Ability to react & shift quickly
Collaboration & transparency
Autonomy
Praise & recognition
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#What is the employer brand?
Identity
Perceptions of stakeholders
Reputation
Value proposition to
employees
Λένε "Only hire people smarter than you" και το επιβεβαιώνω: οιάνθρωποι του Skroutz με έχουν κάνει εξυπνότερο και καλύτερο άνθρωπο.
Σε πείσμα των καιρών, αντί για valuations και κέρδη, ας μιλήσουμε για το πώς φτιάχνεις μια εταιρεία που το fun factor είναι σημαντικότερο από ο,τιδήποτε άλλο.
13Γιώργος Χατζηγεωργίου, CEO & co-Founder, Skroutz
#Lead by example
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#Interview and onboarding
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#OnboardingNew Skroutzers
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#Workspace BlissSkroutz Awesome Factory
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#Employee benefits
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#Life @ Skroutz
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#Team BondingCompany wide
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#Happy BudgetSub-team Clusters
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Skroutz CMS
Aleka
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#Trainings & Conferences
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#CSR Internal & External
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#Community & Stakeholders
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#The “voice” of your peopleAllow them to tell their stories = your story!
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#Promote your brand culture
#Our path to success
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Sustainable business
model
Excellent working
environment
Passionate for
E-commerce
Happy creative people
#What can you do?
1. Keep your team motivated
2. Encourage extroversion
3. Tell your story in an authentic way
4. Focus on the attractive & compelling
attributes of your company
5. Be consistent
6. Celebrate successes
7. Embrace your communities
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#Key takeaways
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1. Employer & commercial brand go hand-in-hand
2. Employees are your strongest ambassadors or
biggest critics
3. Workplace = happiness factor
4. Staying true, relevant, distinctive & aspirational is what defines your culture
5. Your greatest weapons: word-of-mouth & good will
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Stay focused.Don’t be afraid to have a voice!
Let’s be honest…
Building a strong employer brand is hard work. Damn hard work.
Thank you!