how disruptive technologies influence the fi ecosystem

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How Disruptive Technologies Influence the FI Ecosystem

Michael [email protected] Innovation CentreFISE WG Poznan, 27 Oct 2011

SESERVSocio-Economic Services for European Research Projectshttp://www.seserv.org

European Seventh Framework CSA FP7-2010-ICT-258138



Future Internet Socio-EconomicsWhat role are you playing?



Disruptive Technologies

• Innovations that create new value networks and eventually disrupt existing ones

• Typically innovations in marketing• its the business model that creates

the impact• not necessarily about advanced

technology

• Difficult for the incumbent to adopt• conflicts existing business models• small market, low profits• redirects resources away from

sustaining activities[Christensen, Clayton 1997, 2003]



Disruptive Technology Scenarios

• New market disruption• does it engage a new large

population?• is it easily accessible?• e.g Ebay, Playfish

• Low-end disruption• does it address low end

users more cheaply?• is there a business model to

address the overserved customers?

• e.g. Amazon, Skype, iTunes

• Reachability of the Internet key factor in supporting disruption

EstablishedMarket

NewBusiness



Source: Gartner

Landscape of Emerging Technology



Agenda• The “Contribution” Session

• The Impacts of the PPP on the Economic Contributions of the Future Internet (Jonathan Cave - Rand)• The Future Internet Ecosystem (Michael Boniface - IT Innovation Centre)

• The “Transformation” Session• Emerging value networks within the Future Internet Ecosystem - Hanne-Stine Hallingby (Telenor Digital

Services)• Targeting business value innovation in open paradigms in FI Ecosystems - Man-Sz Li (IC Focus), Co-

Chair DG INFSO FInES Cluster, Lead FIA Enterprise activity• Viral Innovation Process Challenging Public Support for Innovation - Jari-Pekka Kaleva (European Games

Developer Federation)• Out-of-Equilibrium Techno-Socio-Economic Systems – Paolo Dini (London School of Economics)

• The “Methodology” Session• Unified Business Modeling for FI ecosystems (Simon Delaere, Vânia Gonçalves - IBBT, Makis

Stamatelatos University of Athens)• The SEQUOIA Methodology: How to assess the socio-economic impacts of SaaS and IoS projects

(Antonella Passani - T6)• Assessing economic outcomes using tussle analysis (Costas Kalogiros - Athens University of Economics

and Business)• The Contributions of Complexity Theory and “Internet Science” to Future Internet Modelling and Policy

Evaluation (Cave - Warwick)• The Future Internet PPP approach to socio-economic priorities (Dr. Petra Turkama, Aalto University)

• The “Outlook” Session



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Project CoordinatorProf. Dr. Burkhard StillerUniversity of [email protected]

Technical ManagerMichael BonifaceIT Innovation [email protected]