how digital communications changes the game
DESCRIPTION
ProspectUs Breakfast presentation on three principles behind good social media and how it changes the game for charities and the not for profit sectorTRANSCRIPT
You don’t own the conversation
No medium is an island
TV is more than broadcast. Newspapers are more than print. Successful campaigns grow beyond
their centre. It’s about convergence and choosing:
the right tool at the right time for the right purpose
The value’s in the network
Get yourself heard
Quantity matters but quality matters more
Focus on impact as well as reach Digital campaigns are perishable
Inspire others to share Back it up with content Create a call to action Be demonstrably authentic Own it
Make social a part of ‘business as usual’ Support effective use
Develop clear policies, apply light rules Provide good just-in-time training Trust people Accept mistakes are inevitable and rarely
fatal Encourage staff to
Be your best advocates Connect with the brand Re-share content
Innovate from every side