how did you hear about us?
TRANSCRIPT
1
Helpline Responses1,533 Helpline referral source responses in FY13
Alz Ass
n Sta
ff/Pro
gram
, 635
, 41.
42%
Online
, 164
, 10.
69%
Other
, 117
, 7.6
3%
Other
hea
lth p
rofe
ssion
al, 1
16, 7
.56%
Docto
r, 94
, 6.1
3%
Hospit
al Sta
ff, 7
0, 4
.56%
frien
d, 6
4, 4
.17%
billbo
ard/
sign,
58,
3.7
8%
relat
ive, 4
3, 2
.8%
newsp
aper
, 37,
2.4
1%
Saw a
flye
r or b
roch
ure,
28, 1
.82%
Yellow
pag
es, 2
5, 1
.63%
Health
fair,
11,
0.7
1%
emplo
yer/c
owor
ker,
11, 0
.71%
, 10,
0.6
5%
mag
azine
, 9, 0
.58%
telev
ision
, 9, 0
.58%
, 8, 0
.52%
pers
onal
cont
act,
7, 0
.45%
Nursin
g Hom
e, 5
, 0.3
2%
phon
e, 5
, 0.3
2%
adve
rtise
men
t, 4,
0.2
6%
radio
, 3, 0
.19%
0
100
200
300
400
500
600
700
2
Helpline responses898 Helpline responses (minus staff/programs) in FY13
Online
, 164
, 18.
26%
Other
, 117
, 13.
02%
Other
hea
lth p
rofe
ssion
al, 1
16, 1
2.91
%
Docto
r, 94
, 10.
46%
Hospit
al Sta
ff, 7
0, 7
.79%
frien
d, 6
4, 7
.12%
billbo
ard/
sign,
58,
6.4
5%
relat
ive, 4
3, 4
.78%
newsp
aper
, 37,
4.1
2%
Saw a
flye
r or b
roch
ure,
28,
3.1
1%
Yellow
pag
es, 2
5, 2
.78%
Health
fair,
11,
1.2
2%
emplo
yer/c
owor
ker,
11, 1
.22%
, 10,
1.1
1%
mag
azine
, 9, 1
%
telev
ision
, 9, 1
%
, 8, 0
.89%
pers
onal
cont
act,
7, 0
.77%
Nursin
g Hom
e, 5
, 0.5
5%
phon
e, 5
, 0.5
5%
adve
rtise
men
t, 4,
0.4
4%
radio
, 3, 0
.33%
0
20
40
60
80
100
120
140
160
180
3
Helpline highlights1,533 Helpline referral source responses in FY13
Referral sources
Alzheimer's Association Staff or Program
Health Professional
General Marketing
Personal recommenda-tion
Media ad or placement
Other
41%
16%
19%
8%
8%8%
4
Omitting staff or program898 Helpline referral source responses in FY13
Referral sources
Health Professional
General Marketing
Personal Recom-mendation
Media ad or placement
Other28%
32%
14%
13%
13%
5
Health professional285 Helpline referral source responses in FY13*
Type of health professional
Other Health Pro-fessional
Doctor
Hospital Staff
Nursing Home Staff
33%
2%
24%
41%
*19% of entire sample, 32% of sample minus Alz staff/program
6
General marketing251 Helpline referral source responses in FY13*
Type of general marketing
Online
Saw flyer or brochure
Yellow pages
Health Fair
Phone call
66%
10%
11%
3% 2%
4%4%
*16% of entire sample, 28% of sample minus Alz staff/program
7
Personal recommendation125 Helpline referral source responses in FY13*
Type of personal recommendation
Friend
Family
Employer/co-worker
Personal Contact
34%
9%
51%
6%
*8% of entire sample, 14% of sample minus Alz staff/program
8
Media ad or placement120 Helpline referral source responses in FY13*
Type of media ad or placement
Billboard or Sign
Newspaper
Magazine
Television
Advertisement
Radio
31%
48%
3%
8%
8%
2%
*8% of entire sample, 13% of sample minus Alz staff/program
9
CSQEI highlights7,559 CSQEI responses to “how did you hear about this program” in FY13
Referral sources
Alzheimer's Association, 2461
Other, 1896
Employer or Colleague, 1033
Friend or Family, 816
Health Care Provider
Advertisement, 584
32%
14%25%
11%
10%
8%