How to Think Like a Designer

By Rafiq Elmansy

Think Like a Designer Agenda

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Design in Companies Design in Countries What is Design Thinking? When and Where to Use? Design Thinking Tools Explore Ideas: Mind Mapping Explore Ideas: Starbursting Explore Ideas: Lego Serious Play Explore Ideas: Reverse Brainstorming Solve Problems: The Six Thinking Hats Solve Problems: SCAMPER Technique Solve Problems: TRIZ Method Evaluate: SWOT Analysis Mind Mapping Example The Six Thinking Hats Example SWOT Analysis Example

Think Like a Designer Design in Companies

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Creativity

Design

Innovation

Cox, G. (2005). Cox Review of Creativity in Business: Building on the UKs Strengths. London: Design Council Von Stamm, B. (2003). Managing Innovation, Design and Creativity. Hoboken: Wiley, John & Sons

Think Like a Designer Design in Companies

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More than 50% of New York Entrepreneurs believe thank Innovation leads to business success.

Think Like a Designer Design in Companies

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Designing IKEAs product to be self-assembly helps reducing the storage and transportation costs, which subsequently reduced the price for the final product.

Think Like a Designer Design in Companies

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KEA Design Strategy: Democratic Design

Form | Function | Quality | Sustainability | Low price

Our vision is to create a better everyday life for the many people, the IKEA Group Sustainable Report stated.

Think Like a Designer Design in Companies

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Brand Values pride, passion, respect, integrity, discipline, and excellence.

Think Like a Designer Design in Companies

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iPhone opens a new market for Apple

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Apple turns Design Failure into Success

Think Like a Designer Design in Countries

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Argentina, Australia, Botswana, Brazil, Canada, Catalonia (Spain), Chile, Columbia, Costa Rica, Croatia, Denmark, Estonia, Finland, Flanders (Belgium), France, Germany, Greece, Hong Kong, Iceland, India, Italy, Ireland, Israel, Kenya, Latvia, Mexico, Poland, Qatar, Slovenia, South Africa, South Korea, Taiwan, Turkey, United States, Venezuela and Wales (UK)

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Designed in India

Think Like a Designer Design in Countries

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Global Creativity Index

Source: Martin Prosperity Institute

Think Like a Designer Design Thinking

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Global Creativity Index

What is Design Thinking? Design thinking refers to design-specific cognitive activities that designers apply during the process of designing.

Think Like a Designer Design Thinking

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Global Creativity Index

When and Where to Use?

Everytime, Everywhere

Think Like a Designer Design Thinking

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Explore Ideas Solve Problems Evaluate

Think Like a Designer Design Thinking

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Explore Ideas

Mind Mapping

Think Like a Designer Design Thinking

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Explore Ideas

Starbursting

Think Like a Designer Design Thinking

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Explore Ideas

Lego Serious Play

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Explore Ideas

Reverse Brainstorming

Think Like a Designer Design Thinking

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Solve Problems

The Six Thinking Hats

Think Like a Designer Design Thinking

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Solve Problems

SCAMPER Technique

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Solve Problems

TRIZ Method

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Evaluate

SWOT Analysis

Think Like a Designer Design Thinking

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Mind Mapping

Think Like a Designer Design Thinking

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Think Like a Designer Design Thinking

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Mind Mapping

Think Like a Designer Design Thinking

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Mind Mapping

Think Like a Designer Design Thinking

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Mind Mapping

Think Like a Designer Design Thinking

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Mind Mapping

Think Like a Designer Design Thinking

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The Six Thinking Hats

Think Like a Designer Design Thinking

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The Six Thinking Hats

Think Like a Designer Design Thinking

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The Six Thinking Hats

Think Like a Designer Design Thinking

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SWOT Analysis

Strengths What are the advantages of the

new product or service?

What are the product advantages over similar competitors in market?

What strength points do people see in the product or service?

What are the products unique selling factors?

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SWOT Analysis

Weakness What weakness could be improved

in the design?

What issues should be avoided?

What are the factors that reduce your sales?

Does the production process have limited resources?

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SWOT Analysis

Opportunities What are the opportunities for the

new product?

What are the trends to take advantage of?

How can we turn strengths into opportunities?

Are there any changes in the market or government which can lead to opportunities?

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SWOT Analysis

Threats Who are the existing or potential

competitors?

What are the factors that can put business into risk?

What issues can threaten the product on the market?

Will there be any shifts in consumer behavior, government or market that can affect the product success?

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SWOT Analysis

Conclusion

Think Like a Designer Design Thinking

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SWOT Analysis

More tools www.designorate.com

Think as a Designer Design Thinking

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SWOT Analysis

Questions

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SWOT Analysis

Thank You

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