how communication with users could change because of …
TRANSCRIPT
01.04.2021, 5th Expert Meeting on Statistics for SDGs
Post Covid SDGs
Magdalena Ambroch
How communication with users could change because of pandemics
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COVID crisis has changed the world as we know it
Sarah Wilson
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Uncertainty fuels demand for information
Data
Explanation
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Statistics: Poland & COVID-19
https://stat.gov.pl/en/covid/
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Pandemics – a trigger for change
STATISTICAL PRODUCTS
Databases & analyticaltools
Publications
Traditional
(online/paper)
Digital
NEW!
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Digitalisation means flexibility
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Digitalisation means flexibility
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Growing the audience
0
10
20
30
40
50
60
70
80
9/24/2020 10/24/2020 11/24/2020 12/24/2020 1/24/2021 2/24/2021
Daily numer of views
Views Events Tweets
Report 2020. Poland on the way to SDGs
Twitter campaign – 24 tweets
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Things to consider
• Purpose of publication
• Audience
• Message
Publications – what does the future hold?
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Magdalena Ambroch
Further information: sdg.gov.pl