connecting with your online users - they won’t come just because you build it!

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Connecting with your online users Richard Wallis Technology Evangelist Talis April 2009

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Presentation given at CILIP's CDG Conference in Liverpool 20th April 2009 Theme of library's online presence should have as much attention as it's pysical presence.

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Page 1: Connecting with your online users - They won’t come just because you build it!

Connecting with your online users

Richard WallisTechnology EvangelistTalis

April 2009

Page 2: Connecting with your online users - They won’t come just because you build it!

Connecting with your online users

They won’t come just because you build it!

Richard WallisTechnology EvangelistTalis

April 2009

Page 3: Connecting with your online users - They won’t come just because you build it!

They won’t come just because you build it!

Page 4: Connecting with your online users - They won’t come just because you build it!

They won’t come just because you build it!

Page 5: Connecting with your online users - They won’t come just because you build it!
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http://www.flickr.com/photos/45889748@N00/15681212/

Page 7: Connecting with your online users - They won’t come just because you build it!

http://www.flickr.com/photos/26406919@N00/1413228405/

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Page 9: Connecting with your online users - They won’t come just because you build it!

http://www.flickr.com/photos/verdeo/2721552341/

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NEXT GENOPAC

http://www.flickr.com/photos/elodiep/3200712921/

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NEXT GENOPAC

http://www.flickr.com/photos/elodiep/3200712921/

Page 19: Connecting with your online users - They won’t come just because you build it!

NEXT GENOPAC

http://www.flickr.com/photos/elodiep/3200712921/

Page 20: Connecting with your online users - They won’t come just because you build it!

NEXT GENOPAC

http://www.flickr.com/photos/elodiep/3200712921/

Page 21: Connecting with your online users - They won’t come just because you build it!
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http://www.flickr.com/photos/hamed/530412481/

Where are our users ?

Page 46: Connecting with your online users - They won’t come just because you build it!
Page 47: Connecting with your online users - They won’t come just because you build it!

http://www.flickr.com/photos/janetmck/428512130/

Page 48: Connecting with your online users - They won’t come just because you build it!

Check your assumptions

http://www.flickr.com/photos/janetmck/428512130/

Page 49: Connecting with your online users - They won’t come just because you build it!

http://www.flickr.com/photos/28438258@N08/3005591006/

Page 50: Connecting with your online users - They won’t come just because you build it!

http://www.flickr.com/photos/jurvetson/157722937/

Page 51: Connecting with your online users - They won’t come just because you build it!
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Cloud Computing

Page 53: Connecting with your online users - They won’t come just because you build it!

Go where the users are

Page 54: Connecting with your online users - They won’t come just because you build it!

Go where the users are

Page 55: Connecting with your online users - They won’t come just because you build it!

Go where the users are

Page 56: Connecting with your online users - They won’t come just because you build it!

Go where the users are

Page 57: Connecting with your online users - They won’t come just because you build it!

Go where the users are

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2.5%

Innovators

2.5%

Innovators

All this now?

Page 70: Connecting with your online users - They won’t come just because you build it!

Technology Adoption Curve

2.5%Innovators

2.5%

Innovators

2.5%

Innovators

16%Laggards

34%Late

Majority

34%Early

Majority

13.5%Early

Adopters

Maturity

Ado

ptio

n R

ate

Page 71: Connecting with your online users - They won’t come just because you build it!

Today focus in on integration for systems

Been at this for a whileReacting to the pressures our customers are feeling

Page 72: Connecting with your online users - They won’t come just because you build it!

Today focus in on integration for systems

Been at this for a whileReacting to the pressures our customers are feeling

People and technology

Together

Page 73: Connecting with your online users - They won’t come just because you build it!

http://www.flickr.com/photos/tedsblog/43433812

remember who you

are building for

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http://www.flickr.com/photos/thetrial/398494172/

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http://www.flickr.com/photos/thetrial/398494172/

Reframe our thinking

Page 76: Connecting with your online users - They won’t come just because you build it!

http://www.flickr.com/photos/thetrial/398494172/

Reframe our thinking

Beyond the library

Page 77: Connecting with your online users - They won’t come just because you build it!

http://www.flickr.com/photos/thetrial/398494172/

Reframe our thinking

Beyond the libraryWhere the user are

Page 78: Connecting with your online users - They won’t come just because you build it!

http://www.flickr.com/photos/thetrial/398494172/

Reframe our thinking

Beyond the libraryWhere the user are

Beyond library standards

Page 79: Connecting with your online users - They won’t come just because you build it!

http://www.flickr.com/photos/thetrial/398494172/

Reframe our thinking

Beyond the libraryWhere the user are

Beyond library standardsDelight them when they arrive

Page 80: Connecting with your online users - They won’t come just because you build it!

http://www.flickr.com/photos/thetrial/398494172/

Reframe our thinking

Beyond the libraryWhere the user are

Beyond library standardsDelight them when they arrive

Add value from external sources

Page 81: Connecting with your online users - They won’t come just because you build it!