how com hem created europe’s smartest tv service he… · smartest tv service “we recognize...
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HOW COM HEM CREATED EUROPE’S SMARTEST TV SERVICE
“We recognize Verimatrix as to provide value in securing our new multi-network services. A single source for rights management across linear and on-demand content offers our customers the absolute best television experience. Verimatrix has provided excellent support in the integration of VCAS with TiVo and we look forward to launching one of the world’s most advanced TV services.”
- Jens Persson, Development Manager - Com Hem
Copyright © 2014 Verimatrix, Inc. All Rights Reserved.www.verimatrix.com 02
INDUSTRY TRENDS
Operators around the globe increasingly desire to deploy
advanced multi-screen and TV Everywhere solutions throughout
the home and beyond. The following trends are emerging:
•HybridbroadcastandIPnetworkdeliverywillgo
mainstream in the next several years
•Over-the-Top (OTT) serviceprovidersembraceboth
on-demand and live services
•Legacypay-TVoperatorsembraceOTTasbothadefensive
move and new opportunity
•Newcategoryofhybridset-topboxes(STB)andpersonal
videorecorders(PVR)supportHTTPLiveStreaming(HLS),
DigitalVideoBroadcastingstandards(DVB),andapps
•Content security requirements are increasing for new
delivery modes, especially OTT
How Com Hem Created Europe’s Smartest TV Service
COMMON CHALLENGES
AkeychallengeregardingOTTdeliveryistoachieveaseamlessintegrationoflinearchannelswithvideo-on-demand
(VOD)intoasingle,easy-to-navigateuserexperiencewhileensuringthehighestlevelofcontentsecurity.Pay-TVoperators
alikearestriving,ifnotstruggling,to:
•Achieveahighqualityhybridtelevisionexperiencethat’satrueadvanceonthatofthebestbroadcastTV
•Incorporatehybridservicesintoaunifiedandintuitiveuserinterface,andensureaspectsofservicepersonalization
and recommendation pervade the multi-screen interface
•MeetstringentlicensingconditionsofpremiumcontentforOTTvideoservices,preventunauthorizedaccessand
unlawful content copying and re-distribution
•Managecontentusagerightsuniformlyacrossmultiplenetworksandscreens
Copyright © 2014 Verimatrix, Inc. All Rights Reserved.www.verimatrix.com 03
THE KEY COMPANIES TAKING ON THE CHALLENGES
Com Hem,thelargestcableoperatorinScandinaviabasedonthenumberof
connectedhomes(1.75million)andthenumberofuniquesubscribers,anda
leading provider of analog and digital television, including on-demand and
high-definitiontelevision,high-speedbroadbandandfixed-telephonyservices.
TiVo Inc. (NASDAQ:TIVO).TiVoInc.developedthefirstcommerciallyavailable
digital video recorder (PVR),and todayTiVo isaglobal leader inadvanced
televisionserviceforvirtuallyanyplatformordevice.TiVo’scompleteproduct
suitedeliversaunifiedexperience that spansnotonlywholehomePVRand
multi-screen viewing experiences but also extends to TiVo Everywhere solutions
liketheTiVoWebportalandmobileapplications.
Verimatrix® Inc., a specialist in securing and enhancing revenue for multi-
network,multi-screendigital TV servicesaround theglobe, hasdeliveredan
impressive record of growth and success since its founding in 2000. The
company is the trend-settingmulti-network revenue securityproviderglobally,
featuringaward-winningsolutionsforIPTV,DVB,InternetTV/OTT,andbroadcast-
hybridnetworks(20+awards).
BRINGING THE PLAYERS TOGETHER
Com Hem and TiVo Partner to Bring the World Famous TiVo® TV Solution to Sweden
To meet the challenges described above, TiVo developed the “TiVo Everywhere” solution that provides the TiVo user experience
tosubscribersacrossvirtuallyallscreensincludingmobiledevices(tabletsandsmartphones)aswellasthroughaPVR.This
TiVoecosystem,inwhicheachscreenisanchoredtothefulllookandfeelofTiVo,enablessmartertelevisionviewingwith
effortless navigation through all digital entertainment content including linear TV, VOD, PPV and OTT services.
LIVE-TV
OTT CONTENTSUCH AS NETFLIX
PERSONAL VIDEORECORDER
VIDEO ONDEMAND
AGGREGATINGCHANNELS,MOVIESANDOTTSUCHASNETFLIXANDVIAPLAYINAONESTOPSHOT
SECURINGMULTI-NETWORK,MULTI-SCREENDIGITALTVSERVICES
MARKETLEADER:REACHING39%OFSWEDISHHOUSEHOLDS
Copyright © 2014 Verimatrix, Inc. All Rights Reserved.www.verimatrix.com 04www.verimatrix.com 04
In June 2012, Com Hem and TiVo announced that they entered into a mutually exclusive distribution agreement to enable
SwedishconsumerstoenjoyaneverbeforeseenpayTVexperience.Theofferingdeliversseamlessaccesstotraditional
television content, large VOD libraries, Internet delivered content and apps through a fully integrated viewing experience.
ComHem and TiVo also enable this vast world of content choice for consumption beyond the traditional STB by
extendingtheTiVoexperiencetotablets,smartphones,andbrowsers.WithaninvestmentofmorethanahalfbillionU.S.
dollars in research and development over the last decade, TiVo has created the ultimate consumer television viewing
experience and established the gold-standard for both user-friendliness and powerful functionality.
TomasFranzén,CEOofComHematthetime,stated,“Wereviewedanumberofalternativestofindthebestwayto
offer our customers the absolute best television experience by providing a full suite of linear television services, VOD, and
broadbanddeliveredcontent (includingOTT/pay services) toevery roomanddevice inandoutofour customers’
homes.WefoundthatTiVo,bywayofitsbest-in-classuserexperience,itsleadingconsumerfeaturesetandrapidtime
tomarketwasthemostcompellinganswer.TiVowillbeasignificantpartofourfutureplanswhichwillredefineour
subscriberpropositionwithfeatureslikeTiVoEverywhere,remoterecording,universalsearch,smartrecommendations,
and access to a wide range of third-party interactive applications.”
TIVO AND VERIMATRIX PARTNERSHIP
Animportant layerof theunifiedhybriddeliveryservicesexperienceisensuringthat theoperator’scontent is
secure as it is ported and consumed across devices. This is where Verimatrix excels by providing a complete
securityinfrastructureforadvancedmulti-networkpay-TVservicesrunningtheTiVouserinterface.
TiVoandVerimatrixannouncedapartnershipinSeptember2012withtheobjectivetoenable
operatorsaroundtheworldtoprovideafullyintegratedmulti-networkvideoexperiencefor
their subscribers while ensuring that the revenue streams were protected through the
VerimatrixVideoContentAuthoritySystem(VCAS™).ThecombinationofTiVo
technologyandVCAScardlesssecurityprovidesaseamlessandsafevideo
content choice through advanced hybrid PVRs, tablets, smartphones,
andbrowsersthatutilizetheTiVouserinterface.
DavidSandford,VP&GeneralManager,International,TiVoInc.,
stated,“WeareextremelyexcitedtoworkwithVerimatrix
to help expand the TiVo experience to hybrid and
IPTV operators around the world that need advanced
multi-networksecurityinordertoadoptoursolution.
Copyright © 2014 Verimatrix, Inc. All Rights Reserved.www.verimatrix.com 05
ThereputationofVerimatrixasatrustedsecurityprovidermakesthemaperfectmatchforTiVo,whichpridesitselfondelivering
theultimatecombinationoftraditionalandnext-generationtelevisiontooperatorsinaquickandcollaborativenature.”
COM HEM SELECTS VERIMATRIX
InFebruary2013,ComHemandVerimatrixannounced that theVCAShadbeenselected tosecureComHem’s
advancedmulti-screenTVservicesscheduledtolaunchintheFallof2013.Thenewservicewouldbedeliveredvia
the TiVo advanced television solution.
VerimatrixwaschosentohelpfacilitateComHem’stransitionfromatraditionalcableplanttoanIP-basednetwork,
aswellasinextendingthatnetworktoofferOTTservicestomobiledevices.ThegoalforComHemwastogain
maximumflexibilitytorespondtomarketdemandandcompetitiveconditionswithoutcompromisingrevenuesecurity,
whichiswhythecompanyselectedVCAS.
VerimatrixVCASsolutionsprovideacompletesecurityinfrastructureforadvancedmulti-networkpay-TVservices.
ComHem’s broadcast and hybrid STBs/PVRs feature advanced cardless ViewRight® clients that complement
enhancedHTTPLiveStreaming(HLS)ViewRightWebsupportforPC/Mac,tabletandmobiledevices–allfroma
singleconditionalaccess(CA)platform.
Jens Persson, developmentmanager of ComHem, stated, “We recognize Verimatrix as to provide value in
securingournewmulti-networkservices.Asinglesourceforrightsmanagementacrosslinearandon-demand
content offers our customers the absolute best television experience. Verimatrix has provided excellent support in
theintegrationofVCASwithTiVoandwelookforwardtolaunchingoneoftheworld’smostadvancedTVservices.”
Copyright © 2014 Verimatrix, Inc. All Rights Reserved.www.verimatrix.com 06
Verimatrixhasbeenranked#1globallyinIPTVcontentprotectionanddigitalrightsmanagementforsixstraightyears
bytheMultimediaResearchGroup(MRG,Sunnyvale,California).ThecompanyisbasedinSanDiego,California,
andithasmorethan600pay-TVoperatorcustomersin90+countries.
BRINGING THE SOLUTION TOGETHER
Com Hem and TiVo Partner to Bring the World Famous TiVo® TV Solution to Sweden
Thejointsolutionenablesanext-generation,highqualityTVexperiencebycombiningtheTiVoUserExperienceacross
multiple devices with proven digital TV content and revenue security for broadcast, IPTV and Internet delivered services
fromVerimatrixbasedonitsawardwinningVCAS.Theresultisasecuresolutionforhybriddeliveryofvideoservices,
furthersupportedbyaunifiedandintuitiveTiVouserinterfacewitheasynavigationamongvideoservices.Thehybrid
TiVoPVRisenabledforbothDVBandIPdeliveredvideoservicesprovidingforaunifiedandattractiveTVexperience.
TheComHemapplicationavailableforiOS,AndroiddevicesandPC/MacWebbrowserswillprovideaccessto
linear and on demand services both in the home and on the go. Together Com Hem subscribers will have access to
themostflexible,unifiedvideoserviceavailable.
Byleveragingthiswinningsolution,ComHemisonitswaytobecomethepremierpay-TVoperatorinSweden,which
representsaverycompetitivemarketwithsatelliteDTHandmanagedIPTVoperatorsfightingforsubscribers.Withthe
launchofthisuniquesolution,inconnectionwithitsleadingbroadbandspeeds(upto500Mbit/s)andfixedtelephony
services,ComHemwillcontinuetoprovideconsumerswiththebesttriple-playexperienceinSweden.
Copyright © 2014 Verimatrix, Inc. All Rights Reserved.www.verimatrix.com 07
COM HEM SETS THE STANDARD FOR SMARTER TELEVISION VIEWING
Withitsnewmulti-screenandmulti-networkvideoservicessolutionthatispoweredjointlybyTiVoandVerimatrix,Com
Hem is launching not only a new way of television viewing, but a new way to view content, anytime, anywhere on
anydevice.Somekeyfeaturesare:
•TiVoStart–aone-StopShopwhereconsumerseffortlesslyareable tonavigatealldigitalentertainmentcontent
availablewiththemarket’smostcompellinguserinterfaceacrossnumerousdevices
•Universal Search enables subscribers to searchacrossall content includingbroadcast TV,VOD, PPVandOTT
services.Searchresultsaresmartlysortedbyuserpopularityandrelevanceasopposedtoalphabetically
•TheTiVoServiceissosmart,thatthesystemwilllearnwhatthesubscriberlikestowatchandautomaticallyrecord
Recommendations on the free space on the hard drive
•TiVoToGo™ will provide a TiVo user experience that enables subscribers to access linear and on-demand content on
AndroidandiOSmobiledevices(tabletsandsmartphones)PC/Macwebbrowsers.
ARCHITECTURE
Thearchitectureprovidesanend-to-endsolutioncombingVCASmulti-networkcontentandrevenuesecuritywiththe
TiVoServicePlatform,offeringaseamlessconsumerexperiencetomultipledevicesovermultiplenetworks.
Animportantlayerofthisexperienceisensuringthattheoperator’scontentissecureasitisportedandconsumed
acrossdevices.This iswhereVerimatrixVCASsolutionsexcelsandprovidesacompletesecurity infrastructurefor
advancedmulti-networkpay-TVservicesrunningtheTiVouserinterface.TiVo’sunifiedmulti-screenuserexperience
platform,integratedwithVerimatrixVCAS,providesasingleuserexperienceandcontentprotectionplatformacross
anynetworkandanydevice.
BroadcastContent
On-DemandContent
TV EverywherePartners
StreamingServices
Linear (EPG)Metadata
On-DemandMetadata
TV EverywhereMetadata
StreamingServicesMetadata
Verimatrix Operator ManagementInterface
Single, Unified Security Authority Single, Unified User ExperienceMultiple Devices OverMultiple Networks
BroadcastEncryption
Video On-DemandEncryption
ContentSecurity
Managers(CSM)
DVB CSM
VCAS Head-end
IPTV CSM
MultirightsDRM CSM
TiVo Service Platform
ViewRightSTB (DVB)
ViewRightSTB (IPTV)
ViewRightiOS/
Android
ViewRightPC/Mac
TiVo STBUI
IPTV PVR/STB
iOS and Android
PC and Mac
DVB PRV/STB
TiVo STBUI
TiVo STBMobile App
TiVo Portalon Browser
Guide
Search andBrowse
PRVScheduling
TV EverywhereWeb Portal
IntegratedUniversal Content
Database
Cross-DevicePersonalization
andRecommendations
Copyright © 2014 Verimatrix, Inc. All Rights Reserved.www.verimatrix.com 08
ComHem’sleading-edgedeploymenthighlightsthepowerofhybridnetworkarchitectures.Providinganintegrated
experience across multiple touch points demands a sophisticated combination of user interface, metadata and security
technologies. The partnership between TiVo and Verimatrix provides a compelling combination of strengths to Com
Hemthatoptimizesquality,functionalityandtheconsumerexperience.
Joint solution characteristics:
•One-stopshop fornavigatingalldigitalentertainmentcontentavailablewith themarket’smostcompellinguser
interface across numerous devices
•UniversalSearchacrossallcontentincludinglinearTV,VOD,PPVandOTTservices,withresultssmartlysortedby
popularity, device type and relevance
•Personalrecommendationsbasedontheuser’spreferencesandviewingsharedacrossdevices
•Tools and support that digital TV operators require to capitalize on the new opportunities presented by the
acceleratingconvergenceofvideodeliveryovervarioustypesofnetworkstomultipledevices
•IndependentlyauditedandawardwinningVerimatrixsecurity,whichextendsbeyondthelegacysingle-networkCA
approachinordertoprotectpay-TVservicesdeliveredtoanyscreenoveranynetwork
•VCASprovidesasinglesecurityauthorityformultiplenetworksanddevices,supportingvariousvideoandDRM
formatswhileprovidingacoherentcontentrightsmanagementforIPTV,DVB,andInternetTVmarketsandhybrid
combinations thereof
VCASMulti-networkArchitecture
VerimatrixCSM
(Broadcast, Multicast)
LinearContent
On-DemandContent
VerimatrixOperator Mgmt
Interface
VerimatrixEntitlements
Data Base
VCAS™ Single Security Authority ViewRight Client Support
SMS/Middleware
Encoders,Encrypters,
VOD Servers
VerimatrixAdaptive CSM
(HTTP Live Streaming)
Multiplexers, Scramblers
& Modulators
Key & ControlData
Managed IP Network
Internet/Broadband
RF Broadcast Network
IP return path
VerimatrixViewRight iOS & Android
VerimatrixViewRight PC/Mac
VerimatrixViewRight Hybrid STB
Copyright © 2014 Verimatrix, Inc. All Rights Reserved.www.verimatrix.com 09
TECHNICAL FEATURES AND BENEFITS
Thesmartest,mostuser-friendlypersonalizedtelevisionentertainmentsolutionfromTiVoiscombinedwiththeVCAS
singlesecurityauthority,offeringoperatorsmanyfeaturesandbenefits:
•Fastertimetomarket:TiVoandVerimatrixhaveworkedtogethertodemonstrateinteroperabilityacrossrespective
functions, so operators can focus on deploying new competitive services to their customers.
•Consistent,brandeduserinterface:
–PVR,zapperandthinclientset-tops
–Smartphones,tabletsandPC/MACs
–Pay-TVoperatorportalenablingaselectionof
managedandTVEverywhere/OTTcontentplus
subscriber account management
•AsingleintegratedsolutionforHFCQAM,FiberIPTV,
and OTT clients.
•Device-agnostic,clouddatabase:
– Ingestsandharmonizesdiversemetadatafrom
multiple sources
–Providesintegratedsearch,discoveryacrosscontentsources
–Createspersonalizedrecommendationsbasedonactualviewingdata
•Syncs“pausepoints”andothersettingsacrossclients.
•Browseprogramlistsandschedulerecordingsfromvirtuallyanywhere.
•Verimatrix-enhancedHLSsecuritywithkeyfeaturesfromIPTVandDVBpay-TVsystems.
–Advancedkeymanagement,alreadyprovenin500+IPTVdeployments
–X.509digitalcertificatesensuressecureend-userdeviceauthentication
–Entitlementverificationensuresonlyauthorizeduserscanwatchservices
–Trustedtechnologyfacilitatescontentlicensingprocessandtime-to-market
•VerimatrixViewRight®secureclientsareavailableforDVBandIPTVSTBs/PVRs,iOSandAndroidtabletsandsmart
phones,PC/Maccomputingplatforms,andsmartTVs.
•Verimatrixuser-specific forensicvideowatermarkingenables trackingofmisappropriatedcontentbacktothelast
authorizedclientdevice.
ComHem–TiVoIntegratedSearchoniPad
Copyright © 2014 Verimatrix, Inc. All Rights Reserved.www.verimatrix.com 010
TIVO DEPLOYMENT UPDATE
Since October 2013, Com Hem offers TiVo®, the next generation digital-tv-service. TiVo gives the customer an
integrated and searchable solution with the most comprehensive range of digital television channels, ‘catch-up’
functionality, VOD, TVE and Internet-based television services, as well as the ability to watch subscribed content at any
time on their computer, tablet or mobile phone through the app TiVo ToGo™. Since the commercial launch, over
100,000customershavesignedupforTiVoserviceleadingtoarapid17.1%penetrationoftheComHemdigitalTV
subscriber base.
Source:ComHemQ22014ResultsPresentation
6
TiVo Customers(000’)
Over 100,000 TiVo customers since commercial launch in Q32013 translates to a TiVo penetration of 17.1%
38
74103
Q4 2013 Q1 2014Q2 2013Q1 2013 Q3 2013 Q2 2014
ABOUT TIVO
TiVoInc.developedthefirstcommerciallyavailabledigitalvideorecorder(DVR),andtodayTiVoisagloballeaderin
advanced television service for virtually any platform or device. TiVo distributes its technology and services through
solutions tailored for cable, satellite and broadcasting companies as well as offering a branded service directly to
consumers.Sinceitsfoundingin1997,TiVohasevolvedintotheultimatesingle-solutionmediacenter.TiVo’scomplete
productsuitedeliversaunifiedexperiencethatspansnotonlywholehomePVRandmulti-screenviewingexperiences
butalsoextendstoTiVoEverywheresolutionsliketheTiVoWebportalandmobileapplications.TiVowasrecently
awardedits4thEmmy–thisoneforPersonalizedRecommendationsforVideoDiscovery.www.tivo.com.
Copyright © 2014 Verimatrix, Inc. All Rights Reserved.www.verimatrix.com 011
ABOUT COM HEM
ComHemisoneofSweden’sleadingsuppliersoftelevision,high-speedbroadbandandfixed-telephony.Approximately
39%, 1.83million, of Sweden’s households are connected to ComHem’s network, with access to themarket’s
broadestrangeoftelevisionservices.ComHemoffersattractivelypriced,high-qualityservicesfortelevision,high-
speedbroadband,fixed-telephonyandhasacompetitiveB2B-offerofbroadbandandtelephonyservices.ComHem
wasestablishedin1983,hasapproximately1,000employeesanditsheadofficeinStockholm.Operationsarerun
throughthreesubsidiaries;ComHemAB,PhoneraFöretagABandITUXCommunicationAB.ComHemislistedon
NASDAQOMXStockholm.Formoreinformation,visit:www.comhemgroup.com.
ABOUT VERIMATRIX
Verimatrixspecializesinsecuringandenhancingrevenueformulti-network,multi-screendigitalTVservicesaroundthe
globe. The award-winning and independently audited Verimatrix Video Content Authority System (VCAS™) and
ViewRight®solutionsenablecable,satellite,terrestrial,IPTVandOTToperatorstocost-effectivelyextendtheirnetworks
and enable new business models. As the established leader in cardless security solutions, the company has leveraged
itsinnovative3-DimensionalSecurityapproachtoprovideharmonizedrightsforpremiumcontentdeliverytoarange
ofdevicesovernewhybridnetworkcombinations.
Maintainingcloserelationshipswithmajorstudios,broadcasters,standardsorganizationsanditsunmatchedpartner
ecosystemenablesVerimatrixtoprovideauniqueperspectiveonvideobusinessissuesbeyondcontentsecurityas
operatorsintroducenewservicestotakeadvantageoftheproliferationofconnecteddevices.VerimatrixisanISO
9001:2008certifiedcompany.
CONNECT
Formoreinformation,pleasevisitwww.verimatrix.com,ourPayTVViewsblog,andfollowusat@verimatrixinc,
FacebookandLinkedIntojointheconversation.
CONTACT Telephone: +1.858.677.7800 | Email: [email protected]