how charts reflect the business presentations
TRANSCRIPT
-
8/6/2019 How Charts Reflect the Business Presentations
1/20
HOW CHARTS REFLECT THEBUSINESS PRESENTATIONS
By: Harvinder Singh
-
8/6/2019 How Charts Reflect the Business Presentations
2/20
MARIMEKKO CHARTS
Marimekko charts are two dimensional graphs that analyze multiple data series against two variables, the
X and Y axes. The graphs are so named for their tapestry-like appearance. The Marimekko graph can be
used in many different industries. Its function is to display a system of interrelated values so that both
groups and relative sizes of the elements can be seen at the same time. In a Marimekko chart, the width
of the columns is proportional to data represented by the columns. Individual segment height is a
percentage of the respective bar total value.
100%
100%
0%
20%
40%
60%
0% 20% 40% 60% 80% 100%
0%
20%
40%
60%
0% 20% 40% 60% 80% 100%
-
8/6/2019 How Charts Reflect the Business Presentations
3/20
CASCADE (OR WATERFALL)
Cascade or Waterfall charts categorize revenue or cost components of a market segment. Each bar is
related to and affected by the values in the surrounding bars. That is, given the first bar value, the next
bar adds to (or subtracts from) it a second value. The third bar then adds (or subtracts) to that value, and
so on. The last bar shows the final value after all additions (or subtractions) have been made.
10,000
12,000
10,000
12,000
0
2,000
4,000
6,000
8,000
2001 2002 2003 2004 2005
0
2,000
4,000
6,000
8,000
2001 2002 2003 2004 2005
-
8/6/2019 How Charts Reflect the Business Presentations
4/20
SIMPLE OR CLUSTER BAR
Simple or Cluster Bar charts are bar charts designed to display changes in data over time. A simple Bar
Chart compares items for one data series. A cluster Bar Chart compares two or more data series plotted
side-by-side. The bars are always in the same position for each grouping throughout the graph, so
comparisons may be made.
4,000
5,000
4,000
5,000
0
1,000
2,000
3,000
2009 2010 2011
HP Sony Lenovo Dell
0
1,000
2,000
3,000
2009 2010 2011
HP Sony Lenovo Dell
-
8/6/2019 How Charts Reflect the Business Presentations
5/20
STACKED BAR
A Stacked Bar chart shows the relationship of individual segments to the whole. Each bar represents the
total value of a data series and each item in the series is represented by a segment of the bar. The value
of each bar and bar segment is measured vertically on the Y axis.
JVC Picsio 400
Kodak, 400
Olympus, 500
Olympus, 4006,000
7,000
JVC Picsio 400
Kodak, 400
Olympus, 500
Olympus, 4006,000
7,000
Sony, 1500 Sony, 1350
Nikon, 1200Nikon, 1050
Samsung, 600Samsung, 600
Poloraid, 800
Poloraid, 650
Cannon, 400
Cannon, 300
Pentax, 700
Pentax, 550
,
JVC Picsio , 600
,
0
1,000
2,000
3,000
4,000
5,000
2011 2012
Sony, 1500 Sony, 1350
Nikon, 1200Nikon, 1050
Samsung, 600Samsung, 600
Poloraid, 800
Poloraid, 650
Cannon, 400
Cannon, 300
Pentax, 700
Pentax, 550
,
JVC Picsio , 600
,
0
1,000
2,000
3,000
4,000
5,000
2011 2012
-
8/6/2019 How Charts Reflect the Business Presentations
6/20
HORIZONTAL CLUSTER BAR
Horizontal Cluster Bar chart is a type of cluster bar chart, which is a bar chart designed to display
changes in data over time. A horizontal cluster bar chart compares two or more data series plotted
horizontally. The bars are always in the same position for each grouping throughout the graph, so
comparisons may be made.
Nikon
Sony
Nikon
Sony
0 400 800 1200 1600
Pentax
Cannon
Poloraid
Samsung
2012 2011
0 400 800 1200 1600
Pentax
Cannon
Poloraid
Samsung
2012 2011
-
8/6/2019 How Charts Reflect the Business Presentations
7/20
100% STACKED BAR
A 100% Stacked Bar chart shows the relationship of individual segments to the whole. Each bar
represents 100% the total value of a data series and each item in the series is represented by a
percentage segment of the bar. The value of each bar and bar segment is measured vertically on the Y
axis. While the total percentage measured for any one bar always represents 100%, the actual total value
represented by each bar may vary.
JVC Picsio , 400
Kodak, 400
Olympus, 500
80%
100%
JVC Picsio , 400
Kodak, 400
Olympus, 500
80%
100%
Sony, 1500
Nikon, 1200
Samsung, 600
Poloraid, 800
Cannon, 400
Pentax, 700
0%
20%
40%
60%
2011
Sony, 1500
Nikon, 1200
Samsung, 600
Poloraid, 800
Cannon, 400
Pentax, 700
0%
20%
40%
60%
2011
-
8/6/2019 How Charts Reflect the Business Presentations
8/20
AREA
Area charts display how relative mixtures of a given category change over time. By displaying the sum of
the plotted values, it shows the relationship of parts to a whole. Area graphs usually do not display
specific values, but rather show trends and relationships.
16,000
20,000
16,000
20,000
0
4,000
8,000
12,000
2005 2006 2007 2008 2009 2010 2011 2012
Reebok Action Nike Addidas Fila
0
4,000
8,000
12,000
2005 2006 2007 2008 2009 2010 2011 2012
Reebok Action Nike Addidas Fila
-
8/6/2019 How Charts Reflect the Business Presentations
9/20
-
8/6/2019 How Charts Reflect the Business Presentations
10/20
STACKED BAR LINE
Stacked and Cluster Bar Line charts combine the dynamics of Bar and Line charts into one chart type.
The line displays the data series values plotted vertically at constant intervals. The bars display data
series values plotted horizontally at equal intervals.
12,00012,000
0
3,000
6,000
,
2009 2010 2011 2012 2013 2014 2015
HP Sony Lenovo Dell Dif ference
0
3,000
6,000
,
2009 2010 2011 2012 2013 2014 2015
HP Sony Lenovo Dell Dif ference
-
8/6/2019 How Charts Reflect the Business Presentations
11/20
CLUSTER BAR LINE
Cluster Bar Line and Stacked charts combine the dynamics of Bar and Line charts into one chart type.
The line displays the data series values plotted vertically at constant intervals. The bars display data
series values plotted horizontally at equal intervals.
8080
0
20
40
2007 2008 2009 2010 2011
HP Sony Lenovo Line
0
20
40
2007 2008 2009 2010 2011
HP Sony Lenovo Line
-
8/6/2019 How Charts Reflect the Business Presentations
12/20
HORIZONTAL STACKED BAR
Horizontal Stacked Bar charts have multiple data series stacked on top of one another, so that the top
data level represents the total for that column. They are generally used to show how a larger component
is divided into smaller components and the affect of each component on the whole.
20072007
0 20 40 60 80 100 120 140 160 180 200
2011
2010
2009
2008
HP Sony Lenovo Toshiba
0 20 40 60 80 100 120 140 160 180 200
2011
2010
2009
2008
HP Sony Lenovo Toshiba
-
8/6/2019 How Charts Reflect the Business Presentations
13/20
LINE CHART
Line charts plot series of data points relative to the Y axis at equal time intervals on the X axis for the
purpose of trend analysis.
4,0004,000
0
1,000
2,000
,
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Nike Reebok
0
1,000
2,000
,
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Nike Reebok
-
8/6/2019 How Charts Reflect the Business Presentations
14/20
2Y LINE
A Line chart plots series of data points relative to the Y axis at equal time intervals on the X axis for the
purposes of trend analysis. In a 2Y Line chart, the user can choose a series to plot as a 2nd Y axis
4,0004,000 4,0004,000
0
1,000
2,000
,
0
1,000
2,000
,
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Nike Reebok
0
1,000
2,000
,
0
1,000
2,000
,
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Nike Reebok
-
8/6/2019 How Charts Reflect the Business Presentations
15/20
2Y CLUSTER BAR
Simple and cluster bar charts are bar charts designed to display changes in data over time. A cluster bar
chart compares two or more data series plotted side-by-side. The bars are always in the same position
for each grouping throughout the graph, so comparisons may be made. In a 2Y Cluster Bar chart, the
user plots a series as a 2nd Y axis.
90
80
100
80
10090
80
100
80
100
50
30
20
50
30
20
10
0
20
40
60
0
20
40
60
2007 2008 2009 2010 2011
HP Sony
50
30
20
50
30
20
10
0
20
40
60
0
20
40
60
2007 2008 2009 2010 2011
HP Sony
-
8/6/2019 How Charts Reflect the Business Presentations
16/20
2Y STACKED BAR LINE
Stacked and Cluster Bar Line charts combine the dynamics of Bar and Line charts into one chart type.
The line displays the data series values plotted vertically at constant intervals. The bars display data
series values plotted horizontally at equal intervals. A 2Y Stacked Bar Line chart allows the user to plot a
series in the data as a 2nd Y axis.
8
10200
8
10200
0
2
4
6
0
50
100
2007 2008 2009 2010 2011
HP Sony Lenovo Toshiba Net Income
0
2
4
6
0
50
100
2007 2008 2009 2010 2011
HP Sony Lenovo Toshiba Net Income
-
8/6/2019 How Charts Reflect the Business Presentations
17/20
2Y CLUSTER BAR LINE
Cluster Bar Line charts combine the dynamics of Bar and Line charts into one chart type. The line
displays the data series values plotted vertically at constant intervals. The bars display data series values
plotted horizontally at equal intervals. In a 2Y Cluster Bar Line chart, the user plots another series as a
2nd Y axis.
8
10
80
100
8
10
80
100
0
2
4
6
0
20
40
60
2007 2008 2009 2010 2011
HP Net Income
0
2
4
6
0
20
40
60
2007 2008 2009 2010 2011
HP Net Income
-
8/6/2019 How Charts Reflect the Business Presentations
18/20
PIE CHART
Pie charts show the size of items that make up a data series proportional to the sum of the items. Pie
charts always show only one data series and consist of a circle divided into wedged segments. It shows
the relative sizes of components to one another and to the whole pie.
Kedas, 500
Kedas, 500
Nike, 4,500
Reebok, 2,000
Adidas, 1,000
Fila, 1,000
Action, 800
Lakhani, 600
rwa ,
Nike, 4,500
Reebok, 2,000
Adidas, 1,000
Fila, 1,000
Action, 800
Lakhani, 600
rwa ,
-
8/6/2019 How Charts Reflect the Business Presentations
19/20
XY LINEAR BUBBLE
XY Linear Bubble charts plot three variables simultaneously. Two of the variables demonstrate how one
item varies in relation to another item. The size of the data marker or bubble at the intersection of these
two variables indicates the value of a third variable.
Acer, 50%
Samung, 32%
60% Acer, 50%
Samung, 32%
60%
HP, -8%
Sony, 15%
,
Lenovo, 20%
Hitachi, 30%
-20%
0%
20%
40%
-10% 0% 10% 20%
HP, -8%
Sony, 15%
,
Lenovo, 20%
Hitachi, 30%
-20%
0%
20%
40%
-10% 0% 10% 20%
-
8/6/2019 How Charts Reflect the Business Presentations
20/20
DOUGHNUT CHART
Consider using a doughnut chart when:
You have one or more data series that you want to plot.
None of the values that you want to plot is negative.
None of the values that you want to plot is a zero (0) value.
You don't have more than seven categories per data series.
The categories represent parts of whole in each ring of the doughnut chart.
Sony, 25
Nikon, 25Samsung, 25
Cannon, 25 Sony, 25
Nikon, 25Samsung, 25
Cannon, 25