how can eugea increase your profit - summer 2014

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How can Eugea increase your profit?

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Eugea a reliable partner for your business

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How can Eugea increase your profit?

Why adding a new product to your offer?Because Eugea can provide you with an innovative gadget that could improve your sales since we do not have any direct competition and we offer a large bouquet of values to a very different kind of clients.Furthermore Eugea can generate a good trade margin, and being a sort of impulse good also thanks to its affordable price, it could represent a significant income.

One of our displays that could attract your clients’ attention

How can Eugea be promoted?Eugea’s solutions can be fitted into different kinds of shelves to get the attention of the customers.

They can be defined as ”edutoys” with a wide range of applications. Our gardens teach children to wait for a results, to be patient and devoted, to take care and finally discover what the seeds could produce. The butterflies will justify the patience and give to the young gardener a wonderful taste of colours and perfumes

They can be a nice way to enrich your windows with the touch of nature and the flavour of the countryside or of Italy.

They can be original and creative gifts for a long list of different circumstances:

a birthday

a way to say “thank you” for a dinner invitation

a way to celebrate guests

party favours or

informal invitation to ceremonies.

They can be presents and small souvenirs.

Eugea’s packets can be displayed either on the counter or on selected shelves thanks to the simple and practical box they come with.

What Eugea is doing to promote its productsEugea’s marketing plan to promote its products includes

- Website with frequent posts- Youtube channels and videos- Social activity in Facebook and Pinterest- Newsletters - Public relations with media to endorse shops selling eugea’s

products

We are on the web to promote your sales

Eugea the company: the reason why we claim to be a reliable partner

Can you trust Eugea as a partner?

Here you can find a detailed description of who we are, our story, how we envision our company and our purpose. Let’s just run through the main points

founded in 2005 thanks to Spinner 2013 the European Community fund to sustain idea bridging the gap between science and the market

can be described as an innovation of the Urban gardening trend

our aim is to bring beauty, colour and purity into everybody’s life

we are eco-friends, bio-friends and social friends our products are suitable for a large range of target

groups with basically no limitations we are already present in many European markets,

notably Germany, Austria, Switzerland with good results

Let’s butterfly up our cities!

Please, click this link to see the videohttps://www.youtube.com/watch?v=827_1XIY2MQ&feature=em-upload_owner

Our storyOnce upon a time, there was a global giant who lived in Brussels and wandered through the whole Europe to search for the golden ring, a powerful talisman able to bridge the gap between the sciences and the market.

When he reached Bologna in the Year of the Lord 2005, he finally discovered the idea he was looking for and Eugea was brought to life.

From her very first days she proved to be brilliant and brave and in 2006 she won the first prize of Progettando, the barbarian word for Designing, and a well-appreciated contest of the Bolognese to reward the best and innovative idea to enrich the environment.

It was in the year of 2008 when Eugea reached Rome, the capital city, to be honoured by the Ministry of Agricultural and Forest Policies for being so innovative with her environmental products.

Finally the next year one of the most significant Italian newspaper, Corriere della sera whose rigorous fame usually goes beyond the borders of our country, included Gianumberto Accinelli (Eugea’s CEO) in the magical green directory proudly announcing to the world the 20 Italian ladies and gentlemen shaping a new future for Italy.

Urban Gardening

Following the U.S. trend of Urban Gardening in the 1970s that refers to organic and sustainable gardening with the objective of attracting and cultivating original domiciled friendly insects, this trend over time has been extended to plants

Further implementations now have become also flower gardens, balconies etc. in private and urban environment including the cultivation of organic fruits

Our mission

We want to bring beauty, colour and purity into everyone’s life.

Our concept

Flowers that attract butterflies and friendly insects, like ladybirds and pollinators, will turn our balconies, windowsills and gardens into hot spots of biodiversity

Yes, we care!

We respect the environment (how couldn’t we!)

Our packaging is FSC-certified.

The entire production chain takes place in Emilia-Romagna and

apart from the organic seeds, coming from Austria, all the

materials come from the Region thus qualifying Eugea as a

“kilometer zero” (local low impact) company.

All components of the products are 100% recyclable and

biodegradable

We respect the people (and that make us very proud!)

We decided to act in a socially responsible way

All Eugea’s products are hand assembled

by people with social, psychic or

physical problems in local non profit

social cooperatives. That is also a

powerful selling argument

This choice does not effect our clients since we are able to deliver

even high-volume orders in a short time: 12.000 garden-boxes

can be delivered within 2 weeks time.

Targeting the clients

Our research show that people most likely to become Eugea’s fans and clients usually display these features:

nature minded

an active ecological consciousness

more likely to have children

more likely to be A-C level

more likely to be living in urban areas

Our catalogue

Eugea and the balconies

We take our leave with a final video showing how cities’ balconies can bloom with colours and butterflies thanks to Eugea’s products and your support.

Please, click this link to see the video https://www.youtube.com/watch?v=D8_YNf9AXYw&feature=em-upload_owner