how can companies build and manage its product mix and product lines

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Build & manage Productmix& Productlines

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Page 1: How can companies build and manage its product mix and product lines

Build & manageProduct mix & Product lines

Page 2: How can companies build and manage its product mix and product lines

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example

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example

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Market profile

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example

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two

Product line length

Product mix pricing

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down market stretch

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Up market stretch

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Two way

Stretch

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Page 45: How can companies build and manage its product mix and product lines

1. Product line pricing

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2.

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3. Captive product pricing

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4. Two Part Pricing

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5.

BY Product

Pricing

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6.

Product bundling

Price

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