how can a company build and manage its product mix & product lines ?
TRANSCRIPT
How can a company build and manage its product mix &
product lines ?
EACH PRODUCT IS RELATED TO OTHER PRODUCT TO ENSURE THAT A FIRM IS OFFERING & MARKETING
OPTIMAL SET OF PRODUCTS.
PRODUCT SYSTEM
PRODUCT MIX
MICHELIN HAS 3 PRODUCT LINES,
i) TYRES
ii) MAPS
iii) RESTAURANT RATING SERVICES
Company’s product mix consists of,i) Width
ii)Length
iii)Depth
iv)Consistency
TO BUILD & MANAGE PRODUCT LINES…
“PLA”- PRODUCT LINE ANALYSIS
I. SALES AND PROFITS
II. MARKETING PROFILE
PLA
PRODUCT MIX PRICING
PRODUCT LINE LENGTH
PROF. SAMEER MATHUR
Indian Institute Of Management, Lucknow
Professor in Marketingwww.IIMInternship.com
Created By;
SIDHANT PATI
NATIONAL INSTITUTE OF TECHNOLOGY, ROURKELA
As an intern, under the guidance of,