How A Virtual Assistant Could Help With…

Newsletters

Newsletter SubscribersCreate and maintain your mailing list

• Get proper authorisation• Enter new subscribers• File subscription authorisations• Add to any appropriate lists/groups• Move between lists and groups as needed

Newsletter SubscribersCreate Signup Forms

• Use your newsletter software to create automatic signup forms for your website and social media

• You can create signup forms that have your businesses branding for a consistent look and feel

• Customise the wording on your signup forms to suit your business

• Customise the confirmation emails that go out to your clients when they subscribe

Newsletter SubscribersShare signup forms

• To your website• To your Facebook page• On other social media platforms where possible• Distribute link to signup forms to all staff

Newsletter SubscribersOrganise contacts into groups

• Group contacts so you can customise marketing• Group by any fields you might want to separate

out later: i.e. geographic region, type of relationship (customer, subscriber etc)

• You can hide these fields from customer view if wanted

Newsletter SubscribersMake sure contact list and CRM are up-to-date

• Set up integrations between CRM and email software

• Use IFTTT or Zapier to integrate if no automatic integration available

• Perform manual updates if necessary or preferred

Creating Your NewsletterCreate a template for you to use

• So you can just enter content • Customise to your businesses branding for

consistency• Makes it easier for your clients to recognise your

email in their inbox

Creating Your NewsletterEdit and proofread content

• Be a second set of eyes on your content• To be sure that your content goes out error free• To reduce the number of words, or increase the

number of words• If you’re not a writer, your Virtual Assistant can

turn your dot points into paragraphs

Creating Your NewsletterFind images relevant to your content

• Find images that work with the subject of your content

• Find images that are legal for you to use• Add “ALT” tags to images so nothing important is

lost if they’re not displayed in your clients email • Resize images to fit in your newsletter

Creating Your NewsletterFormat your newsletter

• Make sure text is clear and easy to read• Create headings, break lines and other formatting

tools that break up content• Put margins alongside images so text doesn’t run

into the image• If you’re sending a text only version, make sure

that all content is still there and easy to read

Creating Your NewsletterSend your newsletter

• Make sure newsletter is finalised• Make sure mailing list is up to date and all

subscribers have been imported• Send your newsletter to subscribers• Or, schedule your newsletter to go out later at the

best time for your subscribers

After Sending Your NewsletterShare your newsletter on social media

• Share on your Facebook page• Share on your Twitter feed• Share on your LinkedIn profile• Share on Google+• Make sure to remind people how to subscribe

After Sending Your NewsletterAdd your newsletter to your website

• Add a link to your newsletter on your website• Add a PDF copy of your newsletter to your website• Share your newsletter (or select articles) as a blog

post

After Sending Your NewsletterMonitor statistics

• So you know what works and doesn’t work• So you know what people are using to read your

newsletter (iPhone, Android, Outlook etc.)• To know what sort of engagement you get• To see which links people click on to read• To know which of your subscribers are the most

engaged

After Sending Your NewsletterMake any edits needed on your template

• While details of what you want changed is fresh in your mind

• So the template is ready to go next time• So you can run some tests if major changes are

needed• So you don’t have to rush the process

www.sharynmunro.com.au