housing market forecast from c.a.r. july 10, 2014
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July 10, 2014 WSGVAR Leslie Appleton-Young, Chief Economist California Association of REALTORS®TRANSCRIPT
2014 HOUSING MARKET UPDATE
July 10, 2014WSGVAR Leslie Appleton-Young, Chief Economist California Association of REALTORS®
C.A.R. NEWS
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2014 EXPO: October 7-9 Anaheim
Terri SjodinBest-selling author of Small Message, Big Impact
Captain Chesley
“Sully” SullenbergerBest-selling author of Highest Duty
Leslie Appleton-YoungC.A.R. Vice President and Chief Economist
Tuesday Wednesday Thursday
THE ECONOMY
2005
2007
2009
2011
2013
Q1-10
Q3-10
Q1-11
Q3-11
Q1-12
Q3-12
Q1-13
Q3-13
Q1-14
-4%
-3%
-2%
-1%
0%
1%
2%
3%
4%
5%
6%
Gross Domestic Product2013: 1.9%; 2014 Q1: -2.9%
ANNUAL PERCENT CHANGE, CHAIN-TYPE (2005) $
ANNUALLY QUARTERLY
2009 Largest Annual Drop since 1938 (-3.4%)
SERIES: GDPSOURCE: US Dept. of Commerce, Bureau of Economic Analysis
SERIES: Components of GDPSOURCE: US Dept. of Commerce, Bureau of Economic Analysis
Components of GDP
Consumption Fixed Nonres. Investment
Net Exports Government-2.0
-1.5
-1.0
-0.5
0.0
0.5
1.0
1.5
2.0
2.5
Q2 2013
Q3 2013
ANNUAL PERCENT CHANGE
2005
2007
2009
2011
2013
2010
Q1
2010
Q3
2011
Q1
2011
Q3
2012
Q1
2012
Q3
2013
Q1
2013
Q3
2014
Q1
-3%
-2%
-1%
0%
1%
2%
3%
4%
5%
Personal Consumption2013: 2.0%; 2014 Q1: 1.03%
ANNUAL PERCENT CHANGE
ANNUALLY QUARTERLY
SERIES: Personal ConsumptionSOURCE: US Dept. of Commerce, Bureau of Economic Analysis
Jan-08Jul-08Jan-09Jul-09Jan-10Jul-10Jan-11Jul-11Jan-12Jul-12Jan-13Jul-13Jan-14-1,000,000
-800,000
-600,000
-400,000
-200,000
0
200,000
400,000
600,000
800,000
U.S. Non-farm Job GrowthRecession Job Losses: 8.8 millionSince Jan’10: +8.9 million
MONTH TO MONTH CHANGE
SERIES: Employment GrowthSOURCE: US Bureau of Labor Statistics
Nonfarm Employment By Region
May 2014 May 2013 Change % Change
Southern California 8,561.5 8,385.8 175.7 2.1%
Bay Area 4,193.3 4,104.0 89.3 2.2%
Central Valley 1,478.3 1,455.7 22.6 1.6%
Central Coast 1,254.6 1,225.3 29.3 2.4%
North Central 1,342.7 1,313.4 29.3 2.2%
CALIFORNIA 292.6 287.4 5.2 1.8%
Nonfarm Employment (Thousands)
SERIES: Total Nonfarm EmploymentSOURCE: CA Employment Development Division
Job Trends by California Metro Area
SERIES: Total Nonfarm Employment SOURCE: CA Employment Development Division
ANNUAL PERCENT CHANGE
Modesto
Bakersfield
Oakland
Orange County
Ventura
San Diego
Los Angeles
Inland Empire
Stockton MSA
Sacramento
San Francisco
San Jose
Fresno MSA
0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 4.0% 4.5%
1.2%
1.4%
1.6%
1.9%
2.0%
2.2%
2.2%
2.4%
2.5%
2.7%
2.8%
4.0%
4.1%
April 2014: CA +2.2%, +340,200
California Job Changes by Industry
SERIES: Total Nonfarm Employment By IndustrySOURCE: US Bureau of Labor Statistics, CA Employment Development Division
Finance & InsuranceNondurable Goods
GovernmentDurable Goods
Wholesale TradeTransportation, Warehousing & Utilities
Retail TradeLeisure & Hospitality
Real Estate & Rental & LeasingInformation
Health Care & Social AssistanceEducational Services
Professional, Scientific & Technical ServicesAdmistrative & Support & Waste Services
Construction
-3% -1% 1% 3% 5% 8%
-1.9%
-1.6%
0.6%
0.6%
1.9%
2.0%
2.1%
2.3%
2.8%
3.2%
3.4%
3.5%
3.7%
4.7%
6.4%
April 2014: CA +2.2%, +340,200ANNUAL PERCENT CHANGE
Unemployment Rate Falling California (7.8%) vs. United States (6.1%)
Jan-
05
Jul-0
5
Jan-
06
Jul-0
6
Jan-
07
Jul-0
7
Jan-
08
Jul-0
8
Jan-
09
Jul-0
9
Jan-
10
Jul-1
0
Jan-
11
Jul-1
1
Jan-
12
Jul-1
2
Jan-
13
Jul-1
3
Jan-
14-4%
-2%
0%
2%
4%
6%
8%
10%
12%
14% US-CA CA US
SERIES: Unemployment RateSOURCE: US Bureau of Labor Statistics, CA Employment Development Division
“The sustainability of the housing market going forward depends on the strength of economic growth, household formation and job creation”
Consumer Confidence IndexJune 2014: 85.2
Jan-
05
Jul-0
5
Jan-
06
Jul-0
6
Jan-
07
Jul-0
7
Jan-
08
Jul-0
8
Jan-
09
Jul-0
9
Jan-
10
Jul-1
0
Jan-
11
Jul-1
1
Jan-
12
Jul-1
2
Jan-
13
Jul-1
3
Jan-
140
20
40
60
80
100
120INDEX, 100=1985
SERIES: Consumer ConfidenceSOURCE: The Conference Board
Mortgage Rates • January 2009 – July 2014
2009
/01
2009
/05
2009
/09
2010
/01
2010
/05
2010
/09
2011
/01
2011
/05
2011
/09
2012
/01
2012
/05
2012
/09
2013
/01
2013
/05
2013
/09
2014
/01
2014
/05
5.15
.14
6.12
.14
0%
1%
2%
3%
4%
5%
6%
FRMARM
MONTHLY WEEKLY
SERIES: 30Yr FRM, 1Yr ARMSOURCE: Federal Home Loan Mortgage Corporation
Forecasters have been expecting long term interest rates to rise… for a decade, now.
19
Percent
0
1
2
3
4
5
6
0
1
2
3
4
5
6
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Actual 10-year Treasury yield (solid black line)
Predictions out to five quarters ahead of professional forecasters (hatched lines)
Percent
Source: Philadelphia Federal Reserve Survey of Professional Forecasters, BloombergSource: Philadelphia Federal Reserve Survey of Professional Forecasters, Bloomberg
U.S. Depository Institutions:High Level of Excess Reserves
Jan-05Jul-0
5
Jan-06Jul-0
6
Jan-07Jul-0
7
Jan-08Jul-0
8
Jan-09Jul-0
9
Jan-10Jul-1
0
Jan-11Jul-1
1
Jan-12Jul-1
2
Jan-13Jul-1
3
Jan-14
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
SERIES: Excess Reserves of Depository Institutions SOURCE: Federal Reserve Bank of Saint Louis
$ BILLIONS
Affordability Eroding as Rates & Prices Rise
California vs. U.S.
0%
10%
20%
30%
40%
50%
60%
70%
80%
33%
59%
CA US% OF HOUSEHOLDS THAT CAN BUY
SERIES: Housing Affordability Index of Traditional BuyersSOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Affordability Peaked in 2012; Dropping Since Then
HAI Peak vs. Current
US CA SFH CA Condo/Townhomes
Los Angeles Metropolitan
Area
Inland Empire S.F. Bay Area
0%
10%
20%
30%
40%
50%
60%
70%
80%
59%
33% 41%34%
48%
22%
Q1-2014 Q1-2012
SERIES: Distressed Sales, Not Seasonally AdjustedSOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Buyers: Financing Difficult to Obtain
1 2 3 4 5 6 7 8 9 100%
5%
10%
15%
20%
25%
30%
35%
40%
0% 0% 0% 0%
6% 6%
11%
6%
38%
33%
20132013
Q. Please rate how easy or difficult it was to obtain financing on a scale of 1 to 10 with 1 being very easy and 10 being very difficult.
EASY DIFFICULT
Average: 8.6
People would prefer the following over going through the home mortgage process again:
SOURCE: Guaranteed Rate Mortgage Survey of 1,000 adults 25 and older; USA Today
Maybe a new mortgage process is part of creating the sustainable housing market …
Squeaky Clean Credit Required 80% 700 or Above
2007
2007
2008
2008
2009
2009
2010
2010
2011
2011
2012
2012
2013
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%Low RiskAverage RiskHigh Risk
Source: Equifax Credit Trends 4.0; Low risk defined as accounts with an Equifax Risk Score ≥ 700; high risk defined as accounts with ERS <620; Average risk defined as accounts with 620 ≤ ERS ≤ 700
Fannie & Freddie are the Market: 85%
Source: LPS
U.S. Economic Outlook 2014
Indicator 2009 2010 2011 2012 20132014p 2015f
US GDP -3.4% 2.4% 1.8% 2.8% 1.9% 2.0% 3.0%
Nonfarm Job Growth -4.4% -0.7% 1.2% 1.7% 1.7% 1.7% 2.0%
Unemployment 9.3% 9.6% 8.9% 8.1% 7.4% 6.4% 6.0%
CPI -0.4% 1.6% 3.1% 2.1% 1.5% 1.9% 2.3%Real Disposable Income, % Change 0.9% 1.8% 1.3% 1.5% 0.7% 2.3% 3.2%
SERIES: U.S. Economic OutlookSOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
California Economic Outlook 2014
SERIES: CA Economic OutlookSOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Indicator 2009 2010 2011 2012 20132014p2015f
Nonfarm Job Growth -6.0% -1.1% 1.1% 2.4% 3.0% 2.2% 2.4%
Unemployment Rate 11.3% 12.3% 11.8% 10.4% 8.9% 7.7% 6.8%
Population Growth 0.6% 0.7% 0.7% 0.7% 0.9% 0.9% 1.0%Real Disposable Income, % Change -3.9% 1.0% 1.9% 1.1% 0.9% 3.0% 3.8%
HOW ARE WE DOING?
CA: Housing Cycles and MembershipCurrently Moving in Opposite Directions
1970-2014
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
1970
1973
1976
1979
1982
1985
1988
1991
1994
1997
2000
2003
2006
2009
2012
-
100,000
200,000
300,000
400,000
500,000
600,000
700,000
0
50,000
100,000
150,000
200,000
250,000Home Sales Membership
*Sales are seasonally adjusted and annualized SERIES: Sales of Existing Single Family HomesSOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
New vs. Renewing Members~ LR Average: 16% - 84% Split ~
0
50,000
100,000
150,000
200,000
250,000
New Renewing
C.A.R. Membership vs. DRE Licensees~ Moving in Tandem ~
1971
1973
1975
1977
1979
1981
1983
1985
1987
1989
1991
1993
1995
1997
1999
2001
2003
2005
2007
2009
2011
2013
050,000
100,000150,000200,000250,000300,000350,000400,000450,000500,000550,000600,000650,000
Membership
Peak trough: -
24%2006 - 2012
Peak trough: -
26%2007 - 2013
THE CALIFORNIA RESIDENTIAL REAL ESTATE MARKET
Sales of Existing Detached HomesCalifornia, May. 2014 Sales: 391,030 Units, -11.2% YTD, -9.5% YTY
Jan-
05
Jul-0
5
Jan-
06
Jul-0
6
Jan-
07
Jul-0
7
Jan-
08
Jul-0
8
Jan-
09
Jul-0
9
Jan-
10
Jul-1
0
Jan-
11
Jul-1
1
Jan-
12
Jul-1
2
Jan-
13
Jul-1
3
Jan-
14 -
100,000
200,000
300,000
400,000
500,000
600,000
700,000
*Sales are seasonally adjusted and annualized SERIES: Sales of Existing Single Family HomesSOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Peak vs. Current Price – April 2014
RegionPeak
MonthPeak Price
Apr-14 Median
% Chg From Peak
High Desert Apr-06 $334,860 $178,990 -46.5%Monterey Region Aug-07 $789,290 $451,500 -42.8%CALIFORNIA May-07 $594,530 $369,770 -37.8%Los Angeles Sep-07 $625,810 $406,750 -35.0%Sacramento Aug-05 $394,450 $267,260 -32.2%Northern Wine Country Jan-06 $645,080 $469,920 -27.2%San Luis Obispo Jun-06 $617,260 $465,300 -24.6%Northern California Aug-05 $410,040 $311,210 -24.1%Palm Springs/Lower Desert Jun-05 $393,370 $304,070 -22.7%San Diego May-06 $622,380 $492,080 -20.9%Riverside/San Bernardino Jun-06 $389,380 $309,240 -20.6%Ventura Aug-06 $710,910 $575,390 -19.1%Orange County Jun-07 $775,420 $679,820 -12.3%San Francisco Bay Area May-07 $821,540 $768,110 -6.5%Santa Clara Apr-14 $900,000 $900,000 0.0%
SERIES: Median Price of Existing Detached HomesSOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
REO & Short SalesPercent of Total Sales, Southern California: Apr 2014
Los Angeles Orange Riverside San Bernardino
San Diego0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
3%1%
8%
11%
3%
8%
5%
7%
6%
1%
REO Sales Short Sales
SERIES: Distressed Sales, Not Seasonally AdjustedSOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Equity Sales Dominate the Market
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
88.4%
5.9%
5.3%
Equity Sales Short Sale REO
SERIES: Distressed Sales, Not Seasonally AdjustedSOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Nine of Ten Sales Were Equity Sales
REOs, 5.4%
Short Sales; 5.9%
Other Dis-tressed
Sales (Not Specified);
0.5%
Equity Sales; 88.4%
SERIES: Distressed Sales, Not Seasonally AdjustedSOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
California: Apr 2014
Median Price of Existing Detached HomesCalifornia, May 2014: $465,960, Up 11.7% YTY
Jan-
05
Jul-0
5
Jan-
06
Jul-0
6
Jan-
07
Jul-0
7
Jan-
08
Jul-0
8
Jan-
09
Jul-0
9
Jan-
10
Jul-1
0
Jan-
11
Jul-1
1
Jan-
12
Jul-1
2
Jan-
13
Jul-1
3
Jan-
14 $-
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000 P: May-07$594,530
T: Feb-09$245,230-59% frompeak
SERIES: Median Price of Existing Single Family HomesSOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Unsold Inventory IndexCalifornia, May 2014: 3.6 Months
Note: “Unsold Inventory Index” represents the number of months it would take to sell the remaining inventory for the month in question. The remaining inventory for the month is defined as the number of properties that were “Active”, “Pending”, and “Contingent” (when available) and divide the sum by the number of “Sold” properties for the month in question.
0
2
4
6
8
10
12
14
16
18
SERIES: Unsold Inventory Index of Existing Single Family HomesSOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
More Inventory at Higher Price Ranges
Note: “Unsold Inventory Index” represents the number of months it would take to sell the remaining inventory for the month in question. The remaining inventory for the month is defined as the number of properties that were “Active”, “Pending”, and “Contingent” (when available) and divide the sum by the number of “Sold” properties for the month in question.
Price Range (Thousand) Apr-14 Mar-14 Apr-13
$1,000K+ 4.8 5.6 4.8
$750-1000K 3.9 4.4 3.2
$500-750K 3.5 3.8 2.8
$300-500K 3.4 3.7 2.6
$0-300K 3.2 3.6 2.5
SERIES: Unsold Inventory Index of Existing Single Family HomesSOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Unsold Inventory Index By Price RangeCalifornia, May 2014
Jan-
05
Jul-0
5
Jan-
06
Jul-0
6
Jan-
07
Jul-0
7
Jan-
08
Jul-0
8
Jan-
09
Jul-0
9
Jan-
10
Jul-1
0
Jan-
11
Jul-1
1
Jan-
12
Jul-1
2
Jan-
13
Jul-1
3
Jan-
140
5
10
15
20
25
30
$0 - 300K$300-500K$500-750K$750-1000K$1,000K+-
SERIES: Unsold Inventory Index of Existing Single Family HomesSOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Why was/is Inventory so Low?
• Demand Side• Housing affordability was at historic highs
• Low rates hurt investment alternatives• Supply Side
• Little new construction for last 5 years• Underwater homeowners are stuck• Foreclosure pipeline drying up • Investors are renting instead of flipping• Off-market (aka “pocket’) listings
Asking Rents for Class A&B ApartmentsCalifornia, 2013 Q4: $1,615, Up 6.5% YTY
Q1/05Q3/05
Q1/06Q3/06
Q1/07Q3/07
Q1/08Q3/08
Q1/09Q3/09
Q1/10Q3/10
Q1/11Q3/11
Q1/12Q3/12
Q1/13Q3/13
$-
$250
$500
$750
$1,000
$1,250
$1,500
$1,750
SERIES: Asking RentsSOURCE: Realfacts
19801982
19841986
19881990
19921994
19961998
20002002
20042006
20082010
20120
50000
100000
150000
200000
250000
300000
350000 Single Family Multi-Family
CA New Home Construction Moving Higher
2013: 80,319 Units, Up 37.2% from 2012
Household Growth: 220,000-250,000/yr
SERIES: Residential PermitsSOURCE: Moody’s Analytics
DISTRESSED MARKET UPDATE
“The weight of the lingering stock of distressed homes on the housing recovery will be small.”
Dismal ScientistMay 27, 2014.
CA Underwater MortgagesReverse Wealth Effect v. Squatter Economy
0%
5%
10%
15%
20%
25%
30%
35%
40%
11.2%
2.2%
Negative Equity Share in CA Near Negative Equity Share in CA
SERIES: Underwater MortgagesSOURCE: CoreLogic
0%
2%
4%
6%
8%
10%
12%Delinquency Rate Foreclosure Rate
Mortgage Foreclosure & Delinquency RatesCalifornia: Q1-2014
Delinquencies: Long Run Average: 4.5%
Foreclosure Rate: Long Run Average: 1.3%
SERIES: Mortgage Foreclosure & Delinquency RatesSOURCE: Mortgage Bankers Association
• Preforeclosure: 5,215• Auction: 4,835 • Bank Owned: 912
Los Angeles County
SOURCE: PropertyRadar.com as of 07/07/14
• Preforeclosure: 5,215• Auction: 4,835 • Bank Owned: 912
Los Angeles County
SOURCE: PropertyRadar.com as of 07/07/14
• Preforeclosure: 5,215• Auction: 4,835 • Bank Owned: 912
Los Angeles County
SOURCE: PropertyRadar.com as of 07/07/14
• Preforeclosure: 17 • Auction: 13 • Bank Owned: 0
San Gabriel
SOURCE: PropertyRadar.com as of 07/07/14
• Preforeclosure: 16 • Auction: 20 • Bank Owned: 4
Alhambra
SOURCE: PropertyRadar.com as of 07/07/14
• Preforeclosure: 16 • Auction: 12 • Bank Owned: 1
Monterey Park
SOURCE: PropertyRadar.com as of 07/07/14
LOCAL MARKET CONDITIONS
LOS ANGELES COUNTY
Sales of Residential Homes• Los Angeles County, June 2014: 4,457 Units • Down 0.1% MTM, Down 8.5% YTY
SOURCE: Clarus Market Metrics
Median Price of Residential Homes• Los Angeles County, June 2014: $500,000• Up 0.2% MTM, Up 8.7% YTY
SOURCE: Clarus Market Metrics
For Sale Properties• Los Angeles County, June 2014: 20,233 Units
• Down 0.1% MTM, Down 0.4% YTY
Note: “For Sale Properties” represents the overall supply that exist throughout the entire month, including any listings that appear as “Active” any point in time during the month.
SOURCE: Clarus Market Metrics
Month’s Supply of Inventory • Los Angeles County, June 2014: 2.4 Months
Note: “Month’s Supply of Inventory” represents the number of months it would take to sell the remaining inventory for the month in question. The remaining inventory for the month is defined as the number of properties that were “For Sale” on the last day of the month in question. The inventory figure is then divided by the number of properties that went Under Contract during the month. SOURCE: Clarus Market Metrics
SAN GABRIEL
Sales of Residential Homes• San Gabriel, June 2014: 36 Units • Up 89.5% MTM, Up 24.1% YTY
SOURCE: Clarus Market Metrics
Median Price of Residential Homes• San Gabriel, June 2014: $635,000• Up 39.6% MTM, Down 0.3% YTY
SOURCE: Clarus Market Metrics
For Sale Properties• San Gabriel, June 2014: 111 Units• Down 5.9% MTM, Down 25.5% YTY
Note: “For Sale Properties” represents the overall supply that exist throughout the entire month, including any listings that appear as “Active” any point in time during the month.
SOURCE: Clarus Market Metrics
Month’s Supply of Inventory • San Gabriel, June 2014: 3.2 Months
Note: “Month’s Supply of Inventory” represents the number of months it would take to sell the remaining inventory for the month in question. The remaining inventory for the month is defined as the number of properties that were “For Sale” on the last day of the month in question. The inventory figure is then divided by the number of properties that went Under Contract during the month. SOURCE: Clarus Market Metrics
ALHAMBRA
Sales of Residential Homes• Alhambra, June 2014: 38 Units • Up 18.8% MTM, Up 35.7% YTY
SOURCE: Clarus Market Metrics
Median Price of Residential Homes• Alhambra, June 2014: $480,000• Down 5.4% MTM, Up 10.3% YTY
SOURCE: Clarus Market Metrics
For Sale Properties• Alhambra, June 2014: 170 Units• Up 17.2% MTM, Up 16.4% YTY
Note: “For Sale Properties” represents the overall supply that exist throughout the entire month, including any listings that appear as “Active” any point in time during the month.
SOURCE: Clarus Market Metrics
Month’s Supply of Inventory • Alhambra, June 2014: 2.5 Months
Note: “Month’s Supply of Inventory” represents the number of months it would take to sell the remaining inventory for the month in question. The remaining inventory for the month is defined as the number of properties that were “For Sale” on the last day of the month in question. The inventory figure is then divided by the number of properties that went Under Contract during the month. SOURCE: Clarus Market Metrics
MONTEREY PARK
Sales of Residential Homes• Monterey Park, June 2014: 31 Units • Up 3.3% MTM, Up 10.7% YTY
SOURCE: Clarus Market Metrics
Median Price of Residential Homes• Monterey Park, June 2014: $515,000• Up 4.3% MTM, Up 19.4% YTY
SOURCE: Clarus Market Metrics
For Sale Properties• Monterey Park, June 2014: 145 Units• Up 2.1% MTM, Up 0.7% YTY
Note: “For Sale Properties” represents the overall supply that exist throughout the entire month, including any listings that appear as “Active” any point in time during the month.
SOURCE: Clarus Market Metrics
Month’s Supply of Inventory • Monterey Park, June 2014: 2.2 Months
Note: “Month’s Supply of Inventory” represents the number of months it would take to sell the remaining inventory for the month in question. The remaining inventory for the month is defined as the number of properties that were “For Sale” on the last day of the month in question. The inventory figure is then divided by the number of properties that went Under Contract during the month. SOURCE: Clarus Market Metrics
2013 ANNUAL HOUSING MARKET SURVEY
2005
2006
2007
2008
2009
2010
2011
2012
2013
0%
10%
20%
30%
40%
50%
60%
70%
80%
0
1
2
3
4
5
6
772%
5.7
% with Multiple Offers
Multiple Offers at Record Highs
Share of home sales with multiple offers highest in at least the last 15 years
SERIES: 2013 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Q. Please indicate the type of mortgage.
Share of FHA Lowest in 6 Years
2005 2006 2007 2008 2009 2010 2011 2012 20130%
10%
20%
30%
40%
17%
6%
FHA VA
SERIES: 2013 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Share of First-Time Buyers is the Lowest Since 2006
Q. Was the buyer a first-time buyer?2005 2006 2007 2008 2009 2010 2011 2012 2013
0%
10%
20%
30%
40%
50%
28%
% First-Time Home Buyers Long Run Average
Long Run Average = 38%
SERIES: 2013 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Investment Homes : 19% Market Share
19%
SERIES: 2013 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Investment/Rental Property
Investment/Rental Property
Long Run Average: 11 %
Buying to Rent: Winning Investment Strategy
18%
82%
Investment to Flip
Rental Property
SERIES: 2013 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Share of Cash Buyers decreases for the first time after 7 years of continuous Increase
0%
5%
10%
15%
20%
25%
30%
35%
27%
% of All Cash Sales
• Almost one-third of buyers paid with all cash
• The share of all cash buyers has been on the rise since 2006
SERIES: 2013 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
International Buyers are Getting a Bigger Slice of the Market than Before
Q. Was the buyer an international buyer – a person who was a citizen of another country who wished to purchase residential real estate in the U.S.?
2008 2009 2010 2011 2012 20130%
1%
2%
3%
4%
5%
6%
7%
8%
9%
8%
SERIES: 2013 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Country of International Buyer
• China (30%)
• Canada (9%)
• India (6%)
• Mexico (13%)
CALIFORNIA HOUSING MARKET FORECASTJune 2014
California Housing Market Outlook
Indicator 2009 2010 2011 2012 20132014p2015f
SFH Resales (000s) 474.9 416.5 422.6 439.8 413.9 395.7 417.9
% Change 24.5% -12.3% 1.4% 4.1% -5.9% -4.4% 5.6%
Median Price ($000s) $275.0 $305.0 $286.0 $319.3 $407.2 $447.8 $463.7
% Change -21.1% 10.9% -6.2% 11.6% 27.5% 10.0% 3.5%
30-Yr FRM 5.0% 4.7% 4.5% 3.7% 4.0% 4.6% 5.3%
1-Yr ARM 4.7% 3.8% 3.0% 2.7% 2.6% 2.5% 3.0%
SERIES: CA Housing Market OutlookSOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
Sales Down for 2014 but Improve in 2015; Price Continues to Grow this Year and Next Year
Units (Thousand)
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014p
2015f
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
395,740417,900
Sales of Existing Detached Homes
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014p
2015f
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$447,780
$463,660
Median PricePrice
(Thousand)
SERIES: CA Housing Market OutlookSOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
CA: Dollar Volume Steadily Improving
Up 5.2% in 2014 & 9.3% in 2015
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014p 2015f$0
$50
$100
$150
$200
$250
$300
$350
$400
$301
$244
$164 $133 $131 $127 $121
$140 $169 $177
$194
$ Volume of Sales
$ in Billion
-60%
SERIES: CA Housing Market OutlookSOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
MARKET OPPORTUNITIES
Many Market Opportunities
• First-time Buyers• Formerly “Underwater” Homeowners• Property Management • International Clients• New Construction• Embrace Learning
STORM CLOUDS ON THE HORIZON?
Storm Clouds – Prepare for Discontinuous Change
• Fall of Independent Contractor Status• Rise of the “Team”• Turbo-Tax for real estate?• Marginalization of the traditional brokerage
• GSE’s out – new and more expensive capital sources in
• Millennials priced out of the market – housing affordability tightens its grip
• Google buys Zillow and dominates market
2014 C.A.R. Strategic Planning Books
2014 “Good Reads Recommendations”
BEST PRACTICES
What makes a good REALTOR?
• Local knowledge• Visibility• Tech Saavy• Communication• Ethical/Honest/Trustworthy• Social Media Guru• Follow-through• Organized with attention to detail• Transparency• Good Listener • Visible in the community
FACT: MOST BUYERS SAY THEY FOUND THEIR AGENT ON-LINE
Best Practice: Be visible on the web
Most Buyers Find Agents Online
20102011
20122013
2014
0%10%20%30%40%50%60%70%80%90%
100%
13% 29%21% 28%
28%
21%12%
11% 9%7%
55% 59%66% 63%
65%
0.02
Relationships/Contacts AdvertisingInternet Other
Q. How did you find your real estate agent?
FACT: MOST SELLERS & BUYERS INTERVIEW MULTIPLE AGENTS
Best Practice: Create opportunities to connect with new clients. Networking & prospecting are worth it!
Most Buyers & Sellers Interviewed Multiple Agents
Buyers
1 agent
2 agent
s3 agents
4 agent
s
5 agent
s
6 agent
s 7 agents
Sellers
1 agent2
agents
3 agents
4 agents
5 agents
6 agents
Source: C.A.R. 2014 Home Buyer Survey, C.A.R. 2013 Home Seller SurveyQ. How many agents did you interview prior to selecting the agent you used in your recent home purchase/sale?
More than ¾ Buyers Interviewed at Least 2 Agents
1 2 3 4 5 6 70%
5%
10%
15%
20%
25%24% 23%
10%
18%16%
5%4%
# of Agents Interviewed
Q. How many agents did you interview prior to selecting the agent you used in your recent home purchase?
FACT: MOST BUYERS FOUND THEIR HOME ON-LINEBest Practice: Re-define your role
2007: Almost 9 out of 10 Buyers Said They Found Their Home through
Agent
8%
88%
1%2%1%
2007
Website Agent Friend/familyOpen house Driving around
Q. How did you find the home you purchased?
2014: 5 out of 10 Buyers Said They Found Their Home through Agent
3%
39%
53%
3% 2%
2014
For Sale Sign Website AgentOpen house Other
Q. How did you find the home you purchased?
FACT: CLIENTS WANT “BETTER” COMMUNICATION
Best Practice: Ask them how they want to communicate. Establish rules of engagement early in the process.
Have the DTR* conversation
with your clients first!
*Define the Relationship
Gap in Phone & Text Communication
Telephone Email Text Message In Person
17%
50%
29%
4%
51%
43%
5%
0%
Preferred Actual
Q. What was your preferred method of communicating with your agent?
Q. How did your agent actually communicate with you?
Gap in Phone & Text Communication
TelephoneEmail
Text MessageIn Person
11%
47%
40%
1%
38%
46%
15%
0%
Preferred Actual
Q. What was your preferred method of communicating with your agent?
Q. How did your agent actually communicate with you?
2010 2011 2012 2013 20140%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
38% 37%
42%44%
49%
Q. What was the typical response time you expected from your agent to return any form of communication to you?
More Buyers Expect Instant Response from Agents
Room for Improvement in Agent Response Time
-10%
0%
10%
20%
30%
40%
50%
60%49%
29%
16%
4% 2% 0% 0%
18%
7%11%
17%
24%
13%10%
Expected Actual
Q. What was the typical response time you expected from your agent to return any form of communication to you?
Q. On average, what was the actual response time of your agent to return any form of communication to you?
FACT: WE NEED MORE FIRST-TIME BUYERS
Best Practice: Understand “Millennials” and meet them on their own turf/terms.
FACT: OFF-MARKET LISTINGS ARE A PROBLEM
Best Practice: List properties on the MLS
Only 8 out of 10 Properties Listed on the MLS
Yes81%
No19%
Q. Was the home you purchased listed on a multiple listing service?
FACT: SOCIAL MEDIA IS A REALITY
Best Practice: Engage on social media
77% of Buyers Used Social Media in Buying Process
Q. Which social media websites did you use during your home buying process? N = 1073
Social Media Use Continues Rise
2011 2012 2013 20140%
10%
20%
30%
40%
50%
60%
70%
80%
52%
68%75% 77%
Q. Did you use social media (such as Facebook, Twitter, YouTube, etc.) in your home buying process?
Buyers Remain Receptive to Receiving Information Via Social Media
2011 2012 2013 20141.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.04.2 4.1 4.1
4.1
Average
Q. How receptive would you be to receiving information about the home buying process directly from your real estate agent via social media? (Scale: 1-5)
Social Media Used for Buying Tips & Neighborhood Info
Agents' YouTube
Neighborhood profiles
Home buying info
Neighborhood amenities
Neighborhood lifestlye
Agent referrals
Agent's Facebook page
Neighborhood info from friends
Buying tips, suggestions from friends
20%
23%
23%
31%
33%
35%
42%
44%
44%
Q. How did you use social media (such as Facebook, Twitter, YouTube, etc.) in your home buying process? N = 1073
FACT: MOBILE IS HEREBest Practice: Calibrate everything you do for mobile.
More Buyers Using Mobile
2013 20140%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
85%91%
Q. Did you use a mobile device in the home buying process?
91% of Buyers Used Mobile Device in Buying Process
78%
• Look for comparable prices
45%
• Search for homes
45%
• Communicate
43%
• Take photos of homes/amenities/neighborhoods
42%
• Research a particular home
41%
• Search websites
39%
• Communicate w/agent
22%
• Research communities/neighborhoods
Q. How did you use your mobile device in the home buying process? N = 1269
Zillow is Most Useful App
Q. What was the most useful app that you used during the home buying process? N = 1269
Realtor.com & Zillow are Most Useful Websites in Buying Process
0% 5% 10% 15% 20% 25% 30% 35%
4%
5%
8%
9%
10%
22%
31%
Q. What was the single most useful website that you visited during your home buying process?
Brokerage
Agent
Realtor.com & Zillow Most Useful Websites
2010 2011 2012 2013 20140%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
43%
26%24%
30%
22%
Zillow realtor.com Redfin
Q. What was the single most useful website that you visited during your home buying process?
Most Buyers Found Home on Realtor.com or Zillow
0% 5% 10% 15% 20% 25% 30% 35%
4%
5%
8%
12%
13%
26%
33%
Q. On which website did you find your home?
Realtor.com & Zillow Helped Most Buyers Find Homes
2011 2012 2013 20140%
5%
10%
15%
20%
25%
30%
35% 33%
28%30%
26%
realtor.com Zillow Redfin
Q. On which website did you find your home?
FACT: MOST REALTORS DO NOT WANT TO BE RATED BY THEIR CLEINTS
Best Practice: everyone is being YELPED whether they like it or not. Take charge of your reputation and get rated
Agent Satisfaction Ratings Improve- Average Ratings on 1-5 Scale -
2013 2014
Your real estate agent’s negotiating skills 3.2 3.4
Overall process of finding a home 3.2 3.3
Overall satisfaction with your real estate agent 3.1 3.3
Q. Please rate your degree of satisfaction with the following aspects of your home buying experience on a scale of 1-5, where 1 is “least satisfied” and 5 is “most satisfied”.
Reasons for Satisfaction With Agent
Worked hard (63%)
Negotiated good deal (38%)
Helped find best home (37%)
Always quick to respond (26%)
Listened to needs (13%)
Q. Why do you have that level of satisfaction with your agent?
Reasons for Dissatisfaction With Agent
Slow response (71%)
Didn’t communicate how client wanted (61%)
Agent communicated ineffectively/inefficiently (51%)
Not aggressive in negotiation (40%)
Agent needed to do better job of monitoring transaction/paperwork (13%)
Q. Why do you have that level of satisfaction with your agent?
More Buyers Would Work w/Agent Again
2010 2011 2012 2013 2014
72%54% 60%
52%61%
11%
11%12% 22%
33%
17%35% 28% 26%
6%
Unsure No Yes
Q. Would you work with the same agent again?
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