Movie  Press  Tour  -­‐  Sponsor  Proposal    

The team behind THE HOUSES OCTOBER BUILT (from the Producer of Paranormal Activity and Insidious) is looking to do a cross-country marketing campaign this Halloween to promote the movie. They will be traveling by RV across the southern United States to several Haunted Houses in different cities. Each night the group will be going to a haunted attraction along their path from L.A. to Dallas. Several of these larger haunts average over 5,000 patrons a night. Tentative dates Oct 2nd – 14th. The journey includes as of now…

Ø Los Angeles Ø Telluride Horror Show Film Festival (where the film is debuting). Ø Phoenix Ø Albuquerque Ø El Paso Ø Houston Ø Austin Ø Dallas/Ft. Worth area (which is the haunted house capital of the world).

The cast and filmmakers will be in front of thousands of people almost every night. Fans of the genre and eager to watch trailers, get posters and interact with us.

Statistics

Ø Americans spend over 8 Billion a year on Halloween Ø Over 2,500 Haunts open each Fall Ø Over 30 million people a year attend these Haunts Ø 80% of Haunts are operated by a charity or benefit Ø Average Age Range 18-34

Sponsoring Halloween Haunts. Cited from America Haunts

Corporate America has embraced the haunted house industry with sponsorships in the tens of millions of dollars. Most major haunted events have major sponsorship deals with major soft drink labels, energy drink companies, fast food industry, cellular phone companies, and Halloween retail outlets . A major haunted attraction could attract $10,000 to $100,000.00 in sponsorships from major corporations who want to display their brand, product or service to the haunted attraction demographic of 18-34. Haunted Houses have become a very inexpensive way for corporate America to reach the 18-34 demographic, due to the popularity of our industry. Sponsorships for haunted events are on the rise climbing an estimated 8% per year. The high increase is due to the sponsor World recently discovering the haunted industry . The attractions in America Haunts are the ideal attractions for any company looking for sponsorship both big or small. Sponsors would receive maximum exposure to an active buying audience. The haunted house industry much like other industries has their own tradeshows, experts, consultants, suppliers, magazines, associations, education seminars, gatherings and events. Haunted attraction owners spend annually over 50 million dollars with specific haunted house vendors for supplies like fog machines, to scary animatronic monsters, lighting equipment or masks and costumes to assist them in scaring America. There are some major vendors in the industry who have even supplied haunted houses to the Playboy Mansion, or Universal Studios to Six Flags to even Madison Square Garden. The biggest growth for the vendors to the haunted industry is now overseas, where haunted houses are opening at a record pace.

picture of the cast and RV of The Houses October Built

The movie opens theatrically and VOD on October 10th. As a sponsor you would gain exposure to a different demographic, a passionate demographic. A level of sponsorship can be discussed.

The most beneficial for maximum exposure would be the “Presenting Level” of $30,000. This level would include….

Ø The tour will be sponsored as ______ presents The Houses October Built Tour” Ø A haunt tour with the cast of the Southern areas listed in a 31-35ft RV this October. Ø Meet and greet with the cast onsite Ø 3-4 of your street team members onsite to run a booth (when available). Ø Street team can sell product onsite (pending the product is approved by haunt) Ø Interaction with approximately over 40,000 potential users/customers. Ø Opportunity of signage of sponsor logo to be displayed at each Haunt we attend. Ø 1000 fashion quality Tshirts branded with the film on front and your logo on the back. Ø Brand mention in event press, tv, radio, interviews.

*Working on logistics of getting the RV wrapped with the Movie and Sponsor logo

The second level would be the “Co-Producing Level” of $10,000. This level would include….

Ø The cast on a haunt tour of the Southern areas listed in a 31-35ft RV this October. Ø Meet and greet with the cast onsite Ø 2 of your street team members onsite to run booth (when available). Ø Street team can sell product onsite (pending the product is approved by haunt) Ø Interaction with approximately over 40,000 potential users/customers. Ø Opportunity of signage of brand logo to be displayed at each Haunt we attend.

The third level would be the “Sponsor Level” of $5,000. This level would include….

Ø The cast on a haunt tour of the Southern areas listed in a 31-35ft RV this October. Ø 2 street team member onsite to run booth (when available). Ø Meet and greet with the cast onsite Ø Interaction with approximately over 40,000 potential users/customers. Ø Opportunity of signage of brand logo to be displayed at each Haunt we attend.

Below we created some mock up art work using the product ROCKSTAR and GoPro to give an example and also showed a “seasonal” play on words that might be good work for you.