house style guide

Confidential and proprietary material for authorized Verizon personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

�Verizon House Style � Verizon House Style

www.verizon.com/business 1.800.NETWORK www.verizon.com/business 1.800.NETWORK

When your network extends all around the world, you can rely on Verizon Business to help you design and manage it more e�ciently.

If we’re not the most reliable network you’ve ever had, we’ll pay for the calls you’ve made.

With the power of our far-reaching global IP network, our experts can create integrated network solutions and help you.

Heading One Here

Heading Two Here

Heading Three Here

Heading Four Here

Heading Five Here

Contact Us | Careers | Site Map | Privacy Policy | Other Business Options

Business site lorem Ipsum is the industry's standard dummy text.

Contact Us | Careers | Site Map | Privacy Policy | Other Business Options

PERSONAL SITE LOREM IPSUM IS THE INDUSTRY'S STANDARD DUMMY TEXT.


Introduction

This document sets out the six principles that define the Verizon house style. The new house style was developed to create greater impact in the market by more accurately reflecting the energy and excitement of our brand personality and leadership position. Using a single visual system that is consistent across the entire range of our business creates a look and attitude that stands apart from our competitors.


www.verizon.com 1.800.NETWORK

Guiding Principles Overview

6

5

4

3

2

1

Secondarycolor

Horizon

Home forthe logo

The V-mark

The white stage

Unique photographic

style

Use the V-mark as a constant touch point.

Use white as the stage andVerizon red as the hero.

Use the unique photographic style to stand out.

Use the white stage to create depth and dimension.

Use typography to create the right attitude for the audience.

Use the consistent home for the logo.


Myriad Regular

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1��0

Myriad Bold

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Elements Overview

The V-mark

Color Typography

White

Verizon Red

Bright Colors

Unique photographic style (Consumer, Business, Product)

The white stage Home for the logo

10Verizon House Style 11 Verizon House Style

Use the V-mark as a constant touch point.

The V-mark is a recognizable graphic element that leverages visual equities in a new way.

The V-mark has a fixed size and position.

The V-mark is always used as a background element.

There is a set of V-mark flavors that can be used.

–

–

–

The V-mark Stage version The V-mark Close-up version

The V-mark Stage version (Applied) The V-mark Close up version (Applied)

Flavors

1

Grayscale�avor

Verizon red/white �avor

Black/white�avor

Flat color�avor

www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORKwww.verizon.com 1.800.NETWORK

1�Verizon House Style 1� Verizon House Style

Use white as the stage andVerizon red as the hero..Although white has the most real estate in the house style, Verizon red should be treated as the most important color in the palette because it is recognizable as Verizon.

Headlines, copy and other graphic elements should predominantly be in Verizon red with black and gray as supporting colors.

The white stage is actually a fixed series of gray tones.

Bright, inviting secondary colors that contrast with or complement Verizon red are a strong feature of the house style. The secondary colors appear in any amount within photography or as less than �0% of overall color when used in type or graphic elements.

–

–

–

Secondary colorsthrough photography

White stage

Verizon red

White stage

Verizon red

Secondary colorsthrough graphic elements

The white stage

Verizon red, black, gray graphic elements

Verizon red

Black

Gray

2

C: 0 M: 0 Y: 0 K: 30

C: 0 M: 0 Y: 0 K: 4

C: 0 M: 0 Y: 0 K: 4

C: 0 M: 0 Y: 0 K: 12

Verizon red

C: 0 M: 0 Y: 0 K: 12

C: 0 M: 0 Y: 0 K: 4

C: 0 M: 0 Y: 0 K: 0


Use the unique photographic style to stand out.

Verizon can really stand out against competitors through photography. No company in the market has a distinctive photographic approach except Verizon.

One style exists for all photography.

Consumer, business and device images are all shot as silhouettes with floor reflections and then placed on the white stage.

Photographs of individuals capture a utopian energy through genuine moments.

The hyper-real photography style is bright, energetic and intimate.

The photography subject should reflect the target audience.

–

–

–

–

–

3

Consumer

Business Device


Images not for available for commercial use. Images not for available for commercial use.


Use the white stage to create depth and dimension.

The stage is a virtual place where anything can be imagined. The white stage gives a sense of depth and space that invites the viewer in. Dynamic visual relationships are created between the elements that are positioned within the space.

Place elements in combinations using foreground, mid-ground and background to create a sense of depth.

The horizon line is in a fixed position, located 1/� up from the bottom of the layout.

The stage has a reflective floor. It mirrors the bottom 1/� of subjects by gradating from �0% opacity to 0% opacity.

Reflections have no color.

–

–

–

–

4

2/3

1/3

1/3

20%

0%

Op

acity

�0Verizon House Style �1 Verizon House Style

Use typography to create the right attitude for the audience.

–

–

–

–

5

Title Case

All uppercase(uses same gradient as upper and lowercase)


C: 0 M: 100 Y: 85 K: 40

C: 0 M: 100 Y: 85 K: 0There is a distinctive and ownable proprietary typeface currently being designed for Verizon. As an interim measure Myriad will be used in all creative until the new typeface is ready to be implemented.

Headlines in the top left position.

Headline copy has a color gradient to create dimension. (C0 M100 Y�� K�0 to C0 M100 Y�� K0 at ��º)

Title Case Myriad typography should be used for most situations.

All uppercase Myriad can be used to communicate a stronger attitude.

��Verizon House Style �� Verizon House Style

Use the consistent home for the logo.

A home for the logo has been created to increase recognition and maintain consistency and legibility.

The logo, call-to-action and Verizon red bar are the three elements that make up the logo home.

The logo home should appear at the bottom of layouts except for a few exceptions.

Use the existing logo suite.

–

–

6


The new ChocolateTM by LG• takes and sends pictures and videos

• downloads music over the air

• audible, turn-by-turn GPS directions

• fast downloads — typical speeds of 400 - 700 Kbps

• $99.99 ($149.99 2-yr price - $50 mail-in rebate.)With new 2-yr activation.



Home for the logo

LogoCall-to-action Verizon red bar

–X1/2 X

1 1/2 X 1 1/2 X

















1/2 X

On the CD, the following files are included for your use.

www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORK






Grayscale�avor

Verizon red/white �avor

Black/white�avor

Flat color�avor

www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORKwww.verizon.com 1.800.NETWORK

–

VZN_ad_example_1.ai VZN_ad_example_2.ai

VZN_vmark_closeup.ai VZN_vmark_stage.ai

VZN_vmark_flavors.ai

house style guide

Technology