hotel direct booking
TRANSCRIPT
1. Two Non-Chain Hotels
La Villa Saint-Germain-des-Près Hôtel Saint-Germain
Hôtel Saint-Germain
2. Visibility(Brand Name)
La Villa Saint-Germain-des-Près
2. Visibility(Location)
La Villa Saint-Germain-des-Près
Hôtel Saint-Germain
Not in top 3 pages Page 2, 4th link
3. Competitors(La Villa Saint-Germain-des-Près)
3rd Parties Hotels
3. Competitors(Hôtel Saint-Germain)
3rd Parties Hotels
4. Use Notation(La Villa Saint-Germain-des-Près)
- Decision' information: ****- Guestroom details: ***- Facilities: ***- Location: *****- Pricing:****
4. Use Notation(Hôtel Saint-Germain)
- Decision' information: ***- Guestroom details: ***- Facilities: **- Location: ****- Pricing:**
5. Booking Engine(La Villa Saint-Germain-des-Près)
5. Booking Engine(Hôtel Saint-Germain)
• Hotels in the same area• Same Booking Engine• But Villa Saint-Germain is more attractive
because:– More attractive website– E Club– More Special Rates and Better Promotions– All of this might have an explanation: they have
more 3rd parties• However Saint-Germain’s hotel has:
– A better visibility (but not good enough) – Their booking engine is more visible on the
website
Conclusion