hotel direct booking
TRANSCRIPT
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HOTEL DIRECT BOOKINGSComparing 2 Boutique Hotels
in Los Angeles
O Hotel, Downtown Los AngelesVs
L.A. Sky Boutique Hotel
Marina GUILLEUXMBA 2 Full Time
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VsL.A. Sky Boutique Hotel
O Hotel, Downtown
Los Angeles
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SEARCH BY TYPE OF HOTEL & LOCATION
2nd Rank On
Google Search Engine
3rd Rank On Google Search Engine
• 1st Page of Google
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SEARCH BY BRAND NAME
Shortcuts of the
Website
Direct link to the booking page and room’s availibility
• 1st Page of Google
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SEARCH BY BRAND NAME
• 1st Page of Google
• The first 3 links are commercial
• 4th position on the page
• 1st position on the free link
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Criteria O Hotel , Downtown L.A
L.A. Sky Boutique Hotel
How easy was it to find hotel’s own website?
xxx xxxx
Google Rank Rank 4 Rank 1
3rd Party sites ‘s more visible
www.Booking.comwww.hotels.comwww.ebookers.fr
www.TripAdvisor.frwww.travel.yahoo.com
www.edreams.comwww.Voyages-sncf.com
www.Splendidia.com
www.TripAdvisor.frwww.ebookers.frwww.hotels.com
www.booking.com/Hotelswww.expedia.com
Competing Hotels in the same location
› 30 › 20
ONLINE COMPARISON
XXXX: Very Good, XXX: Good
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COMPETITING HOTELS
• Both Hotels are located on tgoogle map
• Rank on the top 10
• The O Hotel is ranked before the Sky Hotel
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O HOTEL : EASE OF ACCESS
Hotel’s Home page
Fast booking accesss
Social network links
Hotel ‘s information tab
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L.A SKY HOTEL : EASE OF ACCESS Hotel’s Home pagePossibility to choose your
language
Fast booking access
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O HOTEL : EASE OF ACCESS TO GUESTROOM
Fast booking access
Room’s type
Direct booking by phone
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L.A. SKY HOTEL: EASE OF ACCESS TO GUESTROOM
We can find the rooms
description &
amenities on the
same page
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O HOTEL : EASE OF ACCESS TO FACILITIES
1 tab only for
hotel facilities
Complete list of the amenities plus direct link inside the website
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Google Map localization
O HOTEL: EASE OF ACCESS TO LOCATION
Possibility of direct booking from the localization page
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L.A. SKY HOTEL: EASE OF ACCESS TO LOCATION
Google Map localization
Possibility of direct booking from the localization pageCorporate deals available on this page
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O HOTEL: EASE OF ACCESS TO RESERVATION & PRICES
Prices & taxes Client ‘s
details
Payment secured
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L.A. SKY HOTEL: EASE OF ACCESS TO RESERVATION & PRICES
Proposition of different categories
Number of person/ room &
datePrice
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HOTELS TERMS & CONDITIONS
Checkin hours detzils, smoking status, parking…
The terms & conditions are given just before the payment
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WHICH HOTEL IS DOING A BETTER DIRECT SELL EFFORT?
The best seller is the Hotel L.A SKY Boutique Hotel!
Why?:
Easier to find on Google search than O Hotel Better ranking Esier to use & book than on O hotel Light design Clear prices Secured payment Possibility to book on each page of the website