hotel britain 2014
TRANSCRIPT
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HOTEL BRITAIN 2014LEISURE AND HOSPITALITY
THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK
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CONTENTS
ECONOMY AND TOURISM 1
UK HOTEL TRANSACTIONS 7
UK HOTEL DEVELOPMENT TRENDS 11
VALUE ADDED SERVICES 24
2013 SURVEY RESULTS 17
WINNERS AND LOSERS 23
SUMMARY OF FIVE YEAR PERFORMANCE 26
THE ROAD AHEAD 33
CLAIRVOYANT CORNER 35
SURVEY COVERAGE 37
BDO LEISURE AND HOSPITALITY SERVICES 38
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FOREWORD
The UK has been through some dark economic times with severalfalse dawns but it does look as if we might be nearing the real thingat last UK GDP is forecast to grow by 24 this year and inflationhas beaten its target by dropping to below 2 Neverthelessstringent economic precautions remain in place while many of ourEuropean counterparts are still trying to shrug off the recession
Broadly speaking hotels have been one of the most resilientsectors responding well to the tougher conditions and adaptingto trends and shifts in consumer behaviour We have seen that
Britons care deeply about their holidays and will cling to themdespite falling disposable income What they have become is morecost-conscious and attentive to service As a result new conceptsof limited service accommodation are developing to cater for theseattitudes while hoteliers strive to offer rooms that make maximumuse of their space
Fast-changing times means that the industry must race to keep updevote more time and resources to new media to appeal to evolvingdemographics In particular new market segments such as theldquoMillennialsrdquo (broadly speaking those born in the mid-80s onwards)are already driving the changes with their embrace of technologyand their need for fast and personalised service
UK hotels overall had a good 2013 This was especially true in theregions which outperformed London compared to the previous year Regional hotelsrsquo performance was driven by the increase inoccupancy while AARR remained stable This has prompted newconfidence in the Regions where the MICE market is also returningto some extent
That said London remains the growth engine Despite a difficultcomparison to the Olympic year both occupancy and rooms yieldperformed well as visitors to the city reached record numbersLondon did experience a minor decline in AARR as it stabilisedoccupancy with the latter returning to pre-Olympics levels ndashmeaning that the new supply was being quickly absorbed
Unsurprisingly 2013 hotel investments in the UK surpassed allother EU countries with a total of over pound25 billion spent thehighest figure since 2007 This year the trend is set to continue
with some of this attention expected to flow back into the regionswhere investors are seeking good value for money deals
At present the horizon looks brighter than it has for yearsNevertheless uncertainties remain The fragile European economyas well as the referendum on Scottish independence may posesome threats to future growth In spite of this we remain confidentthat UK hotels will continue to show the strength and adaptabilitythat has become their trademark
HAVE CONFIDENCE WILL TRAVEL
ROBERT BARNARDPartner BDOLeisure and Hospitality Services
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 1
ECONOMY AND TOURISM
The UK economy showed tentative signs ofimprovement in 2013 though it remainedfundamentally weak
The service sector has shown a bounce back since the recessionwhile the sharp manufacturing decline has begun to reverse Real
GDP showed a consistent 14 growth led mainly by the servicessector which represents three-quarters of the UK economicoutput and beat even its pre-crisis peak The IMF offered moreencouragement forecasting a constant GDP increase of up to 2over coming years
In December 2013 CPI inflation fell to 19 its lowest level sincethe onset of the recession and just below its target rate of 2 Thisbodes well for economic prosperity in the short term though it islikely to rise in the medium term as investment activity piles upMeanwhile the current account deficit dropped to -278 of GDPHSBC reported that this was mainly due to weak export growthwhich can be partly blamed on continued troubles in the Eurozonethe UKrsquos largest export market Moreover stagnation in productivity
meant that some of the competitive gain was eroded by lowerlabour costs
The UK governmentrsquos gross debt increased in 2013 amounting to921 of total GDP According to the ONS the public sector netdebt was pound12317 billion at the end of November 2013 equivalentto 766 of GDP
The labour market has performed slightly better than the goodsmarket The unemployment rate of the economically activepopulation is now 71 and the number of people in work is 3015million Unemployment fell to its lowest level since April 2009with anaemic real wage growth and low productivity helping tokeep employment losses down Employment is now just slightly
below its pre-crisis levels mainly due to a rise in part-time workersand entrepreneurs Market participation has also increased due tochanges in marginal taxes and benefit incentives together witha small cohort of older workers seeking an additional boost theirretirement savings
Despite all these positives the economy is still a long way from astrong and sustained recovery
TABLE 1 UK Economic Indicators 2011-2015f
2011 2012 2013f 2014f 2015f
Real GDP Growth () 112 017 143 187 198
CPI inflation () 445 284 270 230 200
Current accountdeficit ( GDP)
-146 -379 -278 -229 -192
Government grossdebt ( GDP)
8492 8881 9214 9525 9793
Unemployment () 802 802 774 753 731
Source International Monetary Fund f forecast
VISITOR NUMBERS INCREASE
Crowning two consecutive years of growth for international visitors2013 saw the most inbound trips for some time Visitors reached329 million up by 58 from 2012 The highest figure since 2007it also reaffirms the importance of leisure travel to the UK whichitself grew by 69 to 128 million
FIGURE 1 Overseas visitors to UK by purpose of visit 2009-2013
382 392 390 385
220 228 235 239
294 282287 288
104 9888 89
0
5000
10000
15000
20000
25000
30000
35000
2009 2010 2011 2012 2013
V i s i t o r s ( t h o u s a n d s )
238
280
398
85
Holiday Business Visit family or friends (VFF) Miscellaneous
Source International Passenger Survey ONS
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK2
TABLE 2 Overseas visitors to the UK by purpose of visit (thousands)
2009 2010 2011 2012 20132012-13
change
Holiday 11424 11668 12008 11961 12781 69
Business 6579 6793 7238 7422 7931 69
Visit friends or
family (VFF)
8783 8 408 8841 8948 9369 47
Miscellaneous 3103 2935 2710 2752 2812 22
All visits 29889 29803 30798 31084 32893 58
Year-on-yeargrowth
-63 -03 33 09 58 -
Source International Passenger Survey ONS
Although the market share of visitors from Europe held fairly stableat 73 actual trip numbers were up by 58 This was mainly dueto the strong increase in European visitors to the UK from countriesoutside the EU 15 (up 155) Visitors from the wider EU and the EU15 group were up 61 and 46 respectively The market share for
North America declined slightly to 109 though visitor numbersremained fairly stable Visitors from other parts of the worldincreased by 105 to 52 million mainly thanks to the Middle East(Bahrain UAE Qatar Kuwait) Asia (China Hong Kong IndonesiaSouth Korea) and the Americas (notably Chile and Mexico)
FIGURE 2 Overseas visitors to UK by source market 2009-2013
North America Europe Other Nationalities
119 114 116 114 109
739 740 729 733 730
142 146 155 153 161
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
V i s i t o r s (
)
Figure 3 shows tourism expenditure within the UK over the lastfive years At time of going to print domestic overnight stays andreceipts statistics were not available for the whole of 2013 so arepresented with year to date November with the comparison to thecorresponding period in the previous year
Domestic visitors were marginally down on last year declining by-11 with domestic spending also down by -14 Britons remaincost conscious travelling more in recent years to visit family andfriends and tightening their travel budget After the snowy weatherin March 2013 which largely affected domestic travel the heat wavein July boosted outdoor tourism and seaside visits Unfortunatelythis was not enough to lift the results as 2013 was competing witha previous year that included both the Olympics and additionalbank holidays for the Queenrsquos Jubilee
Nevertheless inbound tourism experienced the opposite trendconfirming the strong growth of recent years Both visitor numbersand expenditure increased the former up by 58 to 329 millionand spending reaching pound21 billion a stellar 123 increase on 2012
TABLE 3 All UK visitors expenditure 2009 -2013
2009 2010 2011 2012 2013YTD
Nov 122012-13
change
Domestic visitors(millions)
1225 1157 1266 1260 1126 1139 -11
Inbound visitors(millions)
299 298 308 311 329 - 58
Domestic visitorsspend(pound billions)
209 197 226 240 217 220 -14
Inbound visitorsspend (pound billions)
166 169 179 187 210 123
Total spend in
UK on tourism(poundbillions)
375 366 405 427 427 00
Domestic visitors and spend presented as YTD Nov 13
Source ONS Overseas Travel and Tourism Great Britain Tourism Survey
November 2013 Great Britain Tourism Survey 2012
Source International Passenger Survey ONS
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 3
FIGURE 3 All UK Visitors expenditure 2009-2013
Domestic visitors spend (poundbillions)
Domestic visitors (millions) Inbound visitors (millions)
00
50
100
150
200
250
300
00
200
400
600
800
1000
1200
1400
2009 2010 2011 2012 2013 YTD
Nov 12
S p e n
d ( pound b i l l i o n s )
V i s i t o r s ( m i l l i o n s )
Inbound visitors spend (poundbillions)
PASSENGER NUMBERS
According to estimates from the UK Civil Aviation Authority (CAA)it was a record year for total passenger numbers These grew by35 in 2013 reaching 2284 million with CAGR up by 07 toreverse last yearrsquos declining trend
Heathrow continued to lead the way with 34 growth to 723million passengers Despite the UK hub being at almost fullcapacity the growth was driven by rising numbers visiting fromChina and the Far East especially during the summer months
Gatwick too saw an increase in passengers from 342 million to354 million after introducing new easyjet routes and internationalroutes to America Stansted also bounced back from its poor 2012with passenger numbers up 22 to 178 million Bought earlylast year by Manchester Airport Authority Stansted Airport isbeing refurbished and is adding extra air link services for its budgetairlines
The other airport owned by the Manchester Airport AuthorityManchester also performed well with strong summer figurestopping the 20 million passenger mark in June ndash this last happenedin 2009
But it was London City that experienced the highest rate of growthin 2013 Passenger numbers increased to 34 million a 12increase as the airport saw a 25 jump in July passengers androlled out plans to almost double annual flights to 120000
Also performing well were the Scottish airports Edinburgh (up63) and Glasgow (up 29) The former has enjoyed its firstmonthly million passengers in July and has begun a pound150mfive-year planned expansion Glasgow has posted 13 consecutivemonths of growth with December being its busiest month in five years
The general performance of the UKrsquos other airports was also broadlypositive Birminghamrsquos chartered flights and its links to Barcelonaand Islamabad pushed its figures up while Bristol enjoyed its fourthconsecutive year of growth Meanwhile Newcastle added newroutes to the Middle East
Source ONS Overseas Travel and Tourism Great Britain Tourism Survey
November 2013 Great Britain Summary Tables 2012 Visit England
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK4
THE OUTLOOK FOR TOURISM
According to VisitBritain the tourism industry in the UK accountsfor over pound127bn while its value to the UK economy grows by 38per year Travel and tourism are now worth 9 of total UK GDP
Despite the prevailing winds of optimism it must be rememberedthat the world economy remains fragile The immediate prospectsfor the tourism industry hinge heavily upon future improvementsndash or deteriorations ndash in travellersrsquo disposable income At this point
fortunes could turn either way
Having said that inbound tourism is likely to continue to growstimulated in part by the growth of the UKrsquos creative industriesThe traditional allure of Britain has been enhanced by exports suchas Downton Abbey and the film industry in general placing the UKthird on an international survey for brand recognition
Visitors flocked to the seaside in 2013 and this surge in domestictourism is likely to continue as travellers look for lower-costoptions The package holiday is also likely to see a revival
TABLE 4 UK Passengers (in millions) 2009-2013
2009 2010 2011 2012 2013 changeCAGR ()
2009-2013
AIRPORT
Heathrow 658 657 694 700 723 34 19
Gatwick 320 313 336 342 354 35 21
London City 28 27 30 30 34 120 38
Luton 90 87 95 96 97 08 15
Stansted 199 185 180 175 178 22 -22
Total London 1295 1274 1336 1343 1387 33 14
Edinburgh 90 85 94 92 98 63 17
Glasgow 72 65 69 72 74 29 04
Birmingham 91 85 86 89 91 22 00
Manchester 183 178 188 197 207 52 25
Other UK 473 423 420 414 428 32 -20
Total UK (inc London) 2204 2112 2193 2206 2284 35 07
2013 figures are estimationsSource UK Civil Aviation Authority
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 7
UK HOTEL TRANSACTIONS
The UKrsquos hotel deal market seems tohave changed gear in 2013 drivenby improvements both in marketfundamentals and macroeconomics
In Europe the UK continued to be the top liquid market for
investment transactions in the hotel sector as it benefited overallfrom improved trading conditions The total transaction value wasnot only higher than in 2012 but also at a peak since 2007 For thiswe can thank the market recovery the decline of ldquotruerdquo distressedsales and the portfolio transactions in early 2013 that boostedmarket confidence across the sector
Foreign investors in particular flocked to the UK hotel marketlooking both at London and at primary regional opportunities suchas Manchester Edinburgh Leeds Cardiff and York US firms tendedto dominate the yearrsquos deals as Interstate bought both SanguineHospitality and Chardon Management while Starwood Capitalacquired the 22 Principal Hayley venues and KSL bought theMalmaison and Hotel du Vin portfolio
FIGURE 4 Average value of transaction
pound65924375
pound14902353
pound66763846
pound54700000
pound32403000
pound50521914
0
10
20
30
40
50
60
70
80
2008 2009 2010 2011 2012 2013
A v e r a g e v a l u e p e r t r a n s a c t i o n ( pound )
pound237603
pound149045
pound319316
pound197967
pound216525
pound160563
0
50000
100000
150000
200000
50000
300000
350000
2008 2009 2010 2011 2012 2013
A v e r a g e p r i c e p e r r o o m ( pound
)
The average transaction value in 2013 was pound50m up 559 from
the previous year The UK hotel market witnessed the sale of majorassets such as the InterContinental Park Lane and the Metropolitanby Como London hotels as well as the return to portfoliotransactions of non-distressed assets
However the average price per key in 2013 decreased to pound160563a -258 decline from the previous year because the majority ofthe deals were part of a regional portfolio transaction Furthermoreas investment activity returned to the regions it led to a fall in theprice commanded for single asset transactions as this weighed onthe average price per room Unsurprisingly London garnered a lot ofinterest in the wake of the 2012 Olympic Games justifying the 30increase in average value per room
FIGURE 5 Average price per room in UK hotel transactions
Source BDO Research Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK8
THE RETURN OF PORTFOLIO TRANSACTIONS
2013 saw the return of portfolio transactions In addition to thosealready mentioned these included the sale of the 42 MarriottHotels to the Abu Dhabi Investment Authority totalling almost8000 rooms Menziesrsquo hotel group was also sold to Topland for anestimated pound85m value well ahead of expectations
In fact 2013 started with a bang with the first half of the yearseeing 60 of the total value of transactions thanks to thenumerous portfolio sales As well as boosting market confidencethis drove a growing consensus on pricing expectations for singleasset transactions that dominated the second part of the year(with the only exception being the Menziesrsquo sale) Notable singleasset transactions in London included the InterContinental LondonPark Lane hotel (acquired by Constellation Hotels Holdings forpound3015m) the Metropolitan (acquired by Como Hotel London)the freehold of the Hilton London Heathrow Airport T5 (acquiredby MampG for pound21m) and the 50 stake in the newly built HiltonLondon Wembley (acquired by Oaktree Capital Management forpound301m)
Regional activity also picked up in 2013 in particular withManchester Edinburgh Bristol and Leeds all seeing increasedactivity A notable Manchester deal was the sale of the MarriottVictoria and Albert Museum hotel while Leeds saw its Radisson Bluand the Express by Holiday Inn Leeds Armouries changing hands InEdinburgh there was the sale of the Travelodge West End and theApex Waterloo Place Hotel and Cardiff too got in on the actionwith the sale of the Novotel Cardiff and the Premier Inn City Centre
BANK DEBTS OFFLOADED AND IPOS RISING
We may have seen the dawn of a new era of fundraising as IPOsbecome more prevalent in 2013 Blazing a trail were the recentlistings of Merlin Entertainment which owns themed hotels in itsleisure parks and Blackstonersquos Hilton
Meanwhile the Lloyds Banking Group began to offload its owned
debt selling a portfolio of 38 hotels across the UK RBS too isexpected to continue the trend of exiting assets in 2014 Banks havebecome highly conscious of their investments and now seem poisedto offload non-core assets As increased capital requirement is likelyto continue to impact on their balance sheet
LONDON CALLING 991251 SAY HELLO TO THE MILLION983085POUND ROOM
The capital continued its dominating trend from 2012 with around75 of all hotel deals happening there However regional hotelsdid see improved trading conditions for the first time since therecession despite not experiencing higher average and medianprices
The sale of the Parkes Hotel in London marked a milestone withthe highest ever price paid per room in the capital (pound1060606)This was more than 15 times the lowest price per room recorded inLondon ndash that honour goes to the Travelodge Woolwich at pound66667per room
The highest price per room in the regions was paid by HandPicked Hotels for the 58 room Fawsley Hall ndash the pound15m total pricetag translating to pound258621 per room As for the lowest this wasanother Travelodge ndash the distressed 120 room Coventry Leofrichotel bought by Fielding Beaumont for pound13750 per room to beconverted into student accommodation
TABLE 5 Comparison of price per room for 2013 transactions in Londonand the regions
2009 2010 2011 2012
Average (mean) Median Highest Lowest
London 376667 310680 1060606 66667
Region 74867 62521 258621 13750
Source BDO Research
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PROSPECTS FOR 2014
The trend should swing back this year towards more single assettransactions with the exception of the recent acquisitions of theDeVere Venues and of Four Pillars Hotels by Starwood CapitalForeign investments in the UK will continue to grow especiallyoutside London Indeed as the market recovers there should begreater interest in regional hotels and fuller consolidation in the
sector
Banks will be increasingly keen to offload distressed assets fromtheir balance sheet especially for those businesses that are over-leveraged Sovereign funds together with specialised investmentgroups and private equity from Asia and USA will continue to bethe main player in hotel transactions as the UK continues to be anattractive market for foreign investors
The outlook for future transactions will also hinge on the branddiversification of the budget sector This includes the introductionof the Hub by Premier Inn concept the planned refurbishment ofTravelodge hotels across UK and the entry or expansion of otherbrands such as Moxy Tune and Z hotels
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 11
UK HOTEL DEVELOPMENT TRENDS
Shifts in the market share among the top10 chains can reveal how the UKrsquos hotelsector is evolving
In Table 6 we can see the market segmentation for 2013 aspresented by room count and number of hotels Whitbread is the
top brand for number of rooms (58656) while IHG and Travelodgeare in second and third place with 39609 and 37911 roomsrespectively
The budget sector is poised to continue its expansion withTravelodge planning substantial additions that will take its roomscount to over 50000 In addition Travelodge already sits on top ofthe list when analysing the number of hotels as the budget chainslice counts for 242 of the overall UK hotel market or 517 hotels
TABLE 6 Top 10 UK hotel companies
Company Rooms Hotels Rooms Hotels
Whitbread 58656 383 212 180
IHG 39609 281 143 132Travelodge 37911 517 137 242
Accor 25998 197 94 92
Hilton 22253 105 80 49
Marriott 13548 67 49 31
Rezidor 10075 50 36 23
Wyndham 9466 95 34 45
GLH 8279 36 30 17
De Vere 8179 61 30 29
Others 42811 340 155 159
TOTALS 276785 2132 100 100
Includes Britannia Jurys Macdonald WA Shearing Millenium amp Copthorne Bespoke
Imperial London Choice Qhotels Puma)
Source HotelAnalyst UK hotel brand listing 2013
The largest supply of group owned hotels (314) is within thebudget sector (see Figure 6) with both Whitbread and Travelodge
in the top three companies for number of hotels and rooms Whenanalysing the branded segment little change has occurred since theprevious year The luxury segment has grown from 21 to 26while the three star category has reduced slightly from 222 to20 However this is likely to be the result of the inclusion ofclassified guesthouses which in 2013 accounted for 55 of totalestablishments
However in the analysis of independently owned hotels we seea completely different picture The top end of the market hasremained fairly stable with a market share of 05 But all theother types of classified establishments have lost some of theirmarket share while unclassified hotels and guesthouses haveenjoyed a substantial increase from 563 to 725 (when
considered together)
This may be a result of the pressure exerted by branded hotels onindependent establishments with the latter struggling to competewith branded supply and many being forced either to convertor to close The independent hotels supply has a history of beingmore like to be reduced or converted a trend that has acceleratedover the recent years of recession Most affected by this decline inmarket share are the three star establishments which declined from25 to 159
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK12
FIGURE 6 UK hotel supply by segment group owned vs independent owned 2013 FIGURE 7 Number of new added rooms 2009-2013
Source Wordsmith and Company Hospitality Digest 2014Source Hotel Data
0
10
20
30
40
50
60
70
80
90
100
26
183
200
25
314
197
55
Group Owned
0441
159
71
353
372
Independent
5 star
Branded Budget Hotels(eg Travelodge)
Unclass ified Guesthous es
4 star 3 star 1 amp 2 star New opening Rebranding refubishment
9944
8990
11185
15868
7659
5189
2612
4668
3207
6552
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2009 2010 2011 2012 2013
PIPELINE SLOWS DOWN AFTER 2012
The UK hotel industry accounts for over 600000 rooms distributedacross 45800 hotels according to the British HospitalityAssociation (BHA) After adding approximately 18000 rooms in2012 the pipeline has slowed down with only 200 hotels openingor planning to open between 2013 and 2014 This equates to some20000 new rooms across the whole UK
In 2014 London can expect a 4 increase in supply or around4500 new rooms while the regions will see a more modest 2
increase with around 6500 additional rooms
The number of new-built rooms dropped by 517 to 7659 in 2013(see Figure 7) However the focus has been on rebranding with6552 rooms re-entering the market up 1043 on the 2012 figureConsidering the overall economic situation compound annualgrowth rate for the total of rooms in UK over the period analysed isfairly stable at -12
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 13
DEVELOPING TRENDS
ldquoMillennialsrdquo
The rise of the Millennials or Generation Y with their love oftechnology and fast service is poised to change the way hotelsinteract with the outside world This newly maturing demographicis now challenging the industry to rethink its distribution marketingand public relation services Hotels will need to raise their game to
keep up with media developments with a greater focus on onlinereviews search platforms and social networking for peer-to-peerpublicity Within the next five years it is expected that onlineinformation will overtake offline so that even ldquoword of mouthrdquo willmutate into ldquoword of webrdquo
Return of select service
We have seen how reluctant Britons are to give up their holidaysand travels even during hard times or recessions Neverthelesseven with the economic outlook currently improving consumersare remaining highly cost-conscious As a result new concepts oflimited service accommodation are developing or re-developingsuch as ldquopay as you gordquo and ldquoaffordable luxuryrdquo hotels In particular
maximising the use of bedroom spaces is proving pivotal in terms ofshaping the current industry from both a consumer and an investorpoint of view This approach enables lower construction costs andhigher returns on investments as well as lower room prices and theldquosomething differentrdquo that hotel customers are constantly searchingfor
Lately the industry has also seen the growing trend of homeswapping with international websites enabling travellers to stay ineach otherrsquos homes free of charge Research is now being conductedon their impact on hotels
Return of the MICE market
The UK meeting industry singlehandedly contributed pound584billion to the countryrsquos GDP in 2013 according to the MeetingProfessionals International (MPI) Foundation Despite this positivenews hotels have recently suffered from a decreased MICE marketshare especially for those located outside London where 30 ofnational meetings take place
Regional hotels have enjoyed a modest rise in MICE activityrecently as their occupancy grew in 2013 But despite claims fromthe Global Business Travel Association (GBTA) that expenditurewill rise 37 in 2014 meeting activity remains well below pre-recession levels
New things on the menu for food and beverages
The food and beverage industry is currently enjoying somethingof a makeover with a raft of new trends emerging These includehotels hosting celebrity chefs the new ldquograb and gordquo conceptrestaurant areas that focus on social interaction and a concertedeffort to adapt to new segments or dietary requests from nichemarkets A notable example is the introduction of menus that cater
more effectively for visitors from overseas in particular the growingnumbers from China and the Arab nations
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK14
PLANNED HOTEL OPENINGS 2014A selection of planned hotel openings in key cities
London4500
Aberdeen
148
Edinburgh
523
Manchester
518
Glasgow
659
Liverpool
703
Birmingham
300
Gatwick
245
Newcastle
222
Bath
99
Dundee
91
Stirling
44
Christchuch
68
Chester
63
Hook
70
Brighton
94
Southampton
259
Portsmouth
414
Number of new rooms
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 15
LONDON 983080circa 4500983081
Tower Hill Motel OneCompany Motel One
Rooms 291
CitizenM 2 hotelsCompany CitizenMRooms 616
Shangri-La at the Shard London BridgeCompany Shangri-LaRooms 202
Beaumont HotelCompany Corbin and King HotelsRooms 75
Ham Yard HotelCompany Firmdale HotelsRooms 100
Hoxton Hotel HolbornCompany Ennismore CapitalRooms 174
Dorsett Shepherds BushCompany Dorsett HospitalityRooms 317
Hilton SouthwarkCompany Sojourn HotelsRooms 281
Mondrian LondonCompany Morgans Hotel GroupRooms 359
Pod Hotel TrocaderoCompany Criterion CapitalRooms 583
Novotel London WembleyCompanies AccorRooms 235
Travelodge 2 hotelsCompanies TravelodgeSolum Regeneration PartnershipRooms 185
Premier Inn 3 hotels (Premier InnHub by Premier Inn) Company WhitbreadRooms 523
REGIONAL 983080circa 6500983081
AberdeenVillage Urban Resort KingswellsCompany De Vere GroupRooms 148
BathThe Gainsborough Bath SPACompanies YTL HotelsRooms 99
BirminghamPark Regis BirminghamCompanies StayWell Hospitality Group
Rooms 300Grand Hotel BirminghamCompany Hortons EstateRooms 152
BrightonIndigo BrightonCompany InterContinental Hotel GroupRooms 94
ChesterRoomzzz Aparthotel Chester CityCompany RoomzzzRooms 63
Christchurch
TravelodgeCompany TravelodgeRooms 68
DundeeMalmaison Dundee (opened early 2014)Company MalmaisonRooms 91
Former Jolly HotelCompany Wetherspoon HotelsRooms 25
EdinburghIbis 3 hotels (one opened early 2014)Company Accor Jansons Property PeverilSecurities Ltd
Rooms 523
Motel One Princess StreetCompany Motel OneRooms 140
Village Hotel Helix HouseCompany De Vere Village Urban ResortsRooms 120
GatwickBloc Hotel Gatwick AirportCompanies Bloc Hotel CompanyRooms 245
GlasgowVilla Hotel Pacific Quay
Company De Vere Village Urban ResortsRooms 120
Premier Inn Pacific QuayCompany WhitbreadRooms 180
Hampton by HiltonCompany Scot SheridanRooms 88
Travelodge Queen StreetCompany Scot Sheridan TravelodgeRooms 171
Holiday Inn Glasgow GreenCompany Intercontinental Hotels GroupRooms 100
HookHeckfield Place HotelCompany Heckfield PlaceRooms 70
LiverpoolThe Titanic Albion HouseCompany Signature LivingRooms 350
Aloft HotelCompany Ashall Property StarwoodRooms 116
Doubletree by HiltonCompany Interstate Hotels
Rooms 87Stanley Dock Tobacco WarehouseCompany Harcourt Developments LtdRooms 150
ManchesterHotel FootballCompany Red Property Services LLPRooms 139
Travelodge Radclyffe ParkCompany L P C Living LtdRooms 156
Hotel La Tour SalfordCompany Hotel La TourRooms 223
NewcastleMotel OneCompany Motel OneRooms 222
Portsmouth Jurys InnCompany Jurys InnsRooms 200
Village Urban ResortCompany De Vere Village Urban ResortsRooms 214
SheffieldHampton by Hilton (opened early 2014)
Company Hilton Hotels amp ResortsRooms 142
SouthamptonHilton at the Ageas Bowl SouthamptonCompany Hilton Hotels amp ResortsRooms 175
Travelodge Greenchurch HouseCompany TravelodgeRooms 84
StirlingHotel ColessioCompany Aurora Hotels CollectionRooms 44
Source BDO Research and Hotelsdata
8102019 Hotel Britain 2014
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8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 17
2013 SURVEY RESULTS
Our analysis covers a consistent sample of456 hotels across the UK (totalling 78228rooms) with monthly data since 2009
An initial glance at Figure 8 reveals that the industry maintainedits steady if unspectacular upward trend with some promising
indicators for the year to come
Daily rooms yield in 2013 rose by 26 from the previous year topound8150 One of the stand-out figures on the graph is the occupancylevel which rose from 756 in 2012 to 77 in 2013 its highest forsome years In terms of AARR however growth rates were almostflat up only 08 from pound10508 to pound10588 Meanwhile the five- year compound annual growth rate (CAGR) for rooms yield grew by43 as the sector boosted by London continued to recover (seeTable 7)
FIGURE 8 Summary of performance all UK hotels (2009-2013)
AARR (pound) Rooms yield (pound) Occupancy ()
720
725
730
735
740
745
750
755
760
765
770
775
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
pound
TABLE 7 Summary of performance UK hotels (2009-2013)
UK HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 740 758 760 756 770
Year-on-Yeargrowth()
- 25 02 -05 18 10
AARR (pound) 9304 9837 10254 10508 10588
Year-on-Yeargrowth()
- 57 42 25 08 33
Rooms yield (pound) 6881 7458 7790 7947 8150
Year-on-Yeargrowth() - 84 44 20 26 43
Despite the proliferation of new hotels in the run-up to the London2012 games this extra supply was largely absorbed Although 2012
occupancy did decline by 05 it bounced back by 18 in thefollowing year Overall CAGR occupancy growth was steady witha 1 increase but the main driver of growth was AARR which roseby 33
London remains the growth engine for the UK hotel industry eventhough comparisons between 2013 and the Olympic year remainlargely academic As ever London hoteliers continue to engage inskillful revenue management and marketing strategies to benefitfrom the record visitor numbers
Londonrsquos AARR was marginally down by -01 to pound15248 as the2012 hike in rates weighed on performance However occupancyslightly increased (up by 12) to reach pre-Olympic levels (831)
Rooms yield grew too up 11 to pound12665 The celebrations ofthe Olympic anniversary and the Queenrsquos Coronation Anniversarybrought a boost for the leisure market even as London welcomedback the corporate market in the same year
As we can see from Table 8 it was AARR that drove the capitalrsquosresults Across the period from 2009 to 2013 the CAGR for AARR inLondon was up by 54 driving rooms yield up by 58
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK18
FIGURE 9 Summary of Performance London Hotels (2009-2013) FIGURE 10 Summary of performance Regional Hotels (2009-2013)
AARR (pound) Rooms yiel d (pound) Occupancy ()
81
81
82
82
83
83
84
0
20
40
60
80
100
120
140
160
180
2009 2010 2011 2012 2013
pound
AARR (pound) Rooms yield (pound) Occupancy ()
66
67
68
69
70
71
72
73
74
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013
pound
TABLE 8 Summary of performance London hotels (2009-2013)
London HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 816 832 830 821 831
Year-on-Yeargrowth()
- 20 -03 -11 12 04
AARR (pound) 12370 13666 14604 15265 15248
Year-on-Yeargrowth()
- 105 69 45 -01 54
Rooms yield (pound) 10098 11374 12118 12528 12665
Year-on-Yeargrowth()
- 126 65 34 11 58
TABLE 9 Summary of performance Regional hotels (2009-2013)
Regional HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 690 710 714 715 730
Year-on-Yeargrowth()
- 30 06 01 21 14
AARR (pound) 6948 6923 6971 7025 7122
Year-on-Yeargrowth()
- -04 07 08 14 06
Rooms yield (pound) 4792 4916 4978 5024 5199
Year-on-Yeargrowth()
- 26 13 09 35 21
Regional hotels also enjoyed better results in 2013 compared tothe previous year A 35 rooms yield increase (to pound5199) wasdriven by a 21 occupancy rise up to 73 AARR growth was moremodest up by 06 to pound7122
This occupancy-led performance is strengthening confidence in theregions Both occupancy and AARR also recorded positive CAGRsgrowing by 14 and by 06 respectively
Source BDO Research
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 19
FIGURE 11 Top and bottom end of market segments growth
FIGURE 12 Rooms yield growth London hotels
London deluxe London tourist Regional gtpound80 Regional ltpound50
R o o m s y i e l d
g r o w t h
-10
-5
0
5
10
15
20
2010 2011 2012 2013
-5 0 5 10 15 20 25
De luxe
Superiordeluxe
Internationaldeluxe
First class
Business class
Tourist
Townhouseboutique
2013 2012 2011 2010
A TALE OF POSITIONING
Figure 11 analyses the rooms yield growth for London and regionalhotelsrsquo top and bottom segments
London deluxe and tourist hotels seem to have performed inopposite directions Although the deluxe segment rooms yield grewconsiderably by 142 in 2010 the budget segment experienced
more modest growth of 67 The following year the results werereversed with the top end growing by 56 while the bottom endenjoyed a surge of 154 In 2013 the tourist hotels growth rateof 37 surpassed that of the deluxe segment which was up onlyslightly by 06
Occupancy was the main driver behind this In 2011 Londonexperienced a steep increase in the luxury segment with theopening or re-opening of a number of major deluxe hotelsincluding the Renaissance St Pancras the Savoy 45 Park LaneCorinthia and the Four Season amongst others Then in 2013 theflat performance of the deluxe segment was overtaken by the 25increase in occupancy and the 12 increase in AARR for the touristsegment
In the regions hotels classified as pound80+ experienced positive AARRgrowth throughout the period analysed while budget regionalhotels were more affected by low demand Londonrsquos deluxesegment recovered more quickly though the performance washampered by new supply Lower rated segments experienced slowerrecovery at first but this has gathered pace
FOCUS ON LONDON BOUTIQUE AND UPSCALEREGIONAL HOTELS
London boutique hotels were the only segment that managed toincrease their rates considerably in 2013 thanks to burgeoningdemand for such properties Despite a 51 increase in AARRoccupancy remained fairly stable at 785 resulting in a rooms yield growth of 46
The boutique segment was the yearrsquos best performer in Londoneven as the top end (usually a more stable category) experiencedthe lowest increase in rooms yield up by a modest 06 topound19928 Regular travellers including new segments like theldquoMillennialsrdquo generation continue to choose the boutique segmentas an alternative to more traditional upscale accommodationHotel groups are recognising the importance of this bracket andintroducing new boutique hotel concepts such as W
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK20
TABLE 10 Rooms yield growth London hotels
Rooms yield growth London hotels
Segment (AARR) 2010 2011 2012 2013
De luxe (gtpound150) 142 56 45 06
Superior deluxe (gtpound200) 207 00 67 15
International deluxe (pound150-200) 125 67 -01 -14
First class (pound100-150) 107 82 28 16
Business class (pound75-100) 105 92 23 31
Tourist (ltpound75) 67 154 -46 37
Townhouseboutique (gtpound100) 91 57 32 46
TABLE 11 Rooms yield growth Regional hotels
Rooms yield growth Regional hotels
Segment (AARR) 2010 2011 2012 2013
Country House 42 18 -13 32
gtpound80 46 31 07 47
pound70-pound80 29 16 10 38
pound60-pound70 16 07 14 33
pound50-60 15 03 02 30
ltpound50 -19 -34 -21 15
Moving on to the regional hotel segments we can see that the topend of the market enjoyed the highest rooms yield growth rate up47 to pound7508 or 33 in the CAGR
The results were driven by the increases in AARR which grew from
pound9752 to pound10133 a 39 growth Occupancy remained morestable growing by 08 to 741 The CAGR rate is also the highestof all regional segments at 19 underlining the increasing demandfor this product category
FIGURE 13 Rooms yield growth Regional UK hotels
2013 2012 2011 2010
-5 -3 -1 1 3 5
Country House
gtpound80
pound70-pound80
pound60-pound70
pound50-60
ltpound50
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
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SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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CONTENTS
ECONOMY AND TOURISM 1
UK HOTEL TRANSACTIONS 7
UK HOTEL DEVELOPMENT TRENDS 11
VALUE ADDED SERVICES 24
2013 SURVEY RESULTS 17
WINNERS AND LOSERS 23
SUMMARY OF FIVE YEAR PERFORMANCE 26
THE ROAD AHEAD 33
CLAIRVOYANT CORNER 35
SURVEY COVERAGE 37
BDO LEISURE AND HOSPITALITY SERVICES 38
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FOREWORD
The UK has been through some dark economic times with severalfalse dawns but it does look as if we might be nearing the real thingat last UK GDP is forecast to grow by 24 this year and inflationhas beaten its target by dropping to below 2 Neverthelessstringent economic precautions remain in place while many of ourEuropean counterparts are still trying to shrug off the recession
Broadly speaking hotels have been one of the most resilientsectors responding well to the tougher conditions and adaptingto trends and shifts in consumer behaviour We have seen that
Britons care deeply about their holidays and will cling to themdespite falling disposable income What they have become is morecost-conscious and attentive to service As a result new conceptsof limited service accommodation are developing to cater for theseattitudes while hoteliers strive to offer rooms that make maximumuse of their space
Fast-changing times means that the industry must race to keep updevote more time and resources to new media to appeal to evolvingdemographics In particular new market segments such as theldquoMillennialsrdquo (broadly speaking those born in the mid-80s onwards)are already driving the changes with their embrace of technologyand their need for fast and personalised service
UK hotels overall had a good 2013 This was especially true in theregions which outperformed London compared to the previous year Regional hotelsrsquo performance was driven by the increase inoccupancy while AARR remained stable This has prompted newconfidence in the Regions where the MICE market is also returningto some extent
That said London remains the growth engine Despite a difficultcomparison to the Olympic year both occupancy and rooms yieldperformed well as visitors to the city reached record numbersLondon did experience a minor decline in AARR as it stabilisedoccupancy with the latter returning to pre-Olympics levels ndashmeaning that the new supply was being quickly absorbed
Unsurprisingly 2013 hotel investments in the UK surpassed allother EU countries with a total of over pound25 billion spent thehighest figure since 2007 This year the trend is set to continue
with some of this attention expected to flow back into the regionswhere investors are seeking good value for money deals
At present the horizon looks brighter than it has for yearsNevertheless uncertainties remain The fragile European economyas well as the referendum on Scottish independence may posesome threats to future growth In spite of this we remain confidentthat UK hotels will continue to show the strength and adaptabilitythat has become their trademark
HAVE CONFIDENCE WILL TRAVEL
ROBERT BARNARDPartner BDOLeisure and Hospitality Services
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 1
ECONOMY AND TOURISM
The UK economy showed tentative signs ofimprovement in 2013 though it remainedfundamentally weak
The service sector has shown a bounce back since the recessionwhile the sharp manufacturing decline has begun to reverse Real
GDP showed a consistent 14 growth led mainly by the servicessector which represents three-quarters of the UK economicoutput and beat even its pre-crisis peak The IMF offered moreencouragement forecasting a constant GDP increase of up to 2over coming years
In December 2013 CPI inflation fell to 19 its lowest level sincethe onset of the recession and just below its target rate of 2 Thisbodes well for economic prosperity in the short term though it islikely to rise in the medium term as investment activity piles upMeanwhile the current account deficit dropped to -278 of GDPHSBC reported that this was mainly due to weak export growthwhich can be partly blamed on continued troubles in the Eurozonethe UKrsquos largest export market Moreover stagnation in productivity
meant that some of the competitive gain was eroded by lowerlabour costs
The UK governmentrsquos gross debt increased in 2013 amounting to921 of total GDP According to the ONS the public sector netdebt was pound12317 billion at the end of November 2013 equivalentto 766 of GDP
The labour market has performed slightly better than the goodsmarket The unemployment rate of the economically activepopulation is now 71 and the number of people in work is 3015million Unemployment fell to its lowest level since April 2009with anaemic real wage growth and low productivity helping tokeep employment losses down Employment is now just slightly
below its pre-crisis levels mainly due to a rise in part-time workersand entrepreneurs Market participation has also increased due tochanges in marginal taxes and benefit incentives together witha small cohort of older workers seeking an additional boost theirretirement savings
Despite all these positives the economy is still a long way from astrong and sustained recovery
TABLE 1 UK Economic Indicators 2011-2015f
2011 2012 2013f 2014f 2015f
Real GDP Growth () 112 017 143 187 198
CPI inflation () 445 284 270 230 200
Current accountdeficit ( GDP)
-146 -379 -278 -229 -192
Government grossdebt ( GDP)
8492 8881 9214 9525 9793
Unemployment () 802 802 774 753 731
Source International Monetary Fund f forecast
VISITOR NUMBERS INCREASE
Crowning two consecutive years of growth for international visitors2013 saw the most inbound trips for some time Visitors reached329 million up by 58 from 2012 The highest figure since 2007it also reaffirms the importance of leisure travel to the UK whichitself grew by 69 to 128 million
FIGURE 1 Overseas visitors to UK by purpose of visit 2009-2013
382 392 390 385
220 228 235 239
294 282287 288
104 9888 89
0
5000
10000
15000
20000
25000
30000
35000
2009 2010 2011 2012 2013
V i s i t o r s ( t h o u s a n d s )
238
280
398
85
Holiday Business Visit family or friends (VFF) Miscellaneous
Source International Passenger Survey ONS
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK2
TABLE 2 Overseas visitors to the UK by purpose of visit (thousands)
2009 2010 2011 2012 20132012-13
change
Holiday 11424 11668 12008 11961 12781 69
Business 6579 6793 7238 7422 7931 69
Visit friends or
family (VFF)
8783 8 408 8841 8948 9369 47
Miscellaneous 3103 2935 2710 2752 2812 22
All visits 29889 29803 30798 31084 32893 58
Year-on-yeargrowth
-63 -03 33 09 58 -
Source International Passenger Survey ONS
Although the market share of visitors from Europe held fairly stableat 73 actual trip numbers were up by 58 This was mainly dueto the strong increase in European visitors to the UK from countriesoutside the EU 15 (up 155) Visitors from the wider EU and the EU15 group were up 61 and 46 respectively The market share for
North America declined slightly to 109 though visitor numbersremained fairly stable Visitors from other parts of the worldincreased by 105 to 52 million mainly thanks to the Middle East(Bahrain UAE Qatar Kuwait) Asia (China Hong Kong IndonesiaSouth Korea) and the Americas (notably Chile and Mexico)
FIGURE 2 Overseas visitors to UK by source market 2009-2013
North America Europe Other Nationalities
119 114 116 114 109
739 740 729 733 730
142 146 155 153 161
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
V i s i t o r s (
)
Figure 3 shows tourism expenditure within the UK over the lastfive years At time of going to print domestic overnight stays andreceipts statistics were not available for the whole of 2013 so arepresented with year to date November with the comparison to thecorresponding period in the previous year
Domestic visitors were marginally down on last year declining by-11 with domestic spending also down by -14 Britons remaincost conscious travelling more in recent years to visit family andfriends and tightening their travel budget After the snowy weatherin March 2013 which largely affected domestic travel the heat wavein July boosted outdoor tourism and seaside visits Unfortunatelythis was not enough to lift the results as 2013 was competing witha previous year that included both the Olympics and additionalbank holidays for the Queenrsquos Jubilee
Nevertheless inbound tourism experienced the opposite trendconfirming the strong growth of recent years Both visitor numbersand expenditure increased the former up by 58 to 329 millionand spending reaching pound21 billion a stellar 123 increase on 2012
TABLE 3 All UK visitors expenditure 2009 -2013
2009 2010 2011 2012 2013YTD
Nov 122012-13
change
Domestic visitors(millions)
1225 1157 1266 1260 1126 1139 -11
Inbound visitors(millions)
299 298 308 311 329 - 58
Domestic visitorsspend(pound billions)
209 197 226 240 217 220 -14
Inbound visitorsspend (pound billions)
166 169 179 187 210 123
Total spend in
UK on tourism(poundbillions)
375 366 405 427 427 00
Domestic visitors and spend presented as YTD Nov 13
Source ONS Overseas Travel and Tourism Great Britain Tourism Survey
November 2013 Great Britain Tourism Survey 2012
Source International Passenger Survey ONS
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 3
FIGURE 3 All UK Visitors expenditure 2009-2013
Domestic visitors spend (poundbillions)
Domestic visitors (millions) Inbound visitors (millions)
00
50
100
150
200
250
300
00
200
400
600
800
1000
1200
1400
2009 2010 2011 2012 2013 YTD
Nov 12
S p e n
d ( pound b i l l i o n s )
V i s i t o r s ( m i l l i o n s )
Inbound visitors spend (poundbillions)
PASSENGER NUMBERS
According to estimates from the UK Civil Aviation Authority (CAA)it was a record year for total passenger numbers These grew by35 in 2013 reaching 2284 million with CAGR up by 07 toreverse last yearrsquos declining trend
Heathrow continued to lead the way with 34 growth to 723million passengers Despite the UK hub being at almost fullcapacity the growth was driven by rising numbers visiting fromChina and the Far East especially during the summer months
Gatwick too saw an increase in passengers from 342 million to354 million after introducing new easyjet routes and internationalroutes to America Stansted also bounced back from its poor 2012with passenger numbers up 22 to 178 million Bought earlylast year by Manchester Airport Authority Stansted Airport isbeing refurbished and is adding extra air link services for its budgetairlines
The other airport owned by the Manchester Airport AuthorityManchester also performed well with strong summer figurestopping the 20 million passenger mark in June ndash this last happenedin 2009
But it was London City that experienced the highest rate of growthin 2013 Passenger numbers increased to 34 million a 12increase as the airport saw a 25 jump in July passengers androlled out plans to almost double annual flights to 120000
Also performing well were the Scottish airports Edinburgh (up63) and Glasgow (up 29) The former has enjoyed its firstmonthly million passengers in July and has begun a pound150mfive-year planned expansion Glasgow has posted 13 consecutivemonths of growth with December being its busiest month in five years
The general performance of the UKrsquos other airports was also broadlypositive Birminghamrsquos chartered flights and its links to Barcelonaand Islamabad pushed its figures up while Bristol enjoyed its fourthconsecutive year of growth Meanwhile Newcastle added newroutes to the Middle East
Source ONS Overseas Travel and Tourism Great Britain Tourism Survey
November 2013 Great Britain Summary Tables 2012 Visit England
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK4
THE OUTLOOK FOR TOURISM
According to VisitBritain the tourism industry in the UK accountsfor over pound127bn while its value to the UK economy grows by 38per year Travel and tourism are now worth 9 of total UK GDP
Despite the prevailing winds of optimism it must be rememberedthat the world economy remains fragile The immediate prospectsfor the tourism industry hinge heavily upon future improvementsndash or deteriorations ndash in travellersrsquo disposable income At this point
fortunes could turn either way
Having said that inbound tourism is likely to continue to growstimulated in part by the growth of the UKrsquos creative industriesThe traditional allure of Britain has been enhanced by exports suchas Downton Abbey and the film industry in general placing the UKthird on an international survey for brand recognition
Visitors flocked to the seaside in 2013 and this surge in domestictourism is likely to continue as travellers look for lower-costoptions The package holiday is also likely to see a revival
TABLE 4 UK Passengers (in millions) 2009-2013
2009 2010 2011 2012 2013 changeCAGR ()
2009-2013
AIRPORT
Heathrow 658 657 694 700 723 34 19
Gatwick 320 313 336 342 354 35 21
London City 28 27 30 30 34 120 38
Luton 90 87 95 96 97 08 15
Stansted 199 185 180 175 178 22 -22
Total London 1295 1274 1336 1343 1387 33 14
Edinburgh 90 85 94 92 98 63 17
Glasgow 72 65 69 72 74 29 04
Birmingham 91 85 86 89 91 22 00
Manchester 183 178 188 197 207 52 25
Other UK 473 423 420 414 428 32 -20
Total UK (inc London) 2204 2112 2193 2206 2284 35 07
2013 figures are estimationsSource UK Civil Aviation Authority
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 7
UK HOTEL TRANSACTIONS
The UKrsquos hotel deal market seems tohave changed gear in 2013 drivenby improvements both in marketfundamentals and macroeconomics
In Europe the UK continued to be the top liquid market for
investment transactions in the hotel sector as it benefited overallfrom improved trading conditions The total transaction value wasnot only higher than in 2012 but also at a peak since 2007 For thiswe can thank the market recovery the decline of ldquotruerdquo distressedsales and the portfolio transactions in early 2013 that boostedmarket confidence across the sector
Foreign investors in particular flocked to the UK hotel marketlooking both at London and at primary regional opportunities suchas Manchester Edinburgh Leeds Cardiff and York US firms tendedto dominate the yearrsquos deals as Interstate bought both SanguineHospitality and Chardon Management while Starwood Capitalacquired the 22 Principal Hayley venues and KSL bought theMalmaison and Hotel du Vin portfolio
FIGURE 4 Average value of transaction
pound65924375
pound14902353
pound66763846
pound54700000
pound32403000
pound50521914
0
10
20
30
40
50
60
70
80
2008 2009 2010 2011 2012 2013
A v e r a g e v a l u e p e r t r a n s a c t i o n ( pound )
pound237603
pound149045
pound319316
pound197967
pound216525
pound160563
0
50000
100000
150000
200000
50000
300000
350000
2008 2009 2010 2011 2012 2013
A v e r a g e p r i c e p e r r o o m ( pound
)
The average transaction value in 2013 was pound50m up 559 from
the previous year The UK hotel market witnessed the sale of majorassets such as the InterContinental Park Lane and the Metropolitanby Como London hotels as well as the return to portfoliotransactions of non-distressed assets
However the average price per key in 2013 decreased to pound160563a -258 decline from the previous year because the majority ofthe deals were part of a regional portfolio transaction Furthermoreas investment activity returned to the regions it led to a fall in theprice commanded for single asset transactions as this weighed onthe average price per room Unsurprisingly London garnered a lot ofinterest in the wake of the 2012 Olympic Games justifying the 30increase in average value per room
FIGURE 5 Average price per room in UK hotel transactions
Source BDO Research Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK8
THE RETURN OF PORTFOLIO TRANSACTIONS
2013 saw the return of portfolio transactions In addition to thosealready mentioned these included the sale of the 42 MarriottHotels to the Abu Dhabi Investment Authority totalling almost8000 rooms Menziesrsquo hotel group was also sold to Topland for anestimated pound85m value well ahead of expectations
In fact 2013 started with a bang with the first half of the yearseeing 60 of the total value of transactions thanks to thenumerous portfolio sales As well as boosting market confidencethis drove a growing consensus on pricing expectations for singleasset transactions that dominated the second part of the year(with the only exception being the Menziesrsquo sale) Notable singleasset transactions in London included the InterContinental LondonPark Lane hotel (acquired by Constellation Hotels Holdings forpound3015m) the Metropolitan (acquired by Como Hotel London)the freehold of the Hilton London Heathrow Airport T5 (acquiredby MampG for pound21m) and the 50 stake in the newly built HiltonLondon Wembley (acquired by Oaktree Capital Management forpound301m)
Regional activity also picked up in 2013 in particular withManchester Edinburgh Bristol and Leeds all seeing increasedactivity A notable Manchester deal was the sale of the MarriottVictoria and Albert Museum hotel while Leeds saw its Radisson Bluand the Express by Holiday Inn Leeds Armouries changing hands InEdinburgh there was the sale of the Travelodge West End and theApex Waterloo Place Hotel and Cardiff too got in on the actionwith the sale of the Novotel Cardiff and the Premier Inn City Centre
BANK DEBTS OFFLOADED AND IPOS RISING
We may have seen the dawn of a new era of fundraising as IPOsbecome more prevalent in 2013 Blazing a trail were the recentlistings of Merlin Entertainment which owns themed hotels in itsleisure parks and Blackstonersquos Hilton
Meanwhile the Lloyds Banking Group began to offload its owned
debt selling a portfolio of 38 hotels across the UK RBS too isexpected to continue the trend of exiting assets in 2014 Banks havebecome highly conscious of their investments and now seem poisedto offload non-core assets As increased capital requirement is likelyto continue to impact on their balance sheet
LONDON CALLING 991251 SAY HELLO TO THE MILLION983085POUND ROOM
The capital continued its dominating trend from 2012 with around75 of all hotel deals happening there However regional hotelsdid see improved trading conditions for the first time since therecession despite not experiencing higher average and medianprices
The sale of the Parkes Hotel in London marked a milestone withthe highest ever price paid per room in the capital (pound1060606)This was more than 15 times the lowest price per room recorded inLondon ndash that honour goes to the Travelodge Woolwich at pound66667per room
The highest price per room in the regions was paid by HandPicked Hotels for the 58 room Fawsley Hall ndash the pound15m total pricetag translating to pound258621 per room As for the lowest this wasanother Travelodge ndash the distressed 120 room Coventry Leofrichotel bought by Fielding Beaumont for pound13750 per room to beconverted into student accommodation
TABLE 5 Comparison of price per room for 2013 transactions in Londonand the regions
2009 2010 2011 2012
Average (mean) Median Highest Lowest
London 376667 310680 1060606 66667
Region 74867 62521 258621 13750
Source BDO Research
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PROSPECTS FOR 2014
The trend should swing back this year towards more single assettransactions with the exception of the recent acquisitions of theDeVere Venues and of Four Pillars Hotels by Starwood CapitalForeign investments in the UK will continue to grow especiallyoutside London Indeed as the market recovers there should begreater interest in regional hotels and fuller consolidation in the
sector
Banks will be increasingly keen to offload distressed assets fromtheir balance sheet especially for those businesses that are over-leveraged Sovereign funds together with specialised investmentgroups and private equity from Asia and USA will continue to bethe main player in hotel transactions as the UK continues to be anattractive market for foreign investors
The outlook for future transactions will also hinge on the branddiversification of the budget sector This includes the introductionof the Hub by Premier Inn concept the planned refurbishment ofTravelodge hotels across UK and the entry or expansion of otherbrands such as Moxy Tune and Z hotels
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 11
UK HOTEL DEVELOPMENT TRENDS
Shifts in the market share among the top10 chains can reveal how the UKrsquos hotelsector is evolving
In Table 6 we can see the market segmentation for 2013 aspresented by room count and number of hotels Whitbread is the
top brand for number of rooms (58656) while IHG and Travelodgeare in second and third place with 39609 and 37911 roomsrespectively
The budget sector is poised to continue its expansion withTravelodge planning substantial additions that will take its roomscount to over 50000 In addition Travelodge already sits on top ofthe list when analysing the number of hotels as the budget chainslice counts for 242 of the overall UK hotel market or 517 hotels
TABLE 6 Top 10 UK hotel companies
Company Rooms Hotels Rooms Hotels
Whitbread 58656 383 212 180
IHG 39609 281 143 132Travelodge 37911 517 137 242
Accor 25998 197 94 92
Hilton 22253 105 80 49
Marriott 13548 67 49 31
Rezidor 10075 50 36 23
Wyndham 9466 95 34 45
GLH 8279 36 30 17
De Vere 8179 61 30 29
Others 42811 340 155 159
TOTALS 276785 2132 100 100
Includes Britannia Jurys Macdonald WA Shearing Millenium amp Copthorne Bespoke
Imperial London Choice Qhotels Puma)
Source HotelAnalyst UK hotel brand listing 2013
The largest supply of group owned hotels (314) is within thebudget sector (see Figure 6) with both Whitbread and Travelodge
in the top three companies for number of hotels and rooms Whenanalysing the branded segment little change has occurred since theprevious year The luxury segment has grown from 21 to 26while the three star category has reduced slightly from 222 to20 However this is likely to be the result of the inclusion ofclassified guesthouses which in 2013 accounted for 55 of totalestablishments
However in the analysis of independently owned hotels we seea completely different picture The top end of the market hasremained fairly stable with a market share of 05 But all theother types of classified establishments have lost some of theirmarket share while unclassified hotels and guesthouses haveenjoyed a substantial increase from 563 to 725 (when
considered together)
This may be a result of the pressure exerted by branded hotels onindependent establishments with the latter struggling to competewith branded supply and many being forced either to convertor to close The independent hotels supply has a history of beingmore like to be reduced or converted a trend that has acceleratedover the recent years of recession Most affected by this decline inmarket share are the three star establishments which declined from25 to 159
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK12
FIGURE 6 UK hotel supply by segment group owned vs independent owned 2013 FIGURE 7 Number of new added rooms 2009-2013
Source Wordsmith and Company Hospitality Digest 2014Source Hotel Data
0
10
20
30
40
50
60
70
80
90
100
26
183
200
25
314
197
55
Group Owned
0441
159
71
353
372
Independent
5 star
Branded Budget Hotels(eg Travelodge)
Unclass ified Guesthous es
4 star 3 star 1 amp 2 star New opening Rebranding refubishment
9944
8990
11185
15868
7659
5189
2612
4668
3207
6552
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2009 2010 2011 2012 2013
PIPELINE SLOWS DOWN AFTER 2012
The UK hotel industry accounts for over 600000 rooms distributedacross 45800 hotels according to the British HospitalityAssociation (BHA) After adding approximately 18000 rooms in2012 the pipeline has slowed down with only 200 hotels openingor planning to open between 2013 and 2014 This equates to some20000 new rooms across the whole UK
In 2014 London can expect a 4 increase in supply or around4500 new rooms while the regions will see a more modest 2
increase with around 6500 additional rooms
The number of new-built rooms dropped by 517 to 7659 in 2013(see Figure 7) However the focus has been on rebranding with6552 rooms re-entering the market up 1043 on the 2012 figureConsidering the overall economic situation compound annualgrowth rate for the total of rooms in UK over the period analysed isfairly stable at -12
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 13
DEVELOPING TRENDS
ldquoMillennialsrdquo
The rise of the Millennials or Generation Y with their love oftechnology and fast service is poised to change the way hotelsinteract with the outside world This newly maturing demographicis now challenging the industry to rethink its distribution marketingand public relation services Hotels will need to raise their game to
keep up with media developments with a greater focus on onlinereviews search platforms and social networking for peer-to-peerpublicity Within the next five years it is expected that onlineinformation will overtake offline so that even ldquoword of mouthrdquo willmutate into ldquoword of webrdquo
Return of select service
We have seen how reluctant Britons are to give up their holidaysand travels even during hard times or recessions Neverthelesseven with the economic outlook currently improving consumersare remaining highly cost-conscious As a result new concepts oflimited service accommodation are developing or re-developingsuch as ldquopay as you gordquo and ldquoaffordable luxuryrdquo hotels In particular
maximising the use of bedroom spaces is proving pivotal in terms ofshaping the current industry from both a consumer and an investorpoint of view This approach enables lower construction costs andhigher returns on investments as well as lower room prices and theldquosomething differentrdquo that hotel customers are constantly searchingfor
Lately the industry has also seen the growing trend of homeswapping with international websites enabling travellers to stay ineach otherrsquos homes free of charge Research is now being conductedon their impact on hotels
Return of the MICE market
The UK meeting industry singlehandedly contributed pound584billion to the countryrsquos GDP in 2013 according to the MeetingProfessionals International (MPI) Foundation Despite this positivenews hotels have recently suffered from a decreased MICE marketshare especially for those located outside London where 30 ofnational meetings take place
Regional hotels have enjoyed a modest rise in MICE activityrecently as their occupancy grew in 2013 But despite claims fromthe Global Business Travel Association (GBTA) that expenditurewill rise 37 in 2014 meeting activity remains well below pre-recession levels
New things on the menu for food and beverages
The food and beverage industry is currently enjoying somethingof a makeover with a raft of new trends emerging These includehotels hosting celebrity chefs the new ldquograb and gordquo conceptrestaurant areas that focus on social interaction and a concertedeffort to adapt to new segments or dietary requests from nichemarkets A notable example is the introduction of menus that cater
more effectively for visitors from overseas in particular the growingnumbers from China and the Arab nations
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK14
PLANNED HOTEL OPENINGS 2014A selection of planned hotel openings in key cities
London4500
Aberdeen
148
Edinburgh
523
Manchester
518
Glasgow
659
Liverpool
703
Birmingham
300
Gatwick
245
Newcastle
222
Bath
99
Dundee
91
Stirling
44
Christchuch
68
Chester
63
Hook
70
Brighton
94
Southampton
259
Portsmouth
414
Number of new rooms
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 15
LONDON 983080circa 4500983081
Tower Hill Motel OneCompany Motel One
Rooms 291
CitizenM 2 hotelsCompany CitizenMRooms 616
Shangri-La at the Shard London BridgeCompany Shangri-LaRooms 202
Beaumont HotelCompany Corbin and King HotelsRooms 75
Ham Yard HotelCompany Firmdale HotelsRooms 100
Hoxton Hotel HolbornCompany Ennismore CapitalRooms 174
Dorsett Shepherds BushCompany Dorsett HospitalityRooms 317
Hilton SouthwarkCompany Sojourn HotelsRooms 281
Mondrian LondonCompany Morgans Hotel GroupRooms 359
Pod Hotel TrocaderoCompany Criterion CapitalRooms 583
Novotel London WembleyCompanies AccorRooms 235
Travelodge 2 hotelsCompanies TravelodgeSolum Regeneration PartnershipRooms 185
Premier Inn 3 hotels (Premier InnHub by Premier Inn) Company WhitbreadRooms 523
REGIONAL 983080circa 6500983081
AberdeenVillage Urban Resort KingswellsCompany De Vere GroupRooms 148
BathThe Gainsborough Bath SPACompanies YTL HotelsRooms 99
BirminghamPark Regis BirminghamCompanies StayWell Hospitality Group
Rooms 300Grand Hotel BirminghamCompany Hortons EstateRooms 152
BrightonIndigo BrightonCompany InterContinental Hotel GroupRooms 94
ChesterRoomzzz Aparthotel Chester CityCompany RoomzzzRooms 63
Christchurch
TravelodgeCompany TravelodgeRooms 68
DundeeMalmaison Dundee (opened early 2014)Company MalmaisonRooms 91
Former Jolly HotelCompany Wetherspoon HotelsRooms 25
EdinburghIbis 3 hotels (one opened early 2014)Company Accor Jansons Property PeverilSecurities Ltd
Rooms 523
Motel One Princess StreetCompany Motel OneRooms 140
Village Hotel Helix HouseCompany De Vere Village Urban ResortsRooms 120
GatwickBloc Hotel Gatwick AirportCompanies Bloc Hotel CompanyRooms 245
GlasgowVilla Hotel Pacific Quay
Company De Vere Village Urban ResortsRooms 120
Premier Inn Pacific QuayCompany WhitbreadRooms 180
Hampton by HiltonCompany Scot SheridanRooms 88
Travelodge Queen StreetCompany Scot Sheridan TravelodgeRooms 171
Holiday Inn Glasgow GreenCompany Intercontinental Hotels GroupRooms 100
HookHeckfield Place HotelCompany Heckfield PlaceRooms 70
LiverpoolThe Titanic Albion HouseCompany Signature LivingRooms 350
Aloft HotelCompany Ashall Property StarwoodRooms 116
Doubletree by HiltonCompany Interstate Hotels
Rooms 87Stanley Dock Tobacco WarehouseCompany Harcourt Developments LtdRooms 150
ManchesterHotel FootballCompany Red Property Services LLPRooms 139
Travelodge Radclyffe ParkCompany L P C Living LtdRooms 156
Hotel La Tour SalfordCompany Hotel La TourRooms 223
NewcastleMotel OneCompany Motel OneRooms 222
Portsmouth Jurys InnCompany Jurys InnsRooms 200
Village Urban ResortCompany De Vere Village Urban ResortsRooms 214
SheffieldHampton by Hilton (opened early 2014)
Company Hilton Hotels amp ResortsRooms 142
SouthamptonHilton at the Ageas Bowl SouthamptonCompany Hilton Hotels amp ResortsRooms 175
Travelodge Greenchurch HouseCompany TravelodgeRooms 84
StirlingHotel ColessioCompany Aurora Hotels CollectionRooms 44
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 17
2013 SURVEY RESULTS
Our analysis covers a consistent sample of456 hotels across the UK (totalling 78228rooms) with monthly data since 2009
An initial glance at Figure 8 reveals that the industry maintainedits steady if unspectacular upward trend with some promising
indicators for the year to come
Daily rooms yield in 2013 rose by 26 from the previous year topound8150 One of the stand-out figures on the graph is the occupancylevel which rose from 756 in 2012 to 77 in 2013 its highest forsome years In terms of AARR however growth rates were almostflat up only 08 from pound10508 to pound10588 Meanwhile the five- year compound annual growth rate (CAGR) for rooms yield grew by43 as the sector boosted by London continued to recover (seeTable 7)
FIGURE 8 Summary of performance all UK hotels (2009-2013)
AARR (pound) Rooms yield (pound) Occupancy ()
720
725
730
735
740
745
750
755
760
765
770
775
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
pound
TABLE 7 Summary of performance UK hotels (2009-2013)
UK HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 740 758 760 756 770
Year-on-Yeargrowth()
- 25 02 -05 18 10
AARR (pound) 9304 9837 10254 10508 10588
Year-on-Yeargrowth()
- 57 42 25 08 33
Rooms yield (pound) 6881 7458 7790 7947 8150
Year-on-Yeargrowth() - 84 44 20 26 43
Despite the proliferation of new hotels in the run-up to the London2012 games this extra supply was largely absorbed Although 2012
occupancy did decline by 05 it bounced back by 18 in thefollowing year Overall CAGR occupancy growth was steady witha 1 increase but the main driver of growth was AARR which roseby 33
London remains the growth engine for the UK hotel industry eventhough comparisons between 2013 and the Olympic year remainlargely academic As ever London hoteliers continue to engage inskillful revenue management and marketing strategies to benefitfrom the record visitor numbers
Londonrsquos AARR was marginally down by -01 to pound15248 as the2012 hike in rates weighed on performance However occupancyslightly increased (up by 12) to reach pre-Olympic levels (831)
Rooms yield grew too up 11 to pound12665 The celebrations ofthe Olympic anniversary and the Queenrsquos Coronation Anniversarybrought a boost for the leisure market even as London welcomedback the corporate market in the same year
As we can see from Table 8 it was AARR that drove the capitalrsquosresults Across the period from 2009 to 2013 the CAGR for AARR inLondon was up by 54 driving rooms yield up by 58
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK18
FIGURE 9 Summary of Performance London Hotels (2009-2013) FIGURE 10 Summary of performance Regional Hotels (2009-2013)
AARR (pound) Rooms yiel d (pound) Occupancy ()
81
81
82
82
83
83
84
0
20
40
60
80
100
120
140
160
180
2009 2010 2011 2012 2013
pound
AARR (pound) Rooms yield (pound) Occupancy ()
66
67
68
69
70
71
72
73
74
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013
pound
TABLE 8 Summary of performance London hotels (2009-2013)
London HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 816 832 830 821 831
Year-on-Yeargrowth()
- 20 -03 -11 12 04
AARR (pound) 12370 13666 14604 15265 15248
Year-on-Yeargrowth()
- 105 69 45 -01 54
Rooms yield (pound) 10098 11374 12118 12528 12665
Year-on-Yeargrowth()
- 126 65 34 11 58
TABLE 9 Summary of performance Regional hotels (2009-2013)
Regional HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 690 710 714 715 730
Year-on-Yeargrowth()
- 30 06 01 21 14
AARR (pound) 6948 6923 6971 7025 7122
Year-on-Yeargrowth()
- -04 07 08 14 06
Rooms yield (pound) 4792 4916 4978 5024 5199
Year-on-Yeargrowth()
- 26 13 09 35 21
Regional hotels also enjoyed better results in 2013 compared tothe previous year A 35 rooms yield increase (to pound5199) wasdriven by a 21 occupancy rise up to 73 AARR growth was moremodest up by 06 to pound7122
This occupancy-led performance is strengthening confidence in theregions Both occupancy and AARR also recorded positive CAGRsgrowing by 14 and by 06 respectively
Source BDO Research
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 19
FIGURE 11 Top and bottom end of market segments growth
FIGURE 12 Rooms yield growth London hotels
London deluxe London tourist Regional gtpound80 Regional ltpound50
R o o m s y i e l d
g r o w t h
-10
-5
0
5
10
15
20
2010 2011 2012 2013
-5 0 5 10 15 20 25
De luxe
Superiordeluxe
Internationaldeluxe
First class
Business class
Tourist
Townhouseboutique
2013 2012 2011 2010
A TALE OF POSITIONING
Figure 11 analyses the rooms yield growth for London and regionalhotelsrsquo top and bottom segments
London deluxe and tourist hotels seem to have performed inopposite directions Although the deluxe segment rooms yield grewconsiderably by 142 in 2010 the budget segment experienced
more modest growth of 67 The following year the results werereversed with the top end growing by 56 while the bottom endenjoyed a surge of 154 In 2013 the tourist hotels growth rateof 37 surpassed that of the deluxe segment which was up onlyslightly by 06
Occupancy was the main driver behind this In 2011 Londonexperienced a steep increase in the luxury segment with theopening or re-opening of a number of major deluxe hotelsincluding the Renaissance St Pancras the Savoy 45 Park LaneCorinthia and the Four Season amongst others Then in 2013 theflat performance of the deluxe segment was overtaken by the 25increase in occupancy and the 12 increase in AARR for the touristsegment
In the regions hotels classified as pound80+ experienced positive AARRgrowth throughout the period analysed while budget regionalhotels were more affected by low demand Londonrsquos deluxesegment recovered more quickly though the performance washampered by new supply Lower rated segments experienced slowerrecovery at first but this has gathered pace
FOCUS ON LONDON BOUTIQUE AND UPSCALEREGIONAL HOTELS
London boutique hotels were the only segment that managed toincrease their rates considerably in 2013 thanks to burgeoningdemand for such properties Despite a 51 increase in AARRoccupancy remained fairly stable at 785 resulting in a rooms yield growth of 46
The boutique segment was the yearrsquos best performer in Londoneven as the top end (usually a more stable category) experiencedthe lowest increase in rooms yield up by a modest 06 topound19928 Regular travellers including new segments like theldquoMillennialsrdquo generation continue to choose the boutique segmentas an alternative to more traditional upscale accommodationHotel groups are recognising the importance of this bracket andintroducing new boutique hotel concepts such as W
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK20
TABLE 10 Rooms yield growth London hotels
Rooms yield growth London hotels
Segment (AARR) 2010 2011 2012 2013
De luxe (gtpound150) 142 56 45 06
Superior deluxe (gtpound200) 207 00 67 15
International deluxe (pound150-200) 125 67 -01 -14
First class (pound100-150) 107 82 28 16
Business class (pound75-100) 105 92 23 31
Tourist (ltpound75) 67 154 -46 37
Townhouseboutique (gtpound100) 91 57 32 46
TABLE 11 Rooms yield growth Regional hotels
Rooms yield growth Regional hotels
Segment (AARR) 2010 2011 2012 2013
Country House 42 18 -13 32
gtpound80 46 31 07 47
pound70-pound80 29 16 10 38
pound60-pound70 16 07 14 33
pound50-60 15 03 02 30
ltpound50 -19 -34 -21 15
Moving on to the regional hotel segments we can see that the topend of the market enjoyed the highest rooms yield growth rate up47 to pound7508 or 33 in the CAGR
The results were driven by the increases in AARR which grew from
pound9752 to pound10133 a 39 growth Occupancy remained morestable growing by 08 to 741 The CAGR rate is also the highestof all regional segments at 19 underlining the increasing demandfor this product category
FIGURE 13 Rooms yield growth Regional UK hotels
2013 2012 2011 2010
-5 -3 -1 1 3 5
Country House
gtpound80
pound70-pound80
pound60-pound70
pound50-60
ltpound50
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 27
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 29
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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FOREWORD
The UK has been through some dark economic times with severalfalse dawns but it does look as if we might be nearing the real thingat last UK GDP is forecast to grow by 24 this year and inflationhas beaten its target by dropping to below 2 Neverthelessstringent economic precautions remain in place while many of ourEuropean counterparts are still trying to shrug off the recession
Broadly speaking hotels have been one of the most resilientsectors responding well to the tougher conditions and adaptingto trends and shifts in consumer behaviour We have seen that
Britons care deeply about their holidays and will cling to themdespite falling disposable income What they have become is morecost-conscious and attentive to service As a result new conceptsof limited service accommodation are developing to cater for theseattitudes while hoteliers strive to offer rooms that make maximumuse of their space
Fast-changing times means that the industry must race to keep updevote more time and resources to new media to appeal to evolvingdemographics In particular new market segments such as theldquoMillennialsrdquo (broadly speaking those born in the mid-80s onwards)are already driving the changes with their embrace of technologyand their need for fast and personalised service
UK hotels overall had a good 2013 This was especially true in theregions which outperformed London compared to the previous year Regional hotelsrsquo performance was driven by the increase inoccupancy while AARR remained stable This has prompted newconfidence in the Regions where the MICE market is also returningto some extent
That said London remains the growth engine Despite a difficultcomparison to the Olympic year both occupancy and rooms yieldperformed well as visitors to the city reached record numbersLondon did experience a minor decline in AARR as it stabilisedoccupancy with the latter returning to pre-Olympics levels ndashmeaning that the new supply was being quickly absorbed
Unsurprisingly 2013 hotel investments in the UK surpassed allother EU countries with a total of over pound25 billion spent thehighest figure since 2007 This year the trend is set to continue
with some of this attention expected to flow back into the regionswhere investors are seeking good value for money deals
At present the horizon looks brighter than it has for yearsNevertheless uncertainties remain The fragile European economyas well as the referendum on Scottish independence may posesome threats to future growth In spite of this we remain confidentthat UK hotels will continue to show the strength and adaptabilitythat has become their trademark
HAVE CONFIDENCE WILL TRAVEL
ROBERT BARNARDPartner BDOLeisure and Hospitality Services
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 1
ECONOMY AND TOURISM
The UK economy showed tentative signs ofimprovement in 2013 though it remainedfundamentally weak
The service sector has shown a bounce back since the recessionwhile the sharp manufacturing decline has begun to reverse Real
GDP showed a consistent 14 growth led mainly by the servicessector which represents three-quarters of the UK economicoutput and beat even its pre-crisis peak The IMF offered moreencouragement forecasting a constant GDP increase of up to 2over coming years
In December 2013 CPI inflation fell to 19 its lowest level sincethe onset of the recession and just below its target rate of 2 Thisbodes well for economic prosperity in the short term though it islikely to rise in the medium term as investment activity piles upMeanwhile the current account deficit dropped to -278 of GDPHSBC reported that this was mainly due to weak export growthwhich can be partly blamed on continued troubles in the Eurozonethe UKrsquos largest export market Moreover stagnation in productivity
meant that some of the competitive gain was eroded by lowerlabour costs
The UK governmentrsquos gross debt increased in 2013 amounting to921 of total GDP According to the ONS the public sector netdebt was pound12317 billion at the end of November 2013 equivalentto 766 of GDP
The labour market has performed slightly better than the goodsmarket The unemployment rate of the economically activepopulation is now 71 and the number of people in work is 3015million Unemployment fell to its lowest level since April 2009with anaemic real wage growth and low productivity helping tokeep employment losses down Employment is now just slightly
below its pre-crisis levels mainly due to a rise in part-time workersand entrepreneurs Market participation has also increased due tochanges in marginal taxes and benefit incentives together witha small cohort of older workers seeking an additional boost theirretirement savings
Despite all these positives the economy is still a long way from astrong and sustained recovery
TABLE 1 UK Economic Indicators 2011-2015f
2011 2012 2013f 2014f 2015f
Real GDP Growth () 112 017 143 187 198
CPI inflation () 445 284 270 230 200
Current accountdeficit ( GDP)
-146 -379 -278 -229 -192
Government grossdebt ( GDP)
8492 8881 9214 9525 9793
Unemployment () 802 802 774 753 731
Source International Monetary Fund f forecast
VISITOR NUMBERS INCREASE
Crowning two consecutive years of growth for international visitors2013 saw the most inbound trips for some time Visitors reached329 million up by 58 from 2012 The highest figure since 2007it also reaffirms the importance of leisure travel to the UK whichitself grew by 69 to 128 million
FIGURE 1 Overseas visitors to UK by purpose of visit 2009-2013
382 392 390 385
220 228 235 239
294 282287 288
104 9888 89
0
5000
10000
15000
20000
25000
30000
35000
2009 2010 2011 2012 2013
V i s i t o r s ( t h o u s a n d s )
238
280
398
85
Holiday Business Visit family or friends (VFF) Miscellaneous
Source International Passenger Survey ONS
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK2
TABLE 2 Overseas visitors to the UK by purpose of visit (thousands)
2009 2010 2011 2012 20132012-13
change
Holiday 11424 11668 12008 11961 12781 69
Business 6579 6793 7238 7422 7931 69
Visit friends or
family (VFF)
8783 8 408 8841 8948 9369 47
Miscellaneous 3103 2935 2710 2752 2812 22
All visits 29889 29803 30798 31084 32893 58
Year-on-yeargrowth
-63 -03 33 09 58 -
Source International Passenger Survey ONS
Although the market share of visitors from Europe held fairly stableat 73 actual trip numbers were up by 58 This was mainly dueto the strong increase in European visitors to the UK from countriesoutside the EU 15 (up 155) Visitors from the wider EU and the EU15 group were up 61 and 46 respectively The market share for
North America declined slightly to 109 though visitor numbersremained fairly stable Visitors from other parts of the worldincreased by 105 to 52 million mainly thanks to the Middle East(Bahrain UAE Qatar Kuwait) Asia (China Hong Kong IndonesiaSouth Korea) and the Americas (notably Chile and Mexico)
FIGURE 2 Overseas visitors to UK by source market 2009-2013
North America Europe Other Nationalities
119 114 116 114 109
739 740 729 733 730
142 146 155 153 161
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
V i s i t o r s (
)
Figure 3 shows tourism expenditure within the UK over the lastfive years At time of going to print domestic overnight stays andreceipts statistics were not available for the whole of 2013 so arepresented with year to date November with the comparison to thecorresponding period in the previous year
Domestic visitors were marginally down on last year declining by-11 with domestic spending also down by -14 Britons remaincost conscious travelling more in recent years to visit family andfriends and tightening their travel budget After the snowy weatherin March 2013 which largely affected domestic travel the heat wavein July boosted outdoor tourism and seaside visits Unfortunatelythis was not enough to lift the results as 2013 was competing witha previous year that included both the Olympics and additionalbank holidays for the Queenrsquos Jubilee
Nevertheless inbound tourism experienced the opposite trendconfirming the strong growth of recent years Both visitor numbersand expenditure increased the former up by 58 to 329 millionand spending reaching pound21 billion a stellar 123 increase on 2012
TABLE 3 All UK visitors expenditure 2009 -2013
2009 2010 2011 2012 2013YTD
Nov 122012-13
change
Domestic visitors(millions)
1225 1157 1266 1260 1126 1139 -11
Inbound visitors(millions)
299 298 308 311 329 - 58
Domestic visitorsspend(pound billions)
209 197 226 240 217 220 -14
Inbound visitorsspend (pound billions)
166 169 179 187 210 123
Total spend in
UK on tourism(poundbillions)
375 366 405 427 427 00
Domestic visitors and spend presented as YTD Nov 13
Source ONS Overseas Travel and Tourism Great Britain Tourism Survey
November 2013 Great Britain Tourism Survey 2012
Source International Passenger Survey ONS
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 3
FIGURE 3 All UK Visitors expenditure 2009-2013
Domestic visitors spend (poundbillions)
Domestic visitors (millions) Inbound visitors (millions)
00
50
100
150
200
250
300
00
200
400
600
800
1000
1200
1400
2009 2010 2011 2012 2013 YTD
Nov 12
S p e n
d ( pound b i l l i o n s )
V i s i t o r s ( m i l l i o n s )
Inbound visitors spend (poundbillions)
PASSENGER NUMBERS
According to estimates from the UK Civil Aviation Authority (CAA)it was a record year for total passenger numbers These grew by35 in 2013 reaching 2284 million with CAGR up by 07 toreverse last yearrsquos declining trend
Heathrow continued to lead the way with 34 growth to 723million passengers Despite the UK hub being at almost fullcapacity the growth was driven by rising numbers visiting fromChina and the Far East especially during the summer months
Gatwick too saw an increase in passengers from 342 million to354 million after introducing new easyjet routes and internationalroutes to America Stansted also bounced back from its poor 2012with passenger numbers up 22 to 178 million Bought earlylast year by Manchester Airport Authority Stansted Airport isbeing refurbished and is adding extra air link services for its budgetairlines
The other airport owned by the Manchester Airport AuthorityManchester also performed well with strong summer figurestopping the 20 million passenger mark in June ndash this last happenedin 2009
But it was London City that experienced the highest rate of growthin 2013 Passenger numbers increased to 34 million a 12increase as the airport saw a 25 jump in July passengers androlled out plans to almost double annual flights to 120000
Also performing well were the Scottish airports Edinburgh (up63) and Glasgow (up 29) The former has enjoyed its firstmonthly million passengers in July and has begun a pound150mfive-year planned expansion Glasgow has posted 13 consecutivemonths of growth with December being its busiest month in five years
The general performance of the UKrsquos other airports was also broadlypositive Birminghamrsquos chartered flights and its links to Barcelonaand Islamabad pushed its figures up while Bristol enjoyed its fourthconsecutive year of growth Meanwhile Newcastle added newroutes to the Middle East
Source ONS Overseas Travel and Tourism Great Britain Tourism Survey
November 2013 Great Britain Summary Tables 2012 Visit England
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK4
THE OUTLOOK FOR TOURISM
According to VisitBritain the tourism industry in the UK accountsfor over pound127bn while its value to the UK economy grows by 38per year Travel and tourism are now worth 9 of total UK GDP
Despite the prevailing winds of optimism it must be rememberedthat the world economy remains fragile The immediate prospectsfor the tourism industry hinge heavily upon future improvementsndash or deteriorations ndash in travellersrsquo disposable income At this point
fortunes could turn either way
Having said that inbound tourism is likely to continue to growstimulated in part by the growth of the UKrsquos creative industriesThe traditional allure of Britain has been enhanced by exports suchas Downton Abbey and the film industry in general placing the UKthird on an international survey for brand recognition
Visitors flocked to the seaside in 2013 and this surge in domestictourism is likely to continue as travellers look for lower-costoptions The package holiday is also likely to see a revival
TABLE 4 UK Passengers (in millions) 2009-2013
2009 2010 2011 2012 2013 changeCAGR ()
2009-2013
AIRPORT
Heathrow 658 657 694 700 723 34 19
Gatwick 320 313 336 342 354 35 21
London City 28 27 30 30 34 120 38
Luton 90 87 95 96 97 08 15
Stansted 199 185 180 175 178 22 -22
Total London 1295 1274 1336 1343 1387 33 14
Edinburgh 90 85 94 92 98 63 17
Glasgow 72 65 69 72 74 29 04
Birmingham 91 85 86 89 91 22 00
Manchester 183 178 188 197 207 52 25
Other UK 473 423 420 414 428 32 -20
Total UK (inc London) 2204 2112 2193 2206 2284 35 07
2013 figures are estimationsSource UK Civil Aviation Authority
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 7
UK HOTEL TRANSACTIONS
The UKrsquos hotel deal market seems tohave changed gear in 2013 drivenby improvements both in marketfundamentals and macroeconomics
In Europe the UK continued to be the top liquid market for
investment transactions in the hotel sector as it benefited overallfrom improved trading conditions The total transaction value wasnot only higher than in 2012 but also at a peak since 2007 For thiswe can thank the market recovery the decline of ldquotruerdquo distressedsales and the portfolio transactions in early 2013 that boostedmarket confidence across the sector
Foreign investors in particular flocked to the UK hotel marketlooking both at London and at primary regional opportunities suchas Manchester Edinburgh Leeds Cardiff and York US firms tendedto dominate the yearrsquos deals as Interstate bought both SanguineHospitality and Chardon Management while Starwood Capitalacquired the 22 Principal Hayley venues and KSL bought theMalmaison and Hotel du Vin portfolio
FIGURE 4 Average value of transaction
pound65924375
pound14902353
pound66763846
pound54700000
pound32403000
pound50521914
0
10
20
30
40
50
60
70
80
2008 2009 2010 2011 2012 2013
A v e r a g e v a l u e p e r t r a n s a c t i o n ( pound )
pound237603
pound149045
pound319316
pound197967
pound216525
pound160563
0
50000
100000
150000
200000
50000
300000
350000
2008 2009 2010 2011 2012 2013
A v e r a g e p r i c e p e r r o o m ( pound
)
The average transaction value in 2013 was pound50m up 559 from
the previous year The UK hotel market witnessed the sale of majorassets such as the InterContinental Park Lane and the Metropolitanby Como London hotels as well as the return to portfoliotransactions of non-distressed assets
However the average price per key in 2013 decreased to pound160563a -258 decline from the previous year because the majority ofthe deals were part of a regional portfolio transaction Furthermoreas investment activity returned to the regions it led to a fall in theprice commanded for single asset transactions as this weighed onthe average price per room Unsurprisingly London garnered a lot ofinterest in the wake of the 2012 Olympic Games justifying the 30increase in average value per room
FIGURE 5 Average price per room in UK hotel transactions
Source BDO Research Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK8
THE RETURN OF PORTFOLIO TRANSACTIONS
2013 saw the return of portfolio transactions In addition to thosealready mentioned these included the sale of the 42 MarriottHotels to the Abu Dhabi Investment Authority totalling almost8000 rooms Menziesrsquo hotel group was also sold to Topland for anestimated pound85m value well ahead of expectations
In fact 2013 started with a bang with the first half of the yearseeing 60 of the total value of transactions thanks to thenumerous portfolio sales As well as boosting market confidencethis drove a growing consensus on pricing expectations for singleasset transactions that dominated the second part of the year(with the only exception being the Menziesrsquo sale) Notable singleasset transactions in London included the InterContinental LondonPark Lane hotel (acquired by Constellation Hotels Holdings forpound3015m) the Metropolitan (acquired by Como Hotel London)the freehold of the Hilton London Heathrow Airport T5 (acquiredby MampG for pound21m) and the 50 stake in the newly built HiltonLondon Wembley (acquired by Oaktree Capital Management forpound301m)
Regional activity also picked up in 2013 in particular withManchester Edinburgh Bristol and Leeds all seeing increasedactivity A notable Manchester deal was the sale of the MarriottVictoria and Albert Museum hotel while Leeds saw its Radisson Bluand the Express by Holiday Inn Leeds Armouries changing hands InEdinburgh there was the sale of the Travelodge West End and theApex Waterloo Place Hotel and Cardiff too got in on the actionwith the sale of the Novotel Cardiff and the Premier Inn City Centre
BANK DEBTS OFFLOADED AND IPOS RISING
We may have seen the dawn of a new era of fundraising as IPOsbecome more prevalent in 2013 Blazing a trail were the recentlistings of Merlin Entertainment which owns themed hotels in itsleisure parks and Blackstonersquos Hilton
Meanwhile the Lloyds Banking Group began to offload its owned
debt selling a portfolio of 38 hotels across the UK RBS too isexpected to continue the trend of exiting assets in 2014 Banks havebecome highly conscious of their investments and now seem poisedto offload non-core assets As increased capital requirement is likelyto continue to impact on their balance sheet
LONDON CALLING 991251 SAY HELLO TO THE MILLION983085POUND ROOM
The capital continued its dominating trend from 2012 with around75 of all hotel deals happening there However regional hotelsdid see improved trading conditions for the first time since therecession despite not experiencing higher average and medianprices
The sale of the Parkes Hotel in London marked a milestone withthe highest ever price paid per room in the capital (pound1060606)This was more than 15 times the lowest price per room recorded inLondon ndash that honour goes to the Travelodge Woolwich at pound66667per room
The highest price per room in the regions was paid by HandPicked Hotels for the 58 room Fawsley Hall ndash the pound15m total pricetag translating to pound258621 per room As for the lowest this wasanother Travelodge ndash the distressed 120 room Coventry Leofrichotel bought by Fielding Beaumont for pound13750 per room to beconverted into student accommodation
TABLE 5 Comparison of price per room for 2013 transactions in Londonand the regions
2009 2010 2011 2012
Average (mean) Median Highest Lowest
London 376667 310680 1060606 66667
Region 74867 62521 258621 13750
Source BDO Research
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PROSPECTS FOR 2014
The trend should swing back this year towards more single assettransactions with the exception of the recent acquisitions of theDeVere Venues and of Four Pillars Hotels by Starwood CapitalForeign investments in the UK will continue to grow especiallyoutside London Indeed as the market recovers there should begreater interest in regional hotels and fuller consolidation in the
sector
Banks will be increasingly keen to offload distressed assets fromtheir balance sheet especially for those businesses that are over-leveraged Sovereign funds together with specialised investmentgroups and private equity from Asia and USA will continue to bethe main player in hotel transactions as the UK continues to be anattractive market for foreign investors
The outlook for future transactions will also hinge on the branddiversification of the budget sector This includes the introductionof the Hub by Premier Inn concept the planned refurbishment ofTravelodge hotels across UK and the entry or expansion of otherbrands such as Moxy Tune and Z hotels
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 11
UK HOTEL DEVELOPMENT TRENDS
Shifts in the market share among the top10 chains can reveal how the UKrsquos hotelsector is evolving
In Table 6 we can see the market segmentation for 2013 aspresented by room count and number of hotels Whitbread is the
top brand for number of rooms (58656) while IHG and Travelodgeare in second and third place with 39609 and 37911 roomsrespectively
The budget sector is poised to continue its expansion withTravelodge planning substantial additions that will take its roomscount to over 50000 In addition Travelodge already sits on top ofthe list when analysing the number of hotels as the budget chainslice counts for 242 of the overall UK hotel market or 517 hotels
TABLE 6 Top 10 UK hotel companies
Company Rooms Hotels Rooms Hotels
Whitbread 58656 383 212 180
IHG 39609 281 143 132Travelodge 37911 517 137 242
Accor 25998 197 94 92
Hilton 22253 105 80 49
Marriott 13548 67 49 31
Rezidor 10075 50 36 23
Wyndham 9466 95 34 45
GLH 8279 36 30 17
De Vere 8179 61 30 29
Others 42811 340 155 159
TOTALS 276785 2132 100 100
Includes Britannia Jurys Macdonald WA Shearing Millenium amp Copthorne Bespoke
Imperial London Choice Qhotels Puma)
Source HotelAnalyst UK hotel brand listing 2013
The largest supply of group owned hotels (314) is within thebudget sector (see Figure 6) with both Whitbread and Travelodge
in the top three companies for number of hotels and rooms Whenanalysing the branded segment little change has occurred since theprevious year The luxury segment has grown from 21 to 26while the three star category has reduced slightly from 222 to20 However this is likely to be the result of the inclusion ofclassified guesthouses which in 2013 accounted for 55 of totalestablishments
However in the analysis of independently owned hotels we seea completely different picture The top end of the market hasremained fairly stable with a market share of 05 But all theother types of classified establishments have lost some of theirmarket share while unclassified hotels and guesthouses haveenjoyed a substantial increase from 563 to 725 (when
considered together)
This may be a result of the pressure exerted by branded hotels onindependent establishments with the latter struggling to competewith branded supply and many being forced either to convertor to close The independent hotels supply has a history of beingmore like to be reduced or converted a trend that has acceleratedover the recent years of recession Most affected by this decline inmarket share are the three star establishments which declined from25 to 159
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK12
FIGURE 6 UK hotel supply by segment group owned vs independent owned 2013 FIGURE 7 Number of new added rooms 2009-2013
Source Wordsmith and Company Hospitality Digest 2014Source Hotel Data
0
10
20
30
40
50
60
70
80
90
100
26
183
200
25
314
197
55
Group Owned
0441
159
71
353
372
Independent
5 star
Branded Budget Hotels(eg Travelodge)
Unclass ified Guesthous es
4 star 3 star 1 amp 2 star New opening Rebranding refubishment
9944
8990
11185
15868
7659
5189
2612
4668
3207
6552
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2009 2010 2011 2012 2013
PIPELINE SLOWS DOWN AFTER 2012
The UK hotel industry accounts for over 600000 rooms distributedacross 45800 hotels according to the British HospitalityAssociation (BHA) After adding approximately 18000 rooms in2012 the pipeline has slowed down with only 200 hotels openingor planning to open between 2013 and 2014 This equates to some20000 new rooms across the whole UK
In 2014 London can expect a 4 increase in supply or around4500 new rooms while the regions will see a more modest 2
increase with around 6500 additional rooms
The number of new-built rooms dropped by 517 to 7659 in 2013(see Figure 7) However the focus has been on rebranding with6552 rooms re-entering the market up 1043 on the 2012 figureConsidering the overall economic situation compound annualgrowth rate for the total of rooms in UK over the period analysed isfairly stable at -12
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 13
DEVELOPING TRENDS
ldquoMillennialsrdquo
The rise of the Millennials or Generation Y with their love oftechnology and fast service is poised to change the way hotelsinteract with the outside world This newly maturing demographicis now challenging the industry to rethink its distribution marketingand public relation services Hotels will need to raise their game to
keep up with media developments with a greater focus on onlinereviews search platforms and social networking for peer-to-peerpublicity Within the next five years it is expected that onlineinformation will overtake offline so that even ldquoword of mouthrdquo willmutate into ldquoword of webrdquo
Return of select service
We have seen how reluctant Britons are to give up their holidaysand travels even during hard times or recessions Neverthelesseven with the economic outlook currently improving consumersare remaining highly cost-conscious As a result new concepts oflimited service accommodation are developing or re-developingsuch as ldquopay as you gordquo and ldquoaffordable luxuryrdquo hotels In particular
maximising the use of bedroom spaces is proving pivotal in terms ofshaping the current industry from both a consumer and an investorpoint of view This approach enables lower construction costs andhigher returns on investments as well as lower room prices and theldquosomething differentrdquo that hotel customers are constantly searchingfor
Lately the industry has also seen the growing trend of homeswapping with international websites enabling travellers to stay ineach otherrsquos homes free of charge Research is now being conductedon their impact on hotels
Return of the MICE market
The UK meeting industry singlehandedly contributed pound584billion to the countryrsquos GDP in 2013 according to the MeetingProfessionals International (MPI) Foundation Despite this positivenews hotels have recently suffered from a decreased MICE marketshare especially for those located outside London where 30 ofnational meetings take place
Regional hotels have enjoyed a modest rise in MICE activityrecently as their occupancy grew in 2013 But despite claims fromthe Global Business Travel Association (GBTA) that expenditurewill rise 37 in 2014 meeting activity remains well below pre-recession levels
New things on the menu for food and beverages
The food and beverage industry is currently enjoying somethingof a makeover with a raft of new trends emerging These includehotels hosting celebrity chefs the new ldquograb and gordquo conceptrestaurant areas that focus on social interaction and a concertedeffort to adapt to new segments or dietary requests from nichemarkets A notable example is the introduction of menus that cater
more effectively for visitors from overseas in particular the growingnumbers from China and the Arab nations
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK14
PLANNED HOTEL OPENINGS 2014A selection of planned hotel openings in key cities
London4500
Aberdeen
148
Edinburgh
523
Manchester
518
Glasgow
659
Liverpool
703
Birmingham
300
Gatwick
245
Newcastle
222
Bath
99
Dundee
91
Stirling
44
Christchuch
68
Chester
63
Hook
70
Brighton
94
Southampton
259
Portsmouth
414
Number of new rooms
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 15
LONDON 983080circa 4500983081
Tower Hill Motel OneCompany Motel One
Rooms 291
CitizenM 2 hotelsCompany CitizenMRooms 616
Shangri-La at the Shard London BridgeCompany Shangri-LaRooms 202
Beaumont HotelCompany Corbin and King HotelsRooms 75
Ham Yard HotelCompany Firmdale HotelsRooms 100
Hoxton Hotel HolbornCompany Ennismore CapitalRooms 174
Dorsett Shepherds BushCompany Dorsett HospitalityRooms 317
Hilton SouthwarkCompany Sojourn HotelsRooms 281
Mondrian LondonCompany Morgans Hotel GroupRooms 359
Pod Hotel TrocaderoCompany Criterion CapitalRooms 583
Novotel London WembleyCompanies AccorRooms 235
Travelodge 2 hotelsCompanies TravelodgeSolum Regeneration PartnershipRooms 185
Premier Inn 3 hotels (Premier InnHub by Premier Inn) Company WhitbreadRooms 523
REGIONAL 983080circa 6500983081
AberdeenVillage Urban Resort KingswellsCompany De Vere GroupRooms 148
BathThe Gainsborough Bath SPACompanies YTL HotelsRooms 99
BirminghamPark Regis BirminghamCompanies StayWell Hospitality Group
Rooms 300Grand Hotel BirminghamCompany Hortons EstateRooms 152
BrightonIndigo BrightonCompany InterContinental Hotel GroupRooms 94
ChesterRoomzzz Aparthotel Chester CityCompany RoomzzzRooms 63
Christchurch
TravelodgeCompany TravelodgeRooms 68
DundeeMalmaison Dundee (opened early 2014)Company MalmaisonRooms 91
Former Jolly HotelCompany Wetherspoon HotelsRooms 25
EdinburghIbis 3 hotels (one opened early 2014)Company Accor Jansons Property PeverilSecurities Ltd
Rooms 523
Motel One Princess StreetCompany Motel OneRooms 140
Village Hotel Helix HouseCompany De Vere Village Urban ResortsRooms 120
GatwickBloc Hotel Gatwick AirportCompanies Bloc Hotel CompanyRooms 245
GlasgowVilla Hotel Pacific Quay
Company De Vere Village Urban ResortsRooms 120
Premier Inn Pacific QuayCompany WhitbreadRooms 180
Hampton by HiltonCompany Scot SheridanRooms 88
Travelodge Queen StreetCompany Scot Sheridan TravelodgeRooms 171
Holiday Inn Glasgow GreenCompany Intercontinental Hotels GroupRooms 100
HookHeckfield Place HotelCompany Heckfield PlaceRooms 70
LiverpoolThe Titanic Albion HouseCompany Signature LivingRooms 350
Aloft HotelCompany Ashall Property StarwoodRooms 116
Doubletree by HiltonCompany Interstate Hotels
Rooms 87Stanley Dock Tobacco WarehouseCompany Harcourt Developments LtdRooms 150
ManchesterHotel FootballCompany Red Property Services LLPRooms 139
Travelodge Radclyffe ParkCompany L P C Living LtdRooms 156
Hotel La Tour SalfordCompany Hotel La TourRooms 223
NewcastleMotel OneCompany Motel OneRooms 222
Portsmouth Jurys InnCompany Jurys InnsRooms 200
Village Urban ResortCompany De Vere Village Urban ResortsRooms 214
SheffieldHampton by Hilton (opened early 2014)
Company Hilton Hotels amp ResortsRooms 142
SouthamptonHilton at the Ageas Bowl SouthamptonCompany Hilton Hotels amp ResortsRooms 175
Travelodge Greenchurch HouseCompany TravelodgeRooms 84
StirlingHotel ColessioCompany Aurora Hotels CollectionRooms 44
Source BDO Research and Hotelsdata
8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 17
2013 SURVEY RESULTS
Our analysis covers a consistent sample of456 hotels across the UK (totalling 78228rooms) with monthly data since 2009
An initial glance at Figure 8 reveals that the industry maintainedits steady if unspectacular upward trend with some promising
indicators for the year to come
Daily rooms yield in 2013 rose by 26 from the previous year topound8150 One of the stand-out figures on the graph is the occupancylevel which rose from 756 in 2012 to 77 in 2013 its highest forsome years In terms of AARR however growth rates were almostflat up only 08 from pound10508 to pound10588 Meanwhile the five- year compound annual growth rate (CAGR) for rooms yield grew by43 as the sector boosted by London continued to recover (seeTable 7)
FIGURE 8 Summary of performance all UK hotels (2009-2013)
AARR (pound) Rooms yield (pound) Occupancy ()
720
725
730
735
740
745
750
755
760
765
770
775
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
pound
TABLE 7 Summary of performance UK hotels (2009-2013)
UK HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 740 758 760 756 770
Year-on-Yeargrowth()
- 25 02 -05 18 10
AARR (pound) 9304 9837 10254 10508 10588
Year-on-Yeargrowth()
- 57 42 25 08 33
Rooms yield (pound) 6881 7458 7790 7947 8150
Year-on-Yeargrowth() - 84 44 20 26 43
Despite the proliferation of new hotels in the run-up to the London2012 games this extra supply was largely absorbed Although 2012
occupancy did decline by 05 it bounced back by 18 in thefollowing year Overall CAGR occupancy growth was steady witha 1 increase but the main driver of growth was AARR which roseby 33
London remains the growth engine for the UK hotel industry eventhough comparisons between 2013 and the Olympic year remainlargely academic As ever London hoteliers continue to engage inskillful revenue management and marketing strategies to benefitfrom the record visitor numbers
Londonrsquos AARR was marginally down by -01 to pound15248 as the2012 hike in rates weighed on performance However occupancyslightly increased (up by 12) to reach pre-Olympic levels (831)
Rooms yield grew too up 11 to pound12665 The celebrations ofthe Olympic anniversary and the Queenrsquos Coronation Anniversarybrought a boost for the leisure market even as London welcomedback the corporate market in the same year
As we can see from Table 8 it was AARR that drove the capitalrsquosresults Across the period from 2009 to 2013 the CAGR for AARR inLondon was up by 54 driving rooms yield up by 58
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK18
FIGURE 9 Summary of Performance London Hotels (2009-2013) FIGURE 10 Summary of performance Regional Hotels (2009-2013)
AARR (pound) Rooms yiel d (pound) Occupancy ()
81
81
82
82
83
83
84
0
20
40
60
80
100
120
140
160
180
2009 2010 2011 2012 2013
pound
AARR (pound) Rooms yield (pound) Occupancy ()
66
67
68
69
70
71
72
73
74
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013
pound
TABLE 8 Summary of performance London hotels (2009-2013)
London HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 816 832 830 821 831
Year-on-Yeargrowth()
- 20 -03 -11 12 04
AARR (pound) 12370 13666 14604 15265 15248
Year-on-Yeargrowth()
- 105 69 45 -01 54
Rooms yield (pound) 10098 11374 12118 12528 12665
Year-on-Yeargrowth()
- 126 65 34 11 58
TABLE 9 Summary of performance Regional hotels (2009-2013)
Regional HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 690 710 714 715 730
Year-on-Yeargrowth()
- 30 06 01 21 14
AARR (pound) 6948 6923 6971 7025 7122
Year-on-Yeargrowth()
- -04 07 08 14 06
Rooms yield (pound) 4792 4916 4978 5024 5199
Year-on-Yeargrowth()
- 26 13 09 35 21
Regional hotels also enjoyed better results in 2013 compared tothe previous year A 35 rooms yield increase (to pound5199) wasdriven by a 21 occupancy rise up to 73 AARR growth was moremodest up by 06 to pound7122
This occupancy-led performance is strengthening confidence in theregions Both occupancy and AARR also recorded positive CAGRsgrowing by 14 and by 06 respectively
Source BDO Research
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 19
FIGURE 11 Top and bottom end of market segments growth
FIGURE 12 Rooms yield growth London hotels
London deluxe London tourist Regional gtpound80 Regional ltpound50
R o o m s y i e l d
g r o w t h
-10
-5
0
5
10
15
20
2010 2011 2012 2013
-5 0 5 10 15 20 25
De luxe
Superiordeluxe
Internationaldeluxe
First class
Business class
Tourist
Townhouseboutique
2013 2012 2011 2010
A TALE OF POSITIONING
Figure 11 analyses the rooms yield growth for London and regionalhotelsrsquo top and bottom segments
London deluxe and tourist hotels seem to have performed inopposite directions Although the deluxe segment rooms yield grewconsiderably by 142 in 2010 the budget segment experienced
more modest growth of 67 The following year the results werereversed with the top end growing by 56 while the bottom endenjoyed a surge of 154 In 2013 the tourist hotels growth rateof 37 surpassed that of the deluxe segment which was up onlyslightly by 06
Occupancy was the main driver behind this In 2011 Londonexperienced a steep increase in the luxury segment with theopening or re-opening of a number of major deluxe hotelsincluding the Renaissance St Pancras the Savoy 45 Park LaneCorinthia and the Four Season amongst others Then in 2013 theflat performance of the deluxe segment was overtaken by the 25increase in occupancy and the 12 increase in AARR for the touristsegment
In the regions hotels classified as pound80+ experienced positive AARRgrowth throughout the period analysed while budget regionalhotels were more affected by low demand Londonrsquos deluxesegment recovered more quickly though the performance washampered by new supply Lower rated segments experienced slowerrecovery at first but this has gathered pace
FOCUS ON LONDON BOUTIQUE AND UPSCALEREGIONAL HOTELS
London boutique hotels were the only segment that managed toincrease their rates considerably in 2013 thanks to burgeoningdemand for such properties Despite a 51 increase in AARRoccupancy remained fairly stable at 785 resulting in a rooms yield growth of 46
The boutique segment was the yearrsquos best performer in Londoneven as the top end (usually a more stable category) experiencedthe lowest increase in rooms yield up by a modest 06 topound19928 Regular travellers including new segments like theldquoMillennialsrdquo generation continue to choose the boutique segmentas an alternative to more traditional upscale accommodationHotel groups are recognising the importance of this bracket andintroducing new boutique hotel concepts such as W
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK20
TABLE 10 Rooms yield growth London hotels
Rooms yield growth London hotels
Segment (AARR) 2010 2011 2012 2013
De luxe (gtpound150) 142 56 45 06
Superior deluxe (gtpound200) 207 00 67 15
International deluxe (pound150-200) 125 67 -01 -14
First class (pound100-150) 107 82 28 16
Business class (pound75-100) 105 92 23 31
Tourist (ltpound75) 67 154 -46 37
Townhouseboutique (gtpound100) 91 57 32 46
TABLE 11 Rooms yield growth Regional hotels
Rooms yield growth Regional hotels
Segment (AARR) 2010 2011 2012 2013
Country House 42 18 -13 32
gtpound80 46 31 07 47
pound70-pound80 29 16 10 38
pound60-pound70 16 07 14 33
pound50-60 15 03 02 30
ltpound50 -19 -34 -21 15
Moving on to the regional hotel segments we can see that the topend of the market enjoyed the highest rooms yield growth rate up47 to pound7508 or 33 in the CAGR
The results were driven by the increases in AARR which grew from
pound9752 to pound10133 a 39 growth Occupancy remained morestable growing by 08 to 741 The CAGR rate is also the highestof all regional segments at 19 underlining the increasing demandfor this product category
FIGURE 13 Rooms yield growth Regional UK hotels
2013 2012 2011 2010
-5 -3 -1 1 3 5
Country House
gtpound80
pound70-pound80
pound60-pound70
pound50-60
ltpound50
Source BDO Research
Source BDO Research
Source BDO Research
8102019 Hotel Britain 2014
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8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 27
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 29
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
8102019 Hotel Britain 2014
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 1
ECONOMY AND TOURISM
The UK economy showed tentative signs ofimprovement in 2013 though it remainedfundamentally weak
The service sector has shown a bounce back since the recessionwhile the sharp manufacturing decline has begun to reverse Real
GDP showed a consistent 14 growth led mainly by the servicessector which represents three-quarters of the UK economicoutput and beat even its pre-crisis peak The IMF offered moreencouragement forecasting a constant GDP increase of up to 2over coming years
In December 2013 CPI inflation fell to 19 its lowest level sincethe onset of the recession and just below its target rate of 2 Thisbodes well for economic prosperity in the short term though it islikely to rise in the medium term as investment activity piles upMeanwhile the current account deficit dropped to -278 of GDPHSBC reported that this was mainly due to weak export growthwhich can be partly blamed on continued troubles in the Eurozonethe UKrsquos largest export market Moreover stagnation in productivity
meant that some of the competitive gain was eroded by lowerlabour costs
The UK governmentrsquos gross debt increased in 2013 amounting to921 of total GDP According to the ONS the public sector netdebt was pound12317 billion at the end of November 2013 equivalentto 766 of GDP
The labour market has performed slightly better than the goodsmarket The unemployment rate of the economically activepopulation is now 71 and the number of people in work is 3015million Unemployment fell to its lowest level since April 2009with anaemic real wage growth and low productivity helping tokeep employment losses down Employment is now just slightly
below its pre-crisis levels mainly due to a rise in part-time workersand entrepreneurs Market participation has also increased due tochanges in marginal taxes and benefit incentives together witha small cohort of older workers seeking an additional boost theirretirement savings
Despite all these positives the economy is still a long way from astrong and sustained recovery
TABLE 1 UK Economic Indicators 2011-2015f
2011 2012 2013f 2014f 2015f
Real GDP Growth () 112 017 143 187 198
CPI inflation () 445 284 270 230 200
Current accountdeficit ( GDP)
-146 -379 -278 -229 -192
Government grossdebt ( GDP)
8492 8881 9214 9525 9793
Unemployment () 802 802 774 753 731
Source International Monetary Fund f forecast
VISITOR NUMBERS INCREASE
Crowning two consecutive years of growth for international visitors2013 saw the most inbound trips for some time Visitors reached329 million up by 58 from 2012 The highest figure since 2007it also reaffirms the importance of leisure travel to the UK whichitself grew by 69 to 128 million
FIGURE 1 Overseas visitors to UK by purpose of visit 2009-2013
382 392 390 385
220 228 235 239
294 282287 288
104 9888 89
0
5000
10000
15000
20000
25000
30000
35000
2009 2010 2011 2012 2013
V i s i t o r s ( t h o u s a n d s )
238
280
398
85
Holiday Business Visit family or friends (VFF) Miscellaneous
Source International Passenger Survey ONS
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK2
TABLE 2 Overseas visitors to the UK by purpose of visit (thousands)
2009 2010 2011 2012 20132012-13
change
Holiday 11424 11668 12008 11961 12781 69
Business 6579 6793 7238 7422 7931 69
Visit friends or
family (VFF)
8783 8 408 8841 8948 9369 47
Miscellaneous 3103 2935 2710 2752 2812 22
All visits 29889 29803 30798 31084 32893 58
Year-on-yeargrowth
-63 -03 33 09 58 -
Source International Passenger Survey ONS
Although the market share of visitors from Europe held fairly stableat 73 actual trip numbers were up by 58 This was mainly dueto the strong increase in European visitors to the UK from countriesoutside the EU 15 (up 155) Visitors from the wider EU and the EU15 group were up 61 and 46 respectively The market share for
North America declined slightly to 109 though visitor numbersremained fairly stable Visitors from other parts of the worldincreased by 105 to 52 million mainly thanks to the Middle East(Bahrain UAE Qatar Kuwait) Asia (China Hong Kong IndonesiaSouth Korea) and the Americas (notably Chile and Mexico)
FIGURE 2 Overseas visitors to UK by source market 2009-2013
North America Europe Other Nationalities
119 114 116 114 109
739 740 729 733 730
142 146 155 153 161
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
V i s i t o r s (
)
Figure 3 shows tourism expenditure within the UK over the lastfive years At time of going to print domestic overnight stays andreceipts statistics were not available for the whole of 2013 so arepresented with year to date November with the comparison to thecorresponding period in the previous year
Domestic visitors were marginally down on last year declining by-11 with domestic spending also down by -14 Britons remaincost conscious travelling more in recent years to visit family andfriends and tightening their travel budget After the snowy weatherin March 2013 which largely affected domestic travel the heat wavein July boosted outdoor tourism and seaside visits Unfortunatelythis was not enough to lift the results as 2013 was competing witha previous year that included both the Olympics and additionalbank holidays for the Queenrsquos Jubilee
Nevertheless inbound tourism experienced the opposite trendconfirming the strong growth of recent years Both visitor numbersand expenditure increased the former up by 58 to 329 millionand spending reaching pound21 billion a stellar 123 increase on 2012
TABLE 3 All UK visitors expenditure 2009 -2013
2009 2010 2011 2012 2013YTD
Nov 122012-13
change
Domestic visitors(millions)
1225 1157 1266 1260 1126 1139 -11
Inbound visitors(millions)
299 298 308 311 329 - 58
Domestic visitorsspend(pound billions)
209 197 226 240 217 220 -14
Inbound visitorsspend (pound billions)
166 169 179 187 210 123
Total spend in
UK on tourism(poundbillions)
375 366 405 427 427 00
Domestic visitors and spend presented as YTD Nov 13
Source ONS Overseas Travel and Tourism Great Britain Tourism Survey
November 2013 Great Britain Tourism Survey 2012
Source International Passenger Survey ONS
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 3
FIGURE 3 All UK Visitors expenditure 2009-2013
Domestic visitors spend (poundbillions)
Domestic visitors (millions) Inbound visitors (millions)
00
50
100
150
200
250
300
00
200
400
600
800
1000
1200
1400
2009 2010 2011 2012 2013 YTD
Nov 12
S p e n
d ( pound b i l l i o n s )
V i s i t o r s ( m i l l i o n s )
Inbound visitors spend (poundbillions)
PASSENGER NUMBERS
According to estimates from the UK Civil Aviation Authority (CAA)it was a record year for total passenger numbers These grew by35 in 2013 reaching 2284 million with CAGR up by 07 toreverse last yearrsquos declining trend
Heathrow continued to lead the way with 34 growth to 723million passengers Despite the UK hub being at almost fullcapacity the growth was driven by rising numbers visiting fromChina and the Far East especially during the summer months
Gatwick too saw an increase in passengers from 342 million to354 million after introducing new easyjet routes and internationalroutes to America Stansted also bounced back from its poor 2012with passenger numbers up 22 to 178 million Bought earlylast year by Manchester Airport Authority Stansted Airport isbeing refurbished and is adding extra air link services for its budgetairlines
The other airport owned by the Manchester Airport AuthorityManchester also performed well with strong summer figurestopping the 20 million passenger mark in June ndash this last happenedin 2009
But it was London City that experienced the highest rate of growthin 2013 Passenger numbers increased to 34 million a 12increase as the airport saw a 25 jump in July passengers androlled out plans to almost double annual flights to 120000
Also performing well were the Scottish airports Edinburgh (up63) and Glasgow (up 29) The former has enjoyed its firstmonthly million passengers in July and has begun a pound150mfive-year planned expansion Glasgow has posted 13 consecutivemonths of growth with December being its busiest month in five years
The general performance of the UKrsquos other airports was also broadlypositive Birminghamrsquos chartered flights and its links to Barcelonaand Islamabad pushed its figures up while Bristol enjoyed its fourthconsecutive year of growth Meanwhile Newcastle added newroutes to the Middle East
Source ONS Overseas Travel and Tourism Great Britain Tourism Survey
November 2013 Great Britain Summary Tables 2012 Visit England
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK4
THE OUTLOOK FOR TOURISM
According to VisitBritain the tourism industry in the UK accountsfor over pound127bn while its value to the UK economy grows by 38per year Travel and tourism are now worth 9 of total UK GDP
Despite the prevailing winds of optimism it must be rememberedthat the world economy remains fragile The immediate prospectsfor the tourism industry hinge heavily upon future improvementsndash or deteriorations ndash in travellersrsquo disposable income At this point
fortunes could turn either way
Having said that inbound tourism is likely to continue to growstimulated in part by the growth of the UKrsquos creative industriesThe traditional allure of Britain has been enhanced by exports suchas Downton Abbey and the film industry in general placing the UKthird on an international survey for brand recognition
Visitors flocked to the seaside in 2013 and this surge in domestictourism is likely to continue as travellers look for lower-costoptions The package holiday is also likely to see a revival
TABLE 4 UK Passengers (in millions) 2009-2013
2009 2010 2011 2012 2013 changeCAGR ()
2009-2013
AIRPORT
Heathrow 658 657 694 700 723 34 19
Gatwick 320 313 336 342 354 35 21
London City 28 27 30 30 34 120 38
Luton 90 87 95 96 97 08 15
Stansted 199 185 180 175 178 22 -22
Total London 1295 1274 1336 1343 1387 33 14
Edinburgh 90 85 94 92 98 63 17
Glasgow 72 65 69 72 74 29 04
Birmingham 91 85 86 89 91 22 00
Manchester 183 178 188 197 207 52 25
Other UK 473 423 420 414 428 32 -20
Total UK (inc London) 2204 2112 2193 2206 2284 35 07
2013 figures are estimationsSource UK Civil Aviation Authority
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 7
UK HOTEL TRANSACTIONS
The UKrsquos hotel deal market seems tohave changed gear in 2013 drivenby improvements both in marketfundamentals and macroeconomics
In Europe the UK continued to be the top liquid market for
investment transactions in the hotel sector as it benefited overallfrom improved trading conditions The total transaction value wasnot only higher than in 2012 but also at a peak since 2007 For thiswe can thank the market recovery the decline of ldquotruerdquo distressedsales and the portfolio transactions in early 2013 that boostedmarket confidence across the sector
Foreign investors in particular flocked to the UK hotel marketlooking both at London and at primary regional opportunities suchas Manchester Edinburgh Leeds Cardiff and York US firms tendedto dominate the yearrsquos deals as Interstate bought both SanguineHospitality and Chardon Management while Starwood Capitalacquired the 22 Principal Hayley venues and KSL bought theMalmaison and Hotel du Vin portfolio
FIGURE 4 Average value of transaction
pound65924375
pound14902353
pound66763846
pound54700000
pound32403000
pound50521914
0
10
20
30
40
50
60
70
80
2008 2009 2010 2011 2012 2013
A v e r a g e v a l u e p e r t r a n s a c t i o n ( pound )
pound237603
pound149045
pound319316
pound197967
pound216525
pound160563
0
50000
100000
150000
200000
50000
300000
350000
2008 2009 2010 2011 2012 2013
A v e r a g e p r i c e p e r r o o m ( pound
)
The average transaction value in 2013 was pound50m up 559 from
the previous year The UK hotel market witnessed the sale of majorassets such as the InterContinental Park Lane and the Metropolitanby Como London hotels as well as the return to portfoliotransactions of non-distressed assets
However the average price per key in 2013 decreased to pound160563a -258 decline from the previous year because the majority ofthe deals were part of a regional portfolio transaction Furthermoreas investment activity returned to the regions it led to a fall in theprice commanded for single asset transactions as this weighed onthe average price per room Unsurprisingly London garnered a lot ofinterest in the wake of the 2012 Olympic Games justifying the 30increase in average value per room
FIGURE 5 Average price per room in UK hotel transactions
Source BDO Research Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK8
THE RETURN OF PORTFOLIO TRANSACTIONS
2013 saw the return of portfolio transactions In addition to thosealready mentioned these included the sale of the 42 MarriottHotels to the Abu Dhabi Investment Authority totalling almost8000 rooms Menziesrsquo hotel group was also sold to Topland for anestimated pound85m value well ahead of expectations
In fact 2013 started with a bang with the first half of the yearseeing 60 of the total value of transactions thanks to thenumerous portfolio sales As well as boosting market confidencethis drove a growing consensus on pricing expectations for singleasset transactions that dominated the second part of the year(with the only exception being the Menziesrsquo sale) Notable singleasset transactions in London included the InterContinental LondonPark Lane hotel (acquired by Constellation Hotels Holdings forpound3015m) the Metropolitan (acquired by Como Hotel London)the freehold of the Hilton London Heathrow Airport T5 (acquiredby MampG for pound21m) and the 50 stake in the newly built HiltonLondon Wembley (acquired by Oaktree Capital Management forpound301m)
Regional activity also picked up in 2013 in particular withManchester Edinburgh Bristol and Leeds all seeing increasedactivity A notable Manchester deal was the sale of the MarriottVictoria and Albert Museum hotel while Leeds saw its Radisson Bluand the Express by Holiday Inn Leeds Armouries changing hands InEdinburgh there was the sale of the Travelodge West End and theApex Waterloo Place Hotel and Cardiff too got in on the actionwith the sale of the Novotel Cardiff and the Premier Inn City Centre
BANK DEBTS OFFLOADED AND IPOS RISING
We may have seen the dawn of a new era of fundraising as IPOsbecome more prevalent in 2013 Blazing a trail were the recentlistings of Merlin Entertainment which owns themed hotels in itsleisure parks and Blackstonersquos Hilton
Meanwhile the Lloyds Banking Group began to offload its owned
debt selling a portfolio of 38 hotels across the UK RBS too isexpected to continue the trend of exiting assets in 2014 Banks havebecome highly conscious of their investments and now seem poisedto offload non-core assets As increased capital requirement is likelyto continue to impact on their balance sheet
LONDON CALLING 991251 SAY HELLO TO THE MILLION983085POUND ROOM
The capital continued its dominating trend from 2012 with around75 of all hotel deals happening there However regional hotelsdid see improved trading conditions for the first time since therecession despite not experiencing higher average and medianprices
The sale of the Parkes Hotel in London marked a milestone withthe highest ever price paid per room in the capital (pound1060606)This was more than 15 times the lowest price per room recorded inLondon ndash that honour goes to the Travelodge Woolwich at pound66667per room
The highest price per room in the regions was paid by HandPicked Hotels for the 58 room Fawsley Hall ndash the pound15m total pricetag translating to pound258621 per room As for the lowest this wasanother Travelodge ndash the distressed 120 room Coventry Leofrichotel bought by Fielding Beaumont for pound13750 per room to beconverted into student accommodation
TABLE 5 Comparison of price per room for 2013 transactions in Londonand the regions
2009 2010 2011 2012
Average (mean) Median Highest Lowest
London 376667 310680 1060606 66667
Region 74867 62521 258621 13750
Source BDO Research
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PROSPECTS FOR 2014
The trend should swing back this year towards more single assettransactions with the exception of the recent acquisitions of theDeVere Venues and of Four Pillars Hotels by Starwood CapitalForeign investments in the UK will continue to grow especiallyoutside London Indeed as the market recovers there should begreater interest in regional hotels and fuller consolidation in the
sector
Banks will be increasingly keen to offload distressed assets fromtheir balance sheet especially for those businesses that are over-leveraged Sovereign funds together with specialised investmentgroups and private equity from Asia and USA will continue to bethe main player in hotel transactions as the UK continues to be anattractive market for foreign investors
The outlook for future transactions will also hinge on the branddiversification of the budget sector This includes the introductionof the Hub by Premier Inn concept the planned refurbishment ofTravelodge hotels across UK and the entry or expansion of otherbrands such as Moxy Tune and Z hotels
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 11
UK HOTEL DEVELOPMENT TRENDS
Shifts in the market share among the top10 chains can reveal how the UKrsquos hotelsector is evolving
In Table 6 we can see the market segmentation for 2013 aspresented by room count and number of hotels Whitbread is the
top brand for number of rooms (58656) while IHG and Travelodgeare in second and third place with 39609 and 37911 roomsrespectively
The budget sector is poised to continue its expansion withTravelodge planning substantial additions that will take its roomscount to over 50000 In addition Travelodge already sits on top ofthe list when analysing the number of hotels as the budget chainslice counts for 242 of the overall UK hotel market or 517 hotels
TABLE 6 Top 10 UK hotel companies
Company Rooms Hotels Rooms Hotels
Whitbread 58656 383 212 180
IHG 39609 281 143 132Travelodge 37911 517 137 242
Accor 25998 197 94 92
Hilton 22253 105 80 49
Marriott 13548 67 49 31
Rezidor 10075 50 36 23
Wyndham 9466 95 34 45
GLH 8279 36 30 17
De Vere 8179 61 30 29
Others 42811 340 155 159
TOTALS 276785 2132 100 100
Includes Britannia Jurys Macdonald WA Shearing Millenium amp Copthorne Bespoke
Imperial London Choice Qhotels Puma)
Source HotelAnalyst UK hotel brand listing 2013
The largest supply of group owned hotels (314) is within thebudget sector (see Figure 6) with both Whitbread and Travelodge
in the top three companies for number of hotels and rooms Whenanalysing the branded segment little change has occurred since theprevious year The luxury segment has grown from 21 to 26while the three star category has reduced slightly from 222 to20 However this is likely to be the result of the inclusion ofclassified guesthouses which in 2013 accounted for 55 of totalestablishments
However in the analysis of independently owned hotels we seea completely different picture The top end of the market hasremained fairly stable with a market share of 05 But all theother types of classified establishments have lost some of theirmarket share while unclassified hotels and guesthouses haveenjoyed a substantial increase from 563 to 725 (when
considered together)
This may be a result of the pressure exerted by branded hotels onindependent establishments with the latter struggling to competewith branded supply and many being forced either to convertor to close The independent hotels supply has a history of beingmore like to be reduced or converted a trend that has acceleratedover the recent years of recession Most affected by this decline inmarket share are the three star establishments which declined from25 to 159
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK12
FIGURE 6 UK hotel supply by segment group owned vs independent owned 2013 FIGURE 7 Number of new added rooms 2009-2013
Source Wordsmith and Company Hospitality Digest 2014Source Hotel Data
0
10
20
30
40
50
60
70
80
90
100
26
183
200
25
314
197
55
Group Owned
0441
159
71
353
372
Independent
5 star
Branded Budget Hotels(eg Travelodge)
Unclass ified Guesthous es
4 star 3 star 1 amp 2 star New opening Rebranding refubishment
9944
8990
11185
15868
7659
5189
2612
4668
3207
6552
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2009 2010 2011 2012 2013
PIPELINE SLOWS DOWN AFTER 2012
The UK hotel industry accounts for over 600000 rooms distributedacross 45800 hotels according to the British HospitalityAssociation (BHA) After adding approximately 18000 rooms in2012 the pipeline has slowed down with only 200 hotels openingor planning to open between 2013 and 2014 This equates to some20000 new rooms across the whole UK
In 2014 London can expect a 4 increase in supply or around4500 new rooms while the regions will see a more modest 2
increase with around 6500 additional rooms
The number of new-built rooms dropped by 517 to 7659 in 2013(see Figure 7) However the focus has been on rebranding with6552 rooms re-entering the market up 1043 on the 2012 figureConsidering the overall economic situation compound annualgrowth rate for the total of rooms in UK over the period analysed isfairly stable at -12
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 13
DEVELOPING TRENDS
ldquoMillennialsrdquo
The rise of the Millennials or Generation Y with their love oftechnology and fast service is poised to change the way hotelsinteract with the outside world This newly maturing demographicis now challenging the industry to rethink its distribution marketingand public relation services Hotels will need to raise their game to
keep up with media developments with a greater focus on onlinereviews search platforms and social networking for peer-to-peerpublicity Within the next five years it is expected that onlineinformation will overtake offline so that even ldquoword of mouthrdquo willmutate into ldquoword of webrdquo
Return of select service
We have seen how reluctant Britons are to give up their holidaysand travels even during hard times or recessions Neverthelesseven with the economic outlook currently improving consumersare remaining highly cost-conscious As a result new concepts oflimited service accommodation are developing or re-developingsuch as ldquopay as you gordquo and ldquoaffordable luxuryrdquo hotels In particular
maximising the use of bedroom spaces is proving pivotal in terms ofshaping the current industry from both a consumer and an investorpoint of view This approach enables lower construction costs andhigher returns on investments as well as lower room prices and theldquosomething differentrdquo that hotel customers are constantly searchingfor
Lately the industry has also seen the growing trend of homeswapping with international websites enabling travellers to stay ineach otherrsquos homes free of charge Research is now being conductedon their impact on hotels
Return of the MICE market
The UK meeting industry singlehandedly contributed pound584billion to the countryrsquos GDP in 2013 according to the MeetingProfessionals International (MPI) Foundation Despite this positivenews hotels have recently suffered from a decreased MICE marketshare especially for those located outside London where 30 ofnational meetings take place
Regional hotels have enjoyed a modest rise in MICE activityrecently as their occupancy grew in 2013 But despite claims fromthe Global Business Travel Association (GBTA) that expenditurewill rise 37 in 2014 meeting activity remains well below pre-recession levels
New things on the menu for food and beverages
The food and beverage industry is currently enjoying somethingof a makeover with a raft of new trends emerging These includehotels hosting celebrity chefs the new ldquograb and gordquo conceptrestaurant areas that focus on social interaction and a concertedeffort to adapt to new segments or dietary requests from nichemarkets A notable example is the introduction of menus that cater
more effectively for visitors from overseas in particular the growingnumbers from China and the Arab nations
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK14
PLANNED HOTEL OPENINGS 2014A selection of planned hotel openings in key cities
London4500
Aberdeen
148
Edinburgh
523
Manchester
518
Glasgow
659
Liverpool
703
Birmingham
300
Gatwick
245
Newcastle
222
Bath
99
Dundee
91
Stirling
44
Christchuch
68
Chester
63
Hook
70
Brighton
94
Southampton
259
Portsmouth
414
Number of new rooms
Source BDO Research and Hotelsdata
8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 15
LONDON 983080circa 4500983081
Tower Hill Motel OneCompany Motel One
Rooms 291
CitizenM 2 hotelsCompany CitizenMRooms 616
Shangri-La at the Shard London BridgeCompany Shangri-LaRooms 202
Beaumont HotelCompany Corbin and King HotelsRooms 75
Ham Yard HotelCompany Firmdale HotelsRooms 100
Hoxton Hotel HolbornCompany Ennismore CapitalRooms 174
Dorsett Shepherds BushCompany Dorsett HospitalityRooms 317
Hilton SouthwarkCompany Sojourn HotelsRooms 281
Mondrian LondonCompany Morgans Hotel GroupRooms 359
Pod Hotel TrocaderoCompany Criterion CapitalRooms 583
Novotel London WembleyCompanies AccorRooms 235
Travelodge 2 hotelsCompanies TravelodgeSolum Regeneration PartnershipRooms 185
Premier Inn 3 hotels (Premier InnHub by Premier Inn) Company WhitbreadRooms 523
REGIONAL 983080circa 6500983081
AberdeenVillage Urban Resort KingswellsCompany De Vere GroupRooms 148
BathThe Gainsborough Bath SPACompanies YTL HotelsRooms 99
BirminghamPark Regis BirminghamCompanies StayWell Hospitality Group
Rooms 300Grand Hotel BirminghamCompany Hortons EstateRooms 152
BrightonIndigo BrightonCompany InterContinental Hotel GroupRooms 94
ChesterRoomzzz Aparthotel Chester CityCompany RoomzzzRooms 63
Christchurch
TravelodgeCompany TravelodgeRooms 68
DundeeMalmaison Dundee (opened early 2014)Company MalmaisonRooms 91
Former Jolly HotelCompany Wetherspoon HotelsRooms 25
EdinburghIbis 3 hotels (one opened early 2014)Company Accor Jansons Property PeverilSecurities Ltd
Rooms 523
Motel One Princess StreetCompany Motel OneRooms 140
Village Hotel Helix HouseCompany De Vere Village Urban ResortsRooms 120
GatwickBloc Hotel Gatwick AirportCompanies Bloc Hotel CompanyRooms 245
GlasgowVilla Hotel Pacific Quay
Company De Vere Village Urban ResortsRooms 120
Premier Inn Pacific QuayCompany WhitbreadRooms 180
Hampton by HiltonCompany Scot SheridanRooms 88
Travelodge Queen StreetCompany Scot Sheridan TravelodgeRooms 171
Holiday Inn Glasgow GreenCompany Intercontinental Hotels GroupRooms 100
HookHeckfield Place HotelCompany Heckfield PlaceRooms 70
LiverpoolThe Titanic Albion HouseCompany Signature LivingRooms 350
Aloft HotelCompany Ashall Property StarwoodRooms 116
Doubletree by HiltonCompany Interstate Hotels
Rooms 87Stanley Dock Tobacco WarehouseCompany Harcourt Developments LtdRooms 150
ManchesterHotel FootballCompany Red Property Services LLPRooms 139
Travelodge Radclyffe ParkCompany L P C Living LtdRooms 156
Hotel La Tour SalfordCompany Hotel La TourRooms 223
NewcastleMotel OneCompany Motel OneRooms 222
Portsmouth Jurys InnCompany Jurys InnsRooms 200
Village Urban ResortCompany De Vere Village Urban ResortsRooms 214
SheffieldHampton by Hilton (opened early 2014)
Company Hilton Hotels amp ResortsRooms 142
SouthamptonHilton at the Ageas Bowl SouthamptonCompany Hilton Hotels amp ResortsRooms 175
Travelodge Greenchurch HouseCompany TravelodgeRooms 84
StirlingHotel ColessioCompany Aurora Hotels CollectionRooms 44
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 17
2013 SURVEY RESULTS
Our analysis covers a consistent sample of456 hotels across the UK (totalling 78228rooms) with monthly data since 2009
An initial glance at Figure 8 reveals that the industry maintainedits steady if unspectacular upward trend with some promising
indicators for the year to come
Daily rooms yield in 2013 rose by 26 from the previous year topound8150 One of the stand-out figures on the graph is the occupancylevel which rose from 756 in 2012 to 77 in 2013 its highest forsome years In terms of AARR however growth rates were almostflat up only 08 from pound10508 to pound10588 Meanwhile the five- year compound annual growth rate (CAGR) for rooms yield grew by43 as the sector boosted by London continued to recover (seeTable 7)
FIGURE 8 Summary of performance all UK hotels (2009-2013)
AARR (pound) Rooms yield (pound) Occupancy ()
720
725
730
735
740
745
750
755
760
765
770
775
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
pound
TABLE 7 Summary of performance UK hotels (2009-2013)
UK HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 740 758 760 756 770
Year-on-Yeargrowth()
- 25 02 -05 18 10
AARR (pound) 9304 9837 10254 10508 10588
Year-on-Yeargrowth()
- 57 42 25 08 33
Rooms yield (pound) 6881 7458 7790 7947 8150
Year-on-Yeargrowth() - 84 44 20 26 43
Despite the proliferation of new hotels in the run-up to the London2012 games this extra supply was largely absorbed Although 2012
occupancy did decline by 05 it bounced back by 18 in thefollowing year Overall CAGR occupancy growth was steady witha 1 increase but the main driver of growth was AARR which roseby 33
London remains the growth engine for the UK hotel industry eventhough comparisons between 2013 and the Olympic year remainlargely academic As ever London hoteliers continue to engage inskillful revenue management and marketing strategies to benefitfrom the record visitor numbers
Londonrsquos AARR was marginally down by -01 to pound15248 as the2012 hike in rates weighed on performance However occupancyslightly increased (up by 12) to reach pre-Olympic levels (831)
Rooms yield grew too up 11 to pound12665 The celebrations ofthe Olympic anniversary and the Queenrsquos Coronation Anniversarybrought a boost for the leisure market even as London welcomedback the corporate market in the same year
As we can see from Table 8 it was AARR that drove the capitalrsquosresults Across the period from 2009 to 2013 the CAGR for AARR inLondon was up by 54 driving rooms yield up by 58
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK18
FIGURE 9 Summary of Performance London Hotels (2009-2013) FIGURE 10 Summary of performance Regional Hotels (2009-2013)
AARR (pound) Rooms yiel d (pound) Occupancy ()
81
81
82
82
83
83
84
0
20
40
60
80
100
120
140
160
180
2009 2010 2011 2012 2013
pound
AARR (pound) Rooms yield (pound) Occupancy ()
66
67
68
69
70
71
72
73
74
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013
pound
TABLE 8 Summary of performance London hotels (2009-2013)
London HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 816 832 830 821 831
Year-on-Yeargrowth()
- 20 -03 -11 12 04
AARR (pound) 12370 13666 14604 15265 15248
Year-on-Yeargrowth()
- 105 69 45 -01 54
Rooms yield (pound) 10098 11374 12118 12528 12665
Year-on-Yeargrowth()
- 126 65 34 11 58
TABLE 9 Summary of performance Regional hotels (2009-2013)
Regional HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 690 710 714 715 730
Year-on-Yeargrowth()
- 30 06 01 21 14
AARR (pound) 6948 6923 6971 7025 7122
Year-on-Yeargrowth()
- -04 07 08 14 06
Rooms yield (pound) 4792 4916 4978 5024 5199
Year-on-Yeargrowth()
- 26 13 09 35 21
Regional hotels also enjoyed better results in 2013 compared tothe previous year A 35 rooms yield increase (to pound5199) wasdriven by a 21 occupancy rise up to 73 AARR growth was moremodest up by 06 to pound7122
This occupancy-led performance is strengthening confidence in theregions Both occupancy and AARR also recorded positive CAGRsgrowing by 14 and by 06 respectively
Source BDO Research
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 19
FIGURE 11 Top and bottom end of market segments growth
FIGURE 12 Rooms yield growth London hotels
London deluxe London tourist Regional gtpound80 Regional ltpound50
R o o m s y i e l d
g r o w t h
-10
-5
0
5
10
15
20
2010 2011 2012 2013
-5 0 5 10 15 20 25
De luxe
Superiordeluxe
Internationaldeluxe
First class
Business class
Tourist
Townhouseboutique
2013 2012 2011 2010
A TALE OF POSITIONING
Figure 11 analyses the rooms yield growth for London and regionalhotelsrsquo top and bottom segments
London deluxe and tourist hotels seem to have performed inopposite directions Although the deluxe segment rooms yield grewconsiderably by 142 in 2010 the budget segment experienced
more modest growth of 67 The following year the results werereversed with the top end growing by 56 while the bottom endenjoyed a surge of 154 In 2013 the tourist hotels growth rateof 37 surpassed that of the deluxe segment which was up onlyslightly by 06
Occupancy was the main driver behind this In 2011 Londonexperienced a steep increase in the luxury segment with theopening or re-opening of a number of major deluxe hotelsincluding the Renaissance St Pancras the Savoy 45 Park LaneCorinthia and the Four Season amongst others Then in 2013 theflat performance of the deluxe segment was overtaken by the 25increase in occupancy and the 12 increase in AARR for the touristsegment
In the regions hotels classified as pound80+ experienced positive AARRgrowth throughout the period analysed while budget regionalhotels were more affected by low demand Londonrsquos deluxesegment recovered more quickly though the performance washampered by new supply Lower rated segments experienced slowerrecovery at first but this has gathered pace
FOCUS ON LONDON BOUTIQUE AND UPSCALEREGIONAL HOTELS
London boutique hotels were the only segment that managed toincrease their rates considerably in 2013 thanks to burgeoningdemand for such properties Despite a 51 increase in AARRoccupancy remained fairly stable at 785 resulting in a rooms yield growth of 46
The boutique segment was the yearrsquos best performer in Londoneven as the top end (usually a more stable category) experiencedthe lowest increase in rooms yield up by a modest 06 topound19928 Regular travellers including new segments like theldquoMillennialsrdquo generation continue to choose the boutique segmentas an alternative to more traditional upscale accommodationHotel groups are recognising the importance of this bracket andintroducing new boutique hotel concepts such as W
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK20
TABLE 10 Rooms yield growth London hotels
Rooms yield growth London hotels
Segment (AARR) 2010 2011 2012 2013
De luxe (gtpound150) 142 56 45 06
Superior deluxe (gtpound200) 207 00 67 15
International deluxe (pound150-200) 125 67 -01 -14
First class (pound100-150) 107 82 28 16
Business class (pound75-100) 105 92 23 31
Tourist (ltpound75) 67 154 -46 37
Townhouseboutique (gtpound100) 91 57 32 46
TABLE 11 Rooms yield growth Regional hotels
Rooms yield growth Regional hotels
Segment (AARR) 2010 2011 2012 2013
Country House 42 18 -13 32
gtpound80 46 31 07 47
pound70-pound80 29 16 10 38
pound60-pound70 16 07 14 33
pound50-60 15 03 02 30
ltpound50 -19 -34 -21 15
Moving on to the regional hotel segments we can see that the topend of the market enjoyed the highest rooms yield growth rate up47 to pound7508 or 33 in the CAGR
The results were driven by the increases in AARR which grew from
pound9752 to pound10133 a 39 growth Occupancy remained morestable growing by 08 to 741 The CAGR rate is also the highestof all regional segments at 19 underlining the increasing demandfor this product category
FIGURE 13 Rooms yield growth Regional UK hotels
2013 2012 2011 2010
-5 -3 -1 1 3 5
Country House
gtpound80
pound70-pound80
pound60-pound70
pound50-60
ltpound50
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
8102019 Hotel Britain 2014
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 29
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 1
ECONOMY AND TOURISM
The UK economy showed tentative signs ofimprovement in 2013 though it remainedfundamentally weak
The service sector has shown a bounce back since the recessionwhile the sharp manufacturing decline has begun to reverse Real
GDP showed a consistent 14 growth led mainly by the servicessector which represents three-quarters of the UK economicoutput and beat even its pre-crisis peak The IMF offered moreencouragement forecasting a constant GDP increase of up to 2over coming years
In December 2013 CPI inflation fell to 19 its lowest level sincethe onset of the recession and just below its target rate of 2 Thisbodes well for economic prosperity in the short term though it islikely to rise in the medium term as investment activity piles upMeanwhile the current account deficit dropped to -278 of GDPHSBC reported that this was mainly due to weak export growthwhich can be partly blamed on continued troubles in the Eurozonethe UKrsquos largest export market Moreover stagnation in productivity
meant that some of the competitive gain was eroded by lowerlabour costs
The UK governmentrsquos gross debt increased in 2013 amounting to921 of total GDP According to the ONS the public sector netdebt was pound12317 billion at the end of November 2013 equivalentto 766 of GDP
The labour market has performed slightly better than the goodsmarket The unemployment rate of the economically activepopulation is now 71 and the number of people in work is 3015million Unemployment fell to its lowest level since April 2009with anaemic real wage growth and low productivity helping tokeep employment losses down Employment is now just slightly
below its pre-crisis levels mainly due to a rise in part-time workersand entrepreneurs Market participation has also increased due tochanges in marginal taxes and benefit incentives together witha small cohort of older workers seeking an additional boost theirretirement savings
Despite all these positives the economy is still a long way from astrong and sustained recovery
TABLE 1 UK Economic Indicators 2011-2015f
2011 2012 2013f 2014f 2015f
Real GDP Growth () 112 017 143 187 198
CPI inflation () 445 284 270 230 200
Current accountdeficit ( GDP)
-146 -379 -278 -229 -192
Government grossdebt ( GDP)
8492 8881 9214 9525 9793
Unemployment () 802 802 774 753 731
Source International Monetary Fund f forecast
VISITOR NUMBERS INCREASE
Crowning two consecutive years of growth for international visitors2013 saw the most inbound trips for some time Visitors reached329 million up by 58 from 2012 The highest figure since 2007it also reaffirms the importance of leisure travel to the UK whichitself grew by 69 to 128 million
FIGURE 1 Overseas visitors to UK by purpose of visit 2009-2013
382 392 390 385
220 228 235 239
294 282287 288
104 9888 89
0
5000
10000
15000
20000
25000
30000
35000
2009 2010 2011 2012 2013
V i s i t o r s ( t h o u s a n d s )
238
280
398
85
Holiday Business Visit family or friends (VFF) Miscellaneous
Source International Passenger Survey ONS
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK2
TABLE 2 Overseas visitors to the UK by purpose of visit (thousands)
2009 2010 2011 2012 20132012-13
change
Holiday 11424 11668 12008 11961 12781 69
Business 6579 6793 7238 7422 7931 69
Visit friends or
family (VFF)
8783 8 408 8841 8948 9369 47
Miscellaneous 3103 2935 2710 2752 2812 22
All visits 29889 29803 30798 31084 32893 58
Year-on-yeargrowth
-63 -03 33 09 58 -
Source International Passenger Survey ONS
Although the market share of visitors from Europe held fairly stableat 73 actual trip numbers were up by 58 This was mainly dueto the strong increase in European visitors to the UK from countriesoutside the EU 15 (up 155) Visitors from the wider EU and the EU15 group were up 61 and 46 respectively The market share for
North America declined slightly to 109 though visitor numbersremained fairly stable Visitors from other parts of the worldincreased by 105 to 52 million mainly thanks to the Middle East(Bahrain UAE Qatar Kuwait) Asia (China Hong Kong IndonesiaSouth Korea) and the Americas (notably Chile and Mexico)
FIGURE 2 Overseas visitors to UK by source market 2009-2013
North America Europe Other Nationalities
119 114 116 114 109
739 740 729 733 730
142 146 155 153 161
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
V i s i t o r s (
)
Figure 3 shows tourism expenditure within the UK over the lastfive years At time of going to print domestic overnight stays andreceipts statistics were not available for the whole of 2013 so arepresented with year to date November with the comparison to thecorresponding period in the previous year
Domestic visitors were marginally down on last year declining by-11 with domestic spending also down by -14 Britons remaincost conscious travelling more in recent years to visit family andfriends and tightening their travel budget After the snowy weatherin March 2013 which largely affected domestic travel the heat wavein July boosted outdoor tourism and seaside visits Unfortunatelythis was not enough to lift the results as 2013 was competing witha previous year that included both the Olympics and additionalbank holidays for the Queenrsquos Jubilee
Nevertheless inbound tourism experienced the opposite trendconfirming the strong growth of recent years Both visitor numbersand expenditure increased the former up by 58 to 329 millionand spending reaching pound21 billion a stellar 123 increase on 2012
TABLE 3 All UK visitors expenditure 2009 -2013
2009 2010 2011 2012 2013YTD
Nov 122012-13
change
Domestic visitors(millions)
1225 1157 1266 1260 1126 1139 -11
Inbound visitors(millions)
299 298 308 311 329 - 58
Domestic visitorsspend(pound billions)
209 197 226 240 217 220 -14
Inbound visitorsspend (pound billions)
166 169 179 187 210 123
Total spend in
UK on tourism(poundbillions)
375 366 405 427 427 00
Domestic visitors and spend presented as YTD Nov 13
Source ONS Overseas Travel and Tourism Great Britain Tourism Survey
November 2013 Great Britain Tourism Survey 2012
Source International Passenger Survey ONS
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 3
FIGURE 3 All UK Visitors expenditure 2009-2013
Domestic visitors spend (poundbillions)
Domestic visitors (millions) Inbound visitors (millions)
00
50
100
150
200
250
300
00
200
400
600
800
1000
1200
1400
2009 2010 2011 2012 2013 YTD
Nov 12
S p e n
d ( pound b i l l i o n s )
V i s i t o r s ( m i l l i o n s )
Inbound visitors spend (poundbillions)
PASSENGER NUMBERS
According to estimates from the UK Civil Aviation Authority (CAA)it was a record year for total passenger numbers These grew by35 in 2013 reaching 2284 million with CAGR up by 07 toreverse last yearrsquos declining trend
Heathrow continued to lead the way with 34 growth to 723million passengers Despite the UK hub being at almost fullcapacity the growth was driven by rising numbers visiting fromChina and the Far East especially during the summer months
Gatwick too saw an increase in passengers from 342 million to354 million after introducing new easyjet routes and internationalroutes to America Stansted also bounced back from its poor 2012with passenger numbers up 22 to 178 million Bought earlylast year by Manchester Airport Authority Stansted Airport isbeing refurbished and is adding extra air link services for its budgetairlines
The other airport owned by the Manchester Airport AuthorityManchester also performed well with strong summer figurestopping the 20 million passenger mark in June ndash this last happenedin 2009
But it was London City that experienced the highest rate of growthin 2013 Passenger numbers increased to 34 million a 12increase as the airport saw a 25 jump in July passengers androlled out plans to almost double annual flights to 120000
Also performing well were the Scottish airports Edinburgh (up63) and Glasgow (up 29) The former has enjoyed its firstmonthly million passengers in July and has begun a pound150mfive-year planned expansion Glasgow has posted 13 consecutivemonths of growth with December being its busiest month in five years
The general performance of the UKrsquos other airports was also broadlypositive Birminghamrsquos chartered flights and its links to Barcelonaand Islamabad pushed its figures up while Bristol enjoyed its fourthconsecutive year of growth Meanwhile Newcastle added newroutes to the Middle East
Source ONS Overseas Travel and Tourism Great Britain Tourism Survey
November 2013 Great Britain Summary Tables 2012 Visit England
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK4
THE OUTLOOK FOR TOURISM
According to VisitBritain the tourism industry in the UK accountsfor over pound127bn while its value to the UK economy grows by 38per year Travel and tourism are now worth 9 of total UK GDP
Despite the prevailing winds of optimism it must be rememberedthat the world economy remains fragile The immediate prospectsfor the tourism industry hinge heavily upon future improvementsndash or deteriorations ndash in travellersrsquo disposable income At this point
fortunes could turn either way
Having said that inbound tourism is likely to continue to growstimulated in part by the growth of the UKrsquos creative industriesThe traditional allure of Britain has been enhanced by exports suchas Downton Abbey and the film industry in general placing the UKthird on an international survey for brand recognition
Visitors flocked to the seaside in 2013 and this surge in domestictourism is likely to continue as travellers look for lower-costoptions The package holiday is also likely to see a revival
TABLE 4 UK Passengers (in millions) 2009-2013
2009 2010 2011 2012 2013 changeCAGR ()
2009-2013
AIRPORT
Heathrow 658 657 694 700 723 34 19
Gatwick 320 313 336 342 354 35 21
London City 28 27 30 30 34 120 38
Luton 90 87 95 96 97 08 15
Stansted 199 185 180 175 178 22 -22
Total London 1295 1274 1336 1343 1387 33 14
Edinburgh 90 85 94 92 98 63 17
Glasgow 72 65 69 72 74 29 04
Birmingham 91 85 86 89 91 22 00
Manchester 183 178 188 197 207 52 25
Other UK 473 423 420 414 428 32 -20
Total UK (inc London) 2204 2112 2193 2206 2284 35 07
2013 figures are estimationsSource UK Civil Aviation Authority
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 7
UK HOTEL TRANSACTIONS
The UKrsquos hotel deal market seems tohave changed gear in 2013 drivenby improvements both in marketfundamentals and macroeconomics
In Europe the UK continued to be the top liquid market for
investment transactions in the hotel sector as it benefited overallfrom improved trading conditions The total transaction value wasnot only higher than in 2012 but also at a peak since 2007 For thiswe can thank the market recovery the decline of ldquotruerdquo distressedsales and the portfolio transactions in early 2013 that boostedmarket confidence across the sector
Foreign investors in particular flocked to the UK hotel marketlooking both at London and at primary regional opportunities suchas Manchester Edinburgh Leeds Cardiff and York US firms tendedto dominate the yearrsquos deals as Interstate bought both SanguineHospitality and Chardon Management while Starwood Capitalacquired the 22 Principal Hayley venues and KSL bought theMalmaison and Hotel du Vin portfolio
FIGURE 4 Average value of transaction
pound65924375
pound14902353
pound66763846
pound54700000
pound32403000
pound50521914
0
10
20
30
40
50
60
70
80
2008 2009 2010 2011 2012 2013
A v e r a g e v a l u e p e r t r a n s a c t i o n ( pound )
pound237603
pound149045
pound319316
pound197967
pound216525
pound160563
0
50000
100000
150000
200000
50000
300000
350000
2008 2009 2010 2011 2012 2013
A v e r a g e p r i c e p e r r o o m ( pound
)
The average transaction value in 2013 was pound50m up 559 from
the previous year The UK hotel market witnessed the sale of majorassets such as the InterContinental Park Lane and the Metropolitanby Como London hotels as well as the return to portfoliotransactions of non-distressed assets
However the average price per key in 2013 decreased to pound160563a -258 decline from the previous year because the majority ofthe deals were part of a regional portfolio transaction Furthermoreas investment activity returned to the regions it led to a fall in theprice commanded for single asset transactions as this weighed onthe average price per room Unsurprisingly London garnered a lot ofinterest in the wake of the 2012 Olympic Games justifying the 30increase in average value per room
FIGURE 5 Average price per room in UK hotel transactions
Source BDO Research Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK8
THE RETURN OF PORTFOLIO TRANSACTIONS
2013 saw the return of portfolio transactions In addition to thosealready mentioned these included the sale of the 42 MarriottHotels to the Abu Dhabi Investment Authority totalling almost8000 rooms Menziesrsquo hotel group was also sold to Topland for anestimated pound85m value well ahead of expectations
In fact 2013 started with a bang with the first half of the yearseeing 60 of the total value of transactions thanks to thenumerous portfolio sales As well as boosting market confidencethis drove a growing consensus on pricing expectations for singleasset transactions that dominated the second part of the year(with the only exception being the Menziesrsquo sale) Notable singleasset transactions in London included the InterContinental LondonPark Lane hotel (acquired by Constellation Hotels Holdings forpound3015m) the Metropolitan (acquired by Como Hotel London)the freehold of the Hilton London Heathrow Airport T5 (acquiredby MampG for pound21m) and the 50 stake in the newly built HiltonLondon Wembley (acquired by Oaktree Capital Management forpound301m)
Regional activity also picked up in 2013 in particular withManchester Edinburgh Bristol and Leeds all seeing increasedactivity A notable Manchester deal was the sale of the MarriottVictoria and Albert Museum hotel while Leeds saw its Radisson Bluand the Express by Holiday Inn Leeds Armouries changing hands InEdinburgh there was the sale of the Travelodge West End and theApex Waterloo Place Hotel and Cardiff too got in on the actionwith the sale of the Novotel Cardiff and the Premier Inn City Centre
BANK DEBTS OFFLOADED AND IPOS RISING
We may have seen the dawn of a new era of fundraising as IPOsbecome more prevalent in 2013 Blazing a trail were the recentlistings of Merlin Entertainment which owns themed hotels in itsleisure parks and Blackstonersquos Hilton
Meanwhile the Lloyds Banking Group began to offload its owned
debt selling a portfolio of 38 hotels across the UK RBS too isexpected to continue the trend of exiting assets in 2014 Banks havebecome highly conscious of their investments and now seem poisedto offload non-core assets As increased capital requirement is likelyto continue to impact on their balance sheet
LONDON CALLING 991251 SAY HELLO TO THE MILLION983085POUND ROOM
The capital continued its dominating trend from 2012 with around75 of all hotel deals happening there However regional hotelsdid see improved trading conditions for the first time since therecession despite not experiencing higher average and medianprices
The sale of the Parkes Hotel in London marked a milestone withthe highest ever price paid per room in the capital (pound1060606)This was more than 15 times the lowest price per room recorded inLondon ndash that honour goes to the Travelodge Woolwich at pound66667per room
The highest price per room in the regions was paid by HandPicked Hotels for the 58 room Fawsley Hall ndash the pound15m total pricetag translating to pound258621 per room As for the lowest this wasanother Travelodge ndash the distressed 120 room Coventry Leofrichotel bought by Fielding Beaumont for pound13750 per room to beconverted into student accommodation
TABLE 5 Comparison of price per room for 2013 transactions in Londonand the regions
2009 2010 2011 2012
Average (mean) Median Highest Lowest
London 376667 310680 1060606 66667
Region 74867 62521 258621 13750
Source BDO Research
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PROSPECTS FOR 2014
The trend should swing back this year towards more single assettransactions with the exception of the recent acquisitions of theDeVere Venues and of Four Pillars Hotels by Starwood CapitalForeign investments in the UK will continue to grow especiallyoutside London Indeed as the market recovers there should begreater interest in regional hotels and fuller consolidation in the
sector
Banks will be increasingly keen to offload distressed assets fromtheir balance sheet especially for those businesses that are over-leveraged Sovereign funds together with specialised investmentgroups and private equity from Asia and USA will continue to bethe main player in hotel transactions as the UK continues to be anattractive market for foreign investors
The outlook for future transactions will also hinge on the branddiversification of the budget sector This includes the introductionof the Hub by Premier Inn concept the planned refurbishment ofTravelodge hotels across UK and the entry or expansion of otherbrands such as Moxy Tune and Z hotels
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 11
UK HOTEL DEVELOPMENT TRENDS
Shifts in the market share among the top10 chains can reveal how the UKrsquos hotelsector is evolving
In Table 6 we can see the market segmentation for 2013 aspresented by room count and number of hotels Whitbread is the
top brand for number of rooms (58656) while IHG and Travelodgeare in second and third place with 39609 and 37911 roomsrespectively
The budget sector is poised to continue its expansion withTravelodge planning substantial additions that will take its roomscount to over 50000 In addition Travelodge already sits on top ofthe list when analysing the number of hotels as the budget chainslice counts for 242 of the overall UK hotel market or 517 hotels
TABLE 6 Top 10 UK hotel companies
Company Rooms Hotels Rooms Hotels
Whitbread 58656 383 212 180
IHG 39609 281 143 132Travelodge 37911 517 137 242
Accor 25998 197 94 92
Hilton 22253 105 80 49
Marriott 13548 67 49 31
Rezidor 10075 50 36 23
Wyndham 9466 95 34 45
GLH 8279 36 30 17
De Vere 8179 61 30 29
Others 42811 340 155 159
TOTALS 276785 2132 100 100
Includes Britannia Jurys Macdonald WA Shearing Millenium amp Copthorne Bespoke
Imperial London Choice Qhotels Puma)
Source HotelAnalyst UK hotel brand listing 2013
The largest supply of group owned hotels (314) is within thebudget sector (see Figure 6) with both Whitbread and Travelodge
in the top three companies for number of hotels and rooms Whenanalysing the branded segment little change has occurred since theprevious year The luxury segment has grown from 21 to 26while the three star category has reduced slightly from 222 to20 However this is likely to be the result of the inclusion ofclassified guesthouses which in 2013 accounted for 55 of totalestablishments
However in the analysis of independently owned hotels we seea completely different picture The top end of the market hasremained fairly stable with a market share of 05 But all theother types of classified establishments have lost some of theirmarket share while unclassified hotels and guesthouses haveenjoyed a substantial increase from 563 to 725 (when
considered together)
This may be a result of the pressure exerted by branded hotels onindependent establishments with the latter struggling to competewith branded supply and many being forced either to convertor to close The independent hotels supply has a history of beingmore like to be reduced or converted a trend that has acceleratedover the recent years of recession Most affected by this decline inmarket share are the three star establishments which declined from25 to 159
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK12
FIGURE 6 UK hotel supply by segment group owned vs independent owned 2013 FIGURE 7 Number of new added rooms 2009-2013
Source Wordsmith and Company Hospitality Digest 2014Source Hotel Data
0
10
20
30
40
50
60
70
80
90
100
26
183
200
25
314
197
55
Group Owned
0441
159
71
353
372
Independent
5 star
Branded Budget Hotels(eg Travelodge)
Unclass ified Guesthous es
4 star 3 star 1 amp 2 star New opening Rebranding refubishment
9944
8990
11185
15868
7659
5189
2612
4668
3207
6552
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2009 2010 2011 2012 2013
PIPELINE SLOWS DOWN AFTER 2012
The UK hotel industry accounts for over 600000 rooms distributedacross 45800 hotels according to the British HospitalityAssociation (BHA) After adding approximately 18000 rooms in2012 the pipeline has slowed down with only 200 hotels openingor planning to open between 2013 and 2014 This equates to some20000 new rooms across the whole UK
In 2014 London can expect a 4 increase in supply or around4500 new rooms while the regions will see a more modest 2
increase with around 6500 additional rooms
The number of new-built rooms dropped by 517 to 7659 in 2013(see Figure 7) However the focus has been on rebranding with6552 rooms re-entering the market up 1043 on the 2012 figureConsidering the overall economic situation compound annualgrowth rate for the total of rooms in UK over the period analysed isfairly stable at -12
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 13
DEVELOPING TRENDS
ldquoMillennialsrdquo
The rise of the Millennials or Generation Y with their love oftechnology and fast service is poised to change the way hotelsinteract with the outside world This newly maturing demographicis now challenging the industry to rethink its distribution marketingand public relation services Hotels will need to raise their game to
keep up with media developments with a greater focus on onlinereviews search platforms and social networking for peer-to-peerpublicity Within the next five years it is expected that onlineinformation will overtake offline so that even ldquoword of mouthrdquo willmutate into ldquoword of webrdquo
Return of select service
We have seen how reluctant Britons are to give up their holidaysand travels even during hard times or recessions Neverthelesseven with the economic outlook currently improving consumersare remaining highly cost-conscious As a result new concepts oflimited service accommodation are developing or re-developingsuch as ldquopay as you gordquo and ldquoaffordable luxuryrdquo hotels In particular
maximising the use of bedroom spaces is proving pivotal in terms ofshaping the current industry from both a consumer and an investorpoint of view This approach enables lower construction costs andhigher returns on investments as well as lower room prices and theldquosomething differentrdquo that hotel customers are constantly searchingfor
Lately the industry has also seen the growing trend of homeswapping with international websites enabling travellers to stay ineach otherrsquos homes free of charge Research is now being conductedon their impact on hotels
Return of the MICE market
The UK meeting industry singlehandedly contributed pound584billion to the countryrsquos GDP in 2013 according to the MeetingProfessionals International (MPI) Foundation Despite this positivenews hotels have recently suffered from a decreased MICE marketshare especially for those located outside London where 30 ofnational meetings take place
Regional hotels have enjoyed a modest rise in MICE activityrecently as their occupancy grew in 2013 But despite claims fromthe Global Business Travel Association (GBTA) that expenditurewill rise 37 in 2014 meeting activity remains well below pre-recession levels
New things on the menu for food and beverages
The food and beverage industry is currently enjoying somethingof a makeover with a raft of new trends emerging These includehotels hosting celebrity chefs the new ldquograb and gordquo conceptrestaurant areas that focus on social interaction and a concertedeffort to adapt to new segments or dietary requests from nichemarkets A notable example is the introduction of menus that cater
more effectively for visitors from overseas in particular the growingnumbers from China and the Arab nations
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK14
PLANNED HOTEL OPENINGS 2014A selection of planned hotel openings in key cities
London4500
Aberdeen
148
Edinburgh
523
Manchester
518
Glasgow
659
Liverpool
703
Birmingham
300
Gatwick
245
Newcastle
222
Bath
99
Dundee
91
Stirling
44
Christchuch
68
Chester
63
Hook
70
Brighton
94
Southampton
259
Portsmouth
414
Number of new rooms
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 15
LONDON 983080circa 4500983081
Tower Hill Motel OneCompany Motel One
Rooms 291
CitizenM 2 hotelsCompany CitizenMRooms 616
Shangri-La at the Shard London BridgeCompany Shangri-LaRooms 202
Beaumont HotelCompany Corbin and King HotelsRooms 75
Ham Yard HotelCompany Firmdale HotelsRooms 100
Hoxton Hotel HolbornCompany Ennismore CapitalRooms 174
Dorsett Shepherds BushCompany Dorsett HospitalityRooms 317
Hilton SouthwarkCompany Sojourn HotelsRooms 281
Mondrian LondonCompany Morgans Hotel GroupRooms 359
Pod Hotel TrocaderoCompany Criterion CapitalRooms 583
Novotel London WembleyCompanies AccorRooms 235
Travelodge 2 hotelsCompanies TravelodgeSolum Regeneration PartnershipRooms 185
Premier Inn 3 hotels (Premier InnHub by Premier Inn) Company WhitbreadRooms 523
REGIONAL 983080circa 6500983081
AberdeenVillage Urban Resort KingswellsCompany De Vere GroupRooms 148
BathThe Gainsborough Bath SPACompanies YTL HotelsRooms 99
BirminghamPark Regis BirminghamCompanies StayWell Hospitality Group
Rooms 300Grand Hotel BirminghamCompany Hortons EstateRooms 152
BrightonIndigo BrightonCompany InterContinental Hotel GroupRooms 94
ChesterRoomzzz Aparthotel Chester CityCompany RoomzzzRooms 63
Christchurch
TravelodgeCompany TravelodgeRooms 68
DundeeMalmaison Dundee (opened early 2014)Company MalmaisonRooms 91
Former Jolly HotelCompany Wetherspoon HotelsRooms 25
EdinburghIbis 3 hotels (one opened early 2014)Company Accor Jansons Property PeverilSecurities Ltd
Rooms 523
Motel One Princess StreetCompany Motel OneRooms 140
Village Hotel Helix HouseCompany De Vere Village Urban ResortsRooms 120
GatwickBloc Hotel Gatwick AirportCompanies Bloc Hotel CompanyRooms 245
GlasgowVilla Hotel Pacific Quay
Company De Vere Village Urban ResortsRooms 120
Premier Inn Pacific QuayCompany WhitbreadRooms 180
Hampton by HiltonCompany Scot SheridanRooms 88
Travelodge Queen StreetCompany Scot Sheridan TravelodgeRooms 171
Holiday Inn Glasgow GreenCompany Intercontinental Hotels GroupRooms 100
HookHeckfield Place HotelCompany Heckfield PlaceRooms 70
LiverpoolThe Titanic Albion HouseCompany Signature LivingRooms 350
Aloft HotelCompany Ashall Property StarwoodRooms 116
Doubletree by HiltonCompany Interstate Hotels
Rooms 87Stanley Dock Tobacco WarehouseCompany Harcourt Developments LtdRooms 150
ManchesterHotel FootballCompany Red Property Services LLPRooms 139
Travelodge Radclyffe ParkCompany L P C Living LtdRooms 156
Hotel La Tour SalfordCompany Hotel La TourRooms 223
NewcastleMotel OneCompany Motel OneRooms 222
Portsmouth Jurys InnCompany Jurys InnsRooms 200
Village Urban ResortCompany De Vere Village Urban ResortsRooms 214
SheffieldHampton by Hilton (opened early 2014)
Company Hilton Hotels amp ResortsRooms 142
SouthamptonHilton at the Ageas Bowl SouthamptonCompany Hilton Hotels amp ResortsRooms 175
Travelodge Greenchurch HouseCompany TravelodgeRooms 84
StirlingHotel ColessioCompany Aurora Hotels CollectionRooms 44
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 17
2013 SURVEY RESULTS
Our analysis covers a consistent sample of456 hotels across the UK (totalling 78228rooms) with monthly data since 2009
An initial glance at Figure 8 reveals that the industry maintainedits steady if unspectacular upward trend with some promising
indicators for the year to come
Daily rooms yield in 2013 rose by 26 from the previous year topound8150 One of the stand-out figures on the graph is the occupancylevel which rose from 756 in 2012 to 77 in 2013 its highest forsome years In terms of AARR however growth rates were almostflat up only 08 from pound10508 to pound10588 Meanwhile the five- year compound annual growth rate (CAGR) for rooms yield grew by43 as the sector boosted by London continued to recover (seeTable 7)
FIGURE 8 Summary of performance all UK hotels (2009-2013)
AARR (pound) Rooms yield (pound) Occupancy ()
720
725
730
735
740
745
750
755
760
765
770
775
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
pound
TABLE 7 Summary of performance UK hotels (2009-2013)
UK HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 740 758 760 756 770
Year-on-Yeargrowth()
- 25 02 -05 18 10
AARR (pound) 9304 9837 10254 10508 10588
Year-on-Yeargrowth()
- 57 42 25 08 33
Rooms yield (pound) 6881 7458 7790 7947 8150
Year-on-Yeargrowth() - 84 44 20 26 43
Despite the proliferation of new hotels in the run-up to the London2012 games this extra supply was largely absorbed Although 2012
occupancy did decline by 05 it bounced back by 18 in thefollowing year Overall CAGR occupancy growth was steady witha 1 increase but the main driver of growth was AARR which roseby 33
London remains the growth engine for the UK hotel industry eventhough comparisons between 2013 and the Olympic year remainlargely academic As ever London hoteliers continue to engage inskillful revenue management and marketing strategies to benefitfrom the record visitor numbers
Londonrsquos AARR was marginally down by -01 to pound15248 as the2012 hike in rates weighed on performance However occupancyslightly increased (up by 12) to reach pre-Olympic levels (831)
Rooms yield grew too up 11 to pound12665 The celebrations ofthe Olympic anniversary and the Queenrsquos Coronation Anniversarybrought a boost for the leisure market even as London welcomedback the corporate market in the same year
As we can see from Table 8 it was AARR that drove the capitalrsquosresults Across the period from 2009 to 2013 the CAGR for AARR inLondon was up by 54 driving rooms yield up by 58
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK18
FIGURE 9 Summary of Performance London Hotels (2009-2013) FIGURE 10 Summary of performance Regional Hotels (2009-2013)
AARR (pound) Rooms yiel d (pound) Occupancy ()
81
81
82
82
83
83
84
0
20
40
60
80
100
120
140
160
180
2009 2010 2011 2012 2013
pound
AARR (pound) Rooms yield (pound) Occupancy ()
66
67
68
69
70
71
72
73
74
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013
pound
TABLE 8 Summary of performance London hotels (2009-2013)
London HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 816 832 830 821 831
Year-on-Yeargrowth()
- 20 -03 -11 12 04
AARR (pound) 12370 13666 14604 15265 15248
Year-on-Yeargrowth()
- 105 69 45 -01 54
Rooms yield (pound) 10098 11374 12118 12528 12665
Year-on-Yeargrowth()
- 126 65 34 11 58
TABLE 9 Summary of performance Regional hotels (2009-2013)
Regional HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 690 710 714 715 730
Year-on-Yeargrowth()
- 30 06 01 21 14
AARR (pound) 6948 6923 6971 7025 7122
Year-on-Yeargrowth()
- -04 07 08 14 06
Rooms yield (pound) 4792 4916 4978 5024 5199
Year-on-Yeargrowth()
- 26 13 09 35 21
Regional hotels also enjoyed better results in 2013 compared tothe previous year A 35 rooms yield increase (to pound5199) wasdriven by a 21 occupancy rise up to 73 AARR growth was moremodest up by 06 to pound7122
This occupancy-led performance is strengthening confidence in theregions Both occupancy and AARR also recorded positive CAGRsgrowing by 14 and by 06 respectively
Source BDO Research
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 19
FIGURE 11 Top and bottom end of market segments growth
FIGURE 12 Rooms yield growth London hotels
London deluxe London tourist Regional gtpound80 Regional ltpound50
R o o m s y i e l d
g r o w t h
-10
-5
0
5
10
15
20
2010 2011 2012 2013
-5 0 5 10 15 20 25
De luxe
Superiordeluxe
Internationaldeluxe
First class
Business class
Tourist
Townhouseboutique
2013 2012 2011 2010
A TALE OF POSITIONING
Figure 11 analyses the rooms yield growth for London and regionalhotelsrsquo top and bottom segments
London deluxe and tourist hotels seem to have performed inopposite directions Although the deluxe segment rooms yield grewconsiderably by 142 in 2010 the budget segment experienced
more modest growth of 67 The following year the results werereversed with the top end growing by 56 while the bottom endenjoyed a surge of 154 In 2013 the tourist hotels growth rateof 37 surpassed that of the deluxe segment which was up onlyslightly by 06
Occupancy was the main driver behind this In 2011 Londonexperienced a steep increase in the luxury segment with theopening or re-opening of a number of major deluxe hotelsincluding the Renaissance St Pancras the Savoy 45 Park LaneCorinthia and the Four Season amongst others Then in 2013 theflat performance of the deluxe segment was overtaken by the 25increase in occupancy and the 12 increase in AARR for the touristsegment
In the regions hotels classified as pound80+ experienced positive AARRgrowth throughout the period analysed while budget regionalhotels were more affected by low demand Londonrsquos deluxesegment recovered more quickly though the performance washampered by new supply Lower rated segments experienced slowerrecovery at first but this has gathered pace
FOCUS ON LONDON BOUTIQUE AND UPSCALEREGIONAL HOTELS
London boutique hotels were the only segment that managed toincrease their rates considerably in 2013 thanks to burgeoningdemand for such properties Despite a 51 increase in AARRoccupancy remained fairly stable at 785 resulting in a rooms yield growth of 46
The boutique segment was the yearrsquos best performer in Londoneven as the top end (usually a more stable category) experiencedthe lowest increase in rooms yield up by a modest 06 topound19928 Regular travellers including new segments like theldquoMillennialsrdquo generation continue to choose the boutique segmentas an alternative to more traditional upscale accommodationHotel groups are recognising the importance of this bracket andintroducing new boutique hotel concepts such as W
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK20
TABLE 10 Rooms yield growth London hotels
Rooms yield growth London hotels
Segment (AARR) 2010 2011 2012 2013
De luxe (gtpound150) 142 56 45 06
Superior deluxe (gtpound200) 207 00 67 15
International deluxe (pound150-200) 125 67 -01 -14
First class (pound100-150) 107 82 28 16
Business class (pound75-100) 105 92 23 31
Tourist (ltpound75) 67 154 -46 37
Townhouseboutique (gtpound100) 91 57 32 46
TABLE 11 Rooms yield growth Regional hotels
Rooms yield growth Regional hotels
Segment (AARR) 2010 2011 2012 2013
Country House 42 18 -13 32
gtpound80 46 31 07 47
pound70-pound80 29 16 10 38
pound60-pound70 16 07 14 33
pound50-60 15 03 02 30
ltpound50 -19 -34 -21 15
Moving on to the regional hotel segments we can see that the topend of the market enjoyed the highest rooms yield growth rate up47 to pound7508 or 33 in the CAGR
The results were driven by the increases in AARR which grew from
pound9752 to pound10133 a 39 growth Occupancy remained morestable growing by 08 to 741 The CAGR rate is also the highestof all regional segments at 19 underlining the increasing demandfor this product category
FIGURE 13 Rooms yield growth Regional UK hotels
2013 2012 2011 2010
-5 -3 -1 1 3 5
Country House
gtpound80
pound70-pound80
pound60-pound70
pound50-60
ltpound50
Source BDO Research
Source BDO Research
Source BDO Research
8102019 Hotel Britain 2014
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8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
8102019 Hotel Britain 2014
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
8102019 Hotel Britain 2014
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 27
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK2
TABLE 2 Overseas visitors to the UK by purpose of visit (thousands)
2009 2010 2011 2012 20132012-13
change
Holiday 11424 11668 12008 11961 12781 69
Business 6579 6793 7238 7422 7931 69
Visit friends or
family (VFF)
8783 8 408 8841 8948 9369 47
Miscellaneous 3103 2935 2710 2752 2812 22
All visits 29889 29803 30798 31084 32893 58
Year-on-yeargrowth
-63 -03 33 09 58 -
Source International Passenger Survey ONS
Although the market share of visitors from Europe held fairly stableat 73 actual trip numbers were up by 58 This was mainly dueto the strong increase in European visitors to the UK from countriesoutside the EU 15 (up 155) Visitors from the wider EU and the EU15 group were up 61 and 46 respectively The market share for
North America declined slightly to 109 though visitor numbersremained fairly stable Visitors from other parts of the worldincreased by 105 to 52 million mainly thanks to the Middle East(Bahrain UAE Qatar Kuwait) Asia (China Hong Kong IndonesiaSouth Korea) and the Americas (notably Chile and Mexico)
FIGURE 2 Overseas visitors to UK by source market 2009-2013
North America Europe Other Nationalities
119 114 116 114 109
739 740 729 733 730
142 146 155 153 161
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
V i s i t o r s (
)
Figure 3 shows tourism expenditure within the UK over the lastfive years At time of going to print domestic overnight stays andreceipts statistics were not available for the whole of 2013 so arepresented with year to date November with the comparison to thecorresponding period in the previous year
Domestic visitors were marginally down on last year declining by-11 with domestic spending also down by -14 Britons remaincost conscious travelling more in recent years to visit family andfriends and tightening their travel budget After the snowy weatherin March 2013 which largely affected domestic travel the heat wavein July boosted outdoor tourism and seaside visits Unfortunatelythis was not enough to lift the results as 2013 was competing witha previous year that included both the Olympics and additionalbank holidays for the Queenrsquos Jubilee
Nevertheless inbound tourism experienced the opposite trendconfirming the strong growth of recent years Both visitor numbersand expenditure increased the former up by 58 to 329 millionand spending reaching pound21 billion a stellar 123 increase on 2012
TABLE 3 All UK visitors expenditure 2009 -2013
2009 2010 2011 2012 2013YTD
Nov 122012-13
change
Domestic visitors(millions)
1225 1157 1266 1260 1126 1139 -11
Inbound visitors(millions)
299 298 308 311 329 - 58
Domestic visitorsspend(pound billions)
209 197 226 240 217 220 -14
Inbound visitorsspend (pound billions)
166 169 179 187 210 123
Total spend in
UK on tourism(poundbillions)
375 366 405 427 427 00
Domestic visitors and spend presented as YTD Nov 13
Source ONS Overseas Travel and Tourism Great Britain Tourism Survey
November 2013 Great Britain Tourism Survey 2012
Source International Passenger Survey ONS
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 3
FIGURE 3 All UK Visitors expenditure 2009-2013
Domestic visitors spend (poundbillions)
Domestic visitors (millions) Inbound visitors (millions)
00
50
100
150
200
250
300
00
200
400
600
800
1000
1200
1400
2009 2010 2011 2012 2013 YTD
Nov 12
S p e n
d ( pound b i l l i o n s )
V i s i t o r s ( m i l l i o n s )
Inbound visitors spend (poundbillions)
PASSENGER NUMBERS
According to estimates from the UK Civil Aviation Authority (CAA)it was a record year for total passenger numbers These grew by35 in 2013 reaching 2284 million with CAGR up by 07 toreverse last yearrsquos declining trend
Heathrow continued to lead the way with 34 growth to 723million passengers Despite the UK hub being at almost fullcapacity the growth was driven by rising numbers visiting fromChina and the Far East especially during the summer months
Gatwick too saw an increase in passengers from 342 million to354 million after introducing new easyjet routes and internationalroutes to America Stansted also bounced back from its poor 2012with passenger numbers up 22 to 178 million Bought earlylast year by Manchester Airport Authority Stansted Airport isbeing refurbished and is adding extra air link services for its budgetairlines
The other airport owned by the Manchester Airport AuthorityManchester also performed well with strong summer figurestopping the 20 million passenger mark in June ndash this last happenedin 2009
But it was London City that experienced the highest rate of growthin 2013 Passenger numbers increased to 34 million a 12increase as the airport saw a 25 jump in July passengers androlled out plans to almost double annual flights to 120000
Also performing well were the Scottish airports Edinburgh (up63) and Glasgow (up 29) The former has enjoyed its firstmonthly million passengers in July and has begun a pound150mfive-year planned expansion Glasgow has posted 13 consecutivemonths of growth with December being its busiest month in five years
The general performance of the UKrsquos other airports was also broadlypositive Birminghamrsquos chartered flights and its links to Barcelonaand Islamabad pushed its figures up while Bristol enjoyed its fourthconsecutive year of growth Meanwhile Newcastle added newroutes to the Middle East
Source ONS Overseas Travel and Tourism Great Britain Tourism Survey
November 2013 Great Britain Summary Tables 2012 Visit England
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK4
THE OUTLOOK FOR TOURISM
According to VisitBritain the tourism industry in the UK accountsfor over pound127bn while its value to the UK economy grows by 38per year Travel and tourism are now worth 9 of total UK GDP
Despite the prevailing winds of optimism it must be rememberedthat the world economy remains fragile The immediate prospectsfor the tourism industry hinge heavily upon future improvementsndash or deteriorations ndash in travellersrsquo disposable income At this point
fortunes could turn either way
Having said that inbound tourism is likely to continue to growstimulated in part by the growth of the UKrsquos creative industriesThe traditional allure of Britain has been enhanced by exports suchas Downton Abbey and the film industry in general placing the UKthird on an international survey for brand recognition
Visitors flocked to the seaside in 2013 and this surge in domestictourism is likely to continue as travellers look for lower-costoptions The package holiday is also likely to see a revival
TABLE 4 UK Passengers (in millions) 2009-2013
2009 2010 2011 2012 2013 changeCAGR ()
2009-2013
AIRPORT
Heathrow 658 657 694 700 723 34 19
Gatwick 320 313 336 342 354 35 21
London City 28 27 30 30 34 120 38
Luton 90 87 95 96 97 08 15
Stansted 199 185 180 175 178 22 -22
Total London 1295 1274 1336 1343 1387 33 14
Edinburgh 90 85 94 92 98 63 17
Glasgow 72 65 69 72 74 29 04
Birmingham 91 85 86 89 91 22 00
Manchester 183 178 188 197 207 52 25
Other UK 473 423 420 414 428 32 -20
Total UK (inc London) 2204 2112 2193 2206 2284 35 07
2013 figures are estimationsSource UK Civil Aviation Authority
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 7
UK HOTEL TRANSACTIONS
The UKrsquos hotel deal market seems tohave changed gear in 2013 drivenby improvements both in marketfundamentals and macroeconomics
In Europe the UK continued to be the top liquid market for
investment transactions in the hotel sector as it benefited overallfrom improved trading conditions The total transaction value wasnot only higher than in 2012 but also at a peak since 2007 For thiswe can thank the market recovery the decline of ldquotruerdquo distressedsales and the portfolio transactions in early 2013 that boostedmarket confidence across the sector
Foreign investors in particular flocked to the UK hotel marketlooking both at London and at primary regional opportunities suchas Manchester Edinburgh Leeds Cardiff and York US firms tendedto dominate the yearrsquos deals as Interstate bought both SanguineHospitality and Chardon Management while Starwood Capitalacquired the 22 Principal Hayley venues and KSL bought theMalmaison and Hotel du Vin portfolio
FIGURE 4 Average value of transaction
pound65924375
pound14902353
pound66763846
pound54700000
pound32403000
pound50521914
0
10
20
30
40
50
60
70
80
2008 2009 2010 2011 2012 2013
A v e r a g e v a l u e p e r t r a n s a c t i o n ( pound )
pound237603
pound149045
pound319316
pound197967
pound216525
pound160563
0
50000
100000
150000
200000
50000
300000
350000
2008 2009 2010 2011 2012 2013
A v e r a g e p r i c e p e r r o o m ( pound
)
The average transaction value in 2013 was pound50m up 559 from
the previous year The UK hotel market witnessed the sale of majorassets such as the InterContinental Park Lane and the Metropolitanby Como London hotels as well as the return to portfoliotransactions of non-distressed assets
However the average price per key in 2013 decreased to pound160563a -258 decline from the previous year because the majority ofthe deals were part of a regional portfolio transaction Furthermoreas investment activity returned to the regions it led to a fall in theprice commanded for single asset transactions as this weighed onthe average price per room Unsurprisingly London garnered a lot ofinterest in the wake of the 2012 Olympic Games justifying the 30increase in average value per room
FIGURE 5 Average price per room in UK hotel transactions
Source BDO Research Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK8
THE RETURN OF PORTFOLIO TRANSACTIONS
2013 saw the return of portfolio transactions In addition to thosealready mentioned these included the sale of the 42 MarriottHotels to the Abu Dhabi Investment Authority totalling almost8000 rooms Menziesrsquo hotel group was also sold to Topland for anestimated pound85m value well ahead of expectations
In fact 2013 started with a bang with the first half of the yearseeing 60 of the total value of transactions thanks to thenumerous portfolio sales As well as boosting market confidencethis drove a growing consensus on pricing expectations for singleasset transactions that dominated the second part of the year(with the only exception being the Menziesrsquo sale) Notable singleasset transactions in London included the InterContinental LondonPark Lane hotel (acquired by Constellation Hotels Holdings forpound3015m) the Metropolitan (acquired by Como Hotel London)the freehold of the Hilton London Heathrow Airport T5 (acquiredby MampG for pound21m) and the 50 stake in the newly built HiltonLondon Wembley (acquired by Oaktree Capital Management forpound301m)
Regional activity also picked up in 2013 in particular withManchester Edinburgh Bristol and Leeds all seeing increasedactivity A notable Manchester deal was the sale of the MarriottVictoria and Albert Museum hotel while Leeds saw its Radisson Bluand the Express by Holiday Inn Leeds Armouries changing hands InEdinburgh there was the sale of the Travelodge West End and theApex Waterloo Place Hotel and Cardiff too got in on the actionwith the sale of the Novotel Cardiff and the Premier Inn City Centre
BANK DEBTS OFFLOADED AND IPOS RISING
We may have seen the dawn of a new era of fundraising as IPOsbecome more prevalent in 2013 Blazing a trail were the recentlistings of Merlin Entertainment which owns themed hotels in itsleisure parks and Blackstonersquos Hilton
Meanwhile the Lloyds Banking Group began to offload its owned
debt selling a portfolio of 38 hotels across the UK RBS too isexpected to continue the trend of exiting assets in 2014 Banks havebecome highly conscious of their investments and now seem poisedto offload non-core assets As increased capital requirement is likelyto continue to impact on their balance sheet
LONDON CALLING 991251 SAY HELLO TO THE MILLION983085POUND ROOM
The capital continued its dominating trend from 2012 with around75 of all hotel deals happening there However regional hotelsdid see improved trading conditions for the first time since therecession despite not experiencing higher average and medianprices
The sale of the Parkes Hotel in London marked a milestone withthe highest ever price paid per room in the capital (pound1060606)This was more than 15 times the lowest price per room recorded inLondon ndash that honour goes to the Travelodge Woolwich at pound66667per room
The highest price per room in the regions was paid by HandPicked Hotels for the 58 room Fawsley Hall ndash the pound15m total pricetag translating to pound258621 per room As for the lowest this wasanother Travelodge ndash the distressed 120 room Coventry Leofrichotel bought by Fielding Beaumont for pound13750 per room to beconverted into student accommodation
TABLE 5 Comparison of price per room for 2013 transactions in Londonand the regions
2009 2010 2011 2012
Average (mean) Median Highest Lowest
London 376667 310680 1060606 66667
Region 74867 62521 258621 13750
Source BDO Research
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PROSPECTS FOR 2014
The trend should swing back this year towards more single assettransactions with the exception of the recent acquisitions of theDeVere Venues and of Four Pillars Hotels by Starwood CapitalForeign investments in the UK will continue to grow especiallyoutside London Indeed as the market recovers there should begreater interest in regional hotels and fuller consolidation in the
sector
Banks will be increasingly keen to offload distressed assets fromtheir balance sheet especially for those businesses that are over-leveraged Sovereign funds together with specialised investmentgroups and private equity from Asia and USA will continue to bethe main player in hotel transactions as the UK continues to be anattractive market for foreign investors
The outlook for future transactions will also hinge on the branddiversification of the budget sector This includes the introductionof the Hub by Premier Inn concept the planned refurbishment ofTravelodge hotels across UK and the entry or expansion of otherbrands such as Moxy Tune and Z hotels
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 11
UK HOTEL DEVELOPMENT TRENDS
Shifts in the market share among the top10 chains can reveal how the UKrsquos hotelsector is evolving
In Table 6 we can see the market segmentation for 2013 aspresented by room count and number of hotels Whitbread is the
top brand for number of rooms (58656) while IHG and Travelodgeare in second and third place with 39609 and 37911 roomsrespectively
The budget sector is poised to continue its expansion withTravelodge planning substantial additions that will take its roomscount to over 50000 In addition Travelodge already sits on top ofthe list when analysing the number of hotels as the budget chainslice counts for 242 of the overall UK hotel market or 517 hotels
TABLE 6 Top 10 UK hotel companies
Company Rooms Hotels Rooms Hotels
Whitbread 58656 383 212 180
IHG 39609 281 143 132Travelodge 37911 517 137 242
Accor 25998 197 94 92
Hilton 22253 105 80 49
Marriott 13548 67 49 31
Rezidor 10075 50 36 23
Wyndham 9466 95 34 45
GLH 8279 36 30 17
De Vere 8179 61 30 29
Others 42811 340 155 159
TOTALS 276785 2132 100 100
Includes Britannia Jurys Macdonald WA Shearing Millenium amp Copthorne Bespoke
Imperial London Choice Qhotels Puma)
Source HotelAnalyst UK hotel brand listing 2013
The largest supply of group owned hotels (314) is within thebudget sector (see Figure 6) with both Whitbread and Travelodge
in the top three companies for number of hotels and rooms Whenanalysing the branded segment little change has occurred since theprevious year The luxury segment has grown from 21 to 26while the three star category has reduced slightly from 222 to20 However this is likely to be the result of the inclusion ofclassified guesthouses which in 2013 accounted for 55 of totalestablishments
However in the analysis of independently owned hotels we seea completely different picture The top end of the market hasremained fairly stable with a market share of 05 But all theother types of classified establishments have lost some of theirmarket share while unclassified hotels and guesthouses haveenjoyed a substantial increase from 563 to 725 (when
considered together)
This may be a result of the pressure exerted by branded hotels onindependent establishments with the latter struggling to competewith branded supply and many being forced either to convertor to close The independent hotels supply has a history of beingmore like to be reduced or converted a trend that has acceleratedover the recent years of recession Most affected by this decline inmarket share are the three star establishments which declined from25 to 159
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK12
FIGURE 6 UK hotel supply by segment group owned vs independent owned 2013 FIGURE 7 Number of new added rooms 2009-2013
Source Wordsmith and Company Hospitality Digest 2014Source Hotel Data
0
10
20
30
40
50
60
70
80
90
100
26
183
200
25
314
197
55
Group Owned
0441
159
71
353
372
Independent
5 star
Branded Budget Hotels(eg Travelodge)
Unclass ified Guesthous es
4 star 3 star 1 amp 2 star New opening Rebranding refubishment
9944
8990
11185
15868
7659
5189
2612
4668
3207
6552
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2009 2010 2011 2012 2013
PIPELINE SLOWS DOWN AFTER 2012
The UK hotel industry accounts for over 600000 rooms distributedacross 45800 hotels according to the British HospitalityAssociation (BHA) After adding approximately 18000 rooms in2012 the pipeline has slowed down with only 200 hotels openingor planning to open between 2013 and 2014 This equates to some20000 new rooms across the whole UK
In 2014 London can expect a 4 increase in supply or around4500 new rooms while the regions will see a more modest 2
increase with around 6500 additional rooms
The number of new-built rooms dropped by 517 to 7659 in 2013(see Figure 7) However the focus has been on rebranding with6552 rooms re-entering the market up 1043 on the 2012 figureConsidering the overall economic situation compound annualgrowth rate for the total of rooms in UK over the period analysed isfairly stable at -12
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 13
DEVELOPING TRENDS
ldquoMillennialsrdquo
The rise of the Millennials or Generation Y with their love oftechnology and fast service is poised to change the way hotelsinteract with the outside world This newly maturing demographicis now challenging the industry to rethink its distribution marketingand public relation services Hotels will need to raise their game to
keep up with media developments with a greater focus on onlinereviews search platforms and social networking for peer-to-peerpublicity Within the next five years it is expected that onlineinformation will overtake offline so that even ldquoword of mouthrdquo willmutate into ldquoword of webrdquo
Return of select service
We have seen how reluctant Britons are to give up their holidaysand travels even during hard times or recessions Neverthelesseven with the economic outlook currently improving consumersare remaining highly cost-conscious As a result new concepts oflimited service accommodation are developing or re-developingsuch as ldquopay as you gordquo and ldquoaffordable luxuryrdquo hotels In particular
maximising the use of bedroom spaces is proving pivotal in terms ofshaping the current industry from both a consumer and an investorpoint of view This approach enables lower construction costs andhigher returns on investments as well as lower room prices and theldquosomething differentrdquo that hotel customers are constantly searchingfor
Lately the industry has also seen the growing trend of homeswapping with international websites enabling travellers to stay ineach otherrsquos homes free of charge Research is now being conductedon their impact on hotels
Return of the MICE market
The UK meeting industry singlehandedly contributed pound584billion to the countryrsquos GDP in 2013 according to the MeetingProfessionals International (MPI) Foundation Despite this positivenews hotels have recently suffered from a decreased MICE marketshare especially for those located outside London where 30 ofnational meetings take place
Regional hotels have enjoyed a modest rise in MICE activityrecently as their occupancy grew in 2013 But despite claims fromthe Global Business Travel Association (GBTA) that expenditurewill rise 37 in 2014 meeting activity remains well below pre-recession levels
New things on the menu for food and beverages
The food and beverage industry is currently enjoying somethingof a makeover with a raft of new trends emerging These includehotels hosting celebrity chefs the new ldquograb and gordquo conceptrestaurant areas that focus on social interaction and a concertedeffort to adapt to new segments or dietary requests from nichemarkets A notable example is the introduction of menus that cater
more effectively for visitors from overseas in particular the growingnumbers from China and the Arab nations
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK14
PLANNED HOTEL OPENINGS 2014A selection of planned hotel openings in key cities
London4500
Aberdeen
148
Edinburgh
523
Manchester
518
Glasgow
659
Liverpool
703
Birmingham
300
Gatwick
245
Newcastle
222
Bath
99
Dundee
91
Stirling
44
Christchuch
68
Chester
63
Hook
70
Brighton
94
Southampton
259
Portsmouth
414
Number of new rooms
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 15
LONDON 983080circa 4500983081
Tower Hill Motel OneCompany Motel One
Rooms 291
CitizenM 2 hotelsCompany CitizenMRooms 616
Shangri-La at the Shard London BridgeCompany Shangri-LaRooms 202
Beaumont HotelCompany Corbin and King HotelsRooms 75
Ham Yard HotelCompany Firmdale HotelsRooms 100
Hoxton Hotel HolbornCompany Ennismore CapitalRooms 174
Dorsett Shepherds BushCompany Dorsett HospitalityRooms 317
Hilton SouthwarkCompany Sojourn HotelsRooms 281
Mondrian LondonCompany Morgans Hotel GroupRooms 359
Pod Hotel TrocaderoCompany Criterion CapitalRooms 583
Novotel London WembleyCompanies AccorRooms 235
Travelodge 2 hotelsCompanies TravelodgeSolum Regeneration PartnershipRooms 185
Premier Inn 3 hotels (Premier InnHub by Premier Inn) Company WhitbreadRooms 523
REGIONAL 983080circa 6500983081
AberdeenVillage Urban Resort KingswellsCompany De Vere GroupRooms 148
BathThe Gainsborough Bath SPACompanies YTL HotelsRooms 99
BirminghamPark Regis BirminghamCompanies StayWell Hospitality Group
Rooms 300Grand Hotel BirminghamCompany Hortons EstateRooms 152
BrightonIndigo BrightonCompany InterContinental Hotel GroupRooms 94
ChesterRoomzzz Aparthotel Chester CityCompany RoomzzzRooms 63
Christchurch
TravelodgeCompany TravelodgeRooms 68
DundeeMalmaison Dundee (opened early 2014)Company MalmaisonRooms 91
Former Jolly HotelCompany Wetherspoon HotelsRooms 25
EdinburghIbis 3 hotels (one opened early 2014)Company Accor Jansons Property PeverilSecurities Ltd
Rooms 523
Motel One Princess StreetCompany Motel OneRooms 140
Village Hotel Helix HouseCompany De Vere Village Urban ResortsRooms 120
GatwickBloc Hotel Gatwick AirportCompanies Bloc Hotel CompanyRooms 245
GlasgowVilla Hotel Pacific Quay
Company De Vere Village Urban ResortsRooms 120
Premier Inn Pacific QuayCompany WhitbreadRooms 180
Hampton by HiltonCompany Scot SheridanRooms 88
Travelodge Queen StreetCompany Scot Sheridan TravelodgeRooms 171
Holiday Inn Glasgow GreenCompany Intercontinental Hotels GroupRooms 100
HookHeckfield Place HotelCompany Heckfield PlaceRooms 70
LiverpoolThe Titanic Albion HouseCompany Signature LivingRooms 350
Aloft HotelCompany Ashall Property StarwoodRooms 116
Doubletree by HiltonCompany Interstate Hotels
Rooms 87Stanley Dock Tobacco WarehouseCompany Harcourt Developments LtdRooms 150
ManchesterHotel FootballCompany Red Property Services LLPRooms 139
Travelodge Radclyffe ParkCompany L P C Living LtdRooms 156
Hotel La Tour SalfordCompany Hotel La TourRooms 223
NewcastleMotel OneCompany Motel OneRooms 222
Portsmouth Jurys InnCompany Jurys InnsRooms 200
Village Urban ResortCompany De Vere Village Urban ResortsRooms 214
SheffieldHampton by Hilton (opened early 2014)
Company Hilton Hotels amp ResortsRooms 142
SouthamptonHilton at the Ageas Bowl SouthamptonCompany Hilton Hotels amp ResortsRooms 175
Travelodge Greenchurch HouseCompany TravelodgeRooms 84
StirlingHotel ColessioCompany Aurora Hotels CollectionRooms 44
Source BDO Research and Hotelsdata
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 2048
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 17
2013 SURVEY RESULTS
Our analysis covers a consistent sample of456 hotels across the UK (totalling 78228rooms) with monthly data since 2009
An initial glance at Figure 8 reveals that the industry maintainedits steady if unspectacular upward trend with some promising
indicators for the year to come
Daily rooms yield in 2013 rose by 26 from the previous year topound8150 One of the stand-out figures on the graph is the occupancylevel which rose from 756 in 2012 to 77 in 2013 its highest forsome years In terms of AARR however growth rates were almostflat up only 08 from pound10508 to pound10588 Meanwhile the five- year compound annual growth rate (CAGR) for rooms yield grew by43 as the sector boosted by London continued to recover (seeTable 7)
FIGURE 8 Summary of performance all UK hotels (2009-2013)
AARR (pound) Rooms yield (pound) Occupancy ()
720
725
730
735
740
745
750
755
760
765
770
775
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
pound
TABLE 7 Summary of performance UK hotels (2009-2013)
UK HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 740 758 760 756 770
Year-on-Yeargrowth()
- 25 02 -05 18 10
AARR (pound) 9304 9837 10254 10508 10588
Year-on-Yeargrowth()
- 57 42 25 08 33
Rooms yield (pound) 6881 7458 7790 7947 8150
Year-on-Yeargrowth() - 84 44 20 26 43
Despite the proliferation of new hotels in the run-up to the London2012 games this extra supply was largely absorbed Although 2012
occupancy did decline by 05 it bounced back by 18 in thefollowing year Overall CAGR occupancy growth was steady witha 1 increase but the main driver of growth was AARR which roseby 33
London remains the growth engine for the UK hotel industry eventhough comparisons between 2013 and the Olympic year remainlargely academic As ever London hoteliers continue to engage inskillful revenue management and marketing strategies to benefitfrom the record visitor numbers
Londonrsquos AARR was marginally down by -01 to pound15248 as the2012 hike in rates weighed on performance However occupancyslightly increased (up by 12) to reach pre-Olympic levels (831)
Rooms yield grew too up 11 to pound12665 The celebrations ofthe Olympic anniversary and the Queenrsquos Coronation Anniversarybrought a boost for the leisure market even as London welcomedback the corporate market in the same year
As we can see from Table 8 it was AARR that drove the capitalrsquosresults Across the period from 2009 to 2013 the CAGR for AARR inLondon was up by 54 driving rooms yield up by 58
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK18
FIGURE 9 Summary of Performance London Hotels (2009-2013) FIGURE 10 Summary of performance Regional Hotels (2009-2013)
AARR (pound) Rooms yiel d (pound) Occupancy ()
81
81
82
82
83
83
84
0
20
40
60
80
100
120
140
160
180
2009 2010 2011 2012 2013
pound
AARR (pound) Rooms yield (pound) Occupancy ()
66
67
68
69
70
71
72
73
74
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013
pound
TABLE 8 Summary of performance London hotels (2009-2013)
London HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 816 832 830 821 831
Year-on-Yeargrowth()
- 20 -03 -11 12 04
AARR (pound) 12370 13666 14604 15265 15248
Year-on-Yeargrowth()
- 105 69 45 -01 54
Rooms yield (pound) 10098 11374 12118 12528 12665
Year-on-Yeargrowth()
- 126 65 34 11 58
TABLE 9 Summary of performance Regional hotels (2009-2013)
Regional HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 690 710 714 715 730
Year-on-Yeargrowth()
- 30 06 01 21 14
AARR (pound) 6948 6923 6971 7025 7122
Year-on-Yeargrowth()
- -04 07 08 14 06
Rooms yield (pound) 4792 4916 4978 5024 5199
Year-on-Yeargrowth()
- 26 13 09 35 21
Regional hotels also enjoyed better results in 2013 compared tothe previous year A 35 rooms yield increase (to pound5199) wasdriven by a 21 occupancy rise up to 73 AARR growth was moremodest up by 06 to pound7122
This occupancy-led performance is strengthening confidence in theregions Both occupancy and AARR also recorded positive CAGRsgrowing by 14 and by 06 respectively
Source BDO Research
Source BDO Research
Source BDO Research
Source BDO Research
8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 19
FIGURE 11 Top and bottom end of market segments growth
FIGURE 12 Rooms yield growth London hotels
London deluxe London tourist Regional gtpound80 Regional ltpound50
R o o m s y i e l d
g r o w t h
-10
-5
0
5
10
15
20
2010 2011 2012 2013
-5 0 5 10 15 20 25
De luxe
Superiordeluxe
Internationaldeluxe
First class
Business class
Tourist
Townhouseboutique
2013 2012 2011 2010
A TALE OF POSITIONING
Figure 11 analyses the rooms yield growth for London and regionalhotelsrsquo top and bottom segments
London deluxe and tourist hotels seem to have performed inopposite directions Although the deluxe segment rooms yield grewconsiderably by 142 in 2010 the budget segment experienced
more modest growth of 67 The following year the results werereversed with the top end growing by 56 while the bottom endenjoyed a surge of 154 In 2013 the tourist hotels growth rateof 37 surpassed that of the deluxe segment which was up onlyslightly by 06
Occupancy was the main driver behind this In 2011 Londonexperienced a steep increase in the luxury segment with theopening or re-opening of a number of major deluxe hotelsincluding the Renaissance St Pancras the Savoy 45 Park LaneCorinthia and the Four Season amongst others Then in 2013 theflat performance of the deluxe segment was overtaken by the 25increase in occupancy and the 12 increase in AARR for the touristsegment
In the regions hotels classified as pound80+ experienced positive AARRgrowth throughout the period analysed while budget regionalhotels were more affected by low demand Londonrsquos deluxesegment recovered more quickly though the performance washampered by new supply Lower rated segments experienced slowerrecovery at first but this has gathered pace
FOCUS ON LONDON BOUTIQUE AND UPSCALEREGIONAL HOTELS
London boutique hotels were the only segment that managed toincrease their rates considerably in 2013 thanks to burgeoningdemand for such properties Despite a 51 increase in AARRoccupancy remained fairly stable at 785 resulting in a rooms yield growth of 46
The boutique segment was the yearrsquos best performer in Londoneven as the top end (usually a more stable category) experiencedthe lowest increase in rooms yield up by a modest 06 topound19928 Regular travellers including new segments like theldquoMillennialsrdquo generation continue to choose the boutique segmentas an alternative to more traditional upscale accommodationHotel groups are recognising the importance of this bracket andintroducing new boutique hotel concepts such as W
Source BDO Research
Source BDO Research
8102019 Hotel Britain 2014
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK20
TABLE 10 Rooms yield growth London hotels
Rooms yield growth London hotels
Segment (AARR) 2010 2011 2012 2013
De luxe (gtpound150) 142 56 45 06
Superior deluxe (gtpound200) 207 00 67 15
International deluxe (pound150-200) 125 67 -01 -14
First class (pound100-150) 107 82 28 16
Business class (pound75-100) 105 92 23 31
Tourist (ltpound75) 67 154 -46 37
Townhouseboutique (gtpound100) 91 57 32 46
TABLE 11 Rooms yield growth Regional hotels
Rooms yield growth Regional hotels
Segment (AARR) 2010 2011 2012 2013
Country House 42 18 -13 32
gtpound80 46 31 07 47
pound70-pound80 29 16 10 38
pound60-pound70 16 07 14 33
pound50-60 15 03 02 30
ltpound50 -19 -34 -21 15
Moving on to the regional hotel segments we can see that the topend of the market enjoyed the highest rooms yield growth rate up47 to pound7508 or 33 in the CAGR
The results were driven by the increases in AARR which grew from
pound9752 to pound10133 a 39 growth Occupancy remained morestable growing by 08 to 741 The CAGR rate is also the highestof all regional segments at 19 underlining the increasing demandfor this product category
FIGURE 13 Rooms yield growth Regional UK hotels
2013 2012 2011 2010
-5 -3 -1 1 3 5
Country House
gtpound80
pound70-pound80
pound60-pound70
pound50-60
ltpound50
Source BDO Research
Source BDO Research
Source BDO Research
8102019 Hotel Britain 2014
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8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
8102019 Hotel Britain 2014
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 27
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
8102019 Hotel Britain 2014
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 29
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 3
FIGURE 3 All UK Visitors expenditure 2009-2013
Domestic visitors spend (poundbillions)
Domestic visitors (millions) Inbound visitors (millions)
00
50
100
150
200
250
300
00
200
400
600
800
1000
1200
1400
2009 2010 2011 2012 2013 YTD
Nov 12
S p e n
d ( pound b i l l i o n s )
V i s i t o r s ( m i l l i o n s )
Inbound visitors spend (poundbillions)
PASSENGER NUMBERS
According to estimates from the UK Civil Aviation Authority (CAA)it was a record year for total passenger numbers These grew by35 in 2013 reaching 2284 million with CAGR up by 07 toreverse last yearrsquos declining trend
Heathrow continued to lead the way with 34 growth to 723million passengers Despite the UK hub being at almost fullcapacity the growth was driven by rising numbers visiting fromChina and the Far East especially during the summer months
Gatwick too saw an increase in passengers from 342 million to354 million after introducing new easyjet routes and internationalroutes to America Stansted also bounced back from its poor 2012with passenger numbers up 22 to 178 million Bought earlylast year by Manchester Airport Authority Stansted Airport isbeing refurbished and is adding extra air link services for its budgetairlines
The other airport owned by the Manchester Airport AuthorityManchester also performed well with strong summer figurestopping the 20 million passenger mark in June ndash this last happenedin 2009
But it was London City that experienced the highest rate of growthin 2013 Passenger numbers increased to 34 million a 12increase as the airport saw a 25 jump in July passengers androlled out plans to almost double annual flights to 120000
Also performing well were the Scottish airports Edinburgh (up63) and Glasgow (up 29) The former has enjoyed its firstmonthly million passengers in July and has begun a pound150mfive-year planned expansion Glasgow has posted 13 consecutivemonths of growth with December being its busiest month in five years
The general performance of the UKrsquos other airports was also broadlypositive Birminghamrsquos chartered flights and its links to Barcelonaand Islamabad pushed its figures up while Bristol enjoyed its fourthconsecutive year of growth Meanwhile Newcastle added newroutes to the Middle East
Source ONS Overseas Travel and Tourism Great Britain Tourism Survey
November 2013 Great Britain Summary Tables 2012 Visit England
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK4
THE OUTLOOK FOR TOURISM
According to VisitBritain the tourism industry in the UK accountsfor over pound127bn while its value to the UK economy grows by 38per year Travel and tourism are now worth 9 of total UK GDP
Despite the prevailing winds of optimism it must be rememberedthat the world economy remains fragile The immediate prospectsfor the tourism industry hinge heavily upon future improvementsndash or deteriorations ndash in travellersrsquo disposable income At this point
fortunes could turn either way
Having said that inbound tourism is likely to continue to growstimulated in part by the growth of the UKrsquos creative industriesThe traditional allure of Britain has been enhanced by exports suchas Downton Abbey and the film industry in general placing the UKthird on an international survey for brand recognition
Visitors flocked to the seaside in 2013 and this surge in domestictourism is likely to continue as travellers look for lower-costoptions The package holiday is also likely to see a revival
TABLE 4 UK Passengers (in millions) 2009-2013
2009 2010 2011 2012 2013 changeCAGR ()
2009-2013
AIRPORT
Heathrow 658 657 694 700 723 34 19
Gatwick 320 313 336 342 354 35 21
London City 28 27 30 30 34 120 38
Luton 90 87 95 96 97 08 15
Stansted 199 185 180 175 178 22 -22
Total London 1295 1274 1336 1343 1387 33 14
Edinburgh 90 85 94 92 98 63 17
Glasgow 72 65 69 72 74 29 04
Birmingham 91 85 86 89 91 22 00
Manchester 183 178 188 197 207 52 25
Other UK 473 423 420 414 428 32 -20
Total UK (inc London) 2204 2112 2193 2206 2284 35 07
2013 figures are estimationsSource UK Civil Aviation Authority
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 7
UK HOTEL TRANSACTIONS
The UKrsquos hotel deal market seems tohave changed gear in 2013 drivenby improvements both in marketfundamentals and macroeconomics
In Europe the UK continued to be the top liquid market for
investment transactions in the hotel sector as it benefited overallfrom improved trading conditions The total transaction value wasnot only higher than in 2012 but also at a peak since 2007 For thiswe can thank the market recovery the decline of ldquotruerdquo distressedsales and the portfolio transactions in early 2013 that boostedmarket confidence across the sector
Foreign investors in particular flocked to the UK hotel marketlooking both at London and at primary regional opportunities suchas Manchester Edinburgh Leeds Cardiff and York US firms tendedto dominate the yearrsquos deals as Interstate bought both SanguineHospitality and Chardon Management while Starwood Capitalacquired the 22 Principal Hayley venues and KSL bought theMalmaison and Hotel du Vin portfolio
FIGURE 4 Average value of transaction
pound65924375
pound14902353
pound66763846
pound54700000
pound32403000
pound50521914
0
10
20
30
40
50
60
70
80
2008 2009 2010 2011 2012 2013
A v e r a g e v a l u e p e r t r a n s a c t i o n ( pound )
pound237603
pound149045
pound319316
pound197967
pound216525
pound160563
0
50000
100000
150000
200000
50000
300000
350000
2008 2009 2010 2011 2012 2013
A v e r a g e p r i c e p e r r o o m ( pound
)
The average transaction value in 2013 was pound50m up 559 from
the previous year The UK hotel market witnessed the sale of majorassets such as the InterContinental Park Lane and the Metropolitanby Como London hotels as well as the return to portfoliotransactions of non-distressed assets
However the average price per key in 2013 decreased to pound160563a -258 decline from the previous year because the majority ofthe deals were part of a regional portfolio transaction Furthermoreas investment activity returned to the regions it led to a fall in theprice commanded for single asset transactions as this weighed onthe average price per room Unsurprisingly London garnered a lot ofinterest in the wake of the 2012 Olympic Games justifying the 30increase in average value per room
FIGURE 5 Average price per room in UK hotel transactions
Source BDO Research Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK8
THE RETURN OF PORTFOLIO TRANSACTIONS
2013 saw the return of portfolio transactions In addition to thosealready mentioned these included the sale of the 42 MarriottHotels to the Abu Dhabi Investment Authority totalling almost8000 rooms Menziesrsquo hotel group was also sold to Topland for anestimated pound85m value well ahead of expectations
In fact 2013 started with a bang with the first half of the yearseeing 60 of the total value of transactions thanks to thenumerous portfolio sales As well as boosting market confidencethis drove a growing consensus on pricing expectations for singleasset transactions that dominated the second part of the year(with the only exception being the Menziesrsquo sale) Notable singleasset transactions in London included the InterContinental LondonPark Lane hotel (acquired by Constellation Hotels Holdings forpound3015m) the Metropolitan (acquired by Como Hotel London)the freehold of the Hilton London Heathrow Airport T5 (acquiredby MampG for pound21m) and the 50 stake in the newly built HiltonLondon Wembley (acquired by Oaktree Capital Management forpound301m)
Regional activity also picked up in 2013 in particular withManchester Edinburgh Bristol and Leeds all seeing increasedactivity A notable Manchester deal was the sale of the MarriottVictoria and Albert Museum hotel while Leeds saw its Radisson Bluand the Express by Holiday Inn Leeds Armouries changing hands InEdinburgh there was the sale of the Travelodge West End and theApex Waterloo Place Hotel and Cardiff too got in on the actionwith the sale of the Novotel Cardiff and the Premier Inn City Centre
BANK DEBTS OFFLOADED AND IPOS RISING
We may have seen the dawn of a new era of fundraising as IPOsbecome more prevalent in 2013 Blazing a trail were the recentlistings of Merlin Entertainment which owns themed hotels in itsleisure parks and Blackstonersquos Hilton
Meanwhile the Lloyds Banking Group began to offload its owned
debt selling a portfolio of 38 hotels across the UK RBS too isexpected to continue the trend of exiting assets in 2014 Banks havebecome highly conscious of their investments and now seem poisedto offload non-core assets As increased capital requirement is likelyto continue to impact on their balance sheet
LONDON CALLING 991251 SAY HELLO TO THE MILLION983085POUND ROOM
The capital continued its dominating trend from 2012 with around75 of all hotel deals happening there However regional hotelsdid see improved trading conditions for the first time since therecession despite not experiencing higher average and medianprices
The sale of the Parkes Hotel in London marked a milestone withthe highest ever price paid per room in the capital (pound1060606)This was more than 15 times the lowest price per room recorded inLondon ndash that honour goes to the Travelodge Woolwich at pound66667per room
The highest price per room in the regions was paid by HandPicked Hotels for the 58 room Fawsley Hall ndash the pound15m total pricetag translating to pound258621 per room As for the lowest this wasanother Travelodge ndash the distressed 120 room Coventry Leofrichotel bought by Fielding Beaumont for pound13750 per room to beconverted into student accommodation
TABLE 5 Comparison of price per room for 2013 transactions in Londonand the regions
2009 2010 2011 2012
Average (mean) Median Highest Lowest
London 376667 310680 1060606 66667
Region 74867 62521 258621 13750
Source BDO Research
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PROSPECTS FOR 2014
The trend should swing back this year towards more single assettransactions with the exception of the recent acquisitions of theDeVere Venues and of Four Pillars Hotels by Starwood CapitalForeign investments in the UK will continue to grow especiallyoutside London Indeed as the market recovers there should begreater interest in regional hotels and fuller consolidation in the
sector
Banks will be increasingly keen to offload distressed assets fromtheir balance sheet especially for those businesses that are over-leveraged Sovereign funds together with specialised investmentgroups and private equity from Asia and USA will continue to bethe main player in hotel transactions as the UK continues to be anattractive market for foreign investors
The outlook for future transactions will also hinge on the branddiversification of the budget sector This includes the introductionof the Hub by Premier Inn concept the planned refurbishment ofTravelodge hotels across UK and the entry or expansion of otherbrands such as Moxy Tune and Z hotels
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 11
UK HOTEL DEVELOPMENT TRENDS
Shifts in the market share among the top10 chains can reveal how the UKrsquos hotelsector is evolving
In Table 6 we can see the market segmentation for 2013 aspresented by room count and number of hotels Whitbread is the
top brand for number of rooms (58656) while IHG and Travelodgeare in second and third place with 39609 and 37911 roomsrespectively
The budget sector is poised to continue its expansion withTravelodge planning substantial additions that will take its roomscount to over 50000 In addition Travelodge already sits on top ofthe list when analysing the number of hotels as the budget chainslice counts for 242 of the overall UK hotel market or 517 hotels
TABLE 6 Top 10 UK hotel companies
Company Rooms Hotels Rooms Hotels
Whitbread 58656 383 212 180
IHG 39609 281 143 132Travelodge 37911 517 137 242
Accor 25998 197 94 92
Hilton 22253 105 80 49
Marriott 13548 67 49 31
Rezidor 10075 50 36 23
Wyndham 9466 95 34 45
GLH 8279 36 30 17
De Vere 8179 61 30 29
Others 42811 340 155 159
TOTALS 276785 2132 100 100
Includes Britannia Jurys Macdonald WA Shearing Millenium amp Copthorne Bespoke
Imperial London Choice Qhotels Puma)
Source HotelAnalyst UK hotel brand listing 2013
The largest supply of group owned hotels (314) is within thebudget sector (see Figure 6) with both Whitbread and Travelodge
in the top three companies for number of hotels and rooms Whenanalysing the branded segment little change has occurred since theprevious year The luxury segment has grown from 21 to 26while the three star category has reduced slightly from 222 to20 However this is likely to be the result of the inclusion ofclassified guesthouses which in 2013 accounted for 55 of totalestablishments
However in the analysis of independently owned hotels we seea completely different picture The top end of the market hasremained fairly stable with a market share of 05 But all theother types of classified establishments have lost some of theirmarket share while unclassified hotels and guesthouses haveenjoyed a substantial increase from 563 to 725 (when
considered together)
This may be a result of the pressure exerted by branded hotels onindependent establishments with the latter struggling to competewith branded supply and many being forced either to convertor to close The independent hotels supply has a history of beingmore like to be reduced or converted a trend that has acceleratedover the recent years of recession Most affected by this decline inmarket share are the three star establishments which declined from25 to 159
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK12
FIGURE 6 UK hotel supply by segment group owned vs independent owned 2013 FIGURE 7 Number of new added rooms 2009-2013
Source Wordsmith and Company Hospitality Digest 2014Source Hotel Data
0
10
20
30
40
50
60
70
80
90
100
26
183
200
25
314
197
55
Group Owned
0441
159
71
353
372
Independent
5 star
Branded Budget Hotels(eg Travelodge)
Unclass ified Guesthous es
4 star 3 star 1 amp 2 star New opening Rebranding refubishment
9944
8990
11185
15868
7659
5189
2612
4668
3207
6552
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2009 2010 2011 2012 2013
PIPELINE SLOWS DOWN AFTER 2012
The UK hotel industry accounts for over 600000 rooms distributedacross 45800 hotels according to the British HospitalityAssociation (BHA) After adding approximately 18000 rooms in2012 the pipeline has slowed down with only 200 hotels openingor planning to open between 2013 and 2014 This equates to some20000 new rooms across the whole UK
In 2014 London can expect a 4 increase in supply or around4500 new rooms while the regions will see a more modest 2
increase with around 6500 additional rooms
The number of new-built rooms dropped by 517 to 7659 in 2013(see Figure 7) However the focus has been on rebranding with6552 rooms re-entering the market up 1043 on the 2012 figureConsidering the overall economic situation compound annualgrowth rate for the total of rooms in UK over the period analysed isfairly stable at -12
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 13
DEVELOPING TRENDS
ldquoMillennialsrdquo
The rise of the Millennials or Generation Y with their love oftechnology and fast service is poised to change the way hotelsinteract with the outside world This newly maturing demographicis now challenging the industry to rethink its distribution marketingand public relation services Hotels will need to raise their game to
keep up with media developments with a greater focus on onlinereviews search platforms and social networking for peer-to-peerpublicity Within the next five years it is expected that onlineinformation will overtake offline so that even ldquoword of mouthrdquo willmutate into ldquoword of webrdquo
Return of select service
We have seen how reluctant Britons are to give up their holidaysand travels even during hard times or recessions Neverthelesseven with the economic outlook currently improving consumersare remaining highly cost-conscious As a result new concepts oflimited service accommodation are developing or re-developingsuch as ldquopay as you gordquo and ldquoaffordable luxuryrdquo hotels In particular
maximising the use of bedroom spaces is proving pivotal in terms ofshaping the current industry from both a consumer and an investorpoint of view This approach enables lower construction costs andhigher returns on investments as well as lower room prices and theldquosomething differentrdquo that hotel customers are constantly searchingfor
Lately the industry has also seen the growing trend of homeswapping with international websites enabling travellers to stay ineach otherrsquos homes free of charge Research is now being conductedon their impact on hotels
Return of the MICE market
The UK meeting industry singlehandedly contributed pound584billion to the countryrsquos GDP in 2013 according to the MeetingProfessionals International (MPI) Foundation Despite this positivenews hotels have recently suffered from a decreased MICE marketshare especially for those located outside London where 30 ofnational meetings take place
Regional hotels have enjoyed a modest rise in MICE activityrecently as their occupancy grew in 2013 But despite claims fromthe Global Business Travel Association (GBTA) that expenditurewill rise 37 in 2014 meeting activity remains well below pre-recession levels
New things on the menu for food and beverages
The food and beverage industry is currently enjoying somethingof a makeover with a raft of new trends emerging These includehotels hosting celebrity chefs the new ldquograb and gordquo conceptrestaurant areas that focus on social interaction and a concertedeffort to adapt to new segments or dietary requests from nichemarkets A notable example is the introduction of menus that cater
more effectively for visitors from overseas in particular the growingnumbers from China and the Arab nations
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK14
PLANNED HOTEL OPENINGS 2014A selection of planned hotel openings in key cities
London4500
Aberdeen
148
Edinburgh
523
Manchester
518
Glasgow
659
Liverpool
703
Birmingham
300
Gatwick
245
Newcastle
222
Bath
99
Dundee
91
Stirling
44
Christchuch
68
Chester
63
Hook
70
Brighton
94
Southampton
259
Portsmouth
414
Number of new rooms
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 15
LONDON 983080circa 4500983081
Tower Hill Motel OneCompany Motel One
Rooms 291
CitizenM 2 hotelsCompany CitizenMRooms 616
Shangri-La at the Shard London BridgeCompany Shangri-LaRooms 202
Beaumont HotelCompany Corbin and King HotelsRooms 75
Ham Yard HotelCompany Firmdale HotelsRooms 100
Hoxton Hotel HolbornCompany Ennismore CapitalRooms 174
Dorsett Shepherds BushCompany Dorsett HospitalityRooms 317
Hilton SouthwarkCompany Sojourn HotelsRooms 281
Mondrian LondonCompany Morgans Hotel GroupRooms 359
Pod Hotel TrocaderoCompany Criterion CapitalRooms 583
Novotel London WembleyCompanies AccorRooms 235
Travelodge 2 hotelsCompanies TravelodgeSolum Regeneration PartnershipRooms 185
Premier Inn 3 hotels (Premier InnHub by Premier Inn) Company WhitbreadRooms 523
REGIONAL 983080circa 6500983081
AberdeenVillage Urban Resort KingswellsCompany De Vere GroupRooms 148
BathThe Gainsborough Bath SPACompanies YTL HotelsRooms 99
BirminghamPark Regis BirminghamCompanies StayWell Hospitality Group
Rooms 300Grand Hotel BirminghamCompany Hortons EstateRooms 152
BrightonIndigo BrightonCompany InterContinental Hotel GroupRooms 94
ChesterRoomzzz Aparthotel Chester CityCompany RoomzzzRooms 63
Christchurch
TravelodgeCompany TravelodgeRooms 68
DundeeMalmaison Dundee (opened early 2014)Company MalmaisonRooms 91
Former Jolly HotelCompany Wetherspoon HotelsRooms 25
EdinburghIbis 3 hotels (one opened early 2014)Company Accor Jansons Property PeverilSecurities Ltd
Rooms 523
Motel One Princess StreetCompany Motel OneRooms 140
Village Hotel Helix HouseCompany De Vere Village Urban ResortsRooms 120
GatwickBloc Hotel Gatwick AirportCompanies Bloc Hotel CompanyRooms 245
GlasgowVilla Hotel Pacific Quay
Company De Vere Village Urban ResortsRooms 120
Premier Inn Pacific QuayCompany WhitbreadRooms 180
Hampton by HiltonCompany Scot SheridanRooms 88
Travelodge Queen StreetCompany Scot Sheridan TravelodgeRooms 171
Holiday Inn Glasgow GreenCompany Intercontinental Hotels GroupRooms 100
HookHeckfield Place HotelCompany Heckfield PlaceRooms 70
LiverpoolThe Titanic Albion HouseCompany Signature LivingRooms 350
Aloft HotelCompany Ashall Property StarwoodRooms 116
Doubletree by HiltonCompany Interstate Hotels
Rooms 87Stanley Dock Tobacco WarehouseCompany Harcourt Developments LtdRooms 150
ManchesterHotel FootballCompany Red Property Services LLPRooms 139
Travelodge Radclyffe ParkCompany L P C Living LtdRooms 156
Hotel La Tour SalfordCompany Hotel La TourRooms 223
NewcastleMotel OneCompany Motel OneRooms 222
Portsmouth Jurys InnCompany Jurys InnsRooms 200
Village Urban ResortCompany De Vere Village Urban ResortsRooms 214
SheffieldHampton by Hilton (opened early 2014)
Company Hilton Hotels amp ResortsRooms 142
SouthamptonHilton at the Ageas Bowl SouthamptonCompany Hilton Hotels amp ResortsRooms 175
Travelodge Greenchurch HouseCompany TravelodgeRooms 84
StirlingHotel ColessioCompany Aurora Hotels CollectionRooms 44
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 17
2013 SURVEY RESULTS
Our analysis covers a consistent sample of456 hotels across the UK (totalling 78228rooms) with monthly data since 2009
An initial glance at Figure 8 reveals that the industry maintainedits steady if unspectacular upward trend with some promising
indicators for the year to come
Daily rooms yield in 2013 rose by 26 from the previous year topound8150 One of the stand-out figures on the graph is the occupancylevel which rose from 756 in 2012 to 77 in 2013 its highest forsome years In terms of AARR however growth rates were almostflat up only 08 from pound10508 to pound10588 Meanwhile the five- year compound annual growth rate (CAGR) for rooms yield grew by43 as the sector boosted by London continued to recover (seeTable 7)
FIGURE 8 Summary of performance all UK hotels (2009-2013)
AARR (pound) Rooms yield (pound) Occupancy ()
720
725
730
735
740
745
750
755
760
765
770
775
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
pound
TABLE 7 Summary of performance UK hotels (2009-2013)
UK HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 740 758 760 756 770
Year-on-Yeargrowth()
- 25 02 -05 18 10
AARR (pound) 9304 9837 10254 10508 10588
Year-on-Yeargrowth()
- 57 42 25 08 33
Rooms yield (pound) 6881 7458 7790 7947 8150
Year-on-Yeargrowth() - 84 44 20 26 43
Despite the proliferation of new hotels in the run-up to the London2012 games this extra supply was largely absorbed Although 2012
occupancy did decline by 05 it bounced back by 18 in thefollowing year Overall CAGR occupancy growth was steady witha 1 increase but the main driver of growth was AARR which roseby 33
London remains the growth engine for the UK hotel industry eventhough comparisons between 2013 and the Olympic year remainlargely academic As ever London hoteliers continue to engage inskillful revenue management and marketing strategies to benefitfrom the record visitor numbers
Londonrsquos AARR was marginally down by -01 to pound15248 as the2012 hike in rates weighed on performance However occupancyslightly increased (up by 12) to reach pre-Olympic levels (831)
Rooms yield grew too up 11 to pound12665 The celebrations ofthe Olympic anniversary and the Queenrsquos Coronation Anniversarybrought a boost for the leisure market even as London welcomedback the corporate market in the same year
As we can see from Table 8 it was AARR that drove the capitalrsquosresults Across the period from 2009 to 2013 the CAGR for AARR inLondon was up by 54 driving rooms yield up by 58
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK18
FIGURE 9 Summary of Performance London Hotels (2009-2013) FIGURE 10 Summary of performance Regional Hotels (2009-2013)
AARR (pound) Rooms yiel d (pound) Occupancy ()
81
81
82
82
83
83
84
0
20
40
60
80
100
120
140
160
180
2009 2010 2011 2012 2013
pound
AARR (pound) Rooms yield (pound) Occupancy ()
66
67
68
69
70
71
72
73
74
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013
pound
TABLE 8 Summary of performance London hotels (2009-2013)
London HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 816 832 830 821 831
Year-on-Yeargrowth()
- 20 -03 -11 12 04
AARR (pound) 12370 13666 14604 15265 15248
Year-on-Yeargrowth()
- 105 69 45 -01 54
Rooms yield (pound) 10098 11374 12118 12528 12665
Year-on-Yeargrowth()
- 126 65 34 11 58
TABLE 9 Summary of performance Regional hotels (2009-2013)
Regional HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 690 710 714 715 730
Year-on-Yeargrowth()
- 30 06 01 21 14
AARR (pound) 6948 6923 6971 7025 7122
Year-on-Yeargrowth()
- -04 07 08 14 06
Rooms yield (pound) 4792 4916 4978 5024 5199
Year-on-Yeargrowth()
- 26 13 09 35 21
Regional hotels also enjoyed better results in 2013 compared tothe previous year A 35 rooms yield increase (to pound5199) wasdriven by a 21 occupancy rise up to 73 AARR growth was moremodest up by 06 to pound7122
This occupancy-led performance is strengthening confidence in theregions Both occupancy and AARR also recorded positive CAGRsgrowing by 14 and by 06 respectively
Source BDO Research
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 19
FIGURE 11 Top and bottom end of market segments growth
FIGURE 12 Rooms yield growth London hotels
London deluxe London tourist Regional gtpound80 Regional ltpound50
R o o m s y i e l d
g r o w t h
-10
-5
0
5
10
15
20
2010 2011 2012 2013
-5 0 5 10 15 20 25
De luxe
Superiordeluxe
Internationaldeluxe
First class
Business class
Tourist
Townhouseboutique
2013 2012 2011 2010
A TALE OF POSITIONING
Figure 11 analyses the rooms yield growth for London and regionalhotelsrsquo top and bottom segments
London deluxe and tourist hotels seem to have performed inopposite directions Although the deluxe segment rooms yield grewconsiderably by 142 in 2010 the budget segment experienced
more modest growth of 67 The following year the results werereversed with the top end growing by 56 while the bottom endenjoyed a surge of 154 In 2013 the tourist hotels growth rateof 37 surpassed that of the deluxe segment which was up onlyslightly by 06
Occupancy was the main driver behind this In 2011 Londonexperienced a steep increase in the luxury segment with theopening or re-opening of a number of major deluxe hotelsincluding the Renaissance St Pancras the Savoy 45 Park LaneCorinthia and the Four Season amongst others Then in 2013 theflat performance of the deluxe segment was overtaken by the 25increase in occupancy and the 12 increase in AARR for the touristsegment
In the regions hotels classified as pound80+ experienced positive AARRgrowth throughout the period analysed while budget regionalhotels were more affected by low demand Londonrsquos deluxesegment recovered more quickly though the performance washampered by new supply Lower rated segments experienced slowerrecovery at first but this has gathered pace
FOCUS ON LONDON BOUTIQUE AND UPSCALEREGIONAL HOTELS
London boutique hotels were the only segment that managed toincrease their rates considerably in 2013 thanks to burgeoningdemand for such properties Despite a 51 increase in AARRoccupancy remained fairly stable at 785 resulting in a rooms yield growth of 46
The boutique segment was the yearrsquos best performer in Londoneven as the top end (usually a more stable category) experiencedthe lowest increase in rooms yield up by a modest 06 topound19928 Regular travellers including new segments like theldquoMillennialsrdquo generation continue to choose the boutique segmentas an alternative to more traditional upscale accommodationHotel groups are recognising the importance of this bracket andintroducing new boutique hotel concepts such as W
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK20
TABLE 10 Rooms yield growth London hotels
Rooms yield growth London hotels
Segment (AARR) 2010 2011 2012 2013
De luxe (gtpound150) 142 56 45 06
Superior deluxe (gtpound200) 207 00 67 15
International deluxe (pound150-200) 125 67 -01 -14
First class (pound100-150) 107 82 28 16
Business class (pound75-100) 105 92 23 31
Tourist (ltpound75) 67 154 -46 37
Townhouseboutique (gtpound100) 91 57 32 46
TABLE 11 Rooms yield growth Regional hotels
Rooms yield growth Regional hotels
Segment (AARR) 2010 2011 2012 2013
Country House 42 18 -13 32
gtpound80 46 31 07 47
pound70-pound80 29 16 10 38
pound60-pound70 16 07 14 33
pound50-60 15 03 02 30
ltpound50 -19 -34 -21 15
Moving on to the regional hotel segments we can see that the topend of the market enjoyed the highest rooms yield growth rate up47 to pound7508 or 33 in the CAGR
The results were driven by the increases in AARR which grew from
pound9752 to pound10133 a 39 growth Occupancy remained morestable growing by 08 to 741 The CAGR rate is also the highestof all regional segments at 19 underlining the increasing demandfor this product category
FIGURE 13 Rooms yield growth Regional UK hotels
2013 2012 2011 2010
-5 -3 -1 1 3 5
Country House
gtpound80
pound70-pound80
pound60-pound70
pound50-60
ltpound50
Source BDO Research
Source BDO Research
Source BDO Research
8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 27
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK4
THE OUTLOOK FOR TOURISM
According to VisitBritain the tourism industry in the UK accountsfor over pound127bn while its value to the UK economy grows by 38per year Travel and tourism are now worth 9 of total UK GDP
Despite the prevailing winds of optimism it must be rememberedthat the world economy remains fragile The immediate prospectsfor the tourism industry hinge heavily upon future improvementsndash or deteriorations ndash in travellersrsquo disposable income At this point
fortunes could turn either way
Having said that inbound tourism is likely to continue to growstimulated in part by the growth of the UKrsquos creative industriesThe traditional allure of Britain has been enhanced by exports suchas Downton Abbey and the film industry in general placing the UKthird on an international survey for brand recognition
Visitors flocked to the seaside in 2013 and this surge in domestictourism is likely to continue as travellers look for lower-costoptions The package holiday is also likely to see a revival
TABLE 4 UK Passengers (in millions) 2009-2013
2009 2010 2011 2012 2013 changeCAGR ()
2009-2013
AIRPORT
Heathrow 658 657 694 700 723 34 19
Gatwick 320 313 336 342 354 35 21
London City 28 27 30 30 34 120 38
Luton 90 87 95 96 97 08 15
Stansted 199 185 180 175 178 22 -22
Total London 1295 1274 1336 1343 1387 33 14
Edinburgh 90 85 94 92 98 63 17
Glasgow 72 65 69 72 74 29 04
Birmingham 91 85 86 89 91 22 00
Manchester 183 178 188 197 207 52 25
Other UK 473 423 420 414 428 32 -20
Total UK (inc London) 2204 2112 2193 2206 2284 35 07
2013 figures are estimationsSource UK Civil Aviation Authority
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 7
UK HOTEL TRANSACTIONS
The UKrsquos hotel deal market seems tohave changed gear in 2013 drivenby improvements both in marketfundamentals and macroeconomics
In Europe the UK continued to be the top liquid market for
investment transactions in the hotel sector as it benefited overallfrom improved trading conditions The total transaction value wasnot only higher than in 2012 but also at a peak since 2007 For thiswe can thank the market recovery the decline of ldquotruerdquo distressedsales and the portfolio transactions in early 2013 that boostedmarket confidence across the sector
Foreign investors in particular flocked to the UK hotel marketlooking both at London and at primary regional opportunities suchas Manchester Edinburgh Leeds Cardiff and York US firms tendedto dominate the yearrsquos deals as Interstate bought both SanguineHospitality and Chardon Management while Starwood Capitalacquired the 22 Principal Hayley venues and KSL bought theMalmaison and Hotel du Vin portfolio
FIGURE 4 Average value of transaction
pound65924375
pound14902353
pound66763846
pound54700000
pound32403000
pound50521914
0
10
20
30
40
50
60
70
80
2008 2009 2010 2011 2012 2013
A v e r a g e v a l u e p e r t r a n s a c t i o n ( pound )
pound237603
pound149045
pound319316
pound197967
pound216525
pound160563
0
50000
100000
150000
200000
50000
300000
350000
2008 2009 2010 2011 2012 2013
A v e r a g e p r i c e p e r r o o m ( pound
)
The average transaction value in 2013 was pound50m up 559 from
the previous year The UK hotel market witnessed the sale of majorassets such as the InterContinental Park Lane and the Metropolitanby Como London hotels as well as the return to portfoliotransactions of non-distressed assets
However the average price per key in 2013 decreased to pound160563a -258 decline from the previous year because the majority ofthe deals were part of a regional portfolio transaction Furthermoreas investment activity returned to the regions it led to a fall in theprice commanded for single asset transactions as this weighed onthe average price per room Unsurprisingly London garnered a lot ofinterest in the wake of the 2012 Olympic Games justifying the 30increase in average value per room
FIGURE 5 Average price per room in UK hotel transactions
Source BDO Research Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK8
THE RETURN OF PORTFOLIO TRANSACTIONS
2013 saw the return of portfolio transactions In addition to thosealready mentioned these included the sale of the 42 MarriottHotels to the Abu Dhabi Investment Authority totalling almost8000 rooms Menziesrsquo hotel group was also sold to Topland for anestimated pound85m value well ahead of expectations
In fact 2013 started with a bang with the first half of the yearseeing 60 of the total value of transactions thanks to thenumerous portfolio sales As well as boosting market confidencethis drove a growing consensus on pricing expectations for singleasset transactions that dominated the second part of the year(with the only exception being the Menziesrsquo sale) Notable singleasset transactions in London included the InterContinental LondonPark Lane hotel (acquired by Constellation Hotels Holdings forpound3015m) the Metropolitan (acquired by Como Hotel London)the freehold of the Hilton London Heathrow Airport T5 (acquiredby MampG for pound21m) and the 50 stake in the newly built HiltonLondon Wembley (acquired by Oaktree Capital Management forpound301m)
Regional activity also picked up in 2013 in particular withManchester Edinburgh Bristol and Leeds all seeing increasedactivity A notable Manchester deal was the sale of the MarriottVictoria and Albert Museum hotel while Leeds saw its Radisson Bluand the Express by Holiday Inn Leeds Armouries changing hands InEdinburgh there was the sale of the Travelodge West End and theApex Waterloo Place Hotel and Cardiff too got in on the actionwith the sale of the Novotel Cardiff and the Premier Inn City Centre
BANK DEBTS OFFLOADED AND IPOS RISING
We may have seen the dawn of a new era of fundraising as IPOsbecome more prevalent in 2013 Blazing a trail were the recentlistings of Merlin Entertainment which owns themed hotels in itsleisure parks and Blackstonersquos Hilton
Meanwhile the Lloyds Banking Group began to offload its owned
debt selling a portfolio of 38 hotels across the UK RBS too isexpected to continue the trend of exiting assets in 2014 Banks havebecome highly conscious of their investments and now seem poisedto offload non-core assets As increased capital requirement is likelyto continue to impact on their balance sheet
LONDON CALLING 991251 SAY HELLO TO THE MILLION983085POUND ROOM
The capital continued its dominating trend from 2012 with around75 of all hotel deals happening there However regional hotelsdid see improved trading conditions for the first time since therecession despite not experiencing higher average and medianprices
The sale of the Parkes Hotel in London marked a milestone withthe highest ever price paid per room in the capital (pound1060606)This was more than 15 times the lowest price per room recorded inLondon ndash that honour goes to the Travelodge Woolwich at pound66667per room
The highest price per room in the regions was paid by HandPicked Hotels for the 58 room Fawsley Hall ndash the pound15m total pricetag translating to pound258621 per room As for the lowest this wasanother Travelodge ndash the distressed 120 room Coventry Leofrichotel bought by Fielding Beaumont for pound13750 per room to beconverted into student accommodation
TABLE 5 Comparison of price per room for 2013 transactions in Londonand the regions
2009 2010 2011 2012
Average (mean) Median Highest Lowest
London 376667 310680 1060606 66667
Region 74867 62521 258621 13750
Source BDO Research
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PROSPECTS FOR 2014
The trend should swing back this year towards more single assettransactions with the exception of the recent acquisitions of theDeVere Venues and of Four Pillars Hotels by Starwood CapitalForeign investments in the UK will continue to grow especiallyoutside London Indeed as the market recovers there should begreater interest in regional hotels and fuller consolidation in the
sector
Banks will be increasingly keen to offload distressed assets fromtheir balance sheet especially for those businesses that are over-leveraged Sovereign funds together with specialised investmentgroups and private equity from Asia and USA will continue to bethe main player in hotel transactions as the UK continues to be anattractive market for foreign investors
The outlook for future transactions will also hinge on the branddiversification of the budget sector This includes the introductionof the Hub by Premier Inn concept the planned refurbishment ofTravelodge hotels across UK and the entry or expansion of otherbrands such as Moxy Tune and Z hotels
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 11
UK HOTEL DEVELOPMENT TRENDS
Shifts in the market share among the top10 chains can reveal how the UKrsquos hotelsector is evolving
In Table 6 we can see the market segmentation for 2013 aspresented by room count and number of hotels Whitbread is the
top brand for number of rooms (58656) while IHG and Travelodgeare in second and third place with 39609 and 37911 roomsrespectively
The budget sector is poised to continue its expansion withTravelodge planning substantial additions that will take its roomscount to over 50000 In addition Travelodge already sits on top ofthe list when analysing the number of hotels as the budget chainslice counts for 242 of the overall UK hotel market or 517 hotels
TABLE 6 Top 10 UK hotel companies
Company Rooms Hotels Rooms Hotels
Whitbread 58656 383 212 180
IHG 39609 281 143 132Travelodge 37911 517 137 242
Accor 25998 197 94 92
Hilton 22253 105 80 49
Marriott 13548 67 49 31
Rezidor 10075 50 36 23
Wyndham 9466 95 34 45
GLH 8279 36 30 17
De Vere 8179 61 30 29
Others 42811 340 155 159
TOTALS 276785 2132 100 100
Includes Britannia Jurys Macdonald WA Shearing Millenium amp Copthorne Bespoke
Imperial London Choice Qhotels Puma)
Source HotelAnalyst UK hotel brand listing 2013
The largest supply of group owned hotels (314) is within thebudget sector (see Figure 6) with both Whitbread and Travelodge
in the top three companies for number of hotels and rooms Whenanalysing the branded segment little change has occurred since theprevious year The luxury segment has grown from 21 to 26while the three star category has reduced slightly from 222 to20 However this is likely to be the result of the inclusion ofclassified guesthouses which in 2013 accounted for 55 of totalestablishments
However in the analysis of independently owned hotels we seea completely different picture The top end of the market hasremained fairly stable with a market share of 05 But all theother types of classified establishments have lost some of theirmarket share while unclassified hotels and guesthouses haveenjoyed a substantial increase from 563 to 725 (when
considered together)
This may be a result of the pressure exerted by branded hotels onindependent establishments with the latter struggling to competewith branded supply and many being forced either to convertor to close The independent hotels supply has a history of beingmore like to be reduced or converted a trend that has acceleratedover the recent years of recession Most affected by this decline inmarket share are the three star establishments which declined from25 to 159
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK12
FIGURE 6 UK hotel supply by segment group owned vs independent owned 2013 FIGURE 7 Number of new added rooms 2009-2013
Source Wordsmith and Company Hospitality Digest 2014Source Hotel Data
0
10
20
30
40
50
60
70
80
90
100
26
183
200
25
314
197
55
Group Owned
0441
159
71
353
372
Independent
5 star
Branded Budget Hotels(eg Travelodge)
Unclass ified Guesthous es
4 star 3 star 1 amp 2 star New opening Rebranding refubishment
9944
8990
11185
15868
7659
5189
2612
4668
3207
6552
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2009 2010 2011 2012 2013
PIPELINE SLOWS DOWN AFTER 2012
The UK hotel industry accounts for over 600000 rooms distributedacross 45800 hotels according to the British HospitalityAssociation (BHA) After adding approximately 18000 rooms in2012 the pipeline has slowed down with only 200 hotels openingor planning to open between 2013 and 2014 This equates to some20000 new rooms across the whole UK
In 2014 London can expect a 4 increase in supply or around4500 new rooms while the regions will see a more modest 2
increase with around 6500 additional rooms
The number of new-built rooms dropped by 517 to 7659 in 2013(see Figure 7) However the focus has been on rebranding with6552 rooms re-entering the market up 1043 on the 2012 figureConsidering the overall economic situation compound annualgrowth rate for the total of rooms in UK over the period analysed isfairly stable at -12
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 13
DEVELOPING TRENDS
ldquoMillennialsrdquo
The rise of the Millennials or Generation Y with their love oftechnology and fast service is poised to change the way hotelsinteract with the outside world This newly maturing demographicis now challenging the industry to rethink its distribution marketingand public relation services Hotels will need to raise their game to
keep up with media developments with a greater focus on onlinereviews search platforms and social networking for peer-to-peerpublicity Within the next five years it is expected that onlineinformation will overtake offline so that even ldquoword of mouthrdquo willmutate into ldquoword of webrdquo
Return of select service
We have seen how reluctant Britons are to give up their holidaysand travels even during hard times or recessions Neverthelesseven with the economic outlook currently improving consumersare remaining highly cost-conscious As a result new concepts oflimited service accommodation are developing or re-developingsuch as ldquopay as you gordquo and ldquoaffordable luxuryrdquo hotels In particular
maximising the use of bedroom spaces is proving pivotal in terms ofshaping the current industry from both a consumer and an investorpoint of view This approach enables lower construction costs andhigher returns on investments as well as lower room prices and theldquosomething differentrdquo that hotel customers are constantly searchingfor
Lately the industry has also seen the growing trend of homeswapping with international websites enabling travellers to stay ineach otherrsquos homes free of charge Research is now being conductedon their impact on hotels
Return of the MICE market
The UK meeting industry singlehandedly contributed pound584billion to the countryrsquos GDP in 2013 according to the MeetingProfessionals International (MPI) Foundation Despite this positivenews hotels have recently suffered from a decreased MICE marketshare especially for those located outside London where 30 ofnational meetings take place
Regional hotels have enjoyed a modest rise in MICE activityrecently as their occupancy grew in 2013 But despite claims fromthe Global Business Travel Association (GBTA) that expenditurewill rise 37 in 2014 meeting activity remains well below pre-recession levels
New things on the menu for food and beverages
The food and beverage industry is currently enjoying somethingof a makeover with a raft of new trends emerging These includehotels hosting celebrity chefs the new ldquograb and gordquo conceptrestaurant areas that focus on social interaction and a concertedeffort to adapt to new segments or dietary requests from nichemarkets A notable example is the introduction of menus that cater
more effectively for visitors from overseas in particular the growingnumbers from China and the Arab nations
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK14
PLANNED HOTEL OPENINGS 2014A selection of planned hotel openings in key cities
London4500
Aberdeen
148
Edinburgh
523
Manchester
518
Glasgow
659
Liverpool
703
Birmingham
300
Gatwick
245
Newcastle
222
Bath
99
Dundee
91
Stirling
44
Christchuch
68
Chester
63
Hook
70
Brighton
94
Southampton
259
Portsmouth
414
Number of new rooms
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 15
LONDON 983080circa 4500983081
Tower Hill Motel OneCompany Motel One
Rooms 291
CitizenM 2 hotelsCompany CitizenMRooms 616
Shangri-La at the Shard London BridgeCompany Shangri-LaRooms 202
Beaumont HotelCompany Corbin and King HotelsRooms 75
Ham Yard HotelCompany Firmdale HotelsRooms 100
Hoxton Hotel HolbornCompany Ennismore CapitalRooms 174
Dorsett Shepherds BushCompany Dorsett HospitalityRooms 317
Hilton SouthwarkCompany Sojourn HotelsRooms 281
Mondrian LondonCompany Morgans Hotel GroupRooms 359
Pod Hotel TrocaderoCompany Criterion CapitalRooms 583
Novotel London WembleyCompanies AccorRooms 235
Travelodge 2 hotelsCompanies TravelodgeSolum Regeneration PartnershipRooms 185
Premier Inn 3 hotels (Premier InnHub by Premier Inn) Company WhitbreadRooms 523
REGIONAL 983080circa 6500983081
AberdeenVillage Urban Resort KingswellsCompany De Vere GroupRooms 148
BathThe Gainsborough Bath SPACompanies YTL HotelsRooms 99
BirminghamPark Regis BirminghamCompanies StayWell Hospitality Group
Rooms 300Grand Hotel BirminghamCompany Hortons EstateRooms 152
BrightonIndigo BrightonCompany InterContinental Hotel GroupRooms 94
ChesterRoomzzz Aparthotel Chester CityCompany RoomzzzRooms 63
Christchurch
TravelodgeCompany TravelodgeRooms 68
DundeeMalmaison Dundee (opened early 2014)Company MalmaisonRooms 91
Former Jolly HotelCompany Wetherspoon HotelsRooms 25
EdinburghIbis 3 hotels (one opened early 2014)Company Accor Jansons Property PeverilSecurities Ltd
Rooms 523
Motel One Princess StreetCompany Motel OneRooms 140
Village Hotel Helix HouseCompany De Vere Village Urban ResortsRooms 120
GatwickBloc Hotel Gatwick AirportCompanies Bloc Hotel CompanyRooms 245
GlasgowVilla Hotel Pacific Quay
Company De Vere Village Urban ResortsRooms 120
Premier Inn Pacific QuayCompany WhitbreadRooms 180
Hampton by HiltonCompany Scot SheridanRooms 88
Travelodge Queen StreetCompany Scot Sheridan TravelodgeRooms 171
Holiday Inn Glasgow GreenCompany Intercontinental Hotels GroupRooms 100
HookHeckfield Place HotelCompany Heckfield PlaceRooms 70
LiverpoolThe Titanic Albion HouseCompany Signature LivingRooms 350
Aloft HotelCompany Ashall Property StarwoodRooms 116
Doubletree by HiltonCompany Interstate Hotels
Rooms 87Stanley Dock Tobacco WarehouseCompany Harcourt Developments LtdRooms 150
ManchesterHotel FootballCompany Red Property Services LLPRooms 139
Travelodge Radclyffe ParkCompany L P C Living LtdRooms 156
Hotel La Tour SalfordCompany Hotel La TourRooms 223
NewcastleMotel OneCompany Motel OneRooms 222
Portsmouth Jurys InnCompany Jurys InnsRooms 200
Village Urban ResortCompany De Vere Village Urban ResortsRooms 214
SheffieldHampton by Hilton (opened early 2014)
Company Hilton Hotels amp ResortsRooms 142
SouthamptonHilton at the Ageas Bowl SouthamptonCompany Hilton Hotels amp ResortsRooms 175
Travelodge Greenchurch HouseCompany TravelodgeRooms 84
StirlingHotel ColessioCompany Aurora Hotels CollectionRooms 44
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 17
2013 SURVEY RESULTS
Our analysis covers a consistent sample of456 hotels across the UK (totalling 78228rooms) with monthly data since 2009
An initial glance at Figure 8 reveals that the industry maintainedits steady if unspectacular upward trend with some promising
indicators for the year to come
Daily rooms yield in 2013 rose by 26 from the previous year topound8150 One of the stand-out figures on the graph is the occupancylevel which rose from 756 in 2012 to 77 in 2013 its highest forsome years In terms of AARR however growth rates were almostflat up only 08 from pound10508 to pound10588 Meanwhile the five- year compound annual growth rate (CAGR) for rooms yield grew by43 as the sector boosted by London continued to recover (seeTable 7)
FIGURE 8 Summary of performance all UK hotels (2009-2013)
AARR (pound) Rooms yield (pound) Occupancy ()
720
725
730
735
740
745
750
755
760
765
770
775
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
pound
TABLE 7 Summary of performance UK hotels (2009-2013)
UK HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 740 758 760 756 770
Year-on-Yeargrowth()
- 25 02 -05 18 10
AARR (pound) 9304 9837 10254 10508 10588
Year-on-Yeargrowth()
- 57 42 25 08 33
Rooms yield (pound) 6881 7458 7790 7947 8150
Year-on-Yeargrowth() - 84 44 20 26 43
Despite the proliferation of new hotels in the run-up to the London2012 games this extra supply was largely absorbed Although 2012
occupancy did decline by 05 it bounced back by 18 in thefollowing year Overall CAGR occupancy growth was steady witha 1 increase but the main driver of growth was AARR which roseby 33
London remains the growth engine for the UK hotel industry eventhough comparisons between 2013 and the Olympic year remainlargely academic As ever London hoteliers continue to engage inskillful revenue management and marketing strategies to benefitfrom the record visitor numbers
Londonrsquos AARR was marginally down by -01 to pound15248 as the2012 hike in rates weighed on performance However occupancyslightly increased (up by 12) to reach pre-Olympic levels (831)
Rooms yield grew too up 11 to pound12665 The celebrations ofthe Olympic anniversary and the Queenrsquos Coronation Anniversarybrought a boost for the leisure market even as London welcomedback the corporate market in the same year
As we can see from Table 8 it was AARR that drove the capitalrsquosresults Across the period from 2009 to 2013 the CAGR for AARR inLondon was up by 54 driving rooms yield up by 58
Source BDO Research
Source BDO Research
8102019 Hotel Britain 2014
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK18
FIGURE 9 Summary of Performance London Hotels (2009-2013) FIGURE 10 Summary of performance Regional Hotels (2009-2013)
AARR (pound) Rooms yiel d (pound) Occupancy ()
81
81
82
82
83
83
84
0
20
40
60
80
100
120
140
160
180
2009 2010 2011 2012 2013
pound
AARR (pound) Rooms yield (pound) Occupancy ()
66
67
68
69
70
71
72
73
74
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013
pound
TABLE 8 Summary of performance London hotels (2009-2013)
London HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 816 832 830 821 831
Year-on-Yeargrowth()
- 20 -03 -11 12 04
AARR (pound) 12370 13666 14604 15265 15248
Year-on-Yeargrowth()
- 105 69 45 -01 54
Rooms yield (pound) 10098 11374 12118 12528 12665
Year-on-Yeargrowth()
- 126 65 34 11 58
TABLE 9 Summary of performance Regional hotels (2009-2013)
Regional HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 690 710 714 715 730
Year-on-Yeargrowth()
- 30 06 01 21 14
AARR (pound) 6948 6923 6971 7025 7122
Year-on-Yeargrowth()
- -04 07 08 14 06
Rooms yield (pound) 4792 4916 4978 5024 5199
Year-on-Yeargrowth()
- 26 13 09 35 21
Regional hotels also enjoyed better results in 2013 compared tothe previous year A 35 rooms yield increase (to pound5199) wasdriven by a 21 occupancy rise up to 73 AARR growth was moremodest up by 06 to pound7122
This occupancy-led performance is strengthening confidence in theregions Both occupancy and AARR also recorded positive CAGRsgrowing by 14 and by 06 respectively
Source BDO Research
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 19
FIGURE 11 Top and bottom end of market segments growth
FIGURE 12 Rooms yield growth London hotels
London deluxe London tourist Regional gtpound80 Regional ltpound50
R o o m s y i e l d
g r o w t h
-10
-5
0
5
10
15
20
2010 2011 2012 2013
-5 0 5 10 15 20 25
De luxe
Superiordeluxe
Internationaldeluxe
First class
Business class
Tourist
Townhouseboutique
2013 2012 2011 2010
A TALE OF POSITIONING
Figure 11 analyses the rooms yield growth for London and regionalhotelsrsquo top and bottom segments
London deluxe and tourist hotels seem to have performed inopposite directions Although the deluxe segment rooms yield grewconsiderably by 142 in 2010 the budget segment experienced
more modest growth of 67 The following year the results werereversed with the top end growing by 56 while the bottom endenjoyed a surge of 154 In 2013 the tourist hotels growth rateof 37 surpassed that of the deluxe segment which was up onlyslightly by 06
Occupancy was the main driver behind this In 2011 Londonexperienced a steep increase in the luxury segment with theopening or re-opening of a number of major deluxe hotelsincluding the Renaissance St Pancras the Savoy 45 Park LaneCorinthia and the Four Season amongst others Then in 2013 theflat performance of the deluxe segment was overtaken by the 25increase in occupancy and the 12 increase in AARR for the touristsegment
In the regions hotels classified as pound80+ experienced positive AARRgrowth throughout the period analysed while budget regionalhotels were more affected by low demand Londonrsquos deluxesegment recovered more quickly though the performance washampered by new supply Lower rated segments experienced slowerrecovery at first but this has gathered pace
FOCUS ON LONDON BOUTIQUE AND UPSCALEREGIONAL HOTELS
London boutique hotels were the only segment that managed toincrease their rates considerably in 2013 thanks to burgeoningdemand for such properties Despite a 51 increase in AARRoccupancy remained fairly stable at 785 resulting in a rooms yield growth of 46
The boutique segment was the yearrsquos best performer in Londoneven as the top end (usually a more stable category) experiencedthe lowest increase in rooms yield up by a modest 06 topound19928 Regular travellers including new segments like theldquoMillennialsrdquo generation continue to choose the boutique segmentas an alternative to more traditional upscale accommodationHotel groups are recognising the importance of this bracket andintroducing new boutique hotel concepts such as W
Source BDO Research
Source BDO Research
8102019 Hotel Britain 2014
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK20
TABLE 10 Rooms yield growth London hotels
Rooms yield growth London hotels
Segment (AARR) 2010 2011 2012 2013
De luxe (gtpound150) 142 56 45 06
Superior deluxe (gtpound200) 207 00 67 15
International deluxe (pound150-200) 125 67 -01 -14
First class (pound100-150) 107 82 28 16
Business class (pound75-100) 105 92 23 31
Tourist (ltpound75) 67 154 -46 37
Townhouseboutique (gtpound100) 91 57 32 46
TABLE 11 Rooms yield growth Regional hotels
Rooms yield growth Regional hotels
Segment (AARR) 2010 2011 2012 2013
Country House 42 18 -13 32
gtpound80 46 31 07 47
pound70-pound80 29 16 10 38
pound60-pound70 16 07 14 33
pound50-60 15 03 02 30
ltpound50 -19 -34 -21 15
Moving on to the regional hotel segments we can see that the topend of the market enjoyed the highest rooms yield growth rate up47 to pound7508 or 33 in the CAGR
The results were driven by the increases in AARR which grew from
pound9752 to pound10133 a 39 growth Occupancy remained morestable growing by 08 to 741 The CAGR rate is also the highestof all regional segments at 19 underlining the increasing demandfor this product category
FIGURE 13 Rooms yield growth Regional UK hotels
2013 2012 2011 2010
-5 -3 -1 1 3 5
Country House
gtpound80
pound70-pound80
pound60-pound70
pound50-60
ltpound50
Source BDO Research
Source BDO Research
Source BDO Research
8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
8102019 Hotel Britain 2014
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 7
UK HOTEL TRANSACTIONS
The UKrsquos hotel deal market seems tohave changed gear in 2013 drivenby improvements both in marketfundamentals and macroeconomics
In Europe the UK continued to be the top liquid market for
investment transactions in the hotel sector as it benefited overallfrom improved trading conditions The total transaction value wasnot only higher than in 2012 but also at a peak since 2007 For thiswe can thank the market recovery the decline of ldquotruerdquo distressedsales and the portfolio transactions in early 2013 that boostedmarket confidence across the sector
Foreign investors in particular flocked to the UK hotel marketlooking both at London and at primary regional opportunities suchas Manchester Edinburgh Leeds Cardiff and York US firms tendedto dominate the yearrsquos deals as Interstate bought both SanguineHospitality and Chardon Management while Starwood Capitalacquired the 22 Principal Hayley venues and KSL bought theMalmaison and Hotel du Vin portfolio
FIGURE 4 Average value of transaction
pound65924375
pound14902353
pound66763846
pound54700000
pound32403000
pound50521914
0
10
20
30
40
50
60
70
80
2008 2009 2010 2011 2012 2013
A v e r a g e v a l u e p e r t r a n s a c t i o n ( pound )
pound237603
pound149045
pound319316
pound197967
pound216525
pound160563
0
50000
100000
150000
200000
50000
300000
350000
2008 2009 2010 2011 2012 2013
A v e r a g e p r i c e p e r r o o m ( pound
)
The average transaction value in 2013 was pound50m up 559 from
the previous year The UK hotel market witnessed the sale of majorassets such as the InterContinental Park Lane and the Metropolitanby Como London hotels as well as the return to portfoliotransactions of non-distressed assets
However the average price per key in 2013 decreased to pound160563a -258 decline from the previous year because the majority ofthe deals were part of a regional portfolio transaction Furthermoreas investment activity returned to the regions it led to a fall in theprice commanded for single asset transactions as this weighed onthe average price per room Unsurprisingly London garnered a lot ofinterest in the wake of the 2012 Olympic Games justifying the 30increase in average value per room
FIGURE 5 Average price per room in UK hotel transactions
Source BDO Research Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK8
THE RETURN OF PORTFOLIO TRANSACTIONS
2013 saw the return of portfolio transactions In addition to thosealready mentioned these included the sale of the 42 MarriottHotels to the Abu Dhabi Investment Authority totalling almost8000 rooms Menziesrsquo hotel group was also sold to Topland for anestimated pound85m value well ahead of expectations
In fact 2013 started with a bang with the first half of the yearseeing 60 of the total value of transactions thanks to thenumerous portfolio sales As well as boosting market confidencethis drove a growing consensus on pricing expectations for singleasset transactions that dominated the second part of the year(with the only exception being the Menziesrsquo sale) Notable singleasset transactions in London included the InterContinental LondonPark Lane hotel (acquired by Constellation Hotels Holdings forpound3015m) the Metropolitan (acquired by Como Hotel London)the freehold of the Hilton London Heathrow Airport T5 (acquiredby MampG for pound21m) and the 50 stake in the newly built HiltonLondon Wembley (acquired by Oaktree Capital Management forpound301m)
Regional activity also picked up in 2013 in particular withManchester Edinburgh Bristol and Leeds all seeing increasedactivity A notable Manchester deal was the sale of the MarriottVictoria and Albert Museum hotel while Leeds saw its Radisson Bluand the Express by Holiday Inn Leeds Armouries changing hands InEdinburgh there was the sale of the Travelodge West End and theApex Waterloo Place Hotel and Cardiff too got in on the actionwith the sale of the Novotel Cardiff and the Premier Inn City Centre
BANK DEBTS OFFLOADED AND IPOS RISING
We may have seen the dawn of a new era of fundraising as IPOsbecome more prevalent in 2013 Blazing a trail were the recentlistings of Merlin Entertainment which owns themed hotels in itsleisure parks and Blackstonersquos Hilton
Meanwhile the Lloyds Banking Group began to offload its owned
debt selling a portfolio of 38 hotels across the UK RBS too isexpected to continue the trend of exiting assets in 2014 Banks havebecome highly conscious of their investments and now seem poisedto offload non-core assets As increased capital requirement is likelyto continue to impact on their balance sheet
LONDON CALLING 991251 SAY HELLO TO THE MILLION983085POUND ROOM
The capital continued its dominating trend from 2012 with around75 of all hotel deals happening there However regional hotelsdid see improved trading conditions for the first time since therecession despite not experiencing higher average and medianprices
The sale of the Parkes Hotel in London marked a milestone withthe highest ever price paid per room in the capital (pound1060606)This was more than 15 times the lowest price per room recorded inLondon ndash that honour goes to the Travelodge Woolwich at pound66667per room
The highest price per room in the regions was paid by HandPicked Hotels for the 58 room Fawsley Hall ndash the pound15m total pricetag translating to pound258621 per room As for the lowest this wasanother Travelodge ndash the distressed 120 room Coventry Leofrichotel bought by Fielding Beaumont for pound13750 per room to beconverted into student accommodation
TABLE 5 Comparison of price per room for 2013 transactions in Londonand the regions
2009 2010 2011 2012
Average (mean) Median Highest Lowest
London 376667 310680 1060606 66667
Region 74867 62521 258621 13750
Source BDO Research
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PROSPECTS FOR 2014
The trend should swing back this year towards more single assettransactions with the exception of the recent acquisitions of theDeVere Venues and of Four Pillars Hotels by Starwood CapitalForeign investments in the UK will continue to grow especiallyoutside London Indeed as the market recovers there should begreater interest in regional hotels and fuller consolidation in the
sector
Banks will be increasingly keen to offload distressed assets fromtheir balance sheet especially for those businesses that are over-leveraged Sovereign funds together with specialised investmentgroups and private equity from Asia and USA will continue to bethe main player in hotel transactions as the UK continues to be anattractive market for foreign investors
The outlook for future transactions will also hinge on the branddiversification of the budget sector This includes the introductionof the Hub by Premier Inn concept the planned refurbishment ofTravelodge hotels across UK and the entry or expansion of otherbrands such as Moxy Tune and Z hotels
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 11
UK HOTEL DEVELOPMENT TRENDS
Shifts in the market share among the top10 chains can reveal how the UKrsquos hotelsector is evolving
In Table 6 we can see the market segmentation for 2013 aspresented by room count and number of hotels Whitbread is the
top brand for number of rooms (58656) while IHG and Travelodgeare in second and third place with 39609 and 37911 roomsrespectively
The budget sector is poised to continue its expansion withTravelodge planning substantial additions that will take its roomscount to over 50000 In addition Travelodge already sits on top ofthe list when analysing the number of hotels as the budget chainslice counts for 242 of the overall UK hotel market or 517 hotels
TABLE 6 Top 10 UK hotel companies
Company Rooms Hotels Rooms Hotels
Whitbread 58656 383 212 180
IHG 39609 281 143 132Travelodge 37911 517 137 242
Accor 25998 197 94 92
Hilton 22253 105 80 49
Marriott 13548 67 49 31
Rezidor 10075 50 36 23
Wyndham 9466 95 34 45
GLH 8279 36 30 17
De Vere 8179 61 30 29
Others 42811 340 155 159
TOTALS 276785 2132 100 100
Includes Britannia Jurys Macdonald WA Shearing Millenium amp Copthorne Bespoke
Imperial London Choice Qhotels Puma)
Source HotelAnalyst UK hotel brand listing 2013
The largest supply of group owned hotels (314) is within thebudget sector (see Figure 6) with both Whitbread and Travelodge
in the top three companies for number of hotels and rooms Whenanalysing the branded segment little change has occurred since theprevious year The luxury segment has grown from 21 to 26while the three star category has reduced slightly from 222 to20 However this is likely to be the result of the inclusion ofclassified guesthouses which in 2013 accounted for 55 of totalestablishments
However in the analysis of independently owned hotels we seea completely different picture The top end of the market hasremained fairly stable with a market share of 05 But all theother types of classified establishments have lost some of theirmarket share while unclassified hotels and guesthouses haveenjoyed a substantial increase from 563 to 725 (when
considered together)
This may be a result of the pressure exerted by branded hotels onindependent establishments with the latter struggling to competewith branded supply and many being forced either to convertor to close The independent hotels supply has a history of beingmore like to be reduced or converted a trend that has acceleratedover the recent years of recession Most affected by this decline inmarket share are the three star establishments which declined from25 to 159
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK12
FIGURE 6 UK hotel supply by segment group owned vs independent owned 2013 FIGURE 7 Number of new added rooms 2009-2013
Source Wordsmith and Company Hospitality Digest 2014Source Hotel Data
0
10
20
30
40
50
60
70
80
90
100
26
183
200
25
314
197
55
Group Owned
0441
159
71
353
372
Independent
5 star
Branded Budget Hotels(eg Travelodge)
Unclass ified Guesthous es
4 star 3 star 1 amp 2 star New opening Rebranding refubishment
9944
8990
11185
15868
7659
5189
2612
4668
3207
6552
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2009 2010 2011 2012 2013
PIPELINE SLOWS DOWN AFTER 2012
The UK hotel industry accounts for over 600000 rooms distributedacross 45800 hotels according to the British HospitalityAssociation (BHA) After adding approximately 18000 rooms in2012 the pipeline has slowed down with only 200 hotels openingor planning to open between 2013 and 2014 This equates to some20000 new rooms across the whole UK
In 2014 London can expect a 4 increase in supply or around4500 new rooms while the regions will see a more modest 2
increase with around 6500 additional rooms
The number of new-built rooms dropped by 517 to 7659 in 2013(see Figure 7) However the focus has been on rebranding with6552 rooms re-entering the market up 1043 on the 2012 figureConsidering the overall economic situation compound annualgrowth rate for the total of rooms in UK over the period analysed isfairly stable at -12
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 13
DEVELOPING TRENDS
ldquoMillennialsrdquo
The rise of the Millennials or Generation Y with their love oftechnology and fast service is poised to change the way hotelsinteract with the outside world This newly maturing demographicis now challenging the industry to rethink its distribution marketingand public relation services Hotels will need to raise their game to
keep up with media developments with a greater focus on onlinereviews search platforms and social networking for peer-to-peerpublicity Within the next five years it is expected that onlineinformation will overtake offline so that even ldquoword of mouthrdquo willmutate into ldquoword of webrdquo
Return of select service
We have seen how reluctant Britons are to give up their holidaysand travels even during hard times or recessions Neverthelesseven with the economic outlook currently improving consumersare remaining highly cost-conscious As a result new concepts oflimited service accommodation are developing or re-developingsuch as ldquopay as you gordquo and ldquoaffordable luxuryrdquo hotels In particular
maximising the use of bedroom spaces is proving pivotal in terms ofshaping the current industry from both a consumer and an investorpoint of view This approach enables lower construction costs andhigher returns on investments as well as lower room prices and theldquosomething differentrdquo that hotel customers are constantly searchingfor
Lately the industry has also seen the growing trend of homeswapping with international websites enabling travellers to stay ineach otherrsquos homes free of charge Research is now being conductedon their impact on hotels
Return of the MICE market
The UK meeting industry singlehandedly contributed pound584billion to the countryrsquos GDP in 2013 according to the MeetingProfessionals International (MPI) Foundation Despite this positivenews hotels have recently suffered from a decreased MICE marketshare especially for those located outside London where 30 ofnational meetings take place
Regional hotels have enjoyed a modest rise in MICE activityrecently as their occupancy grew in 2013 But despite claims fromthe Global Business Travel Association (GBTA) that expenditurewill rise 37 in 2014 meeting activity remains well below pre-recession levels
New things on the menu for food and beverages
The food and beverage industry is currently enjoying somethingof a makeover with a raft of new trends emerging These includehotels hosting celebrity chefs the new ldquograb and gordquo conceptrestaurant areas that focus on social interaction and a concertedeffort to adapt to new segments or dietary requests from nichemarkets A notable example is the introduction of menus that cater
more effectively for visitors from overseas in particular the growingnumbers from China and the Arab nations
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK14
PLANNED HOTEL OPENINGS 2014A selection of planned hotel openings in key cities
London4500
Aberdeen
148
Edinburgh
523
Manchester
518
Glasgow
659
Liverpool
703
Birmingham
300
Gatwick
245
Newcastle
222
Bath
99
Dundee
91
Stirling
44
Christchuch
68
Chester
63
Hook
70
Brighton
94
Southampton
259
Portsmouth
414
Number of new rooms
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 15
LONDON 983080circa 4500983081
Tower Hill Motel OneCompany Motel One
Rooms 291
CitizenM 2 hotelsCompany CitizenMRooms 616
Shangri-La at the Shard London BridgeCompany Shangri-LaRooms 202
Beaumont HotelCompany Corbin and King HotelsRooms 75
Ham Yard HotelCompany Firmdale HotelsRooms 100
Hoxton Hotel HolbornCompany Ennismore CapitalRooms 174
Dorsett Shepherds BushCompany Dorsett HospitalityRooms 317
Hilton SouthwarkCompany Sojourn HotelsRooms 281
Mondrian LondonCompany Morgans Hotel GroupRooms 359
Pod Hotel TrocaderoCompany Criterion CapitalRooms 583
Novotel London WembleyCompanies AccorRooms 235
Travelodge 2 hotelsCompanies TravelodgeSolum Regeneration PartnershipRooms 185
Premier Inn 3 hotels (Premier InnHub by Premier Inn) Company WhitbreadRooms 523
REGIONAL 983080circa 6500983081
AberdeenVillage Urban Resort KingswellsCompany De Vere GroupRooms 148
BathThe Gainsborough Bath SPACompanies YTL HotelsRooms 99
BirminghamPark Regis BirminghamCompanies StayWell Hospitality Group
Rooms 300Grand Hotel BirminghamCompany Hortons EstateRooms 152
BrightonIndigo BrightonCompany InterContinental Hotel GroupRooms 94
ChesterRoomzzz Aparthotel Chester CityCompany RoomzzzRooms 63
Christchurch
TravelodgeCompany TravelodgeRooms 68
DundeeMalmaison Dundee (opened early 2014)Company MalmaisonRooms 91
Former Jolly HotelCompany Wetherspoon HotelsRooms 25
EdinburghIbis 3 hotels (one opened early 2014)Company Accor Jansons Property PeverilSecurities Ltd
Rooms 523
Motel One Princess StreetCompany Motel OneRooms 140
Village Hotel Helix HouseCompany De Vere Village Urban ResortsRooms 120
GatwickBloc Hotel Gatwick AirportCompanies Bloc Hotel CompanyRooms 245
GlasgowVilla Hotel Pacific Quay
Company De Vere Village Urban ResortsRooms 120
Premier Inn Pacific QuayCompany WhitbreadRooms 180
Hampton by HiltonCompany Scot SheridanRooms 88
Travelodge Queen StreetCompany Scot Sheridan TravelodgeRooms 171
Holiday Inn Glasgow GreenCompany Intercontinental Hotels GroupRooms 100
HookHeckfield Place HotelCompany Heckfield PlaceRooms 70
LiverpoolThe Titanic Albion HouseCompany Signature LivingRooms 350
Aloft HotelCompany Ashall Property StarwoodRooms 116
Doubletree by HiltonCompany Interstate Hotels
Rooms 87Stanley Dock Tobacco WarehouseCompany Harcourt Developments LtdRooms 150
ManchesterHotel FootballCompany Red Property Services LLPRooms 139
Travelodge Radclyffe ParkCompany L P C Living LtdRooms 156
Hotel La Tour SalfordCompany Hotel La TourRooms 223
NewcastleMotel OneCompany Motel OneRooms 222
Portsmouth Jurys InnCompany Jurys InnsRooms 200
Village Urban ResortCompany De Vere Village Urban ResortsRooms 214
SheffieldHampton by Hilton (opened early 2014)
Company Hilton Hotels amp ResortsRooms 142
SouthamptonHilton at the Ageas Bowl SouthamptonCompany Hilton Hotels amp ResortsRooms 175
Travelodge Greenchurch HouseCompany TravelodgeRooms 84
StirlingHotel ColessioCompany Aurora Hotels CollectionRooms 44
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 17
2013 SURVEY RESULTS
Our analysis covers a consistent sample of456 hotels across the UK (totalling 78228rooms) with monthly data since 2009
An initial glance at Figure 8 reveals that the industry maintainedits steady if unspectacular upward trend with some promising
indicators for the year to come
Daily rooms yield in 2013 rose by 26 from the previous year topound8150 One of the stand-out figures on the graph is the occupancylevel which rose from 756 in 2012 to 77 in 2013 its highest forsome years In terms of AARR however growth rates were almostflat up only 08 from pound10508 to pound10588 Meanwhile the five- year compound annual growth rate (CAGR) for rooms yield grew by43 as the sector boosted by London continued to recover (seeTable 7)
FIGURE 8 Summary of performance all UK hotels (2009-2013)
AARR (pound) Rooms yield (pound) Occupancy ()
720
725
730
735
740
745
750
755
760
765
770
775
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
pound
TABLE 7 Summary of performance UK hotels (2009-2013)
UK HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 740 758 760 756 770
Year-on-Yeargrowth()
- 25 02 -05 18 10
AARR (pound) 9304 9837 10254 10508 10588
Year-on-Yeargrowth()
- 57 42 25 08 33
Rooms yield (pound) 6881 7458 7790 7947 8150
Year-on-Yeargrowth() - 84 44 20 26 43
Despite the proliferation of new hotels in the run-up to the London2012 games this extra supply was largely absorbed Although 2012
occupancy did decline by 05 it bounced back by 18 in thefollowing year Overall CAGR occupancy growth was steady witha 1 increase but the main driver of growth was AARR which roseby 33
London remains the growth engine for the UK hotel industry eventhough comparisons between 2013 and the Olympic year remainlargely academic As ever London hoteliers continue to engage inskillful revenue management and marketing strategies to benefitfrom the record visitor numbers
Londonrsquos AARR was marginally down by -01 to pound15248 as the2012 hike in rates weighed on performance However occupancyslightly increased (up by 12) to reach pre-Olympic levels (831)
Rooms yield grew too up 11 to pound12665 The celebrations ofthe Olympic anniversary and the Queenrsquos Coronation Anniversarybrought a boost for the leisure market even as London welcomedback the corporate market in the same year
As we can see from Table 8 it was AARR that drove the capitalrsquosresults Across the period from 2009 to 2013 the CAGR for AARR inLondon was up by 54 driving rooms yield up by 58
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK18
FIGURE 9 Summary of Performance London Hotels (2009-2013) FIGURE 10 Summary of performance Regional Hotels (2009-2013)
AARR (pound) Rooms yiel d (pound) Occupancy ()
81
81
82
82
83
83
84
0
20
40
60
80
100
120
140
160
180
2009 2010 2011 2012 2013
pound
AARR (pound) Rooms yield (pound) Occupancy ()
66
67
68
69
70
71
72
73
74
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013
pound
TABLE 8 Summary of performance London hotels (2009-2013)
London HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 816 832 830 821 831
Year-on-Yeargrowth()
- 20 -03 -11 12 04
AARR (pound) 12370 13666 14604 15265 15248
Year-on-Yeargrowth()
- 105 69 45 -01 54
Rooms yield (pound) 10098 11374 12118 12528 12665
Year-on-Yeargrowth()
- 126 65 34 11 58
TABLE 9 Summary of performance Regional hotels (2009-2013)
Regional HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 690 710 714 715 730
Year-on-Yeargrowth()
- 30 06 01 21 14
AARR (pound) 6948 6923 6971 7025 7122
Year-on-Yeargrowth()
- -04 07 08 14 06
Rooms yield (pound) 4792 4916 4978 5024 5199
Year-on-Yeargrowth()
- 26 13 09 35 21
Regional hotels also enjoyed better results in 2013 compared tothe previous year A 35 rooms yield increase (to pound5199) wasdriven by a 21 occupancy rise up to 73 AARR growth was moremodest up by 06 to pound7122
This occupancy-led performance is strengthening confidence in theregions Both occupancy and AARR also recorded positive CAGRsgrowing by 14 and by 06 respectively
Source BDO Research
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 19
FIGURE 11 Top and bottom end of market segments growth
FIGURE 12 Rooms yield growth London hotels
London deluxe London tourist Regional gtpound80 Regional ltpound50
R o o m s y i e l d
g r o w t h
-10
-5
0
5
10
15
20
2010 2011 2012 2013
-5 0 5 10 15 20 25
De luxe
Superiordeluxe
Internationaldeluxe
First class
Business class
Tourist
Townhouseboutique
2013 2012 2011 2010
A TALE OF POSITIONING
Figure 11 analyses the rooms yield growth for London and regionalhotelsrsquo top and bottom segments
London deluxe and tourist hotels seem to have performed inopposite directions Although the deluxe segment rooms yield grewconsiderably by 142 in 2010 the budget segment experienced
more modest growth of 67 The following year the results werereversed with the top end growing by 56 while the bottom endenjoyed a surge of 154 In 2013 the tourist hotels growth rateof 37 surpassed that of the deluxe segment which was up onlyslightly by 06
Occupancy was the main driver behind this In 2011 Londonexperienced a steep increase in the luxury segment with theopening or re-opening of a number of major deluxe hotelsincluding the Renaissance St Pancras the Savoy 45 Park LaneCorinthia and the Four Season amongst others Then in 2013 theflat performance of the deluxe segment was overtaken by the 25increase in occupancy and the 12 increase in AARR for the touristsegment
In the regions hotels classified as pound80+ experienced positive AARRgrowth throughout the period analysed while budget regionalhotels were more affected by low demand Londonrsquos deluxesegment recovered more quickly though the performance washampered by new supply Lower rated segments experienced slowerrecovery at first but this has gathered pace
FOCUS ON LONDON BOUTIQUE AND UPSCALEREGIONAL HOTELS
London boutique hotels were the only segment that managed toincrease their rates considerably in 2013 thanks to burgeoningdemand for such properties Despite a 51 increase in AARRoccupancy remained fairly stable at 785 resulting in a rooms yield growth of 46
The boutique segment was the yearrsquos best performer in Londoneven as the top end (usually a more stable category) experiencedthe lowest increase in rooms yield up by a modest 06 topound19928 Regular travellers including new segments like theldquoMillennialsrdquo generation continue to choose the boutique segmentas an alternative to more traditional upscale accommodationHotel groups are recognising the importance of this bracket andintroducing new boutique hotel concepts such as W
Source BDO Research
Source BDO Research
8102019 Hotel Britain 2014
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK20
TABLE 10 Rooms yield growth London hotels
Rooms yield growth London hotels
Segment (AARR) 2010 2011 2012 2013
De luxe (gtpound150) 142 56 45 06
Superior deluxe (gtpound200) 207 00 67 15
International deluxe (pound150-200) 125 67 -01 -14
First class (pound100-150) 107 82 28 16
Business class (pound75-100) 105 92 23 31
Tourist (ltpound75) 67 154 -46 37
Townhouseboutique (gtpound100) 91 57 32 46
TABLE 11 Rooms yield growth Regional hotels
Rooms yield growth Regional hotels
Segment (AARR) 2010 2011 2012 2013
Country House 42 18 -13 32
gtpound80 46 31 07 47
pound70-pound80 29 16 10 38
pound60-pound70 16 07 14 33
pound50-60 15 03 02 30
ltpound50 -19 -34 -21 15
Moving on to the regional hotel segments we can see that the topend of the market enjoyed the highest rooms yield growth rate up47 to pound7508 or 33 in the CAGR
The results were driven by the increases in AARR which grew from
pound9752 to pound10133 a 39 growth Occupancy remained morestable growing by 08 to 741 The CAGR rate is also the highestof all regional segments at 19 underlining the increasing demandfor this product category
FIGURE 13 Rooms yield growth Regional UK hotels
2013 2012 2011 2010
-5 -3 -1 1 3 5
Country House
gtpound80
pound70-pound80
pound60-pound70
pound50-60
ltpound50
Source BDO Research
Source BDO Research
Source BDO Research
8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 7
UK HOTEL TRANSACTIONS
The UKrsquos hotel deal market seems tohave changed gear in 2013 drivenby improvements both in marketfundamentals and macroeconomics
In Europe the UK continued to be the top liquid market for
investment transactions in the hotel sector as it benefited overallfrom improved trading conditions The total transaction value wasnot only higher than in 2012 but also at a peak since 2007 For thiswe can thank the market recovery the decline of ldquotruerdquo distressedsales and the portfolio transactions in early 2013 that boostedmarket confidence across the sector
Foreign investors in particular flocked to the UK hotel marketlooking both at London and at primary regional opportunities suchas Manchester Edinburgh Leeds Cardiff and York US firms tendedto dominate the yearrsquos deals as Interstate bought both SanguineHospitality and Chardon Management while Starwood Capitalacquired the 22 Principal Hayley venues and KSL bought theMalmaison and Hotel du Vin portfolio
FIGURE 4 Average value of transaction
pound65924375
pound14902353
pound66763846
pound54700000
pound32403000
pound50521914
0
10
20
30
40
50
60
70
80
2008 2009 2010 2011 2012 2013
A v e r a g e v a l u e p e r t r a n s a c t i o n ( pound )
pound237603
pound149045
pound319316
pound197967
pound216525
pound160563
0
50000
100000
150000
200000
50000
300000
350000
2008 2009 2010 2011 2012 2013
A v e r a g e p r i c e p e r r o o m ( pound
)
The average transaction value in 2013 was pound50m up 559 from
the previous year The UK hotel market witnessed the sale of majorassets such as the InterContinental Park Lane and the Metropolitanby Como London hotels as well as the return to portfoliotransactions of non-distressed assets
However the average price per key in 2013 decreased to pound160563a -258 decline from the previous year because the majority ofthe deals were part of a regional portfolio transaction Furthermoreas investment activity returned to the regions it led to a fall in theprice commanded for single asset transactions as this weighed onthe average price per room Unsurprisingly London garnered a lot ofinterest in the wake of the 2012 Olympic Games justifying the 30increase in average value per room
FIGURE 5 Average price per room in UK hotel transactions
Source BDO Research Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK8
THE RETURN OF PORTFOLIO TRANSACTIONS
2013 saw the return of portfolio transactions In addition to thosealready mentioned these included the sale of the 42 MarriottHotels to the Abu Dhabi Investment Authority totalling almost8000 rooms Menziesrsquo hotel group was also sold to Topland for anestimated pound85m value well ahead of expectations
In fact 2013 started with a bang with the first half of the yearseeing 60 of the total value of transactions thanks to thenumerous portfolio sales As well as boosting market confidencethis drove a growing consensus on pricing expectations for singleasset transactions that dominated the second part of the year(with the only exception being the Menziesrsquo sale) Notable singleasset transactions in London included the InterContinental LondonPark Lane hotel (acquired by Constellation Hotels Holdings forpound3015m) the Metropolitan (acquired by Como Hotel London)the freehold of the Hilton London Heathrow Airport T5 (acquiredby MampG for pound21m) and the 50 stake in the newly built HiltonLondon Wembley (acquired by Oaktree Capital Management forpound301m)
Regional activity also picked up in 2013 in particular withManchester Edinburgh Bristol and Leeds all seeing increasedactivity A notable Manchester deal was the sale of the MarriottVictoria and Albert Museum hotel while Leeds saw its Radisson Bluand the Express by Holiday Inn Leeds Armouries changing hands InEdinburgh there was the sale of the Travelodge West End and theApex Waterloo Place Hotel and Cardiff too got in on the actionwith the sale of the Novotel Cardiff and the Premier Inn City Centre
BANK DEBTS OFFLOADED AND IPOS RISING
We may have seen the dawn of a new era of fundraising as IPOsbecome more prevalent in 2013 Blazing a trail were the recentlistings of Merlin Entertainment which owns themed hotels in itsleisure parks and Blackstonersquos Hilton
Meanwhile the Lloyds Banking Group began to offload its owned
debt selling a portfolio of 38 hotels across the UK RBS too isexpected to continue the trend of exiting assets in 2014 Banks havebecome highly conscious of their investments and now seem poisedto offload non-core assets As increased capital requirement is likelyto continue to impact on their balance sheet
LONDON CALLING 991251 SAY HELLO TO THE MILLION983085POUND ROOM
The capital continued its dominating trend from 2012 with around75 of all hotel deals happening there However regional hotelsdid see improved trading conditions for the first time since therecession despite not experiencing higher average and medianprices
The sale of the Parkes Hotel in London marked a milestone withthe highest ever price paid per room in the capital (pound1060606)This was more than 15 times the lowest price per room recorded inLondon ndash that honour goes to the Travelodge Woolwich at pound66667per room
The highest price per room in the regions was paid by HandPicked Hotels for the 58 room Fawsley Hall ndash the pound15m total pricetag translating to pound258621 per room As for the lowest this wasanother Travelodge ndash the distressed 120 room Coventry Leofrichotel bought by Fielding Beaumont for pound13750 per room to beconverted into student accommodation
TABLE 5 Comparison of price per room for 2013 transactions in Londonand the regions
2009 2010 2011 2012
Average (mean) Median Highest Lowest
London 376667 310680 1060606 66667
Region 74867 62521 258621 13750
Source BDO Research
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PROSPECTS FOR 2014
The trend should swing back this year towards more single assettransactions with the exception of the recent acquisitions of theDeVere Venues and of Four Pillars Hotels by Starwood CapitalForeign investments in the UK will continue to grow especiallyoutside London Indeed as the market recovers there should begreater interest in regional hotels and fuller consolidation in the
sector
Banks will be increasingly keen to offload distressed assets fromtheir balance sheet especially for those businesses that are over-leveraged Sovereign funds together with specialised investmentgroups and private equity from Asia and USA will continue to bethe main player in hotel transactions as the UK continues to be anattractive market for foreign investors
The outlook for future transactions will also hinge on the branddiversification of the budget sector This includes the introductionof the Hub by Premier Inn concept the planned refurbishment ofTravelodge hotels across UK and the entry or expansion of otherbrands such as Moxy Tune and Z hotels
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 11
UK HOTEL DEVELOPMENT TRENDS
Shifts in the market share among the top10 chains can reveal how the UKrsquos hotelsector is evolving
In Table 6 we can see the market segmentation for 2013 aspresented by room count and number of hotels Whitbread is the
top brand for number of rooms (58656) while IHG and Travelodgeare in second and third place with 39609 and 37911 roomsrespectively
The budget sector is poised to continue its expansion withTravelodge planning substantial additions that will take its roomscount to over 50000 In addition Travelodge already sits on top ofthe list when analysing the number of hotels as the budget chainslice counts for 242 of the overall UK hotel market or 517 hotels
TABLE 6 Top 10 UK hotel companies
Company Rooms Hotels Rooms Hotels
Whitbread 58656 383 212 180
IHG 39609 281 143 132Travelodge 37911 517 137 242
Accor 25998 197 94 92
Hilton 22253 105 80 49
Marriott 13548 67 49 31
Rezidor 10075 50 36 23
Wyndham 9466 95 34 45
GLH 8279 36 30 17
De Vere 8179 61 30 29
Others 42811 340 155 159
TOTALS 276785 2132 100 100
Includes Britannia Jurys Macdonald WA Shearing Millenium amp Copthorne Bespoke
Imperial London Choice Qhotels Puma)
Source HotelAnalyst UK hotel brand listing 2013
The largest supply of group owned hotels (314) is within thebudget sector (see Figure 6) with both Whitbread and Travelodge
in the top three companies for number of hotels and rooms Whenanalysing the branded segment little change has occurred since theprevious year The luxury segment has grown from 21 to 26while the three star category has reduced slightly from 222 to20 However this is likely to be the result of the inclusion ofclassified guesthouses which in 2013 accounted for 55 of totalestablishments
However in the analysis of independently owned hotels we seea completely different picture The top end of the market hasremained fairly stable with a market share of 05 But all theother types of classified establishments have lost some of theirmarket share while unclassified hotels and guesthouses haveenjoyed a substantial increase from 563 to 725 (when
considered together)
This may be a result of the pressure exerted by branded hotels onindependent establishments with the latter struggling to competewith branded supply and many being forced either to convertor to close The independent hotels supply has a history of beingmore like to be reduced or converted a trend that has acceleratedover the recent years of recession Most affected by this decline inmarket share are the three star establishments which declined from25 to 159
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK12
FIGURE 6 UK hotel supply by segment group owned vs independent owned 2013 FIGURE 7 Number of new added rooms 2009-2013
Source Wordsmith and Company Hospitality Digest 2014Source Hotel Data
0
10
20
30
40
50
60
70
80
90
100
26
183
200
25
314
197
55
Group Owned
0441
159
71
353
372
Independent
5 star
Branded Budget Hotels(eg Travelodge)
Unclass ified Guesthous es
4 star 3 star 1 amp 2 star New opening Rebranding refubishment
9944
8990
11185
15868
7659
5189
2612
4668
3207
6552
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2009 2010 2011 2012 2013
PIPELINE SLOWS DOWN AFTER 2012
The UK hotel industry accounts for over 600000 rooms distributedacross 45800 hotels according to the British HospitalityAssociation (BHA) After adding approximately 18000 rooms in2012 the pipeline has slowed down with only 200 hotels openingor planning to open between 2013 and 2014 This equates to some20000 new rooms across the whole UK
In 2014 London can expect a 4 increase in supply or around4500 new rooms while the regions will see a more modest 2
increase with around 6500 additional rooms
The number of new-built rooms dropped by 517 to 7659 in 2013(see Figure 7) However the focus has been on rebranding with6552 rooms re-entering the market up 1043 on the 2012 figureConsidering the overall economic situation compound annualgrowth rate for the total of rooms in UK over the period analysed isfairly stable at -12
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 13
DEVELOPING TRENDS
ldquoMillennialsrdquo
The rise of the Millennials or Generation Y with their love oftechnology and fast service is poised to change the way hotelsinteract with the outside world This newly maturing demographicis now challenging the industry to rethink its distribution marketingand public relation services Hotels will need to raise their game to
keep up with media developments with a greater focus on onlinereviews search platforms and social networking for peer-to-peerpublicity Within the next five years it is expected that onlineinformation will overtake offline so that even ldquoword of mouthrdquo willmutate into ldquoword of webrdquo
Return of select service
We have seen how reluctant Britons are to give up their holidaysand travels even during hard times or recessions Neverthelesseven with the economic outlook currently improving consumersare remaining highly cost-conscious As a result new concepts oflimited service accommodation are developing or re-developingsuch as ldquopay as you gordquo and ldquoaffordable luxuryrdquo hotels In particular
maximising the use of bedroom spaces is proving pivotal in terms ofshaping the current industry from both a consumer and an investorpoint of view This approach enables lower construction costs andhigher returns on investments as well as lower room prices and theldquosomething differentrdquo that hotel customers are constantly searchingfor
Lately the industry has also seen the growing trend of homeswapping with international websites enabling travellers to stay ineach otherrsquos homes free of charge Research is now being conductedon their impact on hotels
Return of the MICE market
The UK meeting industry singlehandedly contributed pound584billion to the countryrsquos GDP in 2013 according to the MeetingProfessionals International (MPI) Foundation Despite this positivenews hotels have recently suffered from a decreased MICE marketshare especially for those located outside London where 30 ofnational meetings take place
Regional hotels have enjoyed a modest rise in MICE activityrecently as their occupancy grew in 2013 But despite claims fromthe Global Business Travel Association (GBTA) that expenditurewill rise 37 in 2014 meeting activity remains well below pre-recession levels
New things on the menu for food and beverages
The food and beverage industry is currently enjoying somethingof a makeover with a raft of new trends emerging These includehotels hosting celebrity chefs the new ldquograb and gordquo conceptrestaurant areas that focus on social interaction and a concertedeffort to adapt to new segments or dietary requests from nichemarkets A notable example is the introduction of menus that cater
more effectively for visitors from overseas in particular the growingnumbers from China and the Arab nations
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK14
PLANNED HOTEL OPENINGS 2014A selection of planned hotel openings in key cities
London4500
Aberdeen
148
Edinburgh
523
Manchester
518
Glasgow
659
Liverpool
703
Birmingham
300
Gatwick
245
Newcastle
222
Bath
99
Dundee
91
Stirling
44
Christchuch
68
Chester
63
Hook
70
Brighton
94
Southampton
259
Portsmouth
414
Number of new rooms
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 15
LONDON 983080circa 4500983081
Tower Hill Motel OneCompany Motel One
Rooms 291
CitizenM 2 hotelsCompany CitizenMRooms 616
Shangri-La at the Shard London BridgeCompany Shangri-LaRooms 202
Beaumont HotelCompany Corbin and King HotelsRooms 75
Ham Yard HotelCompany Firmdale HotelsRooms 100
Hoxton Hotel HolbornCompany Ennismore CapitalRooms 174
Dorsett Shepherds BushCompany Dorsett HospitalityRooms 317
Hilton SouthwarkCompany Sojourn HotelsRooms 281
Mondrian LondonCompany Morgans Hotel GroupRooms 359
Pod Hotel TrocaderoCompany Criterion CapitalRooms 583
Novotel London WembleyCompanies AccorRooms 235
Travelodge 2 hotelsCompanies TravelodgeSolum Regeneration PartnershipRooms 185
Premier Inn 3 hotels (Premier InnHub by Premier Inn) Company WhitbreadRooms 523
REGIONAL 983080circa 6500983081
AberdeenVillage Urban Resort KingswellsCompany De Vere GroupRooms 148
BathThe Gainsborough Bath SPACompanies YTL HotelsRooms 99
BirminghamPark Regis BirminghamCompanies StayWell Hospitality Group
Rooms 300Grand Hotel BirminghamCompany Hortons EstateRooms 152
BrightonIndigo BrightonCompany InterContinental Hotel GroupRooms 94
ChesterRoomzzz Aparthotel Chester CityCompany RoomzzzRooms 63
Christchurch
TravelodgeCompany TravelodgeRooms 68
DundeeMalmaison Dundee (opened early 2014)Company MalmaisonRooms 91
Former Jolly HotelCompany Wetherspoon HotelsRooms 25
EdinburghIbis 3 hotels (one opened early 2014)Company Accor Jansons Property PeverilSecurities Ltd
Rooms 523
Motel One Princess StreetCompany Motel OneRooms 140
Village Hotel Helix HouseCompany De Vere Village Urban ResortsRooms 120
GatwickBloc Hotel Gatwick AirportCompanies Bloc Hotel CompanyRooms 245
GlasgowVilla Hotel Pacific Quay
Company De Vere Village Urban ResortsRooms 120
Premier Inn Pacific QuayCompany WhitbreadRooms 180
Hampton by HiltonCompany Scot SheridanRooms 88
Travelodge Queen StreetCompany Scot Sheridan TravelodgeRooms 171
Holiday Inn Glasgow GreenCompany Intercontinental Hotels GroupRooms 100
HookHeckfield Place HotelCompany Heckfield PlaceRooms 70
LiverpoolThe Titanic Albion HouseCompany Signature LivingRooms 350
Aloft HotelCompany Ashall Property StarwoodRooms 116
Doubletree by HiltonCompany Interstate Hotels
Rooms 87Stanley Dock Tobacco WarehouseCompany Harcourt Developments LtdRooms 150
ManchesterHotel FootballCompany Red Property Services LLPRooms 139
Travelodge Radclyffe ParkCompany L P C Living LtdRooms 156
Hotel La Tour SalfordCompany Hotel La TourRooms 223
NewcastleMotel OneCompany Motel OneRooms 222
Portsmouth Jurys InnCompany Jurys InnsRooms 200
Village Urban ResortCompany De Vere Village Urban ResortsRooms 214
SheffieldHampton by Hilton (opened early 2014)
Company Hilton Hotels amp ResortsRooms 142
SouthamptonHilton at the Ageas Bowl SouthamptonCompany Hilton Hotels amp ResortsRooms 175
Travelodge Greenchurch HouseCompany TravelodgeRooms 84
StirlingHotel ColessioCompany Aurora Hotels CollectionRooms 44
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 17
2013 SURVEY RESULTS
Our analysis covers a consistent sample of456 hotels across the UK (totalling 78228rooms) with monthly data since 2009
An initial glance at Figure 8 reveals that the industry maintainedits steady if unspectacular upward trend with some promising
indicators for the year to come
Daily rooms yield in 2013 rose by 26 from the previous year topound8150 One of the stand-out figures on the graph is the occupancylevel which rose from 756 in 2012 to 77 in 2013 its highest forsome years In terms of AARR however growth rates were almostflat up only 08 from pound10508 to pound10588 Meanwhile the five- year compound annual growth rate (CAGR) for rooms yield grew by43 as the sector boosted by London continued to recover (seeTable 7)
FIGURE 8 Summary of performance all UK hotels (2009-2013)
AARR (pound) Rooms yield (pound) Occupancy ()
720
725
730
735
740
745
750
755
760
765
770
775
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
pound
TABLE 7 Summary of performance UK hotels (2009-2013)
UK HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 740 758 760 756 770
Year-on-Yeargrowth()
- 25 02 -05 18 10
AARR (pound) 9304 9837 10254 10508 10588
Year-on-Yeargrowth()
- 57 42 25 08 33
Rooms yield (pound) 6881 7458 7790 7947 8150
Year-on-Yeargrowth() - 84 44 20 26 43
Despite the proliferation of new hotels in the run-up to the London2012 games this extra supply was largely absorbed Although 2012
occupancy did decline by 05 it bounced back by 18 in thefollowing year Overall CAGR occupancy growth was steady witha 1 increase but the main driver of growth was AARR which roseby 33
London remains the growth engine for the UK hotel industry eventhough comparisons between 2013 and the Olympic year remainlargely academic As ever London hoteliers continue to engage inskillful revenue management and marketing strategies to benefitfrom the record visitor numbers
Londonrsquos AARR was marginally down by -01 to pound15248 as the2012 hike in rates weighed on performance However occupancyslightly increased (up by 12) to reach pre-Olympic levels (831)
Rooms yield grew too up 11 to pound12665 The celebrations ofthe Olympic anniversary and the Queenrsquos Coronation Anniversarybrought a boost for the leisure market even as London welcomedback the corporate market in the same year
As we can see from Table 8 it was AARR that drove the capitalrsquosresults Across the period from 2009 to 2013 the CAGR for AARR inLondon was up by 54 driving rooms yield up by 58
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK18
FIGURE 9 Summary of Performance London Hotels (2009-2013) FIGURE 10 Summary of performance Regional Hotels (2009-2013)
AARR (pound) Rooms yiel d (pound) Occupancy ()
81
81
82
82
83
83
84
0
20
40
60
80
100
120
140
160
180
2009 2010 2011 2012 2013
pound
AARR (pound) Rooms yield (pound) Occupancy ()
66
67
68
69
70
71
72
73
74
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013
pound
TABLE 8 Summary of performance London hotels (2009-2013)
London HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 816 832 830 821 831
Year-on-Yeargrowth()
- 20 -03 -11 12 04
AARR (pound) 12370 13666 14604 15265 15248
Year-on-Yeargrowth()
- 105 69 45 -01 54
Rooms yield (pound) 10098 11374 12118 12528 12665
Year-on-Yeargrowth()
- 126 65 34 11 58
TABLE 9 Summary of performance Regional hotels (2009-2013)
Regional HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 690 710 714 715 730
Year-on-Yeargrowth()
- 30 06 01 21 14
AARR (pound) 6948 6923 6971 7025 7122
Year-on-Yeargrowth()
- -04 07 08 14 06
Rooms yield (pound) 4792 4916 4978 5024 5199
Year-on-Yeargrowth()
- 26 13 09 35 21
Regional hotels also enjoyed better results in 2013 compared tothe previous year A 35 rooms yield increase (to pound5199) wasdriven by a 21 occupancy rise up to 73 AARR growth was moremodest up by 06 to pound7122
This occupancy-led performance is strengthening confidence in theregions Both occupancy and AARR also recorded positive CAGRsgrowing by 14 and by 06 respectively
Source BDO Research
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 19
FIGURE 11 Top and bottom end of market segments growth
FIGURE 12 Rooms yield growth London hotels
London deluxe London tourist Regional gtpound80 Regional ltpound50
R o o m s y i e l d
g r o w t h
-10
-5
0
5
10
15
20
2010 2011 2012 2013
-5 0 5 10 15 20 25
De luxe
Superiordeluxe
Internationaldeluxe
First class
Business class
Tourist
Townhouseboutique
2013 2012 2011 2010
A TALE OF POSITIONING
Figure 11 analyses the rooms yield growth for London and regionalhotelsrsquo top and bottom segments
London deluxe and tourist hotels seem to have performed inopposite directions Although the deluxe segment rooms yield grewconsiderably by 142 in 2010 the budget segment experienced
more modest growth of 67 The following year the results werereversed with the top end growing by 56 while the bottom endenjoyed a surge of 154 In 2013 the tourist hotels growth rateof 37 surpassed that of the deluxe segment which was up onlyslightly by 06
Occupancy was the main driver behind this In 2011 Londonexperienced a steep increase in the luxury segment with theopening or re-opening of a number of major deluxe hotelsincluding the Renaissance St Pancras the Savoy 45 Park LaneCorinthia and the Four Season amongst others Then in 2013 theflat performance of the deluxe segment was overtaken by the 25increase in occupancy and the 12 increase in AARR for the touristsegment
In the regions hotels classified as pound80+ experienced positive AARRgrowth throughout the period analysed while budget regionalhotels were more affected by low demand Londonrsquos deluxesegment recovered more quickly though the performance washampered by new supply Lower rated segments experienced slowerrecovery at first but this has gathered pace
FOCUS ON LONDON BOUTIQUE AND UPSCALEREGIONAL HOTELS
London boutique hotels were the only segment that managed toincrease their rates considerably in 2013 thanks to burgeoningdemand for such properties Despite a 51 increase in AARRoccupancy remained fairly stable at 785 resulting in a rooms yield growth of 46
The boutique segment was the yearrsquos best performer in Londoneven as the top end (usually a more stable category) experiencedthe lowest increase in rooms yield up by a modest 06 topound19928 Regular travellers including new segments like theldquoMillennialsrdquo generation continue to choose the boutique segmentas an alternative to more traditional upscale accommodationHotel groups are recognising the importance of this bracket andintroducing new boutique hotel concepts such as W
Source BDO Research
Source BDO Research
8102019 Hotel Britain 2014
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK20
TABLE 10 Rooms yield growth London hotels
Rooms yield growth London hotels
Segment (AARR) 2010 2011 2012 2013
De luxe (gtpound150) 142 56 45 06
Superior deluxe (gtpound200) 207 00 67 15
International deluxe (pound150-200) 125 67 -01 -14
First class (pound100-150) 107 82 28 16
Business class (pound75-100) 105 92 23 31
Tourist (ltpound75) 67 154 -46 37
Townhouseboutique (gtpound100) 91 57 32 46
TABLE 11 Rooms yield growth Regional hotels
Rooms yield growth Regional hotels
Segment (AARR) 2010 2011 2012 2013
Country House 42 18 -13 32
gtpound80 46 31 07 47
pound70-pound80 29 16 10 38
pound60-pound70 16 07 14 33
pound50-60 15 03 02 30
ltpound50 -19 -34 -21 15
Moving on to the regional hotel segments we can see that the topend of the market enjoyed the highest rooms yield growth rate up47 to pound7508 or 33 in the CAGR
The results were driven by the increases in AARR which grew from
pound9752 to pound10133 a 39 growth Occupancy remained morestable growing by 08 to 741 The CAGR rate is also the highestof all regional segments at 19 underlining the increasing demandfor this product category
FIGURE 13 Rooms yield growth Regional UK hotels
2013 2012 2011 2010
-5 -3 -1 1 3 5
Country House
gtpound80
pound70-pound80
pound60-pound70
pound50-60
ltpound50
Source BDO Research
Source BDO Research
Source BDO Research
8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
8102019 Hotel Britain 2014
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8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 7
UK HOTEL TRANSACTIONS
The UKrsquos hotel deal market seems tohave changed gear in 2013 drivenby improvements both in marketfundamentals and macroeconomics
In Europe the UK continued to be the top liquid market for
investment transactions in the hotel sector as it benefited overallfrom improved trading conditions The total transaction value wasnot only higher than in 2012 but also at a peak since 2007 For thiswe can thank the market recovery the decline of ldquotruerdquo distressedsales and the portfolio transactions in early 2013 that boostedmarket confidence across the sector
Foreign investors in particular flocked to the UK hotel marketlooking both at London and at primary regional opportunities suchas Manchester Edinburgh Leeds Cardiff and York US firms tendedto dominate the yearrsquos deals as Interstate bought both SanguineHospitality and Chardon Management while Starwood Capitalacquired the 22 Principal Hayley venues and KSL bought theMalmaison and Hotel du Vin portfolio
FIGURE 4 Average value of transaction
pound65924375
pound14902353
pound66763846
pound54700000
pound32403000
pound50521914
0
10
20
30
40
50
60
70
80
2008 2009 2010 2011 2012 2013
A v e r a g e v a l u e p e r t r a n s a c t i o n ( pound )
pound237603
pound149045
pound319316
pound197967
pound216525
pound160563
0
50000
100000
150000
200000
50000
300000
350000
2008 2009 2010 2011 2012 2013
A v e r a g e p r i c e p e r r o o m ( pound
)
The average transaction value in 2013 was pound50m up 559 from
the previous year The UK hotel market witnessed the sale of majorassets such as the InterContinental Park Lane and the Metropolitanby Como London hotels as well as the return to portfoliotransactions of non-distressed assets
However the average price per key in 2013 decreased to pound160563a -258 decline from the previous year because the majority ofthe deals were part of a regional portfolio transaction Furthermoreas investment activity returned to the regions it led to a fall in theprice commanded for single asset transactions as this weighed onthe average price per room Unsurprisingly London garnered a lot ofinterest in the wake of the 2012 Olympic Games justifying the 30increase in average value per room
FIGURE 5 Average price per room in UK hotel transactions
Source BDO Research Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK8
THE RETURN OF PORTFOLIO TRANSACTIONS
2013 saw the return of portfolio transactions In addition to thosealready mentioned these included the sale of the 42 MarriottHotels to the Abu Dhabi Investment Authority totalling almost8000 rooms Menziesrsquo hotel group was also sold to Topland for anestimated pound85m value well ahead of expectations
In fact 2013 started with a bang with the first half of the yearseeing 60 of the total value of transactions thanks to thenumerous portfolio sales As well as boosting market confidencethis drove a growing consensus on pricing expectations for singleasset transactions that dominated the second part of the year(with the only exception being the Menziesrsquo sale) Notable singleasset transactions in London included the InterContinental LondonPark Lane hotel (acquired by Constellation Hotels Holdings forpound3015m) the Metropolitan (acquired by Como Hotel London)the freehold of the Hilton London Heathrow Airport T5 (acquiredby MampG for pound21m) and the 50 stake in the newly built HiltonLondon Wembley (acquired by Oaktree Capital Management forpound301m)
Regional activity also picked up in 2013 in particular withManchester Edinburgh Bristol and Leeds all seeing increasedactivity A notable Manchester deal was the sale of the MarriottVictoria and Albert Museum hotel while Leeds saw its Radisson Bluand the Express by Holiday Inn Leeds Armouries changing hands InEdinburgh there was the sale of the Travelodge West End and theApex Waterloo Place Hotel and Cardiff too got in on the actionwith the sale of the Novotel Cardiff and the Premier Inn City Centre
BANK DEBTS OFFLOADED AND IPOS RISING
We may have seen the dawn of a new era of fundraising as IPOsbecome more prevalent in 2013 Blazing a trail were the recentlistings of Merlin Entertainment which owns themed hotels in itsleisure parks and Blackstonersquos Hilton
Meanwhile the Lloyds Banking Group began to offload its owned
debt selling a portfolio of 38 hotels across the UK RBS too isexpected to continue the trend of exiting assets in 2014 Banks havebecome highly conscious of their investments and now seem poisedto offload non-core assets As increased capital requirement is likelyto continue to impact on their balance sheet
LONDON CALLING 991251 SAY HELLO TO THE MILLION983085POUND ROOM
The capital continued its dominating trend from 2012 with around75 of all hotel deals happening there However regional hotelsdid see improved trading conditions for the first time since therecession despite not experiencing higher average and medianprices
The sale of the Parkes Hotel in London marked a milestone withthe highest ever price paid per room in the capital (pound1060606)This was more than 15 times the lowest price per room recorded inLondon ndash that honour goes to the Travelodge Woolwich at pound66667per room
The highest price per room in the regions was paid by HandPicked Hotels for the 58 room Fawsley Hall ndash the pound15m total pricetag translating to pound258621 per room As for the lowest this wasanother Travelodge ndash the distressed 120 room Coventry Leofrichotel bought by Fielding Beaumont for pound13750 per room to beconverted into student accommodation
TABLE 5 Comparison of price per room for 2013 transactions in Londonand the regions
2009 2010 2011 2012
Average (mean) Median Highest Lowest
London 376667 310680 1060606 66667
Region 74867 62521 258621 13750
Source BDO Research
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PROSPECTS FOR 2014
The trend should swing back this year towards more single assettransactions with the exception of the recent acquisitions of theDeVere Venues and of Four Pillars Hotels by Starwood CapitalForeign investments in the UK will continue to grow especiallyoutside London Indeed as the market recovers there should begreater interest in regional hotels and fuller consolidation in the
sector
Banks will be increasingly keen to offload distressed assets fromtheir balance sheet especially for those businesses that are over-leveraged Sovereign funds together with specialised investmentgroups and private equity from Asia and USA will continue to bethe main player in hotel transactions as the UK continues to be anattractive market for foreign investors
The outlook for future transactions will also hinge on the branddiversification of the budget sector This includes the introductionof the Hub by Premier Inn concept the planned refurbishment ofTravelodge hotels across UK and the entry or expansion of otherbrands such as Moxy Tune and Z hotels
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 11
UK HOTEL DEVELOPMENT TRENDS
Shifts in the market share among the top10 chains can reveal how the UKrsquos hotelsector is evolving
In Table 6 we can see the market segmentation for 2013 aspresented by room count and number of hotels Whitbread is the
top brand for number of rooms (58656) while IHG and Travelodgeare in second and third place with 39609 and 37911 roomsrespectively
The budget sector is poised to continue its expansion withTravelodge planning substantial additions that will take its roomscount to over 50000 In addition Travelodge already sits on top ofthe list when analysing the number of hotels as the budget chainslice counts for 242 of the overall UK hotel market or 517 hotels
TABLE 6 Top 10 UK hotel companies
Company Rooms Hotels Rooms Hotels
Whitbread 58656 383 212 180
IHG 39609 281 143 132Travelodge 37911 517 137 242
Accor 25998 197 94 92
Hilton 22253 105 80 49
Marriott 13548 67 49 31
Rezidor 10075 50 36 23
Wyndham 9466 95 34 45
GLH 8279 36 30 17
De Vere 8179 61 30 29
Others 42811 340 155 159
TOTALS 276785 2132 100 100
Includes Britannia Jurys Macdonald WA Shearing Millenium amp Copthorne Bespoke
Imperial London Choice Qhotels Puma)
Source HotelAnalyst UK hotel brand listing 2013
The largest supply of group owned hotels (314) is within thebudget sector (see Figure 6) with both Whitbread and Travelodge
in the top three companies for number of hotels and rooms Whenanalysing the branded segment little change has occurred since theprevious year The luxury segment has grown from 21 to 26while the three star category has reduced slightly from 222 to20 However this is likely to be the result of the inclusion ofclassified guesthouses which in 2013 accounted for 55 of totalestablishments
However in the analysis of independently owned hotels we seea completely different picture The top end of the market hasremained fairly stable with a market share of 05 But all theother types of classified establishments have lost some of theirmarket share while unclassified hotels and guesthouses haveenjoyed a substantial increase from 563 to 725 (when
considered together)
This may be a result of the pressure exerted by branded hotels onindependent establishments with the latter struggling to competewith branded supply and many being forced either to convertor to close The independent hotels supply has a history of beingmore like to be reduced or converted a trend that has acceleratedover the recent years of recession Most affected by this decline inmarket share are the three star establishments which declined from25 to 159
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK12
FIGURE 6 UK hotel supply by segment group owned vs independent owned 2013 FIGURE 7 Number of new added rooms 2009-2013
Source Wordsmith and Company Hospitality Digest 2014Source Hotel Data
0
10
20
30
40
50
60
70
80
90
100
26
183
200
25
314
197
55
Group Owned
0441
159
71
353
372
Independent
5 star
Branded Budget Hotels(eg Travelodge)
Unclass ified Guesthous es
4 star 3 star 1 amp 2 star New opening Rebranding refubishment
9944
8990
11185
15868
7659
5189
2612
4668
3207
6552
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2009 2010 2011 2012 2013
PIPELINE SLOWS DOWN AFTER 2012
The UK hotel industry accounts for over 600000 rooms distributedacross 45800 hotels according to the British HospitalityAssociation (BHA) After adding approximately 18000 rooms in2012 the pipeline has slowed down with only 200 hotels openingor planning to open between 2013 and 2014 This equates to some20000 new rooms across the whole UK
In 2014 London can expect a 4 increase in supply or around4500 new rooms while the regions will see a more modest 2
increase with around 6500 additional rooms
The number of new-built rooms dropped by 517 to 7659 in 2013(see Figure 7) However the focus has been on rebranding with6552 rooms re-entering the market up 1043 on the 2012 figureConsidering the overall economic situation compound annualgrowth rate for the total of rooms in UK over the period analysed isfairly stable at -12
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 13
DEVELOPING TRENDS
ldquoMillennialsrdquo
The rise of the Millennials or Generation Y with their love oftechnology and fast service is poised to change the way hotelsinteract with the outside world This newly maturing demographicis now challenging the industry to rethink its distribution marketingand public relation services Hotels will need to raise their game to
keep up with media developments with a greater focus on onlinereviews search platforms and social networking for peer-to-peerpublicity Within the next five years it is expected that onlineinformation will overtake offline so that even ldquoword of mouthrdquo willmutate into ldquoword of webrdquo
Return of select service
We have seen how reluctant Britons are to give up their holidaysand travels even during hard times or recessions Neverthelesseven with the economic outlook currently improving consumersare remaining highly cost-conscious As a result new concepts oflimited service accommodation are developing or re-developingsuch as ldquopay as you gordquo and ldquoaffordable luxuryrdquo hotels In particular
maximising the use of bedroom spaces is proving pivotal in terms ofshaping the current industry from both a consumer and an investorpoint of view This approach enables lower construction costs andhigher returns on investments as well as lower room prices and theldquosomething differentrdquo that hotel customers are constantly searchingfor
Lately the industry has also seen the growing trend of homeswapping with international websites enabling travellers to stay ineach otherrsquos homes free of charge Research is now being conductedon their impact on hotels
Return of the MICE market
The UK meeting industry singlehandedly contributed pound584billion to the countryrsquos GDP in 2013 according to the MeetingProfessionals International (MPI) Foundation Despite this positivenews hotels have recently suffered from a decreased MICE marketshare especially for those located outside London where 30 ofnational meetings take place
Regional hotels have enjoyed a modest rise in MICE activityrecently as their occupancy grew in 2013 But despite claims fromthe Global Business Travel Association (GBTA) that expenditurewill rise 37 in 2014 meeting activity remains well below pre-recession levels
New things on the menu for food and beverages
The food and beverage industry is currently enjoying somethingof a makeover with a raft of new trends emerging These includehotels hosting celebrity chefs the new ldquograb and gordquo conceptrestaurant areas that focus on social interaction and a concertedeffort to adapt to new segments or dietary requests from nichemarkets A notable example is the introduction of menus that cater
more effectively for visitors from overseas in particular the growingnumbers from China and the Arab nations
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK14
PLANNED HOTEL OPENINGS 2014A selection of planned hotel openings in key cities
London4500
Aberdeen
148
Edinburgh
523
Manchester
518
Glasgow
659
Liverpool
703
Birmingham
300
Gatwick
245
Newcastle
222
Bath
99
Dundee
91
Stirling
44
Christchuch
68
Chester
63
Hook
70
Brighton
94
Southampton
259
Portsmouth
414
Number of new rooms
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 15
LONDON 983080circa 4500983081
Tower Hill Motel OneCompany Motel One
Rooms 291
CitizenM 2 hotelsCompany CitizenMRooms 616
Shangri-La at the Shard London BridgeCompany Shangri-LaRooms 202
Beaumont HotelCompany Corbin and King HotelsRooms 75
Ham Yard HotelCompany Firmdale HotelsRooms 100
Hoxton Hotel HolbornCompany Ennismore CapitalRooms 174
Dorsett Shepherds BushCompany Dorsett HospitalityRooms 317
Hilton SouthwarkCompany Sojourn HotelsRooms 281
Mondrian LondonCompany Morgans Hotel GroupRooms 359
Pod Hotel TrocaderoCompany Criterion CapitalRooms 583
Novotel London WembleyCompanies AccorRooms 235
Travelodge 2 hotelsCompanies TravelodgeSolum Regeneration PartnershipRooms 185
Premier Inn 3 hotels (Premier InnHub by Premier Inn) Company WhitbreadRooms 523
REGIONAL 983080circa 6500983081
AberdeenVillage Urban Resort KingswellsCompany De Vere GroupRooms 148
BathThe Gainsborough Bath SPACompanies YTL HotelsRooms 99
BirminghamPark Regis BirminghamCompanies StayWell Hospitality Group
Rooms 300Grand Hotel BirminghamCompany Hortons EstateRooms 152
BrightonIndigo BrightonCompany InterContinental Hotel GroupRooms 94
ChesterRoomzzz Aparthotel Chester CityCompany RoomzzzRooms 63
Christchurch
TravelodgeCompany TravelodgeRooms 68
DundeeMalmaison Dundee (opened early 2014)Company MalmaisonRooms 91
Former Jolly HotelCompany Wetherspoon HotelsRooms 25
EdinburghIbis 3 hotels (one opened early 2014)Company Accor Jansons Property PeverilSecurities Ltd
Rooms 523
Motel One Princess StreetCompany Motel OneRooms 140
Village Hotel Helix HouseCompany De Vere Village Urban ResortsRooms 120
GatwickBloc Hotel Gatwick AirportCompanies Bloc Hotel CompanyRooms 245
GlasgowVilla Hotel Pacific Quay
Company De Vere Village Urban ResortsRooms 120
Premier Inn Pacific QuayCompany WhitbreadRooms 180
Hampton by HiltonCompany Scot SheridanRooms 88
Travelodge Queen StreetCompany Scot Sheridan TravelodgeRooms 171
Holiday Inn Glasgow GreenCompany Intercontinental Hotels GroupRooms 100
HookHeckfield Place HotelCompany Heckfield PlaceRooms 70
LiverpoolThe Titanic Albion HouseCompany Signature LivingRooms 350
Aloft HotelCompany Ashall Property StarwoodRooms 116
Doubletree by HiltonCompany Interstate Hotels
Rooms 87Stanley Dock Tobacco WarehouseCompany Harcourt Developments LtdRooms 150
ManchesterHotel FootballCompany Red Property Services LLPRooms 139
Travelodge Radclyffe ParkCompany L P C Living LtdRooms 156
Hotel La Tour SalfordCompany Hotel La TourRooms 223
NewcastleMotel OneCompany Motel OneRooms 222
Portsmouth Jurys InnCompany Jurys InnsRooms 200
Village Urban ResortCompany De Vere Village Urban ResortsRooms 214
SheffieldHampton by Hilton (opened early 2014)
Company Hilton Hotels amp ResortsRooms 142
SouthamptonHilton at the Ageas Bowl SouthamptonCompany Hilton Hotels amp ResortsRooms 175
Travelodge Greenchurch HouseCompany TravelodgeRooms 84
StirlingHotel ColessioCompany Aurora Hotels CollectionRooms 44
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 17
2013 SURVEY RESULTS
Our analysis covers a consistent sample of456 hotels across the UK (totalling 78228rooms) with monthly data since 2009
An initial glance at Figure 8 reveals that the industry maintainedits steady if unspectacular upward trend with some promising
indicators for the year to come
Daily rooms yield in 2013 rose by 26 from the previous year topound8150 One of the stand-out figures on the graph is the occupancylevel which rose from 756 in 2012 to 77 in 2013 its highest forsome years In terms of AARR however growth rates were almostflat up only 08 from pound10508 to pound10588 Meanwhile the five- year compound annual growth rate (CAGR) for rooms yield grew by43 as the sector boosted by London continued to recover (seeTable 7)
FIGURE 8 Summary of performance all UK hotels (2009-2013)
AARR (pound) Rooms yield (pound) Occupancy ()
720
725
730
735
740
745
750
755
760
765
770
775
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
pound
TABLE 7 Summary of performance UK hotels (2009-2013)
UK HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 740 758 760 756 770
Year-on-Yeargrowth()
- 25 02 -05 18 10
AARR (pound) 9304 9837 10254 10508 10588
Year-on-Yeargrowth()
- 57 42 25 08 33
Rooms yield (pound) 6881 7458 7790 7947 8150
Year-on-Yeargrowth() - 84 44 20 26 43
Despite the proliferation of new hotels in the run-up to the London2012 games this extra supply was largely absorbed Although 2012
occupancy did decline by 05 it bounced back by 18 in thefollowing year Overall CAGR occupancy growth was steady witha 1 increase but the main driver of growth was AARR which roseby 33
London remains the growth engine for the UK hotel industry eventhough comparisons between 2013 and the Olympic year remainlargely academic As ever London hoteliers continue to engage inskillful revenue management and marketing strategies to benefitfrom the record visitor numbers
Londonrsquos AARR was marginally down by -01 to pound15248 as the2012 hike in rates weighed on performance However occupancyslightly increased (up by 12) to reach pre-Olympic levels (831)
Rooms yield grew too up 11 to pound12665 The celebrations ofthe Olympic anniversary and the Queenrsquos Coronation Anniversarybrought a boost for the leisure market even as London welcomedback the corporate market in the same year
As we can see from Table 8 it was AARR that drove the capitalrsquosresults Across the period from 2009 to 2013 the CAGR for AARR inLondon was up by 54 driving rooms yield up by 58
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK18
FIGURE 9 Summary of Performance London Hotels (2009-2013) FIGURE 10 Summary of performance Regional Hotels (2009-2013)
AARR (pound) Rooms yiel d (pound) Occupancy ()
81
81
82
82
83
83
84
0
20
40
60
80
100
120
140
160
180
2009 2010 2011 2012 2013
pound
AARR (pound) Rooms yield (pound) Occupancy ()
66
67
68
69
70
71
72
73
74
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013
pound
TABLE 8 Summary of performance London hotels (2009-2013)
London HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 816 832 830 821 831
Year-on-Yeargrowth()
- 20 -03 -11 12 04
AARR (pound) 12370 13666 14604 15265 15248
Year-on-Yeargrowth()
- 105 69 45 -01 54
Rooms yield (pound) 10098 11374 12118 12528 12665
Year-on-Yeargrowth()
- 126 65 34 11 58
TABLE 9 Summary of performance Regional hotels (2009-2013)
Regional HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 690 710 714 715 730
Year-on-Yeargrowth()
- 30 06 01 21 14
AARR (pound) 6948 6923 6971 7025 7122
Year-on-Yeargrowth()
- -04 07 08 14 06
Rooms yield (pound) 4792 4916 4978 5024 5199
Year-on-Yeargrowth()
- 26 13 09 35 21
Regional hotels also enjoyed better results in 2013 compared tothe previous year A 35 rooms yield increase (to pound5199) wasdriven by a 21 occupancy rise up to 73 AARR growth was moremodest up by 06 to pound7122
This occupancy-led performance is strengthening confidence in theregions Both occupancy and AARR also recorded positive CAGRsgrowing by 14 and by 06 respectively
Source BDO Research
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 19
FIGURE 11 Top and bottom end of market segments growth
FIGURE 12 Rooms yield growth London hotels
London deluxe London tourist Regional gtpound80 Regional ltpound50
R o o m s y i e l d
g r o w t h
-10
-5
0
5
10
15
20
2010 2011 2012 2013
-5 0 5 10 15 20 25
De luxe
Superiordeluxe
Internationaldeluxe
First class
Business class
Tourist
Townhouseboutique
2013 2012 2011 2010
A TALE OF POSITIONING
Figure 11 analyses the rooms yield growth for London and regionalhotelsrsquo top and bottom segments
London deluxe and tourist hotels seem to have performed inopposite directions Although the deluxe segment rooms yield grewconsiderably by 142 in 2010 the budget segment experienced
more modest growth of 67 The following year the results werereversed with the top end growing by 56 while the bottom endenjoyed a surge of 154 In 2013 the tourist hotels growth rateof 37 surpassed that of the deluxe segment which was up onlyslightly by 06
Occupancy was the main driver behind this In 2011 Londonexperienced a steep increase in the luxury segment with theopening or re-opening of a number of major deluxe hotelsincluding the Renaissance St Pancras the Savoy 45 Park LaneCorinthia and the Four Season amongst others Then in 2013 theflat performance of the deluxe segment was overtaken by the 25increase in occupancy and the 12 increase in AARR for the touristsegment
In the regions hotels classified as pound80+ experienced positive AARRgrowth throughout the period analysed while budget regionalhotels were more affected by low demand Londonrsquos deluxesegment recovered more quickly though the performance washampered by new supply Lower rated segments experienced slowerrecovery at first but this has gathered pace
FOCUS ON LONDON BOUTIQUE AND UPSCALEREGIONAL HOTELS
London boutique hotels were the only segment that managed toincrease their rates considerably in 2013 thanks to burgeoningdemand for such properties Despite a 51 increase in AARRoccupancy remained fairly stable at 785 resulting in a rooms yield growth of 46
The boutique segment was the yearrsquos best performer in Londoneven as the top end (usually a more stable category) experiencedthe lowest increase in rooms yield up by a modest 06 topound19928 Regular travellers including new segments like theldquoMillennialsrdquo generation continue to choose the boutique segmentas an alternative to more traditional upscale accommodationHotel groups are recognising the importance of this bracket andintroducing new boutique hotel concepts such as W
Source BDO Research
Source BDO Research
8102019 Hotel Britain 2014
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK20
TABLE 10 Rooms yield growth London hotels
Rooms yield growth London hotels
Segment (AARR) 2010 2011 2012 2013
De luxe (gtpound150) 142 56 45 06
Superior deluxe (gtpound200) 207 00 67 15
International deluxe (pound150-200) 125 67 -01 -14
First class (pound100-150) 107 82 28 16
Business class (pound75-100) 105 92 23 31
Tourist (ltpound75) 67 154 -46 37
Townhouseboutique (gtpound100) 91 57 32 46
TABLE 11 Rooms yield growth Regional hotels
Rooms yield growth Regional hotels
Segment (AARR) 2010 2011 2012 2013
Country House 42 18 -13 32
gtpound80 46 31 07 47
pound70-pound80 29 16 10 38
pound60-pound70 16 07 14 33
pound50-60 15 03 02 30
ltpound50 -19 -34 -21 15
Moving on to the regional hotel segments we can see that the topend of the market enjoyed the highest rooms yield growth rate up47 to pound7508 or 33 in the CAGR
The results were driven by the increases in AARR which grew from
pound9752 to pound10133 a 39 growth Occupancy remained morestable growing by 08 to 741 The CAGR rate is also the highestof all regional segments at 19 underlining the increasing demandfor this product category
FIGURE 13 Rooms yield growth Regional UK hotels
2013 2012 2011 2010
-5 -3 -1 1 3 5
Country House
gtpound80
pound70-pound80
pound60-pound70
pound50-60
ltpound50
Source BDO Research
Source BDO Research
Source BDO Research
8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
8102019 Hotel Britain 2014
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8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK8
THE RETURN OF PORTFOLIO TRANSACTIONS
2013 saw the return of portfolio transactions In addition to thosealready mentioned these included the sale of the 42 MarriottHotels to the Abu Dhabi Investment Authority totalling almost8000 rooms Menziesrsquo hotel group was also sold to Topland for anestimated pound85m value well ahead of expectations
In fact 2013 started with a bang with the first half of the yearseeing 60 of the total value of transactions thanks to thenumerous portfolio sales As well as boosting market confidencethis drove a growing consensus on pricing expectations for singleasset transactions that dominated the second part of the year(with the only exception being the Menziesrsquo sale) Notable singleasset transactions in London included the InterContinental LondonPark Lane hotel (acquired by Constellation Hotels Holdings forpound3015m) the Metropolitan (acquired by Como Hotel London)the freehold of the Hilton London Heathrow Airport T5 (acquiredby MampG for pound21m) and the 50 stake in the newly built HiltonLondon Wembley (acquired by Oaktree Capital Management forpound301m)
Regional activity also picked up in 2013 in particular withManchester Edinburgh Bristol and Leeds all seeing increasedactivity A notable Manchester deal was the sale of the MarriottVictoria and Albert Museum hotel while Leeds saw its Radisson Bluand the Express by Holiday Inn Leeds Armouries changing hands InEdinburgh there was the sale of the Travelodge West End and theApex Waterloo Place Hotel and Cardiff too got in on the actionwith the sale of the Novotel Cardiff and the Premier Inn City Centre
BANK DEBTS OFFLOADED AND IPOS RISING
We may have seen the dawn of a new era of fundraising as IPOsbecome more prevalent in 2013 Blazing a trail were the recentlistings of Merlin Entertainment which owns themed hotels in itsleisure parks and Blackstonersquos Hilton
Meanwhile the Lloyds Banking Group began to offload its owned
debt selling a portfolio of 38 hotels across the UK RBS too isexpected to continue the trend of exiting assets in 2014 Banks havebecome highly conscious of their investments and now seem poisedto offload non-core assets As increased capital requirement is likelyto continue to impact on their balance sheet
LONDON CALLING 991251 SAY HELLO TO THE MILLION983085POUND ROOM
The capital continued its dominating trend from 2012 with around75 of all hotel deals happening there However regional hotelsdid see improved trading conditions for the first time since therecession despite not experiencing higher average and medianprices
The sale of the Parkes Hotel in London marked a milestone withthe highest ever price paid per room in the capital (pound1060606)This was more than 15 times the lowest price per room recorded inLondon ndash that honour goes to the Travelodge Woolwich at pound66667per room
The highest price per room in the regions was paid by HandPicked Hotels for the 58 room Fawsley Hall ndash the pound15m total pricetag translating to pound258621 per room As for the lowest this wasanother Travelodge ndash the distressed 120 room Coventry Leofrichotel bought by Fielding Beaumont for pound13750 per room to beconverted into student accommodation
TABLE 5 Comparison of price per room for 2013 transactions in Londonand the regions
2009 2010 2011 2012
Average (mean) Median Highest Lowest
London 376667 310680 1060606 66667
Region 74867 62521 258621 13750
Source BDO Research
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PROSPECTS FOR 2014
The trend should swing back this year towards more single assettransactions with the exception of the recent acquisitions of theDeVere Venues and of Four Pillars Hotels by Starwood CapitalForeign investments in the UK will continue to grow especiallyoutside London Indeed as the market recovers there should begreater interest in regional hotels and fuller consolidation in the
sector
Banks will be increasingly keen to offload distressed assets fromtheir balance sheet especially for those businesses that are over-leveraged Sovereign funds together with specialised investmentgroups and private equity from Asia and USA will continue to bethe main player in hotel transactions as the UK continues to be anattractive market for foreign investors
The outlook for future transactions will also hinge on the branddiversification of the budget sector This includes the introductionof the Hub by Premier Inn concept the planned refurbishment ofTravelodge hotels across UK and the entry or expansion of otherbrands such as Moxy Tune and Z hotels
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 11
UK HOTEL DEVELOPMENT TRENDS
Shifts in the market share among the top10 chains can reveal how the UKrsquos hotelsector is evolving
In Table 6 we can see the market segmentation for 2013 aspresented by room count and number of hotels Whitbread is the
top brand for number of rooms (58656) while IHG and Travelodgeare in second and third place with 39609 and 37911 roomsrespectively
The budget sector is poised to continue its expansion withTravelodge planning substantial additions that will take its roomscount to over 50000 In addition Travelodge already sits on top ofthe list when analysing the number of hotels as the budget chainslice counts for 242 of the overall UK hotel market or 517 hotels
TABLE 6 Top 10 UK hotel companies
Company Rooms Hotels Rooms Hotels
Whitbread 58656 383 212 180
IHG 39609 281 143 132Travelodge 37911 517 137 242
Accor 25998 197 94 92
Hilton 22253 105 80 49
Marriott 13548 67 49 31
Rezidor 10075 50 36 23
Wyndham 9466 95 34 45
GLH 8279 36 30 17
De Vere 8179 61 30 29
Others 42811 340 155 159
TOTALS 276785 2132 100 100
Includes Britannia Jurys Macdonald WA Shearing Millenium amp Copthorne Bespoke
Imperial London Choice Qhotels Puma)
Source HotelAnalyst UK hotel brand listing 2013
The largest supply of group owned hotels (314) is within thebudget sector (see Figure 6) with both Whitbread and Travelodge
in the top three companies for number of hotels and rooms Whenanalysing the branded segment little change has occurred since theprevious year The luxury segment has grown from 21 to 26while the three star category has reduced slightly from 222 to20 However this is likely to be the result of the inclusion ofclassified guesthouses which in 2013 accounted for 55 of totalestablishments
However in the analysis of independently owned hotels we seea completely different picture The top end of the market hasremained fairly stable with a market share of 05 But all theother types of classified establishments have lost some of theirmarket share while unclassified hotels and guesthouses haveenjoyed a substantial increase from 563 to 725 (when
considered together)
This may be a result of the pressure exerted by branded hotels onindependent establishments with the latter struggling to competewith branded supply and many being forced either to convertor to close The independent hotels supply has a history of beingmore like to be reduced or converted a trend that has acceleratedover the recent years of recession Most affected by this decline inmarket share are the three star establishments which declined from25 to 159
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK12
FIGURE 6 UK hotel supply by segment group owned vs independent owned 2013 FIGURE 7 Number of new added rooms 2009-2013
Source Wordsmith and Company Hospitality Digest 2014Source Hotel Data
0
10
20
30
40
50
60
70
80
90
100
26
183
200
25
314
197
55
Group Owned
0441
159
71
353
372
Independent
5 star
Branded Budget Hotels(eg Travelodge)
Unclass ified Guesthous es
4 star 3 star 1 amp 2 star New opening Rebranding refubishment
9944
8990
11185
15868
7659
5189
2612
4668
3207
6552
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2009 2010 2011 2012 2013
PIPELINE SLOWS DOWN AFTER 2012
The UK hotel industry accounts for over 600000 rooms distributedacross 45800 hotels according to the British HospitalityAssociation (BHA) After adding approximately 18000 rooms in2012 the pipeline has slowed down with only 200 hotels openingor planning to open between 2013 and 2014 This equates to some20000 new rooms across the whole UK
In 2014 London can expect a 4 increase in supply or around4500 new rooms while the regions will see a more modest 2
increase with around 6500 additional rooms
The number of new-built rooms dropped by 517 to 7659 in 2013(see Figure 7) However the focus has been on rebranding with6552 rooms re-entering the market up 1043 on the 2012 figureConsidering the overall economic situation compound annualgrowth rate for the total of rooms in UK over the period analysed isfairly stable at -12
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 13
DEVELOPING TRENDS
ldquoMillennialsrdquo
The rise of the Millennials or Generation Y with their love oftechnology and fast service is poised to change the way hotelsinteract with the outside world This newly maturing demographicis now challenging the industry to rethink its distribution marketingand public relation services Hotels will need to raise their game to
keep up with media developments with a greater focus on onlinereviews search platforms and social networking for peer-to-peerpublicity Within the next five years it is expected that onlineinformation will overtake offline so that even ldquoword of mouthrdquo willmutate into ldquoword of webrdquo
Return of select service
We have seen how reluctant Britons are to give up their holidaysand travels even during hard times or recessions Neverthelesseven with the economic outlook currently improving consumersare remaining highly cost-conscious As a result new concepts oflimited service accommodation are developing or re-developingsuch as ldquopay as you gordquo and ldquoaffordable luxuryrdquo hotels In particular
maximising the use of bedroom spaces is proving pivotal in terms ofshaping the current industry from both a consumer and an investorpoint of view This approach enables lower construction costs andhigher returns on investments as well as lower room prices and theldquosomething differentrdquo that hotel customers are constantly searchingfor
Lately the industry has also seen the growing trend of homeswapping with international websites enabling travellers to stay ineach otherrsquos homes free of charge Research is now being conductedon their impact on hotels
Return of the MICE market
The UK meeting industry singlehandedly contributed pound584billion to the countryrsquos GDP in 2013 according to the MeetingProfessionals International (MPI) Foundation Despite this positivenews hotels have recently suffered from a decreased MICE marketshare especially for those located outside London where 30 ofnational meetings take place
Regional hotels have enjoyed a modest rise in MICE activityrecently as their occupancy grew in 2013 But despite claims fromthe Global Business Travel Association (GBTA) that expenditurewill rise 37 in 2014 meeting activity remains well below pre-recession levels
New things on the menu for food and beverages
The food and beverage industry is currently enjoying somethingof a makeover with a raft of new trends emerging These includehotels hosting celebrity chefs the new ldquograb and gordquo conceptrestaurant areas that focus on social interaction and a concertedeffort to adapt to new segments or dietary requests from nichemarkets A notable example is the introduction of menus that cater
more effectively for visitors from overseas in particular the growingnumbers from China and the Arab nations
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK14
PLANNED HOTEL OPENINGS 2014A selection of planned hotel openings in key cities
London4500
Aberdeen
148
Edinburgh
523
Manchester
518
Glasgow
659
Liverpool
703
Birmingham
300
Gatwick
245
Newcastle
222
Bath
99
Dundee
91
Stirling
44
Christchuch
68
Chester
63
Hook
70
Brighton
94
Southampton
259
Portsmouth
414
Number of new rooms
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 15
LONDON 983080circa 4500983081
Tower Hill Motel OneCompany Motel One
Rooms 291
CitizenM 2 hotelsCompany CitizenMRooms 616
Shangri-La at the Shard London BridgeCompany Shangri-LaRooms 202
Beaumont HotelCompany Corbin and King HotelsRooms 75
Ham Yard HotelCompany Firmdale HotelsRooms 100
Hoxton Hotel HolbornCompany Ennismore CapitalRooms 174
Dorsett Shepherds BushCompany Dorsett HospitalityRooms 317
Hilton SouthwarkCompany Sojourn HotelsRooms 281
Mondrian LondonCompany Morgans Hotel GroupRooms 359
Pod Hotel TrocaderoCompany Criterion CapitalRooms 583
Novotel London WembleyCompanies AccorRooms 235
Travelodge 2 hotelsCompanies TravelodgeSolum Regeneration PartnershipRooms 185
Premier Inn 3 hotels (Premier InnHub by Premier Inn) Company WhitbreadRooms 523
REGIONAL 983080circa 6500983081
AberdeenVillage Urban Resort KingswellsCompany De Vere GroupRooms 148
BathThe Gainsborough Bath SPACompanies YTL HotelsRooms 99
BirminghamPark Regis BirminghamCompanies StayWell Hospitality Group
Rooms 300Grand Hotel BirminghamCompany Hortons EstateRooms 152
BrightonIndigo BrightonCompany InterContinental Hotel GroupRooms 94
ChesterRoomzzz Aparthotel Chester CityCompany RoomzzzRooms 63
Christchurch
TravelodgeCompany TravelodgeRooms 68
DundeeMalmaison Dundee (opened early 2014)Company MalmaisonRooms 91
Former Jolly HotelCompany Wetherspoon HotelsRooms 25
EdinburghIbis 3 hotels (one opened early 2014)Company Accor Jansons Property PeverilSecurities Ltd
Rooms 523
Motel One Princess StreetCompany Motel OneRooms 140
Village Hotel Helix HouseCompany De Vere Village Urban ResortsRooms 120
GatwickBloc Hotel Gatwick AirportCompanies Bloc Hotel CompanyRooms 245
GlasgowVilla Hotel Pacific Quay
Company De Vere Village Urban ResortsRooms 120
Premier Inn Pacific QuayCompany WhitbreadRooms 180
Hampton by HiltonCompany Scot SheridanRooms 88
Travelodge Queen StreetCompany Scot Sheridan TravelodgeRooms 171
Holiday Inn Glasgow GreenCompany Intercontinental Hotels GroupRooms 100
HookHeckfield Place HotelCompany Heckfield PlaceRooms 70
LiverpoolThe Titanic Albion HouseCompany Signature LivingRooms 350
Aloft HotelCompany Ashall Property StarwoodRooms 116
Doubletree by HiltonCompany Interstate Hotels
Rooms 87Stanley Dock Tobacco WarehouseCompany Harcourt Developments LtdRooms 150
ManchesterHotel FootballCompany Red Property Services LLPRooms 139
Travelodge Radclyffe ParkCompany L P C Living LtdRooms 156
Hotel La Tour SalfordCompany Hotel La TourRooms 223
NewcastleMotel OneCompany Motel OneRooms 222
Portsmouth Jurys InnCompany Jurys InnsRooms 200
Village Urban ResortCompany De Vere Village Urban ResortsRooms 214
SheffieldHampton by Hilton (opened early 2014)
Company Hilton Hotels amp ResortsRooms 142
SouthamptonHilton at the Ageas Bowl SouthamptonCompany Hilton Hotels amp ResortsRooms 175
Travelodge Greenchurch HouseCompany TravelodgeRooms 84
StirlingHotel ColessioCompany Aurora Hotels CollectionRooms 44
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 17
2013 SURVEY RESULTS
Our analysis covers a consistent sample of456 hotels across the UK (totalling 78228rooms) with monthly data since 2009
An initial glance at Figure 8 reveals that the industry maintainedits steady if unspectacular upward trend with some promising
indicators for the year to come
Daily rooms yield in 2013 rose by 26 from the previous year topound8150 One of the stand-out figures on the graph is the occupancylevel which rose from 756 in 2012 to 77 in 2013 its highest forsome years In terms of AARR however growth rates were almostflat up only 08 from pound10508 to pound10588 Meanwhile the five- year compound annual growth rate (CAGR) for rooms yield grew by43 as the sector boosted by London continued to recover (seeTable 7)
FIGURE 8 Summary of performance all UK hotels (2009-2013)
AARR (pound) Rooms yield (pound) Occupancy ()
720
725
730
735
740
745
750
755
760
765
770
775
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
pound
TABLE 7 Summary of performance UK hotels (2009-2013)
UK HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 740 758 760 756 770
Year-on-Yeargrowth()
- 25 02 -05 18 10
AARR (pound) 9304 9837 10254 10508 10588
Year-on-Yeargrowth()
- 57 42 25 08 33
Rooms yield (pound) 6881 7458 7790 7947 8150
Year-on-Yeargrowth() - 84 44 20 26 43
Despite the proliferation of new hotels in the run-up to the London2012 games this extra supply was largely absorbed Although 2012
occupancy did decline by 05 it bounced back by 18 in thefollowing year Overall CAGR occupancy growth was steady witha 1 increase but the main driver of growth was AARR which roseby 33
London remains the growth engine for the UK hotel industry eventhough comparisons between 2013 and the Olympic year remainlargely academic As ever London hoteliers continue to engage inskillful revenue management and marketing strategies to benefitfrom the record visitor numbers
Londonrsquos AARR was marginally down by -01 to pound15248 as the2012 hike in rates weighed on performance However occupancyslightly increased (up by 12) to reach pre-Olympic levels (831)
Rooms yield grew too up 11 to pound12665 The celebrations ofthe Olympic anniversary and the Queenrsquos Coronation Anniversarybrought a boost for the leisure market even as London welcomedback the corporate market in the same year
As we can see from Table 8 it was AARR that drove the capitalrsquosresults Across the period from 2009 to 2013 the CAGR for AARR inLondon was up by 54 driving rooms yield up by 58
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK18
FIGURE 9 Summary of Performance London Hotels (2009-2013) FIGURE 10 Summary of performance Regional Hotels (2009-2013)
AARR (pound) Rooms yiel d (pound) Occupancy ()
81
81
82
82
83
83
84
0
20
40
60
80
100
120
140
160
180
2009 2010 2011 2012 2013
pound
AARR (pound) Rooms yield (pound) Occupancy ()
66
67
68
69
70
71
72
73
74
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013
pound
TABLE 8 Summary of performance London hotels (2009-2013)
London HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 816 832 830 821 831
Year-on-Yeargrowth()
- 20 -03 -11 12 04
AARR (pound) 12370 13666 14604 15265 15248
Year-on-Yeargrowth()
- 105 69 45 -01 54
Rooms yield (pound) 10098 11374 12118 12528 12665
Year-on-Yeargrowth()
- 126 65 34 11 58
TABLE 9 Summary of performance Regional hotels (2009-2013)
Regional HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 690 710 714 715 730
Year-on-Yeargrowth()
- 30 06 01 21 14
AARR (pound) 6948 6923 6971 7025 7122
Year-on-Yeargrowth()
- -04 07 08 14 06
Rooms yield (pound) 4792 4916 4978 5024 5199
Year-on-Yeargrowth()
- 26 13 09 35 21
Regional hotels also enjoyed better results in 2013 compared tothe previous year A 35 rooms yield increase (to pound5199) wasdriven by a 21 occupancy rise up to 73 AARR growth was moremodest up by 06 to pound7122
This occupancy-led performance is strengthening confidence in theregions Both occupancy and AARR also recorded positive CAGRsgrowing by 14 and by 06 respectively
Source BDO Research
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 19
FIGURE 11 Top and bottom end of market segments growth
FIGURE 12 Rooms yield growth London hotels
London deluxe London tourist Regional gtpound80 Regional ltpound50
R o o m s y i e l d
g r o w t h
-10
-5
0
5
10
15
20
2010 2011 2012 2013
-5 0 5 10 15 20 25
De luxe
Superiordeluxe
Internationaldeluxe
First class
Business class
Tourist
Townhouseboutique
2013 2012 2011 2010
A TALE OF POSITIONING
Figure 11 analyses the rooms yield growth for London and regionalhotelsrsquo top and bottom segments
London deluxe and tourist hotels seem to have performed inopposite directions Although the deluxe segment rooms yield grewconsiderably by 142 in 2010 the budget segment experienced
more modest growth of 67 The following year the results werereversed with the top end growing by 56 while the bottom endenjoyed a surge of 154 In 2013 the tourist hotels growth rateof 37 surpassed that of the deluxe segment which was up onlyslightly by 06
Occupancy was the main driver behind this In 2011 Londonexperienced a steep increase in the luxury segment with theopening or re-opening of a number of major deluxe hotelsincluding the Renaissance St Pancras the Savoy 45 Park LaneCorinthia and the Four Season amongst others Then in 2013 theflat performance of the deluxe segment was overtaken by the 25increase in occupancy and the 12 increase in AARR for the touristsegment
In the regions hotels classified as pound80+ experienced positive AARRgrowth throughout the period analysed while budget regionalhotels were more affected by low demand Londonrsquos deluxesegment recovered more quickly though the performance washampered by new supply Lower rated segments experienced slowerrecovery at first but this has gathered pace
FOCUS ON LONDON BOUTIQUE AND UPSCALEREGIONAL HOTELS
London boutique hotels were the only segment that managed toincrease their rates considerably in 2013 thanks to burgeoningdemand for such properties Despite a 51 increase in AARRoccupancy remained fairly stable at 785 resulting in a rooms yield growth of 46
The boutique segment was the yearrsquos best performer in Londoneven as the top end (usually a more stable category) experiencedthe lowest increase in rooms yield up by a modest 06 topound19928 Regular travellers including new segments like theldquoMillennialsrdquo generation continue to choose the boutique segmentas an alternative to more traditional upscale accommodationHotel groups are recognising the importance of this bracket andintroducing new boutique hotel concepts such as W
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK20
TABLE 10 Rooms yield growth London hotels
Rooms yield growth London hotels
Segment (AARR) 2010 2011 2012 2013
De luxe (gtpound150) 142 56 45 06
Superior deluxe (gtpound200) 207 00 67 15
International deluxe (pound150-200) 125 67 -01 -14
First class (pound100-150) 107 82 28 16
Business class (pound75-100) 105 92 23 31
Tourist (ltpound75) 67 154 -46 37
Townhouseboutique (gtpound100) 91 57 32 46
TABLE 11 Rooms yield growth Regional hotels
Rooms yield growth Regional hotels
Segment (AARR) 2010 2011 2012 2013
Country House 42 18 -13 32
gtpound80 46 31 07 47
pound70-pound80 29 16 10 38
pound60-pound70 16 07 14 33
pound50-60 15 03 02 30
ltpound50 -19 -34 -21 15
Moving on to the regional hotel segments we can see that the topend of the market enjoyed the highest rooms yield growth rate up47 to pound7508 or 33 in the CAGR
The results were driven by the increases in AARR which grew from
pound9752 to pound10133 a 39 growth Occupancy remained morestable growing by 08 to 741 The CAGR rate is also the highestof all regional segments at 19 underlining the increasing demandfor this product category
FIGURE 13 Rooms yield growth Regional UK hotels
2013 2012 2011 2010
-5 -3 -1 1 3 5
Country House
gtpound80
pound70-pound80
pound60-pound70
pound50-60
ltpound50
Source BDO Research
Source BDO Research
Source BDO Research
8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 27
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
8102019 Hotel Britain 2014
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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PROSPECTS FOR 2014
The trend should swing back this year towards more single assettransactions with the exception of the recent acquisitions of theDeVere Venues and of Four Pillars Hotels by Starwood CapitalForeign investments in the UK will continue to grow especiallyoutside London Indeed as the market recovers there should begreater interest in regional hotels and fuller consolidation in the
sector
Banks will be increasingly keen to offload distressed assets fromtheir balance sheet especially for those businesses that are over-leveraged Sovereign funds together with specialised investmentgroups and private equity from Asia and USA will continue to bethe main player in hotel transactions as the UK continues to be anattractive market for foreign investors
The outlook for future transactions will also hinge on the branddiversification of the budget sector This includes the introductionof the Hub by Premier Inn concept the planned refurbishment ofTravelodge hotels across UK and the entry or expansion of otherbrands such as Moxy Tune and Z hotels
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 11
UK HOTEL DEVELOPMENT TRENDS
Shifts in the market share among the top10 chains can reveal how the UKrsquos hotelsector is evolving
In Table 6 we can see the market segmentation for 2013 aspresented by room count and number of hotels Whitbread is the
top brand for number of rooms (58656) while IHG and Travelodgeare in second and third place with 39609 and 37911 roomsrespectively
The budget sector is poised to continue its expansion withTravelodge planning substantial additions that will take its roomscount to over 50000 In addition Travelodge already sits on top ofthe list when analysing the number of hotels as the budget chainslice counts for 242 of the overall UK hotel market or 517 hotels
TABLE 6 Top 10 UK hotel companies
Company Rooms Hotels Rooms Hotels
Whitbread 58656 383 212 180
IHG 39609 281 143 132Travelodge 37911 517 137 242
Accor 25998 197 94 92
Hilton 22253 105 80 49
Marriott 13548 67 49 31
Rezidor 10075 50 36 23
Wyndham 9466 95 34 45
GLH 8279 36 30 17
De Vere 8179 61 30 29
Others 42811 340 155 159
TOTALS 276785 2132 100 100
Includes Britannia Jurys Macdonald WA Shearing Millenium amp Copthorne Bespoke
Imperial London Choice Qhotels Puma)
Source HotelAnalyst UK hotel brand listing 2013
The largest supply of group owned hotels (314) is within thebudget sector (see Figure 6) with both Whitbread and Travelodge
in the top three companies for number of hotels and rooms Whenanalysing the branded segment little change has occurred since theprevious year The luxury segment has grown from 21 to 26while the three star category has reduced slightly from 222 to20 However this is likely to be the result of the inclusion ofclassified guesthouses which in 2013 accounted for 55 of totalestablishments
However in the analysis of independently owned hotels we seea completely different picture The top end of the market hasremained fairly stable with a market share of 05 But all theother types of classified establishments have lost some of theirmarket share while unclassified hotels and guesthouses haveenjoyed a substantial increase from 563 to 725 (when
considered together)
This may be a result of the pressure exerted by branded hotels onindependent establishments with the latter struggling to competewith branded supply and many being forced either to convertor to close The independent hotels supply has a history of beingmore like to be reduced or converted a trend that has acceleratedover the recent years of recession Most affected by this decline inmarket share are the three star establishments which declined from25 to 159
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK12
FIGURE 6 UK hotel supply by segment group owned vs independent owned 2013 FIGURE 7 Number of new added rooms 2009-2013
Source Wordsmith and Company Hospitality Digest 2014Source Hotel Data
0
10
20
30
40
50
60
70
80
90
100
26
183
200
25
314
197
55
Group Owned
0441
159
71
353
372
Independent
5 star
Branded Budget Hotels(eg Travelodge)
Unclass ified Guesthous es
4 star 3 star 1 amp 2 star New opening Rebranding refubishment
9944
8990
11185
15868
7659
5189
2612
4668
3207
6552
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2009 2010 2011 2012 2013
PIPELINE SLOWS DOWN AFTER 2012
The UK hotel industry accounts for over 600000 rooms distributedacross 45800 hotels according to the British HospitalityAssociation (BHA) After adding approximately 18000 rooms in2012 the pipeline has slowed down with only 200 hotels openingor planning to open between 2013 and 2014 This equates to some20000 new rooms across the whole UK
In 2014 London can expect a 4 increase in supply or around4500 new rooms while the regions will see a more modest 2
increase with around 6500 additional rooms
The number of new-built rooms dropped by 517 to 7659 in 2013(see Figure 7) However the focus has been on rebranding with6552 rooms re-entering the market up 1043 on the 2012 figureConsidering the overall economic situation compound annualgrowth rate for the total of rooms in UK over the period analysed isfairly stable at -12
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 13
DEVELOPING TRENDS
ldquoMillennialsrdquo
The rise of the Millennials or Generation Y with their love oftechnology and fast service is poised to change the way hotelsinteract with the outside world This newly maturing demographicis now challenging the industry to rethink its distribution marketingand public relation services Hotels will need to raise their game to
keep up with media developments with a greater focus on onlinereviews search platforms and social networking for peer-to-peerpublicity Within the next five years it is expected that onlineinformation will overtake offline so that even ldquoword of mouthrdquo willmutate into ldquoword of webrdquo
Return of select service
We have seen how reluctant Britons are to give up their holidaysand travels even during hard times or recessions Neverthelesseven with the economic outlook currently improving consumersare remaining highly cost-conscious As a result new concepts oflimited service accommodation are developing or re-developingsuch as ldquopay as you gordquo and ldquoaffordable luxuryrdquo hotels In particular
maximising the use of bedroom spaces is proving pivotal in terms ofshaping the current industry from both a consumer and an investorpoint of view This approach enables lower construction costs andhigher returns on investments as well as lower room prices and theldquosomething differentrdquo that hotel customers are constantly searchingfor
Lately the industry has also seen the growing trend of homeswapping with international websites enabling travellers to stay ineach otherrsquos homes free of charge Research is now being conductedon their impact on hotels
Return of the MICE market
The UK meeting industry singlehandedly contributed pound584billion to the countryrsquos GDP in 2013 according to the MeetingProfessionals International (MPI) Foundation Despite this positivenews hotels have recently suffered from a decreased MICE marketshare especially for those located outside London where 30 ofnational meetings take place
Regional hotels have enjoyed a modest rise in MICE activityrecently as their occupancy grew in 2013 But despite claims fromthe Global Business Travel Association (GBTA) that expenditurewill rise 37 in 2014 meeting activity remains well below pre-recession levels
New things on the menu for food and beverages
The food and beverage industry is currently enjoying somethingof a makeover with a raft of new trends emerging These includehotels hosting celebrity chefs the new ldquograb and gordquo conceptrestaurant areas that focus on social interaction and a concertedeffort to adapt to new segments or dietary requests from nichemarkets A notable example is the introduction of menus that cater
more effectively for visitors from overseas in particular the growingnumbers from China and the Arab nations
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK14
PLANNED HOTEL OPENINGS 2014A selection of planned hotel openings in key cities
London4500
Aberdeen
148
Edinburgh
523
Manchester
518
Glasgow
659
Liverpool
703
Birmingham
300
Gatwick
245
Newcastle
222
Bath
99
Dundee
91
Stirling
44
Christchuch
68
Chester
63
Hook
70
Brighton
94
Southampton
259
Portsmouth
414
Number of new rooms
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 15
LONDON 983080circa 4500983081
Tower Hill Motel OneCompany Motel One
Rooms 291
CitizenM 2 hotelsCompany CitizenMRooms 616
Shangri-La at the Shard London BridgeCompany Shangri-LaRooms 202
Beaumont HotelCompany Corbin and King HotelsRooms 75
Ham Yard HotelCompany Firmdale HotelsRooms 100
Hoxton Hotel HolbornCompany Ennismore CapitalRooms 174
Dorsett Shepherds BushCompany Dorsett HospitalityRooms 317
Hilton SouthwarkCompany Sojourn HotelsRooms 281
Mondrian LondonCompany Morgans Hotel GroupRooms 359
Pod Hotel TrocaderoCompany Criterion CapitalRooms 583
Novotel London WembleyCompanies AccorRooms 235
Travelodge 2 hotelsCompanies TravelodgeSolum Regeneration PartnershipRooms 185
Premier Inn 3 hotels (Premier InnHub by Premier Inn) Company WhitbreadRooms 523
REGIONAL 983080circa 6500983081
AberdeenVillage Urban Resort KingswellsCompany De Vere GroupRooms 148
BathThe Gainsborough Bath SPACompanies YTL HotelsRooms 99
BirminghamPark Regis BirminghamCompanies StayWell Hospitality Group
Rooms 300Grand Hotel BirminghamCompany Hortons EstateRooms 152
BrightonIndigo BrightonCompany InterContinental Hotel GroupRooms 94
ChesterRoomzzz Aparthotel Chester CityCompany RoomzzzRooms 63
Christchurch
TravelodgeCompany TravelodgeRooms 68
DundeeMalmaison Dundee (opened early 2014)Company MalmaisonRooms 91
Former Jolly HotelCompany Wetherspoon HotelsRooms 25
EdinburghIbis 3 hotels (one opened early 2014)Company Accor Jansons Property PeverilSecurities Ltd
Rooms 523
Motel One Princess StreetCompany Motel OneRooms 140
Village Hotel Helix HouseCompany De Vere Village Urban ResortsRooms 120
GatwickBloc Hotel Gatwick AirportCompanies Bloc Hotel CompanyRooms 245
GlasgowVilla Hotel Pacific Quay
Company De Vere Village Urban ResortsRooms 120
Premier Inn Pacific QuayCompany WhitbreadRooms 180
Hampton by HiltonCompany Scot SheridanRooms 88
Travelodge Queen StreetCompany Scot Sheridan TravelodgeRooms 171
Holiday Inn Glasgow GreenCompany Intercontinental Hotels GroupRooms 100
HookHeckfield Place HotelCompany Heckfield PlaceRooms 70
LiverpoolThe Titanic Albion HouseCompany Signature LivingRooms 350
Aloft HotelCompany Ashall Property StarwoodRooms 116
Doubletree by HiltonCompany Interstate Hotels
Rooms 87Stanley Dock Tobacco WarehouseCompany Harcourt Developments LtdRooms 150
ManchesterHotel FootballCompany Red Property Services LLPRooms 139
Travelodge Radclyffe ParkCompany L P C Living LtdRooms 156
Hotel La Tour SalfordCompany Hotel La TourRooms 223
NewcastleMotel OneCompany Motel OneRooms 222
Portsmouth Jurys InnCompany Jurys InnsRooms 200
Village Urban ResortCompany De Vere Village Urban ResortsRooms 214
SheffieldHampton by Hilton (opened early 2014)
Company Hilton Hotels amp ResortsRooms 142
SouthamptonHilton at the Ageas Bowl SouthamptonCompany Hilton Hotels amp ResortsRooms 175
Travelodge Greenchurch HouseCompany TravelodgeRooms 84
StirlingHotel ColessioCompany Aurora Hotels CollectionRooms 44
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 17
2013 SURVEY RESULTS
Our analysis covers a consistent sample of456 hotels across the UK (totalling 78228rooms) with monthly data since 2009
An initial glance at Figure 8 reveals that the industry maintainedits steady if unspectacular upward trend with some promising
indicators for the year to come
Daily rooms yield in 2013 rose by 26 from the previous year topound8150 One of the stand-out figures on the graph is the occupancylevel which rose from 756 in 2012 to 77 in 2013 its highest forsome years In terms of AARR however growth rates were almostflat up only 08 from pound10508 to pound10588 Meanwhile the five- year compound annual growth rate (CAGR) for rooms yield grew by43 as the sector boosted by London continued to recover (seeTable 7)
FIGURE 8 Summary of performance all UK hotels (2009-2013)
AARR (pound) Rooms yield (pound) Occupancy ()
720
725
730
735
740
745
750
755
760
765
770
775
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
pound
TABLE 7 Summary of performance UK hotels (2009-2013)
UK HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 740 758 760 756 770
Year-on-Yeargrowth()
- 25 02 -05 18 10
AARR (pound) 9304 9837 10254 10508 10588
Year-on-Yeargrowth()
- 57 42 25 08 33
Rooms yield (pound) 6881 7458 7790 7947 8150
Year-on-Yeargrowth() - 84 44 20 26 43
Despite the proliferation of new hotels in the run-up to the London2012 games this extra supply was largely absorbed Although 2012
occupancy did decline by 05 it bounced back by 18 in thefollowing year Overall CAGR occupancy growth was steady witha 1 increase but the main driver of growth was AARR which roseby 33
London remains the growth engine for the UK hotel industry eventhough comparisons between 2013 and the Olympic year remainlargely academic As ever London hoteliers continue to engage inskillful revenue management and marketing strategies to benefitfrom the record visitor numbers
Londonrsquos AARR was marginally down by -01 to pound15248 as the2012 hike in rates weighed on performance However occupancyslightly increased (up by 12) to reach pre-Olympic levels (831)
Rooms yield grew too up 11 to pound12665 The celebrations ofthe Olympic anniversary and the Queenrsquos Coronation Anniversarybrought a boost for the leisure market even as London welcomedback the corporate market in the same year
As we can see from Table 8 it was AARR that drove the capitalrsquosresults Across the period from 2009 to 2013 the CAGR for AARR inLondon was up by 54 driving rooms yield up by 58
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK18
FIGURE 9 Summary of Performance London Hotels (2009-2013) FIGURE 10 Summary of performance Regional Hotels (2009-2013)
AARR (pound) Rooms yiel d (pound) Occupancy ()
81
81
82
82
83
83
84
0
20
40
60
80
100
120
140
160
180
2009 2010 2011 2012 2013
pound
AARR (pound) Rooms yield (pound) Occupancy ()
66
67
68
69
70
71
72
73
74
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013
pound
TABLE 8 Summary of performance London hotels (2009-2013)
London HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 816 832 830 821 831
Year-on-Yeargrowth()
- 20 -03 -11 12 04
AARR (pound) 12370 13666 14604 15265 15248
Year-on-Yeargrowth()
- 105 69 45 -01 54
Rooms yield (pound) 10098 11374 12118 12528 12665
Year-on-Yeargrowth()
- 126 65 34 11 58
TABLE 9 Summary of performance Regional hotels (2009-2013)
Regional HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 690 710 714 715 730
Year-on-Yeargrowth()
- 30 06 01 21 14
AARR (pound) 6948 6923 6971 7025 7122
Year-on-Yeargrowth()
- -04 07 08 14 06
Rooms yield (pound) 4792 4916 4978 5024 5199
Year-on-Yeargrowth()
- 26 13 09 35 21
Regional hotels also enjoyed better results in 2013 compared tothe previous year A 35 rooms yield increase (to pound5199) wasdriven by a 21 occupancy rise up to 73 AARR growth was moremodest up by 06 to pound7122
This occupancy-led performance is strengthening confidence in theregions Both occupancy and AARR also recorded positive CAGRsgrowing by 14 and by 06 respectively
Source BDO Research
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 19
FIGURE 11 Top and bottom end of market segments growth
FIGURE 12 Rooms yield growth London hotels
London deluxe London tourist Regional gtpound80 Regional ltpound50
R o o m s y i e l d
g r o w t h
-10
-5
0
5
10
15
20
2010 2011 2012 2013
-5 0 5 10 15 20 25
De luxe
Superiordeluxe
Internationaldeluxe
First class
Business class
Tourist
Townhouseboutique
2013 2012 2011 2010
A TALE OF POSITIONING
Figure 11 analyses the rooms yield growth for London and regionalhotelsrsquo top and bottom segments
London deluxe and tourist hotels seem to have performed inopposite directions Although the deluxe segment rooms yield grewconsiderably by 142 in 2010 the budget segment experienced
more modest growth of 67 The following year the results werereversed with the top end growing by 56 while the bottom endenjoyed a surge of 154 In 2013 the tourist hotels growth rateof 37 surpassed that of the deluxe segment which was up onlyslightly by 06
Occupancy was the main driver behind this In 2011 Londonexperienced a steep increase in the luxury segment with theopening or re-opening of a number of major deluxe hotelsincluding the Renaissance St Pancras the Savoy 45 Park LaneCorinthia and the Four Season amongst others Then in 2013 theflat performance of the deluxe segment was overtaken by the 25increase in occupancy and the 12 increase in AARR for the touristsegment
In the regions hotels classified as pound80+ experienced positive AARRgrowth throughout the period analysed while budget regionalhotels were more affected by low demand Londonrsquos deluxesegment recovered more quickly though the performance washampered by new supply Lower rated segments experienced slowerrecovery at first but this has gathered pace
FOCUS ON LONDON BOUTIQUE AND UPSCALEREGIONAL HOTELS
London boutique hotels were the only segment that managed toincrease their rates considerably in 2013 thanks to burgeoningdemand for such properties Despite a 51 increase in AARRoccupancy remained fairly stable at 785 resulting in a rooms yield growth of 46
The boutique segment was the yearrsquos best performer in Londoneven as the top end (usually a more stable category) experiencedthe lowest increase in rooms yield up by a modest 06 topound19928 Regular travellers including new segments like theldquoMillennialsrdquo generation continue to choose the boutique segmentas an alternative to more traditional upscale accommodationHotel groups are recognising the importance of this bracket andintroducing new boutique hotel concepts such as W
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK20
TABLE 10 Rooms yield growth London hotels
Rooms yield growth London hotels
Segment (AARR) 2010 2011 2012 2013
De luxe (gtpound150) 142 56 45 06
Superior deluxe (gtpound200) 207 00 67 15
International deluxe (pound150-200) 125 67 -01 -14
First class (pound100-150) 107 82 28 16
Business class (pound75-100) 105 92 23 31
Tourist (ltpound75) 67 154 -46 37
Townhouseboutique (gtpound100) 91 57 32 46
TABLE 11 Rooms yield growth Regional hotels
Rooms yield growth Regional hotels
Segment (AARR) 2010 2011 2012 2013
Country House 42 18 -13 32
gtpound80 46 31 07 47
pound70-pound80 29 16 10 38
pound60-pound70 16 07 14 33
pound50-60 15 03 02 30
ltpound50 -19 -34 -21 15
Moving on to the regional hotel segments we can see that the topend of the market enjoyed the highest rooms yield growth rate up47 to pound7508 or 33 in the CAGR
The results were driven by the increases in AARR which grew from
pound9752 to pound10133 a 39 growth Occupancy remained morestable growing by 08 to 741 The CAGR rate is also the highestof all regional segments at 19 underlining the increasing demandfor this product category
FIGURE 13 Rooms yield growth Regional UK hotels
2013 2012 2011 2010
-5 -3 -1 1 3 5
Country House
gtpound80
pound70-pound80
pound60-pound70
pound50-60
ltpound50
Source BDO Research
Source BDO Research
Source BDO Research
8102019 Hotel Britain 2014
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8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 27
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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8102019 Hotel Britain 2014
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8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4848
This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 11
UK HOTEL DEVELOPMENT TRENDS
Shifts in the market share among the top10 chains can reveal how the UKrsquos hotelsector is evolving
In Table 6 we can see the market segmentation for 2013 aspresented by room count and number of hotels Whitbread is the
top brand for number of rooms (58656) while IHG and Travelodgeare in second and third place with 39609 and 37911 roomsrespectively
The budget sector is poised to continue its expansion withTravelodge planning substantial additions that will take its roomscount to over 50000 In addition Travelodge already sits on top ofthe list when analysing the number of hotels as the budget chainslice counts for 242 of the overall UK hotel market or 517 hotels
TABLE 6 Top 10 UK hotel companies
Company Rooms Hotels Rooms Hotels
Whitbread 58656 383 212 180
IHG 39609 281 143 132Travelodge 37911 517 137 242
Accor 25998 197 94 92
Hilton 22253 105 80 49
Marriott 13548 67 49 31
Rezidor 10075 50 36 23
Wyndham 9466 95 34 45
GLH 8279 36 30 17
De Vere 8179 61 30 29
Others 42811 340 155 159
TOTALS 276785 2132 100 100
Includes Britannia Jurys Macdonald WA Shearing Millenium amp Copthorne Bespoke
Imperial London Choice Qhotels Puma)
Source HotelAnalyst UK hotel brand listing 2013
The largest supply of group owned hotels (314) is within thebudget sector (see Figure 6) with both Whitbread and Travelodge
in the top three companies for number of hotels and rooms Whenanalysing the branded segment little change has occurred since theprevious year The luxury segment has grown from 21 to 26while the three star category has reduced slightly from 222 to20 However this is likely to be the result of the inclusion ofclassified guesthouses which in 2013 accounted for 55 of totalestablishments
However in the analysis of independently owned hotels we seea completely different picture The top end of the market hasremained fairly stable with a market share of 05 But all theother types of classified establishments have lost some of theirmarket share while unclassified hotels and guesthouses haveenjoyed a substantial increase from 563 to 725 (when
considered together)
This may be a result of the pressure exerted by branded hotels onindependent establishments with the latter struggling to competewith branded supply and many being forced either to convertor to close The independent hotels supply has a history of beingmore like to be reduced or converted a trend that has acceleratedover the recent years of recession Most affected by this decline inmarket share are the three star establishments which declined from25 to 159
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK12
FIGURE 6 UK hotel supply by segment group owned vs independent owned 2013 FIGURE 7 Number of new added rooms 2009-2013
Source Wordsmith and Company Hospitality Digest 2014Source Hotel Data
0
10
20
30
40
50
60
70
80
90
100
26
183
200
25
314
197
55
Group Owned
0441
159
71
353
372
Independent
5 star
Branded Budget Hotels(eg Travelodge)
Unclass ified Guesthous es
4 star 3 star 1 amp 2 star New opening Rebranding refubishment
9944
8990
11185
15868
7659
5189
2612
4668
3207
6552
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2009 2010 2011 2012 2013
PIPELINE SLOWS DOWN AFTER 2012
The UK hotel industry accounts for over 600000 rooms distributedacross 45800 hotels according to the British HospitalityAssociation (BHA) After adding approximately 18000 rooms in2012 the pipeline has slowed down with only 200 hotels openingor planning to open between 2013 and 2014 This equates to some20000 new rooms across the whole UK
In 2014 London can expect a 4 increase in supply or around4500 new rooms while the regions will see a more modest 2
increase with around 6500 additional rooms
The number of new-built rooms dropped by 517 to 7659 in 2013(see Figure 7) However the focus has been on rebranding with6552 rooms re-entering the market up 1043 on the 2012 figureConsidering the overall economic situation compound annualgrowth rate for the total of rooms in UK over the period analysed isfairly stable at -12
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 13
DEVELOPING TRENDS
ldquoMillennialsrdquo
The rise of the Millennials or Generation Y with their love oftechnology and fast service is poised to change the way hotelsinteract with the outside world This newly maturing demographicis now challenging the industry to rethink its distribution marketingand public relation services Hotels will need to raise their game to
keep up with media developments with a greater focus on onlinereviews search platforms and social networking for peer-to-peerpublicity Within the next five years it is expected that onlineinformation will overtake offline so that even ldquoword of mouthrdquo willmutate into ldquoword of webrdquo
Return of select service
We have seen how reluctant Britons are to give up their holidaysand travels even during hard times or recessions Neverthelesseven with the economic outlook currently improving consumersare remaining highly cost-conscious As a result new concepts oflimited service accommodation are developing or re-developingsuch as ldquopay as you gordquo and ldquoaffordable luxuryrdquo hotels In particular
maximising the use of bedroom spaces is proving pivotal in terms ofshaping the current industry from both a consumer and an investorpoint of view This approach enables lower construction costs andhigher returns on investments as well as lower room prices and theldquosomething differentrdquo that hotel customers are constantly searchingfor
Lately the industry has also seen the growing trend of homeswapping with international websites enabling travellers to stay ineach otherrsquos homes free of charge Research is now being conductedon their impact on hotels
Return of the MICE market
The UK meeting industry singlehandedly contributed pound584billion to the countryrsquos GDP in 2013 according to the MeetingProfessionals International (MPI) Foundation Despite this positivenews hotels have recently suffered from a decreased MICE marketshare especially for those located outside London where 30 ofnational meetings take place
Regional hotels have enjoyed a modest rise in MICE activityrecently as their occupancy grew in 2013 But despite claims fromthe Global Business Travel Association (GBTA) that expenditurewill rise 37 in 2014 meeting activity remains well below pre-recession levels
New things on the menu for food and beverages
The food and beverage industry is currently enjoying somethingof a makeover with a raft of new trends emerging These includehotels hosting celebrity chefs the new ldquograb and gordquo conceptrestaurant areas that focus on social interaction and a concertedeffort to adapt to new segments or dietary requests from nichemarkets A notable example is the introduction of menus that cater
more effectively for visitors from overseas in particular the growingnumbers from China and the Arab nations
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK14
PLANNED HOTEL OPENINGS 2014A selection of planned hotel openings in key cities
London4500
Aberdeen
148
Edinburgh
523
Manchester
518
Glasgow
659
Liverpool
703
Birmingham
300
Gatwick
245
Newcastle
222
Bath
99
Dundee
91
Stirling
44
Christchuch
68
Chester
63
Hook
70
Brighton
94
Southampton
259
Portsmouth
414
Number of new rooms
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 15
LONDON 983080circa 4500983081
Tower Hill Motel OneCompany Motel One
Rooms 291
CitizenM 2 hotelsCompany CitizenMRooms 616
Shangri-La at the Shard London BridgeCompany Shangri-LaRooms 202
Beaumont HotelCompany Corbin and King HotelsRooms 75
Ham Yard HotelCompany Firmdale HotelsRooms 100
Hoxton Hotel HolbornCompany Ennismore CapitalRooms 174
Dorsett Shepherds BushCompany Dorsett HospitalityRooms 317
Hilton SouthwarkCompany Sojourn HotelsRooms 281
Mondrian LondonCompany Morgans Hotel GroupRooms 359
Pod Hotel TrocaderoCompany Criterion CapitalRooms 583
Novotel London WembleyCompanies AccorRooms 235
Travelodge 2 hotelsCompanies TravelodgeSolum Regeneration PartnershipRooms 185
Premier Inn 3 hotels (Premier InnHub by Premier Inn) Company WhitbreadRooms 523
REGIONAL 983080circa 6500983081
AberdeenVillage Urban Resort KingswellsCompany De Vere GroupRooms 148
BathThe Gainsborough Bath SPACompanies YTL HotelsRooms 99
BirminghamPark Regis BirminghamCompanies StayWell Hospitality Group
Rooms 300Grand Hotel BirminghamCompany Hortons EstateRooms 152
BrightonIndigo BrightonCompany InterContinental Hotel GroupRooms 94
ChesterRoomzzz Aparthotel Chester CityCompany RoomzzzRooms 63
Christchurch
TravelodgeCompany TravelodgeRooms 68
DundeeMalmaison Dundee (opened early 2014)Company MalmaisonRooms 91
Former Jolly HotelCompany Wetherspoon HotelsRooms 25
EdinburghIbis 3 hotels (one opened early 2014)Company Accor Jansons Property PeverilSecurities Ltd
Rooms 523
Motel One Princess StreetCompany Motel OneRooms 140
Village Hotel Helix HouseCompany De Vere Village Urban ResortsRooms 120
GatwickBloc Hotel Gatwick AirportCompanies Bloc Hotel CompanyRooms 245
GlasgowVilla Hotel Pacific Quay
Company De Vere Village Urban ResortsRooms 120
Premier Inn Pacific QuayCompany WhitbreadRooms 180
Hampton by HiltonCompany Scot SheridanRooms 88
Travelodge Queen StreetCompany Scot Sheridan TravelodgeRooms 171
Holiday Inn Glasgow GreenCompany Intercontinental Hotels GroupRooms 100
HookHeckfield Place HotelCompany Heckfield PlaceRooms 70
LiverpoolThe Titanic Albion HouseCompany Signature LivingRooms 350
Aloft HotelCompany Ashall Property StarwoodRooms 116
Doubletree by HiltonCompany Interstate Hotels
Rooms 87Stanley Dock Tobacco WarehouseCompany Harcourt Developments LtdRooms 150
ManchesterHotel FootballCompany Red Property Services LLPRooms 139
Travelodge Radclyffe ParkCompany L P C Living LtdRooms 156
Hotel La Tour SalfordCompany Hotel La TourRooms 223
NewcastleMotel OneCompany Motel OneRooms 222
Portsmouth Jurys InnCompany Jurys InnsRooms 200
Village Urban ResortCompany De Vere Village Urban ResortsRooms 214
SheffieldHampton by Hilton (opened early 2014)
Company Hilton Hotels amp ResortsRooms 142
SouthamptonHilton at the Ageas Bowl SouthamptonCompany Hilton Hotels amp ResortsRooms 175
Travelodge Greenchurch HouseCompany TravelodgeRooms 84
StirlingHotel ColessioCompany Aurora Hotels CollectionRooms 44
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 17
2013 SURVEY RESULTS
Our analysis covers a consistent sample of456 hotels across the UK (totalling 78228rooms) with monthly data since 2009
An initial glance at Figure 8 reveals that the industry maintainedits steady if unspectacular upward trend with some promising
indicators for the year to come
Daily rooms yield in 2013 rose by 26 from the previous year topound8150 One of the stand-out figures on the graph is the occupancylevel which rose from 756 in 2012 to 77 in 2013 its highest forsome years In terms of AARR however growth rates were almostflat up only 08 from pound10508 to pound10588 Meanwhile the five- year compound annual growth rate (CAGR) for rooms yield grew by43 as the sector boosted by London continued to recover (seeTable 7)
FIGURE 8 Summary of performance all UK hotels (2009-2013)
AARR (pound) Rooms yield (pound) Occupancy ()
720
725
730
735
740
745
750
755
760
765
770
775
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
pound
TABLE 7 Summary of performance UK hotels (2009-2013)
UK HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 740 758 760 756 770
Year-on-Yeargrowth()
- 25 02 -05 18 10
AARR (pound) 9304 9837 10254 10508 10588
Year-on-Yeargrowth()
- 57 42 25 08 33
Rooms yield (pound) 6881 7458 7790 7947 8150
Year-on-Yeargrowth() - 84 44 20 26 43
Despite the proliferation of new hotels in the run-up to the London2012 games this extra supply was largely absorbed Although 2012
occupancy did decline by 05 it bounced back by 18 in thefollowing year Overall CAGR occupancy growth was steady witha 1 increase but the main driver of growth was AARR which roseby 33
London remains the growth engine for the UK hotel industry eventhough comparisons between 2013 and the Olympic year remainlargely academic As ever London hoteliers continue to engage inskillful revenue management and marketing strategies to benefitfrom the record visitor numbers
Londonrsquos AARR was marginally down by -01 to pound15248 as the2012 hike in rates weighed on performance However occupancyslightly increased (up by 12) to reach pre-Olympic levels (831)
Rooms yield grew too up 11 to pound12665 The celebrations ofthe Olympic anniversary and the Queenrsquos Coronation Anniversarybrought a boost for the leisure market even as London welcomedback the corporate market in the same year
As we can see from Table 8 it was AARR that drove the capitalrsquosresults Across the period from 2009 to 2013 the CAGR for AARR inLondon was up by 54 driving rooms yield up by 58
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK18
FIGURE 9 Summary of Performance London Hotels (2009-2013) FIGURE 10 Summary of performance Regional Hotels (2009-2013)
AARR (pound) Rooms yiel d (pound) Occupancy ()
81
81
82
82
83
83
84
0
20
40
60
80
100
120
140
160
180
2009 2010 2011 2012 2013
pound
AARR (pound) Rooms yield (pound) Occupancy ()
66
67
68
69
70
71
72
73
74
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013
pound
TABLE 8 Summary of performance London hotels (2009-2013)
London HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 816 832 830 821 831
Year-on-Yeargrowth()
- 20 -03 -11 12 04
AARR (pound) 12370 13666 14604 15265 15248
Year-on-Yeargrowth()
- 105 69 45 -01 54
Rooms yield (pound) 10098 11374 12118 12528 12665
Year-on-Yeargrowth()
- 126 65 34 11 58
TABLE 9 Summary of performance Regional hotels (2009-2013)
Regional HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 690 710 714 715 730
Year-on-Yeargrowth()
- 30 06 01 21 14
AARR (pound) 6948 6923 6971 7025 7122
Year-on-Yeargrowth()
- -04 07 08 14 06
Rooms yield (pound) 4792 4916 4978 5024 5199
Year-on-Yeargrowth()
- 26 13 09 35 21
Regional hotels also enjoyed better results in 2013 compared tothe previous year A 35 rooms yield increase (to pound5199) wasdriven by a 21 occupancy rise up to 73 AARR growth was moremodest up by 06 to pound7122
This occupancy-led performance is strengthening confidence in theregions Both occupancy and AARR also recorded positive CAGRsgrowing by 14 and by 06 respectively
Source BDO Research
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 19
FIGURE 11 Top and bottom end of market segments growth
FIGURE 12 Rooms yield growth London hotels
London deluxe London tourist Regional gtpound80 Regional ltpound50
R o o m s y i e l d
g r o w t h
-10
-5
0
5
10
15
20
2010 2011 2012 2013
-5 0 5 10 15 20 25
De luxe
Superiordeluxe
Internationaldeluxe
First class
Business class
Tourist
Townhouseboutique
2013 2012 2011 2010
A TALE OF POSITIONING
Figure 11 analyses the rooms yield growth for London and regionalhotelsrsquo top and bottom segments
London deluxe and tourist hotels seem to have performed inopposite directions Although the deluxe segment rooms yield grewconsiderably by 142 in 2010 the budget segment experienced
more modest growth of 67 The following year the results werereversed with the top end growing by 56 while the bottom endenjoyed a surge of 154 In 2013 the tourist hotels growth rateof 37 surpassed that of the deluxe segment which was up onlyslightly by 06
Occupancy was the main driver behind this In 2011 Londonexperienced a steep increase in the luxury segment with theopening or re-opening of a number of major deluxe hotelsincluding the Renaissance St Pancras the Savoy 45 Park LaneCorinthia and the Four Season amongst others Then in 2013 theflat performance of the deluxe segment was overtaken by the 25increase in occupancy and the 12 increase in AARR for the touristsegment
In the regions hotels classified as pound80+ experienced positive AARRgrowth throughout the period analysed while budget regionalhotels were more affected by low demand Londonrsquos deluxesegment recovered more quickly though the performance washampered by new supply Lower rated segments experienced slowerrecovery at first but this has gathered pace
FOCUS ON LONDON BOUTIQUE AND UPSCALEREGIONAL HOTELS
London boutique hotels were the only segment that managed toincrease their rates considerably in 2013 thanks to burgeoningdemand for such properties Despite a 51 increase in AARRoccupancy remained fairly stable at 785 resulting in a rooms yield growth of 46
The boutique segment was the yearrsquos best performer in Londoneven as the top end (usually a more stable category) experiencedthe lowest increase in rooms yield up by a modest 06 topound19928 Regular travellers including new segments like theldquoMillennialsrdquo generation continue to choose the boutique segmentas an alternative to more traditional upscale accommodationHotel groups are recognising the importance of this bracket andintroducing new boutique hotel concepts such as W
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK20
TABLE 10 Rooms yield growth London hotels
Rooms yield growth London hotels
Segment (AARR) 2010 2011 2012 2013
De luxe (gtpound150) 142 56 45 06
Superior deluxe (gtpound200) 207 00 67 15
International deluxe (pound150-200) 125 67 -01 -14
First class (pound100-150) 107 82 28 16
Business class (pound75-100) 105 92 23 31
Tourist (ltpound75) 67 154 -46 37
Townhouseboutique (gtpound100) 91 57 32 46
TABLE 11 Rooms yield growth Regional hotels
Rooms yield growth Regional hotels
Segment (AARR) 2010 2011 2012 2013
Country House 42 18 -13 32
gtpound80 46 31 07 47
pound70-pound80 29 16 10 38
pound60-pound70 16 07 14 33
pound50-60 15 03 02 30
ltpound50 -19 -34 -21 15
Moving on to the regional hotel segments we can see that the topend of the market enjoyed the highest rooms yield growth rate up47 to pound7508 or 33 in the CAGR
The results were driven by the increases in AARR which grew from
pound9752 to pound10133 a 39 growth Occupancy remained morestable growing by 08 to 741 The CAGR rate is also the highestof all regional segments at 19 underlining the increasing demandfor this product category
FIGURE 13 Rooms yield growth Regional UK hotels
2013 2012 2011 2010
-5 -3 -1 1 3 5
Country House
gtpound80
pound70-pound80
pound60-pound70
pound50-60
ltpound50
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 27
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 11
UK HOTEL DEVELOPMENT TRENDS
Shifts in the market share among the top10 chains can reveal how the UKrsquos hotelsector is evolving
In Table 6 we can see the market segmentation for 2013 aspresented by room count and number of hotels Whitbread is the
top brand for number of rooms (58656) while IHG and Travelodgeare in second and third place with 39609 and 37911 roomsrespectively
The budget sector is poised to continue its expansion withTravelodge planning substantial additions that will take its roomscount to over 50000 In addition Travelodge already sits on top ofthe list when analysing the number of hotels as the budget chainslice counts for 242 of the overall UK hotel market or 517 hotels
TABLE 6 Top 10 UK hotel companies
Company Rooms Hotels Rooms Hotels
Whitbread 58656 383 212 180
IHG 39609 281 143 132Travelodge 37911 517 137 242
Accor 25998 197 94 92
Hilton 22253 105 80 49
Marriott 13548 67 49 31
Rezidor 10075 50 36 23
Wyndham 9466 95 34 45
GLH 8279 36 30 17
De Vere 8179 61 30 29
Others 42811 340 155 159
TOTALS 276785 2132 100 100
Includes Britannia Jurys Macdonald WA Shearing Millenium amp Copthorne Bespoke
Imperial London Choice Qhotels Puma)
Source HotelAnalyst UK hotel brand listing 2013
The largest supply of group owned hotels (314) is within thebudget sector (see Figure 6) with both Whitbread and Travelodge
in the top three companies for number of hotels and rooms Whenanalysing the branded segment little change has occurred since theprevious year The luxury segment has grown from 21 to 26while the three star category has reduced slightly from 222 to20 However this is likely to be the result of the inclusion ofclassified guesthouses which in 2013 accounted for 55 of totalestablishments
However in the analysis of independently owned hotels we seea completely different picture The top end of the market hasremained fairly stable with a market share of 05 But all theother types of classified establishments have lost some of theirmarket share while unclassified hotels and guesthouses haveenjoyed a substantial increase from 563 to 725 (when
considered together)
This may be a result of the pressure exerted by branded hotels onindependent establishments with the latter struggling to competewith branded supply and many being forced either to convertor to close The independent hotels supply has a history of beingmore like to be reduced or converted a trend that has acceleratedover the recent years of recession Most affected by this decline inmarket share are the three star establishments which declined from25 to 159
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK12
FIGURE 6 UK hotel supply by segment group owned vs independent owned 2013 FIGURE 7 Number of new added rooms 2009-2013
Source Wordsmith and Company Hospitality Digest 2014Source Hotel Data
0
10
20
30
40
50
60
70
80
90
100
26
183
200
25
314
197
55
Group Owned
0441
159
71
353
372
Independent
5 star
Branded Budget Hotels(eg Travelodge)
Unclass ified Guesthous es
4 star 3 star 1 amp 2 star New opening Rebranding refubishment
9944
8990
11185
15868
7659
5189
2612
4668
3207
6552
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2009 2010 2011 2012 2013
PIPELINE SLOWS DOWN AFTER 2012
The UK hotel industry accounts for over 600000 rooms distributedacross 45800 hotels according to the British HospitalityAssociation (BHA) After adding approximately 18000 rooms in2012 the pipeline has slowed down with only 200 hotels openingor planning to open between 2013 and 2014 This equates to some20000 new rooms across the whole UK
In 2014 London can expect a 4 increase in supply or around4500 new rooms while the regions will see a more modest 2
increase with around 6500 additional rooms
The number of new-built rooms dropped by 517 to 7659 in 2013(see Figure 7) However the focus has been on rebranding with6552 rooms re-entering the market up 1043 on the 2012 figureConsidering the overall economic situation compound annualgrowth rate for the total of rooms in UK over the period analysed isfairly stable at -12
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 13
DEVELOPING TRENDS
ldquoMillennialsrdquo
The rise of the Millennials or Generation Y with their love oftechnology and fast service is poised to change the way hotelsinteract with the outside world This newly maturing demographicis now challenging the industry to rethink its distribution marketingand public relation services Hotels will need to raise their game to
keep up with media developments with a greater focus on onlinereviews search platforms and social networking for peer-to-peerpublicity Within the next five years it is expected that onlineinformation will overtake offline so that even ldquoword of mouthrdquo willmutate into ldquoword of webrdquo
Return of select service
We have seen how reluctant Britons are to give up their holidaysand travels even during hard times or recessions Neverthelesseven with the economic outlook currently improving consumersare remaining highly cost-conscious As a result new concepts oflimited service accommodation are developing or re-developingsuch as ldquopay as you gordquo and ldquoaffordable luxuryrdquo hotels In particular
maximising the use of bedroom spaces is proving pivotal in terms ofshaping the current industry from both a consumer and an investorpoint of view This approach enables lower construction costs andhigher returns on investments as well as lower room prices and theldquosomething differentrdquo that hotel customers are constantly searchingfor
Lately the industry has also seen the growing trend of homeswapping with international websites enabling travellers to stay ineach otherrsquos homes free of charge Research is now being conductedon their impact on hotels
Return of the MICE market
The UK meeting industry singlehandedly contributed pound584billion to the countryrsquos GDP in 2013 according to the MeetingProfessionals International (MPI) Foundation Despite this positivenews hotels have recently suffered from a decreased MICE marketshare especially for those located outside London where 30 ofnational meetings take place
Regional hotels have enjoyed a modest rise in MICE activityrecently as their occupancy grew in 2013 But despite claims fromthe Global Business Travel Association (GBTA) that expenditurewill rise 37 in 2014 meeting activity remains well below pre-recession levels
New things on the menu for food and beverages
The food and beverage industry is currently enjoying somethingof a makeover with a raft of new trends emerging These includehotels hosting celebrity chefs the new ldquograb and gordquo conceptrestaurant areas that focus on social interaction and a concertedeffort to adapt to new segments or dietary requests from nichemarkets A notable example is the introduction of menus that cater
more effectively for visitors from overseas in particular the growingnumbers from China and the Arab nations
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK14
PLANNED HOTEL OPENINGS 2014A selection of planned hotel openings in key cities
London4500
Aberdeen
148
Edinburgh
523
Manchester
518
Glasgow
659
Liverpool
703
Birmingham
300
Gatwick
245
Newcastle
222
Bath
99
Dundee
91
Stirling
44
Christchuch
68
Chester
63
Hook
70
Brighton
94
Southampton
259
Portsmouth
414
Number of new rooms
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 15
LONDON 983080circa 4500983081
Tower Hill Motel OneCompany Motel One
Rooms 291
CitizenM 2 hotelsCompany CitizenMRooms 616
Shangri-La at the Shard London BridgeCompany Shangri-LaRooms 202
Beaumont HotelCompany Corbin and King HotelsRooms 75
Ham Yard HotelCompany Firmdale HotelsRooms 100
Hoxton Hotel HolbornCompany Ennismore CapitalRooms 174
Dorsett Shepherds BushCompany Dorsett HospitalityRooms 317
Hilton SouthwarkCompany Sojourn HotelsRooms 281
Mondrian LondonCompany Morgans Hotel GroupRooms 359
Pod Hotel TrocaderoCompany Criterion CapitalRooms 583
Novotel London WembleyCompanies AccorRooms 235
Travelodge 2 hotelsCompanies TravelodgeSolum Regeneration PartnershipRooms 185
Premier Inn 3 hotels (Premier InnHub by Premier Inn) Company WhitbreadRooms 523
REGIONAL 983080circa 6500983081
AberdeenVillage Urban Resort KingswellsCompany De Vere GroupRooms 148
BathThe Gainsborough Bath SPACompanies YTL HotelsRooms 99
BirminghamPark Regis BirminghamCompanies StayWell Hospitality Group
Rooms 300Grand Hotel BirminghamCompany Hortons EstateRooms 152
BrightonIndigo BrightonCompany InterContinental Hotel GroupRooms 94
ChesterRoomzzz Aparthotel Chester CityCompany RoomzzzRooms 63
Christchurch
TravelodgeCompany TravelodgeRooms 68
DundeeMalmaison Dundee (opened early 2014)Company MalmaisonRooms 91
Former Jolly HotelCompany Wetherspoon HotelsRooms 25
EdinburghIbis 3 hotels (one opened early 2014)Company Accor Jansons Property PeverilSecurities Ltd
Rooms 523
Motel One Princess StreetCompany Motel OneRooms 140
Village Hotel Helix HouseCompany De Vere Village Urban ResortsRooms 120
GatwickBloc Hotel Gatwick AirportCompanies Bloc Hotel CompanyRooms 245
GlasgowVilla Hotel Pacific Quay
Company De Vere Village Urban ResortsRooms 120
Premier Inn Pacific QuayCompany WhitbreadRooms 180
Hampton by HiltonCompany Scot SheridanRooms 88
Travelodge Queen StreetCompany Scot Sheridan TravelodgeRooms 171
Holiday Inn Glasgow GreenCompany Intercontinental Hotels GroupRooms 100
HookHeckfield Place HotelCompany Heckfield PlaceRooms 70
LiverpoolThe Titanic Albion HouseCompany Signature LivingRooms 350
Aloft HotelCompany Ashall Property StarwoodRooms 116
Doubletree by HiltonCompany Interstate Hotels
Rooms 87Stanley Dock Tobacco WarehouseCompany Harcourt Developments LtdRooms 150
ManchesterHotel FootballCompany Red Property Services LLPRooms 139
Travelodge Radclyffe ParkCompany L P C Living LtdRooms 156
Hotel La Tour SalfordCompany Hotel La TourRooms 223
NewcastleMotel OneCompany Motel OneRooms 222
Portsmouth Jurys InnCompany Jurys InnsRooms 200
Village Urban ResortCompany De Vere Village Urban ResortsRooms 214
SheffieldHampton by Hilton (opened early 2014)
Company Hilton Hotels amp ResortsRooms 142
SouthamptonHilton at the Ageas Bowl SouthamptonCompany Hilton Hotels amp ResortsRooms 175
Travelodge Greenchurch HouseCompany TravelodgeRooms 84
StirlingHotel ColessioCompany Aurora Hotels CollectionRooms 44
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 17
2013 SURVEY RESULTS
Our analysis covers a consistent sample of456 hotels across the UK (totalling 78228rooms) with monthly data since 2009
An initial glance at Figure 8 reveals that the industry maintainedits steady if unspectacular upward trend with some promising
indicators for the year to come
Daily rooms yield in 2013 rose by 26 from the previous year topound8150 One of the stand-out figures on the graph is the occupancylevel which rose from 756 in 2012 to 77 in 2013 its highest forsome years In terms of AARR however growth rates were almostflat up only 08 from pound10508 to pound10588 Meanwhile the five- year compound annual growth rate (CAGR) for rooms yield grew by43 as the sector boosted by London continued to recover (seeTable 7)
FIGURE 8 Summary of performance all UK hotels (2009-2013)
AARR (pound) Rooms yield (pound) Occupancy ()
720
725
730
735
740
745
750
755
760
765
770
775
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
pound
TABLE 7 Summary of performance UK hotels (2009-2013)
UK HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 740 758 760 756 770
Year-on-Yeargrowth()
- 25 02 -05 18 10
AARR (pound) 9304 9837 10254 10508 10588
Year-on-Yeargrowth()
- 57 42 25 08 33
Rooms yield (pound) 6881 7458 7790 7947 8150
Year-on-Yeargrowth() - 84 44 20 26 43
Despite the proliferation of new hotels in the run-up to the London2012 games this extra supply was largely absorbed Although 2012
occupancy did decline by 05 it bounced back by 18 in thefollowing year Overall CAGR occupancy growth was steady witha 1 increase but the main driver of growth was AARR which roseby 33
London remains the growth engine for the UK hotel industry eventhough comparisons between 2013 and the Olympic year remainlargely academic As ever London hoteliers continue to engage inskillful revenue management and marketing strategies to benefitfrom the record visitor numbers
Londonrsquos AARR was marginally down by -01 to pound15248 as the2012 hike in rates weighed on performance However occupancyslightly increased (up by 12) to reach pre-Olympic levels (831)
Rooms yield grew too up 11 to pound12665 The celebrations ofthe Olympic anniversary and the Queenrsquos Coronation Anniversarybrought a boost for the leisure market even as London welcomedback the corporate market in the same year
As we can see from Table 8 it was AARR that drove the capitalrsquosresults Across the period from 2009 to 2013 the CAGR for AARR inLondon was up by 54 driving rooms yield up by 58
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK18
FIGURE 9 Summary of Performance London Hotels (2009-2013) FIGURE 10 Summary of performance Regional Hotels (2009-2013)
AARR (pound) Rooms yiel d (pound) Occupancy ()
81
81
82
82
83
83
84
0
20
40
60
80
100
120
140
160
180
2009 2010 2011 2012 2013
pound
AARR (pound) Rooms yield (pound) Occupancy ()
66
67
68
69
70
71
72
73
74
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013
pound
TABLE 8 Summary of performance London hotels (2009-2013)
London HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 816 832 830 821 831
Year-on-Yeargrowth()
- 20 -03 -11 12 04
AARR (pound) 12370 13666 14604 15265 15248
Year-on-Yeargrowth()
- 105 69 45 -01 54
Rooms yield (pound) 10098 11374 12118 12528 12665
Year-on-Yeargrowth()
- 126 65 34 11 58
TABLE 9 Summary of performance Regional hotels (2009-2013)
Regional HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 690 710 714 715 730
Year-on-Yeargrowth()
- 30 06 01 21 14
AARR (pound) 6948 6923 6971 7025 7122
Year-on-Yeargrowth()
- -04 07 08 14 06
Rooms yield (pound) 4792 4916 4978 5024 5199
Year-on-Yeargrowth()
- 26 13 09 35 21
Regional hotels also enjoyed better results in 2013 compared tothe previous year A 35 rooms yield increase (to pound5199) wasdriven by a 21 occupancy rise up to 73 AARR growth was moremodest up by 06 to pound7122
This occupancy-led performance is strengthening confidence in theregions Both occupancy and AARR also recorded positive CAGRsgrowing by 14 and by 06 respectively
Source BDO Research
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 19
FIGURE 11 Top and bottom end of market segments growth
FIGURE 12 Rooms yield growth London hotels
London deluxe London tourist Regional gtpound80 Regional ltpound50
R o o m s y i e l d
g r o w t h
-10
-5
0
5
10
15
20
2010 2011 2012 2013
-5 0 5 10 15 20 25
De luxe
Superiordeluxe
Internationaldeluxe
First class
Business class
Tourist
Townhouseboutique
2013 2012 2011 2010
A TALE OF POSITIONING
Figure 11 analyses the rooms yield growth for London and regionalhotelsrsquo top and bottom segments
London deluxe and tourist hotels seem to have performed inopposite directions Although the deluxe segment rooms yield grewconsiderably by 142 in 2010 the budget segment experienced
more modest growth of 67 The following year the results werereversed with the top end growing by 56 while the bottom endenjoyed a surge of 154 In 2013 the tourist hotels growth rateof 37 surpassed that of the deluxe segment which was up onlyslightly by 06
Occupancy was the main driver behind this In 2011 Londonexperienced a steep increase in the luxury segment with theopening or re-opening of a number of major deluxe hotelsincluding the Renaissance St Pancras the Savoy 45 Park LaneCorinthia and the Four Season amongst others Then in 2013 theflat performance of the deluxe segment was overtaken by the 25increase in occupancy and the 12 increase in AARR for the touristsegment
In the regions hotels classified as pound80+ experienced positive AARRgrowth throughout the period analysed while budget regionalhotels were more affected by low demand Londonrsquos deluxesegment recovered more quickly though the performance washampered by new supply Lower rated segments experienced slowerrecovery at first but this has gathered pace
FOCUS ON LONDON BOUTIQUE AND UPSCALEREGIONAL HOTELS
London boutique hotels were the only segment that managed toincrease their rates considerably in 2013 thanks to burgeoningdemand for such properties Despite a 51 increase in AARRoccupancy remained fairly stable at 785 resulting in a rooms yield growth of 46
The boutique segment was the yearrsquos best performer in Londoneven as the top end (usually a more stable category) experiencedthe lowest increase in rooms yield up by a modest 06 topound19928 Regular travellers including new segments like theldquoMillennialsrdquo generation continue to choose the boutique segmentas an alternative to more traditional upscale accommodationHotel groups are recognising the importance of this bracket andintroducing new boutique hotel concepts such as W
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK20
TABLE 10 Rooms yield growth London hotels
Rooms yield growth London hotels
Segment (AARR) 2010 2011 2012 2013
De luxe (gtpound150) 142 56 45 06
Superior deluxe (gtpound200) 207 00 67 15
International deluxe (pound150-200) 125 67 -01 -14
First class (pound100-150) 107 82 28 16
Business class (pound75-100) 105 92 23 31
Tourist (ltpound75) 67 154 -46 37
Townhouseboutique (gtpound100) 91 57 32 46
TABLE 11 Rooms yield growth Regional hotels
Rooms yield growth Regional hotels
Segment (AARR) 2010 2011 2012 2013
Country House 42 18 -13 32
gtpound80 46 31 07 47
pound70-pound80 29 16 10 38
pound60-pound70 16 07 14 33
pound50-60 15 03 02 30
ltpound50 -19 -34 -21 15
Moving on to the regional hotel segments we can see that the topend of the market enjoyed the highest rooms yield growth rate up47 to pound7508 or 33 in the CAGR
The results were driven by the increases in AARR which grew from
pound9752 to pound10133 a 39 growth Occupancy remained morestable growing by 08 to 741 The CAGR rate is also the highestof all regional segments at 19 underlining the increasing demandfor this product category
FIGURE 13 Rooms yield growth Regional UK hotels
2013 2012 2011 2010
-5 -3 -1 1 3 5
Country House
gtpound80
pound70-pound80
pound60-pound70
pound50-60
ltpound50
Source BDO Research
Source BDO Research
Source BDO Research
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8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 27
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
8102019 Hotel Britain 2014
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 29
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK12
FIGURE 6 UK hotel supply by segment group owned vs independent owned 2013 FIGURE 7 Number of new added rooms 2009-2013
Source Wordsmith and Company Hospitality Digest 2014Source Hotel Data
0
10
20
30
40
50
60
70
80
90
100
26
183
200
25
314
197
55
Group Owned
0441
159
71
353
372
Independent
5 star
Branded Budget Hotels(eg Travelodge)
Unclass ified Guesthous es
4 star 3 star 1 amp 2 star New opening Rebranding refubishment
9944
8990
11185
15868
7659
5189
2612
4668
3207
6552
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2009 2010 2011 2012 2013
PIPELINE SLOWS DOWN AFTER 2012
The UK hotel industry accounts for over 600000 rooms distributedacross 45800 hotels according to the British HospitalityAssociation (BHA) After adding approximately 18000 rooms in2012 the pipeline has slowed down with only 200 hotels openingor planning to open between 2013 and 2014 This equates to some20000 new rooms across the whole UK
In 2014 London can expect a 4 increase in supply or around4500 new rooms while the regions will see a more modest 2
increase with around 6500 additional rooms
The number of new-built rooms dropped by 517 to 7659 in 2013(see Figure 7) However the focus has been on rebranding with6552 rooms re-entering the market up 1043 on the 2012 figureConsidering the overall economic situation compound annualgrowth rate for the total of rooms in UK over the period analysed isfairly stable at -12
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 13
DEVELOPING TRENDS
ldquoMillennialsrdquo
The rise of the Millennials or Generation Y with their love oftechnology and fast service is poised to change the way hotelsinteract with the outside world This newly maturing demographicis now challenging the industry to rethink its distribution marketingand public relation services Hotels will need to raise their game to
keep up with media developments with a greater focus on onlinereviews search platforms and social networking for peer-to-peerpublicity Within the next five years it is expected that onlineinformation will overtake offline so that even ldquoword of mouthrdquo willmutate into ldquoword of webrdquo
Return of select service
We have seen how reluctant Britons are to give up their holidaysand travels even during hard times or recessions Neverthelesseven with the economic outlook currently improving consumersare remaining highly cost-conscious As a result new concepts oflimited service accommodation are developing or re-developingsuch as ldquopay as you gordquo and ldquoaffordable luxuryrdquo hotels In particular
maximising the use of bedroom spaces is proving pivotal in terms ofshaping the current industry from both a consumer and an investorpoint of view This approach enables lower construction costs andhigher returns on investments as well as lower room prices and theldquosomething differentrdquo that hotel customers are constantly searchingfor
Lately the industry has also seen the growing trend of homeswapping with international websites enabling travellers to stay ineach otherrsquos homes free of charge Research is now being conductedon their impact on hotels
Return of the MICE market
The UK meeting industry singlehandedly contributed pound584billion to the countryrsquos GDP in 2013 according to the MeetingProfessionals International (MPI) Foundation Despite this positivenews hotels have recently suffered from a decreased MICE marketshare especially for those located outside London where 30 ofnational meetings take place
Regional hotels have enjoyed a modest rise in MICE activityrecently as their occupancy grew in 2013 But despite claims fromthe Global Business Travel Association (GBTA) that expenditurewill rise 37 in 2014 meeting activity remains well below pre-recession levels
New things on the menu for food and beverages
The food and beverage industry is currently enjoying somethingof a makeover with a raft of new trends emerging These includehotels hosting celebrity chefs the new ldquograb and gordquo conceptrestaurant areas that focus on social interaction and a concertedeffort to adapt to new segments or dietary requests from nichemarkets A notable example is the introduction of menus that cater
more effectively for visitors from overseas in particular the growingnumbers from China and the Arab nations
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK14
PLANNED HOTEL OPENINGS 2014A selection of planned hotel openings in key cities
London4500
Aberdeen
148
Edinburgh
523
Manchester
518
Glasgow
659
Liverpool
703
Birmingham
300
Gatwick
245
Newcastle
222
Bath
99
Dundee
91
Stirling
44
Christchuch
68
Chester
63
Hook
70
Brighton
94
Southampton
259
Portsmouth
414
Number of new rooms
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 15
LONDON 983080circa 4500983081
Tower Hill Motel OneCompany Motel One
Rooms 291
CitizenM 2 hotelsCompany CitizenMRooms 616
Shangri-La at the Shard London BridgeCompany Shangri-LaRooms 202
Beaumont HotelCompany Corbin and King HotelsRooms 75
Ham Yard HotelCompany Firmdale HotelsRooms 100
Hoxton Hotel HolbornCompany Ennismore CapitalRooms 174
Dorsett Shepherds BushCompany Dorsett HospitalityRooms 317
Hilton SouthwarkCompany Sojourn HotelsRooms 281
Mondrian LondonCompany Morgans Hotel GroupRooms 359
Pod Hotel TrocaderoCompany Criterion CapitalRooms 583
Novotel London WembleyCompanies AccorRooms 235
Travelodge 2 hotelsCompanies TravelodgeSolum Regeneration PartnershipRooms 185
Premier Inn 3 hotels (Premier InnHub by Premier Inn) Company WhitbreadRooms 523
REGIONAL 983080circa 6500983081
AberdeenVillage Urban Resort KingswellsCompany De Vere GroupRooms 148
BathThe Gainsborough Bath SPACompanies YTL HotelsRooms 99
BirminghamPark Regis BirminghamCompanies StayWell Hospitality Group
Rooms 300Grand Hotel BirminghamCompany Hortons EstateRooms 152
BrightonIndigo BrightonCompany InterContinental Hotel GroupRooms 94
ChesterRoomzzz Aparthotel Chester CityCompany RoomzzzRooms 63
Christchurch
TravelodgeCompany TravelodgeRooms 68
DundeeMalmaison Dundee (opened early 2014)Company MalmaisonRooms 91
Former Jolly HotelCompany Wetherspoon HotelsRooms 25
EdinburghIbis 3 hotels (one opened early 2014)Company Accor Jansons Property PeverilSecurities Ltd
Rooms 523
Motel One Princess StreetCompany Motel OneRooms 140
Village Hotel Helix HouseCompany De Vere Village Urban ResortsRooms 120
GatwickBloc Hotel Gatwick AirportCompanies Bloc Hotel CompanyRooms 245
GlasgowVilla Hotel Pacific Quay
Company De Vere Village Urban ResortsRooms 120
Premier Inn Pacific QuayCompany WhitbreadRooms 180
Hampton by HiltonCompany Scot SheridanRooms 88
Travelodge Queen StreetCompany Scot Sheridan TravelodgeRooms 171
Holiday Inn Glasgow GreenCompany Intercontinental Hotels GroupRooms 100
HookHeckfield Place HotelCompany Heckfield PlaceRooms 70
LiverpoolThe Titanic Albion HouseCompany Signature LivingRooms 350
Aloft HotelCompany Ashall Property StarwoodRooms 116
Doubletree by HiltonCompany Interstate Hotels
Rooms 87Stanley Dock Tobacco WarehouseCompany Harcourt Developments LtdRooms 150
ManchesterHotel FootballCompany Red Property Services LLPRooms 139
Travelodge Radclyffe ParkCompany L P C Living LtdRooms 156
Hotel La Tour SalfordCompany Hotel La TourRooms 223
NewcastleMotel OneCompany Motel OneRooms 222
Portsmouth Jurys InnCompany Jurys InnsRooms 200
Village Urban ResortCompany De Vere Village Urban ResortsRooms 214
SheffieldHampton by Hilton (opened early 2014)
Company Hilton Hotels amp ResortsRooms 142
SouthamptonHilton at the Ageas Bowl SouthamptonCompany Hilton Hotels amp ResortsRooms 175
Travelodge Greenchurch HouseCompany TravelodgeRooms 84
StirlingHotel ColessioCompany Aurora Hotels CollectionRooms 44
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 17
2013 SURVEY RESULTS
Our analysis covers a consistent sample of456 hotels across the UK (totalling 78228rooms) with monthly data since 2009
An initial glance at Figure 8 reveals that the industry maintainedits steady if unspectacular upward trend with some promising
indicators for the year to come
Daily rooms yield in 2013 rose by 26 from the previous year topound8150 One of the stand-out figures on the graph is the occupancylevel which rose from 756 in 2012 to 77 in 2013 its highest forsome years In terms of AARR however growth rates were almostflat up only 08 from pound10508 to pound10588 Meanwhile the five- year compound annual growth rate (CAGR) for rooms yield grew by43 as the sector boosted by London continued to recover (seeTable 7)
FIGURE 8 Summary of performance all UK hotels (2009-2013)
AARR (pound) Rooms yield (pound) Occupancy ()
720
725
730
735
740
745
750
755
760
765
770
775
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
pound
TABLE 7 Summary of performance UK hotels (2009-2013)
UK HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 740 758 760 756 770
Year-on-Yeargrowth()
- 25 02 -05 18 10
AARR (pound) 9304 9837 10254 10508 10588
Year-on-Yeargrowth()
- 57 42 25 08 33
Rooms yield (pound) 6881 7458 7790 7947 8150
Year-on-Yeargrowth() - 84 44 20 26 43
Despite the proliferation of new hotels in the run-up to the London2012 games this extra supply was largely absorbed Although 2012
occupancy did decline by 05 it bounced back by 18 in thefollowing year Overall CAGR occupancy growth was steady witha 1 increase but the main driver of growth was AARR which roseby 33
London remains the growth engine for the UK hotel industry eventhough comparisons between 2013 and the Olympic year remainlargely academic As ever London hoteliers continue to engage inskillful revenue management and marketing strategies to benefitfrom the record visitor numbers
Londonrsquos AARR was marginally down by -01 to pound15248 as the2012 hike in rates weighed on performance However occupancyslightly increased (up by 12) to reach pre-Olympic levels (831)
Rooms yield grew too up 11 to pound12665 The celebrations ofthe Olympic anniversary and the Queenrsquos Coronation Anniversarybrought a boost for the leisure market even as London welcomedback the corporate market in the same year
As we can see from Table 8 it was AARR that drove the capitalrsquosresults Across the period from 2009 to 2013 the CAGR for AARR inLondon was up by 54 driving rooms yield up by 58
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK18
FIGURE 9 Summary of Performance London Hotels (2009-2013) FIGURE 10 Summary of performance Regional Hotels (2009-2013)
AARR (pound) Rooms yiel d (pound) Occupancy ()
81
81
82
82
83
83
84
0
20
40
60
80
100
120
140
160
180
2009 2010 2011 2012 2013
pound
AARR (pound) Rooms yield (pound) Occupancy ()
66
67
68
69
70
71
72
73
74
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013
pound
TABLE 8 Summary of performance London hotels (2009-2013)
London HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 816 832 830 821 831
Year-on-Yeargrowth()
- 20 -03 -11 12 04
AARR (pound) 12370 13666 14604 15265 15248
Year-on-Yeargrowth()
- 105 69 45 -01 54
Rooms yield (pound) 10098 11374 12118 12528 12665
Year-on-Yeargrowth()
- 126 65 34 11 58
TABLE 9 Summary of performance Regional hotels (2009-2013)
Regional HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 690 710 714 715 730
Year-on-Yeargrowth()
- 30 06 01 21 14
AARR (pound) 6948 6923 6971 7025 7122
Year-on-Yeargrowth()
- -04 07 08 14 06
Rooms yield (pound) 4792 4916 4978 5024 5199
Year-on-Yeargrowth()
- 26 13 09 35 21
Regional hotels also enjoyed better results in 2013 compared tothe previous year A 35 rooms yield increase (to pound5199) wasdriven by a 21 occupancy rise up to 73 AARR growth was moremodest up by 06 to pound7122
This occupancy-led performance is strengthening confidence in theregions Both occupancy and AARR also recorded positive CAGRsgrowing by 14 and by 06 respectively
Source BDO Research
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 19
FIGURE 11 Top and bottom end of market segments growth
FIGURE 12 Rooms yield growth London hotels
London deluxe London tourist Regional gtpound80 Regional ltpound50
R o o m s y i e l d
g r o w t h
-10
-5
0
5
10
15
20
2010 2011 2012 2013
-5 0 5 10 15 20 25
De luxe
Superiordeluxe
Internationaldeluxe
First class
Business class
Tourist
Townhouseboutique
2013 2012 2011 2010
A TALE OF POSITIONING
Figure 11 analyses the rooms yield growth for London and regionalhotelsrsquo top and bottom segments
London deluxe and tourist hotels seem to have performed inopposite directions Although the deluxe segment rooms yield grewconsiderably by 142 in 2010 the budget segment experienced
more modest growth of 67 The following year the results werereversed with the top end growing by 56 while the bottom endenjoyed a surge of 154 In 2013 the tourist hotels growth rateof 37 surpassed that of the deluxe segment which was up onlyslightly by 06
Occupancy was the main driver behind this In 2011 Londonexperienced a steep increase in the luxury segment with theopening or re-opening of a number of major deluxe hotelsincluding the Renaissance St Pancras the Savoy 45 Park LaneCorinthia and the Four Season amongst others Then in 2013 theflat performance of the deluxe segment was overtaken by the 25increase in occupancy and the 12 increase in AARR for the touristsegment
In the regions hotels classified as pound80+ experienced positive AARRgrowth throughout the period analysed while budget regionalhotels were more affected by low demand Londonrsquos deluxesegment recovered more quickly though the performance washampered by new supply Lower rated segments experienced slowerrecovery at first but this has gathered pace
FOCUS ON LONDON BOUTIQUE AND UPSCALEREGIONAL HOTELS
London boutique hotels were the only segment that managed toincrease their rates considerably in 2013 thanks to burgeoningdemand for such properties Despite a 51 increase in AARRoccupancy remained fairly stable at 785 resulting in a rooms yield growth of 46
The boutique segment was the yearrsquos best performer in Londoneven as the top end (usually a more stable category) experiencedthe lowest increase in rooms yield up by a modest 06 topound19928 Regular travellers including new segments like theldquoMillennialsrdquo generation continue to choose the boutique segmentas an alternative to more traditional upscale accommodationHotel groups are recognising the importance of this bracket andintroducing new boutique hotel concepts such as W
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK20
TABLE 10 Rooms yield growth London hotels
Rooms yield growth London hotels
Segment (AARR) 2010 2011 2012 2013
De luxe (gtpound150) 142 56 45 06
Superior deluxe (gtpound200) 207 00 67 15
International deluxe (pound150-200) 125 67 -01 -14
First class (pound100-150) 107 82 28 16
Business class (pound75-100) 105 92 23 31
Tourist (ltpound75) 67 154 -46 37
Townhouseboutique (gtpound100) 91 57 32 46
TABLE 11 Rooms yield growth Regional hotels
Rooms yield growth Regional hotels
Segment (AARR) 2010 2011 2012 2013
Country House 42 18 -13 32
gtpound80 46 31 07 47
pound70-pound80 29 16 10 38
pound60-pound70 16 07 14 33
pound50-60 15 03 02 30
ltpound50 -19 -34 -21 15
Moving on to the regional hotel segments we can see that the topend of the market enjoyed the highest rooms yield growth rate up47 to pound7508 or 33 in the CAGR
The results were driven by the increases in AARR which grew from
pound9752 to pound10133 a 39 growth Occupancy remained morestable growing by 08 to 741 The CAGR rate is also the highestof all regional segments at 19 underlining the increasing demandfor this product category
FIGURE 13 Rooms yield growth Regional UK hotels
2013 2012 2011 2010
-5 -3 -1 1 3 5
Country House
gtpound80
pound70-pound80
pound60-pound70
pound50-60
ltpound50
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
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SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
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STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
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Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 13
DEVELOPING TRENDS
ldquoMillennialsrdquo
The rise of the Millennials or Generation Y with their love oftechnology and fast service is poised to change the way hotelsinteract with the outside world This newly maturing demographicis now challenging the industry to rethink its distribution marketingand public relation services Hotels will need to raise their game to
keep up with media developments with a greater focus on onlinereviews search platforms and social networking for peer-to-peerpublicity Within the next five years it is expected that onlineinformation will overtake offline so that even ldquoword of mouthrdquo willmutate into ldquoword of webrdquo
Return of select service
We have seen how reluctant Britons are to give up their holidaysand travels even during hard times or recessions Neverthelesseven with the economic outlook currently improving consumersare remaining highly cost-conscious As a result new concepts oflimited service accommodation are developing or re-developingsuch as ldquopay as you gordquo and ldquoaffordable luxuryrdquo hotels In particular
maximising the use of bedroom spaces is proving pivotal in terms ofshaping the current industry from both a consumer and an investorpoint of view This approach enables lower construction costs andhigher returns on investments as well as lower room prices and theldquosomething differentrdquo that hotel customers are constantly searchingfor
Lately the industry has also seen the growing trend of homeswapping with international websites enabling travellers to stay ineach otherrsquos homes free of charge Research is now being conductedon their impact on hotels
Return of the MICE market
The UK meeting industry singlehandedly contributed pound584billion to the countryrsquos GDP in 2013 according to the MeetingProfessionals International (MPI) Foundation Despite this positivenews hotels have recently suffered from a decreased MICE marketshare especially for those located outside London where 30 ofnational meetings take place
Regional hotels have enjoyed a modest rise in MICE activityrecently as their occupancy grew in 2013 But despite claims fromthe Global Business Travel Association (GBTA) that expenditurewill rise 37 in 2014 meeting activity remains well below pre-recession levels
New things on the menu for food and beverages
The food and beverage industry is currently enjoying somethingof a makeover with a raft of new trends emerging These includehotels hosting celebrity chefs the new ldquograb and gordquo conceptrestaurant areas that focus on social interaction and a concertedeffort to adapt to new segments or dietary requests from nichemarkets A notable example is the introduction of menus that cater
more effectively for visitors from overseas in particular the growingnumbers from China and the Arab nations
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK14
PLANNED HOTEL OPENINGS 2014A selection of planned hotel openings in key cities
London4500
Aberdeen
148
Edinburgh
523
Manchester
518
Glasgow
659
Liverpool
703
Birmingham
300
Gatwick
245
Newcastle
222
Bath
99
Dundee
91
Stirling
44
Christchuch
68
Chester
63
Hook
70
Brighton
94
Southampton
259
Portsmouth
414
Number of new rooms
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 15
LONDON 983080circa 4500983081
Tower Hill Motel OneCompany Motel One
Rooms 291
CitizenM 2 hotelsCompany CitizenMRooms 616
Shangri-La at the Shard London BridgeCompany Shangri-LaRooms 202
Beaumont HotelCompany Corbin and King HotelsRooms 75
Ham Yard HotelCompany Firmdale HotelsRooms 100
Hoxton Hotel HolbornCompany Ennismore CapitalRooms 174
Dorsett Shepherds BushCompany Dorsett HospitalityRooms 317
Hilton SouthwarkCompany Sojourn HotelsRooms 281
Mondrian LondonCompany Morgans Hotel GroupRooms 359
Pod Hotel TrocaderoCompany Criterion CapitalRooms 583
Novotel London WembleyCompanies AccorRooms 235
Travelodge 2 hotelsCompanies TravelodgeSolum Regeneration PartnershipRooms 185
Premier Inn 3 hotels (Premier InnHub by Premier Inn) Company WhitbreadRooms 523
REGIONAL 983080circa 6500983081
AberdeenVillage Urban Resort KingswellsCompany De Vere GroupRooms 148
BathThe Gainsborough Bath SPACompanies YTL HotelsRooms 99
BirminghamPark Regis BirminghamCompanies StayWell Hospitality Group
Rooms 300Grand Hotel BirminghamCompany Hortons EstateRooms 152
BrightonIndigo BrightonCompany InterContinental Hotel GroupRooms 94
ChesterRoomzzz Aparthotel Chester CityCompany RoomzzzRooms 63
Christchurch
TravelodgeCompany TravelodgeRooms 68
DundeeMalmaison Dundee (opened early 2014)Company MalmaisonRooms 91
Former Jolly HotelCompany Wetherspoon HotelsRooms 25
EdinburghIbis 3 hotels (one opened early 2014)Company Accor Jansons Property PeverilSecurities Ltd
Rooms 523
Motel One Princess StreetCompany Motel OneRooms 140
Village Hotel Helix HouseCompany De Vere Village Urban ResortsRooms 120
GatwickBloc Hotel Gatwick AirportCompanies Bloc Hotel CompanyRooms 245
GlasgowVilla Hotel Pacific Quay
Company De Vere Village Urban ResortsRooms 120
Premier Inn Pacific QuayCompany WhitbreadRooms 180
Hampton by HiltonCompany Scot SheridanRooms 88
Travelodge Queen StreetCompany Scot Sheridan TravelodgeRooms 171
Holiday Inn Glasgow GreenCompany Intercontinental Hotels GroupRooms 100
HookHeckfield Place HotelCompany Heckfield PlaceRooms 70
LiverpoolThe Titanic Albion HouseCompany Signature LivingRooms 350
Aloft HotelCompany Ashall Property StarwoodRooms 116
Doubletree by HiltonCompany Interstate Hotels
Rooms 87Stanley Dock Tobacco WarehouseCompany Harcourt Developments LtdRooms 150
ManchesterHotel FootballCompany Red Property Services LLPRooms 139
Travelodge Radclyffe ParkCompany L P C Living LtdRooms 156
Hotel La Tour SalfordCompany Hotel La TourRooms 223
NewcastleMotel OneCompany Motel OneRooms 222
Portsmouth Jurys InnCompany Jurys InnsRooms 200
Village Urban ResortCompany De Vere Village Urban ResortsRooms 214
SheffieldHampton by Hilton (opened early 2014)
Company Hilton Hotels amp ResortsRooms 142
SouthamptonHilton at the Ageas Bowl SouthamptonCompany Hilton Hotels amp ResortsRooms 175
Travelodge Greenchurch HouseCompany TravelodgeRooms 84
StirlingHotel ColessioCompany Aurora Hotels CollectionRooms 44
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 17
2013 SURVEY RESULTS
Our analysis covers a consistent sample of456 hotels across the UK (totalling 78228rooms) with monthly data since 2009
An initial glance at Figure 8 reveals that the industry maintainedits steady if unspectacular upward trend with some promising
indicators for the year to come
Daily rooms yield in 2013 rose by 26 from the previous year topound8150 One of the stand-out figures on the graph is the occupancylevel which rose from 756 in 2012 to 77 in 2013 its highest forsome years In terms of AARR however growth rates were almostflat up only 08 from pound10508 to pound10588 Meanwhile the five- year compound annual growth rate (CAGR) for rooms yield grew by43 as the sector boosted by London continued to recover (seeTable 7)
FIGURE 8 Summary of performance all UK hotels (2009-2013)
AARR (pound) Rooms yield (pound) Occupancy ()
720
725
730
735
740
745
750
755
760
765
770
775
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
pound
TABLE 7 Summary of performance UK hotels (2009-2013)
UK HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 740 758 760 756 770
Year-on-Yeargrowth()
- 25 02 -05 18 10
AARR (pound) 9304 9837 10254 10508 10588
Year-on-Yeargrowth()
- 57 42 25 08 33
Rooms yield (pound) 6881 7458 7790 7947 8150
Year-on-Yeargrowth() - 84 44 20 26 43
Despite the proliferation of new hotels in the run-up to the London2012 games this extra supply was largely absorbed Although 2012
occupancy did decline by 05 it bounced back by 18 in thefollowing year Overall CAGR occupancy growth was steady witha 1 increase but the main driver of growth was AARR which roseby 33
London remains the growth engine for the UK hotel industry eventhough comparisons between 2013 and the Olympic year remainlargely academic As ever London hoteliers continue to engage inskillful revenue management and marketing strategies to benefitfrom the record visitor numbers
Londonrsquos AARR was marginally down by -01 to pound15248 as the2012 hike in rates weighed on performance However occupancyslightly increased (up by 12) to reach pre-Olympic levels (831)
Rooms yield grew too up 11 to pound12665 The celebrations ofthe Olympic anniversary and the Queenrsquos Coronation Anniversarybrought a boost for the leisure market even as London welcomedback the corporate market in the same year
As we can see from Table 8 it was AARR that drove the capitalrsquosresults Across the period from 2009 to 2013 the CAGR for AARR inLondon was up by 54 driving rooms yield up by 58
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK18
FIGURE 9 Summary of Performance London Hotels (2009-2013) FIGURE 10 Summary of performance Regional Hotels (2009-2013)
AARR (pound) Rooms yiel d (pound) Occupancy ()
81
81
82
82
83
83
84
0
20
40
60
80
100
120
140
160
180
2009 2010 2011 2012 2013
pound
AARR (pound) Rooms yield (pound) Occupancy ()
66
67
68
69
70
71
72
73
74
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013
pound
TABLE 8 Summary of performance London hotels (2009-2013)
London HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 816 832 830 821 831
Year-on-Yeargrowth()
- 20 -03 -11 12 04
AARR (pound) 12370 13666 14604 15265 15248
Year-on-Yeargrowth()
- 105 69 45 -01 54
Rooms yield (pound) 10098 11374 12118 12528 12665
Year-on-Yeargrowth()
- 126 65 34 11 58
TABLE 9 Summary of performance Regional hotels (2009-2013)
Regional HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 690 710 714 715 730
Year-on-Yeargrowth()
- 30 06 01 21 14
AARR (pound) 6948 6923 6971 7025 7122
Year-on-Yeargrowth()
- -04 07 08 14 06
Rooms yield (pound) 4792 4916 4978 5024 5199
Year-on-Yeargrowth()
- 26 13 09 35 21
Regional hotels also enjoyed better results in 2013 compared tothe previous year A 35 rooms yield increase (to pound5199) wasdriven by a 21 occupancy rise up to 73 AARR growth was moremodest up by 06 to pound7122
This occupancy-led performance is strengthening confidence in theregions Both occupancy and AARR also recorded positive CAGRsgrowing by 14 and by 06 respectively
Source BDO Research
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 19
FIGURE 11 Top and bottom end of market segments growth
FIGURE 12 Rooms yield growth London hotels
London deluxe London tourist Regional gtpound80 Regional ltpound50
R o o m s y i e l d
g r o w t h
-10
-5
0
5
10
15
20
2010 2011 2012 2013
-5 0 5 10 15 20 25
De luxe
Superiordeluxe
Internationaldeluxe
First class
Business class
Tourist
Townhouseboutique
2013 2012 2011 2010
A TALE OF POSITIONING
Figure 11 analyses the rooms yield growth for London and regionalhotelsrsquo top and bottom segments
London deluxe and tourist hotels seem to have performed inopposite directions Although the deluxe segment rooms yield grewconsiderably by 142 in 2010 the budget segment experienced
more modest growth of 67 The following year the results werereversed with the top end growing by 56 while the bottom endenjoyed a surge of 154 In 2013 the tourist hotels growth rateof 37 surpassed that of the deluxe segment which was up onlyslightly by 06
Occupancy was the main driver behind this In 2011 Londonexperienced a steep increase in the luxury segment with theopening or re-opening of a number of major deluxe hotelsincluding the Renaissance St Pancras the Savoy 45 Park LaneCorinthia and the Four Season amongst others Then in 2013 theflat performance of the deluxe segment was overtaken by the 25increase in occupancy and the 12 increase in AARR for the touristsegment
In the regions hotels classified as pound80+ experienced positive AARRgrowth throughout the period analysed while budget regionalhotels were more affected by low demand Londonrsquos deluxesegment recovered more quickly though the performance washampered by new supply Lower rated segments experienced slowerrecovery at first but this has gathered pace
FOCUS ON LONDON BOUTIQUE AND UPSCALEREGIONAL HOTELS
London boutique hotels were the only segment that managed toincrease their rates considerably in 2013 thanks to burgeoningdemand for such properties Despite a 51 increase in AARRoccupancy remained fairly stable at 785 resulting in a rooms yield growth of 46
The boutique segment was the yearrsquos best performer in Londoneven as the top end (usually a more stable category) experiencedthe lowest increase in rooms yield up by a modest 06 topound19928 Regular travellers including new segments like theldquoMillennialsrdquo generation continue to choose the boutique segmentas an alternative to more traditional upscale accommodationHotel groups are recognising the importance of this bracket andintroducing new boutique hotel concepts such as W
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK20
TABLE 10 Rooms yield growth London hotels
Rooms yield growth London hotels
Segment (AARR) 2010 2011 2012 2013
De luxe (gtpound150) 142 56 45 06
Superior deluxe (gtpound200) 207 00 67 15
International deluxe (pound150-200) 125 67 -01 -14
First class (pound100-150) 107 82 28 16
Business class (pound75-100) 105 92 23 31
Tourist (ltpound75) 67 154 -46 37
Townhouseboutique (gtpound100) 91 57 32 46
TABLE 11 Rooms yield growth Regional hotels
Rooms yield growth Regional hotels
Segment (AARR) 2010 2011 2012 2013
Country House 42 18 -13 32
gtpound80 46 31 07 47
pound70-pound80 29 16 10 38
pound60-pound70 16 07 14 33
pound50-60 15 03 02 30
ltpound50 -19 -34 -21 15
Moving on to the regional hotel segments we can see that the topend of the market enjoyed the highest rooms yield growth rate up47 to pound7508 or 33 in the CAGR
The results were driven by the increases in AARR which grew from
pound9752 to pound10133 a 39 growth Occupancy remained morestable growing by 08 to 741 The CAGR rate is also the highestof all regional segments at 19 underlining the increasing demandfor this product category
FIGURE 13 Rooms yield growth Regional UK hotels
2013 2012 2011 2010
-5 -3 -1 1 3 5
Country House
gtpound80
pound70-pound80
pound60-pound70
pound50-60
ltpound50
Source BDO Research
Source BDO Research
Source BDO Research
8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 27
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 29
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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8102019 Hotel Britain 2014
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8102019 Hotel Britain 2014
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8102019 Hotel Britain 2014
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK14
PLANNED HOTEL OPENINGS 2014A selection of planned hotel openings in key cities
London4500
Aberdeen
148
Edinburgh
523
Manchester
518
Glasgow
659
Liverpool
703
Birmingham
300
Gatwick
245
Newcastle
222
Bath
99
Dundee
91
Stirling
44
Christchuch
68
Chester
63
Hook
70
Brighton
94
Southampton
259
Portsmouth
414
Number of new rooms
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 15
LONDON 983080circa 4500983081
Tower Hill Motel OneCompany Motel One
Rooms 291
CitizenM 2 hotelsCompany CitizenMRooms 616
Shangri-La at the Shard London BridgeCompany Shangri-LaRooms 202
Beaumont HotelCompany Corbin and King HotelsRooms 75
Ham Yard HotelCompany Firmdale HotelsRooms 100
Hoxton Hotel HolbornCompany Ennismore CapitalRooms 174
Dorsett Shepherds BushCompany Dorsett HospitalityRooms 317
Hilton SouthwarkCompany Sojourn HotelsRooms 281
Mondrian LondonCompany Morgans Hotel GroupRooms 359
Pod Hotel TrocaderoCompany Criterion CapitalRooms 583
Novotel London WembleyCompanies AccorRooms 235
Travelodge 2 hotelsCompanies TravelodgeSolum Regeneration PartnershipRooms 185
Premier Inn 3 hotels (Premier InnHub by Premier Inn) Company WhitbreadRooms 523
REGIONAL 983080circa 6500983081
AberdeenVillage Urban Resort KingswellsCompany De Vere GroupRooms 148
BathThe Gainsborough Bath SPACompanies YTL HotelsRooms 99
BirminghamPark Regis BirminghamCompanies StayWell Hospitality Group
Rooms 300Grand Hotel BirminghamCompany Hortons EstateRooms 152
BrightonIndigo BrightonCompany InterContinental Hotel GroupRooms 94
ChesterRoomzzz Aparthotel Chester CityCompany RoomzzzRooms 63
Christchurch
TravelodgeCompany TravelodgeRooms 68
DundeeMalmaison Dundee (opened early 2014)Company MalmaisonRooms 91
Former Jolly HotelCompany Wetherspoon HotelsRooms 25
EdinburghIbis 3 hotels (one opened early 2014)Company Accor Jansons Property PeverilSecurities Ltd
Rooms 523
Motel One Princess StreetCompany Motel OneRooms 140
Village Hotel Helix HouseCompany De Vere Village Urban ResortsRooms 120
GatwickBloc Hotel Gatwick AirportCompanies Bloc Hotel CompanyRooms 245
GlasgowVilla Hotel Pacific Quay
Company De Vere Village Urban ResortsRooms 120
Premier Inn Pacific QuayCompany WhitbreadRooms 180
Hampton by HiltonCompany Scot SheridanRooms 88
Travelodge Queen StreetCompany Scot Sheridan TravelodgeRooms 171
Holiday Inn Glasgow GreenCompany Intercontinental Hotels GroupRooms 100
HookHeckfield Place HotelCompany Heckfield PlaceRooms 70
LiverpoolThe Titanic Albion HouseCompany Signature LivingRooms 350
Aloft HotelCompany Ashall Property StarwoodRooms 116
Doubletree by HiltonCompany Interstate Hotels
Rooms 87Stanley Dock Tobacco WarehouseCompany Harcourt Developments LtdRooms 150
ManchesterHotel FootballCompany Red Property Services LLPRooms 139
Travelodge Radclyffe ParkCompany L P C Living LtdRooms 156
Hotel La Tour SalfordCompany Hotel La TourRooms 223
NewcastleMotel OneCompany Motel OneRooms 222
Portsmouth Jurys InnCompany Jurys InnsRooms 200
Village Urban ResortCompany De Vere Village Urban ResortsRooms 214
SheffieldHampton by Hilton (opened early 2014)
Company Hilton Hotels amp ResortsRooms 142
SouthamptonHilton at the Ageas Bowl SouthamptonCompany Hilton Hotels amp ResortsRooms 175
Travelodge Greenchurch HouseCompany TravelodgeRooms 84
StirlingHotel ColessioCompany Aurora Hotels CollectionRooms 44
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 17
2013 SURVEY RESULTS
Our analysis covers a consistent sample of456 hotels across the UK (totalling 78228rooms) with monthly data since 2009
An initial glance at Figure 8 reveals that the industry maintainedits steady if unspectacular upward trend with some promising
indicators for the year to come
Daily rooms yield in 2013 rose by 26 from the previous year topound8150 One of the stand-out figures on the graph is the occupancylevel which rose from 756 in 2012 to 77 in 2013 its highest forsome years In terms of AARR however growth rates were almostflat up only 08 from pound10508 to pound10588 Meanwhile the five- year compound annual growth rate (CAGR) for rooms yield grew by43 as the sector boosted by London continued to recover (seeTable 7)
FIGURE 8 Summary of performance all UK hotels (2009-2013)
AARR (pound) Rooms yield (pound) Occupancy ()
720
725
730
735
740
745
750
755
760
765
770
775
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
pound
TABLE 7 Summary of performance UK hotels (2009-2013)
UK HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 740 758 760 756 770
Year-on-Yeargrowth()
- 25 02 -05 18 10
AARR (pound) 9304 9837 10254 10508 10588
Year-on-Yeargrowth()
- 57 42 25 08 33
Rooms yield (pound) 6881 7458 7790 7947 8150
Year-on-Yeargrowth() - 84 44 20 26 43
Despite the proliferation of new hotels in the run-up to the London2012 games this extra supply was largely absorbed Although 2012
occupancy did decline by 05 it bounced back by 18 in thefollowing year Overall CAGR occupancy growth was steady witha 1 increase but the main driver of growth was AARR which roseby 33
London remains the growth engine for the UK hotel industry eventhough comparisons between 2013 and the Olympic year remainlargely academic As ever London hoteliers continue to engage inskillful revenue management and marketing strategies to benefitfrom the record visitor numbers
Londonrsquos AARR was marginally down by -01 to pound15248 as the2012 hike in rates weighed on performance However occupancyslightly increased (up by 12) to reach pre-Olympic levels (831)
Rooms yield grew too up 11 to pound12665 The celebrations ofthe Olympic anniversary and the Queenrsquos Coronation Anniversarybrought a boost for the leisure market even as London welcomedback the corporate market in the same year
As we can see from Table 8 it was AARR that drove the capitalrsquosresults Across the period from 2009 to 2013 the CAGR for AARR inLondon was up by 54 driving rooms yield up by 58
Source BDO Research
Source BDO Research
8102019 Hotel Britain 2014
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK18
FIGURE 9 Summary of Performance London Hotels (2009-2013) FIGURE 10 Summary of performance Regional Hotels (2009-2013)
AARR (pound) Rooms yiel d (pound) Occupancy ()
81
81
82
82
83
83
84
0
20
40
60
80
100
120
140
160
180
2009 2010 2011 2012 2013
pound
AARR (pound) Rooms yield (pound) Occupancy ()
66
67
68
69
70
71
72
73
74
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013
pound
TABLE 8 Summary of performance London hotels (2009-2013)
London HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 816 832 830 821 831
Year-on-Yeargrowth()
- 20 -03 -11 12 04
AARR (pound) 12370 13666 14604 15265 15248
Year-on-Yeargrowth()
- 105 69 45 -01 54
Rooms yield (pound) 10098 11374 12118 12528 12665
Year-on-Yeargrowth()
- 126 65 34 11 58
TABLE 9 Summary of performance Regional hotels (2009-2013)
Regional HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 690 710 714 715 730
Year-on-Yeargrowth()
- 30 06 01 21 14
AARR (pound) 6948 6923 6971 7025 7122
Year-on-Yeargrowth()
- -04 07 08 14 06
Rooms yield (pound) 4792 4916 4978 5024 5199
Year-on-Yeargrowth()
- 26 13 09 35 21
Regional hotels also enjoyed better results in 2013 compared tothe previous year A 35 rooms yield increase (to pound5199) wasdriven by a 21 occupancy rise up to 73 AARR growth was moremodest up by 06 to pound7122
This occupancy-led performance is strengthening confidence in theregions Both occupancy and AARR also recorded positive CAGRsgrowing by 14 and by 06 respectively
Source BDO Research
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 19
FIGURE 11 Top and bottom end of market segments growth
FIGURE 12 Rooms yield growth London hotels
London deluxe London tourist Regional gtpound80 Regional ltpound50
R o o m s y i e l d
g r o w t h
-10
-5
0
5
10
15
20
2010 2011 2012 2013
-5 0 5 10 15 20 25
De luxe
Superiordeluxe
Internationaldeluxe
First class
Business class
Tourist
Townhouseboutique
2013 2012 2011 2010
A TALE OF POSITIONING
Figure 11 analyses the rooms yield growth for London and regionalhotelsrsquo top and bottom segments
London deluxe and tourist hotels seem to have performed inopposite directions Although the deluxe segment rooms yield grewconsiderably by 142 in 2010 the budget segment experienced
more modest growth of 67 The following year the results werereversed with the top end growing by 56 while the bottom endenjoyed a surge of 154 In 2013 the tourist hotels growth rateof 37 surpassed that of the deluxe segment which was up onlyslightly by 06
Occupancy was the main driver behind this In 2011 Londonexperienced a steep increase in the luxury segment with theopening or re-opening of a number of major deluxe hotelsincluding the Renaissance St Pancras the Savoy 45 Park LaneCorinthia and the Four Season amongst others Then in 2013 theflat performance of the deluxe segment was overtaken by the 25increase in occupancy and the 12 increase in AARR for the touristsegment
In the regions hotels classified as pound80+ experienced positive AARRgrowth throughout the period analysed while budget regionalhotels were more affected by low demand Londonrsquos deluxesegment recovered more quickly though the performance washampered by new supply Lower rated segments experienced slowerrecovery at first but this has gathered pace
FOCUS ON LONDON BOUTIQUE AND UPSCALEREGIONAL HOTELS
London boutique hotels were the only segment that managed toincrease their rates considerably in 2013 thanks to burgeoningdemand for such properties Despite a 51 increase in AARRoccupancy remained fairly stable at 785 resulting in a rooms yield growth of 46
The boutique segment was the yearrsquos best performer in Londoneven as the top end (usually a more stable category) experiencedthe lowest increase in rooms yield up by a modest 06 topound19928 Regular travellers including new segments like theldquoMillennialsrdquo generation continue to choose the boutique segmentas an alternative to more traditional upscale accommodationHotel groups are recognising the importance of this bracket andintroducing new boutique hotel concepts such as W
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK20
TABLE 10 Rooms yield growth London hotels
Rooms yield growth London hotels
Segment (AARR) 2010 2011 2012 2013
De luxe (gtpound150) 142 56 45 06
Superior deluxe (gtpound200) 207 00 67 15
International deluxe (pound150-200) 125 67 -01 -14
First class (pound100-150) 107 82 28 16
Business class (pound75-100) 105 92 23 31
Tourist (ltpound75) 67 154 -46 37
Townhouseboutique (gtpound100) 91 57 32 46
TABLE 11 Rooms yield growth Regional hotels
Rooms yield growth Regional hotels
Segment (AARR) 2010 2011 2012 2013
Country House 42 18 -13 32
gtpound80 46 31 07 47
pound70-pound80 29 16 10 38
pound60-pound70 16 07 14 33
pound50-60 15 03 02 30
ltpound50 -19 -34 -21 15
Moving on to the regional hotel segments we can see that the topend of the market enjoyed the highest rooms yield growth rate up47 to pound7508 or 33 in the CAGR
The results were driven by the increases in AARR which grew from
pound9752 to pound10133 a 39 growth Occupancy remained morestable growing by 08 to 741 The CAGR rate is also the highestof all regional segments at 19 underlining the increasing demandfor this product category
FIGURE 13 Rooms yield growth Regional UK hotels
2013 2012 2011 2010
-5 -3 -1 1 3 5
Country House
gtpound80
pound70-pound80
pound60-pound70
pound50-60
ltpound50
Source BDO Research
Source BDO Research
Source BDO Research
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8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
8102019 Hotel Britain 2014
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 27
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 29
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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8102019 Hotel Britain 2014
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8102019 Hotel Britain 2014
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 15
LONDON 983080circa 4500983081
Tower Hill Motel OneCompany Motel One
Rooms 291
CitizenM 2 hotelsCompany CitizenMRooms 616
Shangri-La at the Shard London BridgeCompany Shangri-LaRooms 202
Beaumont HotelCompany Corbin and King HotelsRooms 75
Ham Yard HotelCompany Firmdale HotelsRooms 100
Hoxton Hotel HolbornCompany Ennismore CapitalRooms 174
Dorsett Shepherds BushCompany Dorsett HospitalityRooms 317
Hilton SouthwarkCompany Sojourn HotelsRooms 281
Mondrian LondonCompany Morgans Hotel GroupRooms 359
Pod Hotel TrocaderoCompany Criterion CapitalRooms 583
Novotel London WembleyCompanies AccorRooms 235
Travelodge 2 hotelsCompanies TravelodgeSolum Regeneration PartnershipRooms 185
Premier Inn 3 hotels (Premier InnHub by Premier Inn) Company WhitbreadRooms 523
REGIONAL 983080circa 6500983081
AberdeenVillage Urban Resort KingswellsCompany De Vere GroupRooms 148
BathThe Gainsborough Bath SPACompanies YTL HotelsRooms 99
BirminghamPark Regis BirminghamCompanies StayWell Hospitality Group
Rooms 300Grand Hotel BirminghamCompany Hortons EstateRooms 152
BrightonIndigo BrightonCompany InterContinental Hotel GroupRooms 94
ChesterRoomzzz Aparthotel Chester CityCompany RoomzzzRooms 63
Christchurch
TravelodgeCompany TravelodgeRooms 68
DundeeMalmaison Dundee (opened early 2014)Company MalmaisonRooms 91
Former Jolly HotelCompany Wetherspoon HotelsRooms 25
EdinburghIbis 3 hotels (one opened early 2014)Company Accor Jansons Property PeverilSecurities Ltd
Rooms 523
Motel One Princess StreetCompany Motel OneRooms 140
Village Hotel Helix HouseCompany De Vere Village Urban ResortsRooms 120
GatwickBloc Hotel Gatwick AirportCompanies Bloc Hotel CompanyRooms 245
GlasgowVilla Hotel Pacific Quay
Company De Vere Village Urban ResortsRooms 120
Premier Inn Pacific QuayCompany WhitbreadRooms 180
Hampton by HiltonCompany Scot SheridanRooms 88
Travelodge Queen StreetCompany Scot Sheridan TravelodgeRooms 171
Holiday Inn Glasgow GreenCompany Intercontinental Hotels GroupRooms 100
HookHeckfield Place HotelCompany Heckfield PlaceRooms 70
LiverpoolThe Titanic Albion HouseCompany Signature LivingRooms 350
Aloft HotelCompany Ashall Property StarwoodRooms 116
Doubletree by HiltonCompany Interstate Hotels
Rooms 87Stanley Dock Tobacco WarehouseCompany Harcourt Developments LtdRooms 150
ManchesterHotel FootballCompany Red Property Services LLPRooms 139
Travelodge Radclyffe ParkCompany L P C Living LtdRooms 156
Hotel La Tour SalfordCompany Hotel La TourRooms 223
NewcastleMotel OneCompany Motel OneRooms 222
Portsmouth Jurys InnCompany Jurys InnsRooms 200
Village Urban ResortCompany De Vere Village Urban ResortsRooms 214
SheffieldHampton by Hilton (opened early 2014)
Company Hilton Hotels amp ResortsRooms 142
SouthamptonHilton at the Ageas Bowl SouthamptonCompany Hilton Hotels amp ResortsRooms 175
Travelodge Greenchurch HouseCompany TravelodgeRooms 84
StirlingHotel ColessioCompany Aurora Hotels CollectionRooms 44
Source BDO Research and Hotelsdata
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 17
2013 SURVEY RESULTS
Our analysis covers a consistent sample of456 hotels across the UK (totalling 78228rooms) with monthly data since 2009
An initial glance at Figure 8 reveals that the industry maintainedits steady if unspectacular upward trend with some promising
indicators for the year to come
Daily rooms yield in 2013 rose by 26 from the previous year topound8150 One of the stand-out figures on the graph is the occupancylevel which rose from 756 in 2012 to 77 in 2013 its highest forsome years In terms of AARR however growth rates were almostflat up only 08 from pound10508 to pound10588 Meanwhile the five- year compound annual growth rate (CAGR) for rooms yield grew by43 as the sector boosted by London continued to recover (seeTable 7)
FIGURE 8 Summary of performance all UK hotels (2009-2013)
AARR (pound) Rooms yield (pound) Occupancy ()
720
725
730
735
740
745
750
755
760
765
770
775
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
pound
TABLE 7 Summary of performance UK hotels (2009-2013)
UK HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 740 758 760 756 770
Year-on-Yeargrowth()
- 25 02 -05 18 10
AARR (pound) 9304 9837 10254 10508 10588
Year-on-Yeargrowth()
- 57 42 25 08 33
Rooms yield (pound) 6881 7458 7790 7947 8150
Year-on-Yeargrowth() - 84 44 20 26 43
Despite the proliferation of new hotels in the run-up to the London2012 games this extra supply was largely absorbed Although 2012
occupancy did decline by 05 it bounced back by 18 in thefollowing year Overall CAGR occupancy growth was steady witha 1 increase but the main driver of growth was AARR which roseby 33
London remains the growth engine for the UK hotel industry eventhough comparisons between 2013 and the Olympic year remainlargely academic As ever London hoteliers continue to engage inskillful revenue management and marketing strategies to benefitfrom the record visitor numbers
Londonrsquos AARR was marginally down by -01 to pound15248 as the2012 hike in rates weighed on performance However occupancyslightly increased (up by 12) to reach pre-Olympic levels (831)
Rooms yield grew too up 11 to pound12665 The celebrations ofthe Olympic anniversary and the Queenrsquos Coronation Anniversarybrought a boost for the leisure market even as London welcomedback the corporate market in the same year
As we can see from Table 8 it was AARR that drove the capitalrsquosresults Across the period from 2009 to 2013 the CAGR for AARR inLondon was up by 54 driving rooms yield up by 58
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK18
FIGURE 9 Summary of Performance London Hotels (2009-2013) FIGURE 10 Summary of performance Regional Hotels (2009-2013)
AARR (pound) Rooms yiel d (pound) Occupancy ()
81
81
82
82
83
83
84
0
20
40
60
80
100
120
140
160
180
2009 2010 2011 2012 2013
pound
AARR (pound) Rooms yield (pound) Occupancy ()
66
67
68
69
70
71
72
73
74
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013
pound
TABLE 8 Summary of performance London hotels (2009-2013)
London HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 816 832 830 821 831
Year-on-Yeargrowth()
- 20 -03 -11 12 04
AARR (pound) 12370 13666 14604 15265 15248
Year-on-Yeargrowth()
- 105 69 45 -01 54
Rooms yield (pound) 10098 11374 12118 12528 12665
Year-on-Yeargrowth()
- 126 65 34 11 58
TABLE 9 Summary of performance Regional hotels (2009-2013)
Regional HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 690 710 714 715 730
Year-on-Yeargrowth()
- 30 06 01 21 14
AARR (pound) 6948 6923 6971 7025 7122
Year-on-Yeargrowth()
- -04 07 08 14 06
Rooms yield (pound) 4792 4916 4978 5024 5199
Year-on-Yeargrowth()
- 26 13 09 35 21
Regional hotels also enjoyed better results in 2013 compared tothe previous year A 35 rooms yield increase (to pound5199) wasdriven by a 21 occupancy rise up to 73 AARR growth was moremodest up by 06 to pound7122
This occupancy-led performance is strengthening confidence in theregions Both occupancy and AARR also recorded positive CAGRsgrowing by 14 and by 06 respectively
Source BDO Research
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 19
FIGURE 11 Top and bottom end of market segments growth
FIGURE 12 Rooms yield growth London hotels
London deluxe London tourist Regional gtpound80 Regional ltpound50
R o o m s y i e l d
g r o w t h
-10
-5
0
5
10
15
20
2010 2011 2012 2013
-5 0 5 10 15 20 25
De luxe
Superiordeluxe
Internationaldeluxe
First class
Business class
Tourist
Townhouseboutique
2013 2012 2011 2010
A TALE OF POSITIONING
Figure 11 analyses the rooms yield growth for London and regionalhotelsrsquo top and bottom segments
London deluxe and tourist hotels seem to have performed inopposite directions Although the deluxe segment rooms yield grewconsiderably by 142 in 2010 the budget segment experienced
more modest growth of 67 The following year the results werereversed with the top end growing by 56 while the bottom endenjoyed a surge of 154 In 2013 the tourist hotels growth rateof 37 surpassed that of the deluxe segment which was up onlyslightly by 06
Occupancy was the main driver behind this In 2011 Londonexperienced a steep increase in the luxury segment with theopening or re-opening of a number of major deluxe hotelsincluding the Renaissance St Pancras the Savoy 45 Park LaneCorinthia and the Four Season amongst others Then in 2013 theflat performance of the deluxe segment was overtaken by the 25increase in occupancy and the 12 increase in AARR for the touristsegment
In the regions hotels classified as pound80+ experienced positive AARRgrowth throughout the period analysed while budget regionalhotels were more affected by low demand Londonrsquos deluxesegment recovered more quickly though the performance washampered by new supply Lower rated segments experienced slowerrecovery at first but this has gathered pace
FOCUS ON LONDON BOUTIQUE AND UPSCALEREGIONAL HOTELS
London boutique hotels were the only segment that managed toincrease their rates considerably in 2013 thanks to burgeoningdemand for such properties Despite a 51 increase in AARRoccupancy remained fairly stable at 785 resulting in a rooms yield growth of 46
The boutique segment was the yearrsquos best performer in Londoneven as the top end (usually a more stable category) experiencedthe lowest increase in rooms yield up by a modest 06 topound19928 Regular travellers including new segments like theldquoMillennialsrdquo generation continue to choose the boutique segmentas an alternative to more traditional upscale accommodationHotel groups are recognising the importance of this bracket andintroducing new boutique hotel concepts such as W
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK20
TABLE 10 Rooms yield growth London hotels
Rooms yield growth London hotels
Segment (AARR) 2010 2011 2012 2013
De luxe (gtpound150) 142 56 45 06
Superior deluxe (gtpound200) 207 00 67 15
International deluxe (pound150-200) 125 67 -01 -14
First class (pound100-150) 107 82 28 16
Business class (pound75-100) 105 92 23 31
Tourist (ltpound75) 67 154 -46 37
Townhouseboutique (gtpound100) 91 57 32 46
TABLE 11 Rooms yield growth Regional hotels
Rooms yield growth Regional hotels
Segment (AARR) 2010 2011 2012 2013
Country House 42 18 -13 32
gtpound80 46 31 07 47
pound70-pound80 29 16 10 38
pound60-pound70 16 07 14 33
pound50-60 15 03 02 30
ltpound50 -19 -34 -21 15
Moving on to the regional hotel segments we can see that the topend of the market enjoyed the highest rooms yield growth rate up47 to pound7508 or 33 in the CAGR
The results were driven by the increases in AARR which grew from
pound9752 to pound10133 a 39 growth Occupancy remained morestable growing by 08 to 741 The CAGR rate is also the highestof all regional segments at 19 underlining the increasing demandfor this product category
FIGURE 13 Rooms yield growth Regional UK hotels
2013 2012 2011 2010
-5 -3 -1 1 3 5
Country House
gtpound80
pound70-pound80
pound60-pound70
pound50-60
ltpound50
Source BDO Research
Source BDO Research
Source BDO Research
8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 27
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 17
2013 SURVEY RESULTS
Our analysis covers a consistent sample of456 hotels across the UK (totalling 78228rooms) with monthly data since 2009
An initial glance at Figure 8 reveals that the industry maintainedits steady if unspectacular upward trend with some promising
indicators for the year to come
Daily rooms yield in 2013 rose by 26 from the previous year topound8150 One of the stand-out figures on the graph is the occupancylevel which rose from 756 in 2012 to 77 in 2013 its highest forsome years In terms of AARR however growth rates were almostflat up only 08 from pound10508 to pound10588 Meanwhile the five- year compound annual growth rate (CAGR) for rooms yield grew by43 as the sector boosted by London continued to recover (seeTable 7)
FIGURE 8 Summary of performance all UK hotels (2009-2013)
AARR (pound) Rooms yield (pound) Occupancy ()
720
725
730
735
740
745
750
755
760
765
770
775
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
pound
TABLE 7 Summary of performance UK hotels (2009-2013)
UK HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 740 758 760 756 770
Year-on-Yeargrowth()
- 25 02 -05 18 10
AARR (pound) 9304 9837 10254 10508 10588
Year-on-Yeargrowth()
- 57 42 25 08 33
Rooms yield (pound) 6881 7458 7790 7947 8150
Year-on-Yeargrowth() - 84 44 20 26 43
Despite the proliferation of new hotels in the run-up to the London2012 games this extra supply was largely absorbed Although 2012
occupancy did decline by 05 it bounced back by 18 in thefollowing year Overall CAGR occupancy growth was steady witha 1 increase but the main driver of growth was AARR which roseby 33
London remains the growth engine for the UK hotel industry eventhough comparisons between 2013 and the Olympic year remainlargely academic As ever London hoteliers continue to engage inskillful revenue management and marketing strategies to benefitfrom the record visitor numbers
Londonrsquos AARR was marginally down by -01 to pound15248 as the2012 hike in rates weighed on performance However occupancyslightly increased (up by 12) to reach pre-Olympic levels (831)
Rooms yield grew too up 11 to pound12665 The celebrations ofthe Olympic anniversary and the Queenrsquos Coronation Anniversarybrought a boost for the leisure market even as London welcomedback the corporate market in the same year
As we can see from Table 8 it was AARR that drove the capitalrsquosresults Across the period from 2009 to 2013 the CAGR for AARR inLondon was up by 54 driving rooms yield up by 58
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK18
FIGURE 9 Summary of Performance London Hotels (2009-2013) FIGURE 10 Summary of performance Regional Hotels (2009-2013)
AARR (pound) Rooms yiel d (pound) Occupancy ()
81
81
82
82
83
83
84
0
20
40
60
80
100
120
140
160
180
2009 2010 2011 2012 2013
pound
AARR (pound) Rooms yield (pound) Occupancy ()
66
67
68
69
70
71
72
73
74
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013
pound
TABLE 8 Summary of performance London hotels (2009-2013)
London HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 816 832 830 821 831
Year-on-Yeargrowth()
- 20 -03 -11 12 04
AARR (pound) 12370 13666 14604 15265 15248
Year-on-Yeargrowth()
- 105 69 45 -01 54
Rooms yield (pound) 10098 11374 12118 12528 12665
Year-on-Yeargrowth()
- 126 65 34 11 58
TABLE 9 Summary of performance Regional hotels (2009-2013)
Regional HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 690 710 714 715 730
Year-on-Yeargrowth()
- 30 06 01 21 14
AARR (pound) 6948 6923 6971 7025 7122
Year-on-Yeargrowth()
- -04 07 08 14 06
Rooms yield (pound) 4792 4916 4978 5024 5199
Year-on-Yeargrowth()
- 26 13 09 35 21
Regional hotels also enjoyed better results in 2013 compared tothe previous year A 35 rooms yield increase (to pound5199) wasdriven by a 21 occupancy rise up to 73 AARR growth was moremodest up by 06 to pound7122
This occupancy-led performance is strengthening confidence in theregions Both occupancy and AARR also recorded positive CAGRsgrowing by 14 and by 06 respectively
Source BDO Research
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 19
FIGURE 11 Top and bottom end of market segments growth
FIGURE 12 Rooms yield growth London hotels
London deluxe London tourist Regional gtpound80 Regional ltpound50
R o o m s y i e l d
g r o w t h
-10
-5
0
5
10
15
20
2010 2011 2012 2013
-5 0 5 10 15 20 25
De luxe
Superiordeluxe
Internationaldeluxe
First class
Business class
Tourist
Townhouseboutique
2013 2012 2011 2010
A TALE OF POSITIONING
Figure 11 analyses the rooms yield growth for London and regionalhotelsrsquo top and bottom segments
London deluxe and tourist hotels seem to have performed inopposite directions Although the deluxe segment rooms yield grewconsiderably by 142 in 2010 the budget segment experienced
more modest growth of 67 The following year the results werereversed with the top end growing by 56 while the bottom endenjoyed a surge of 154 In 2013 the tourist hotels growth rateof 37 surpassed that of the deluxe segment which was up onlyslightly by 06
Occupancy was the main driver behind this In 2011 Londonexperienced a steep increase in the luxury segment with theopening or re-opening of a number of major deluxe hotelsincluding the Renaissance St Pancras the Savoy 45 Park LaneCorinthia and the Four Season amongst others Then in 2013 theflat performance of the deluxe segment was overtaken by the 25increase in occupancy and the 12 increase in AARR for the touristsegment
In the regions hotels classified as pound80+ experienced positive AARRgrowth throughout the period analysed while budget regionalhotels were more affected by low demand Londonrsquos deluxesegment recovered more quickly though the performance washampered by new supply Lower rated segments experienced slowerrecovery at first but this has gathered pace
FOCUS ON LONDON BOUTIQUE AND UPSCALEREGIONAL HOTELS
London boutique hotels were the only segment that managed toincrease their rates considerably in 2013 thanks to burgeoningdemand for such properties Despite a 51 increase in AARRoccupancy remained fairly stable at 785 resulting in a rooms yield growth of 46
The boutique segment was the yearrsquos best performer in Londoneven as the top end (usually a more stable category) experiencedthe lowest increase in rooms yield up by a modest 06 topound19928 Regular travellers including new segments like theldquoMillennialsrdquo generation continue to choose the boutique segmentas an alternative to more traditional upscale accommodationHotel groups are recognising the importance of this bracket andintroducing new boutique hotel concepts such as W
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK20
TABLE 10 Rooms yield growth London hotels
Rooms yield growth London hotels
Segment (AARR) 2010 2011 2012 2013
De luxe (gtpound150) 142 56 45 06
Superior deluxe (gtpound200) 207 00 67 15
International deluxe (pound150-200) 125 67 -01 -14
First class (pound100-150) 107 82 28 16
Business class (pound75-100) 105 92 23 31
Tourist (ltpound75) 67 154 -46 37
Townhouseboutique (gtpound100) 91 57 32 46
TABLE 11 Rooms yield growth Regional hotels
Rooms yield growth Regional hotels
Segment (AARR) 2010 2011 2012 2013
Country House 42 18 -13 32
gtpound80 46 31 07 47
pound70-pound80 29 16 10 38
pound60-pound70 16 07 14 33
pound50-60 15 03 02 30
ltpound50 -19 -34 -21 15
Moving on to the regional hotel segments we can see that the topend of the market enjoyed the highest rooms yield growth rate up47 to pound7508 or 33 in the CAGR
The results were driven by the increases in AARR which grew from
pound9752 to pound10133 a 39 growth Occupancy remained morestable growing by 08 to 741 The CAGR rate is also the highestof all regional segments at 19 underlining the increasing demandfor this product category
FIGURE 13 Rooms yield growth Regional UK hotels
2013 2012 2011 2010
-5 -3 -1 1 3 5
Country House
gtpound80
pound70-pound80
pound60-pound70
pound50-60
ltpound50
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 27
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 29
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
8102019 Hotel Britain 2014
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8102019 Hotel Britain 2014
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8102019 Hotel Britain 2014
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 17
2013 SURVEY RESULTS
Our analysis covers a consistent sample of456 hotels across the UK (totalling 78228rooms) with monthly data since 2009
An initial glance at Figure 8 reveals that the industry maintainedits steady if unspectacular upward trend with some promising
indicators for the year to come
Daily rooms yield in 2013 rose by 26 from the previous year topound8150 One of the stand-out figures on the graph is the occupancylevel which rose from 756 in 2012 to 77 in 2013 its highest forsome years In terms of AARR however growth rates were almostflat up only 08 from pound10508 to pound10588 Meanwhile the five- year compound annual growth rate (CAGR) for rooms yield grew by43 as the sector boosted by London continued to recover (seeTable 7)
FIGURE 8 Summary of performance all UK hotels (2009-2013)
AARR (pound) Rooms yield (pound) Occupancy ()
720
725
730
735
740
745
750
755
760
765
770
775
0
20
40
60
80
100
120
2009 2010 2011 2012 2013
pound
TABLE 7 Summary of performance UK hotels (2009-2013)
UK HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 740 758 760 756 770
Year-on-Yeargrowth()
- 25 02 -05 18 10
AARR (pound) 9304 9837 10254 10508 10588
Year-on-Yeargrowth()
- 57 42 25 08 33
Rooms yield (pound) 6881 7458 7790 7947 8150
Year-on-Yeargrowth() - 84 44 20 26 43
Despite the proliferation of new hotels in the run-up to the London2012 games this extra supply was largely absorbed Although 2012
occupancy did decline by 05 it bounced back by 18 in thefollowing year Overall CAGR occupancy growth was steady witha 1 increase but the main driver of growth was AARR which roseby 33
London remains the growth engine for the UK hotel industry eventhough comparisons between 2013 and the Olympic year remainlargely academic As ever London hoteliers continue to engage inskillful revenue management and marketing strategies to benefitfrom the record visitor numbers
Londonrsquos AARR was marginally down by -01 to pound15248 as the2012 hike in rates weighed on performance However occupancyslightly increased (up by 12) to reach pre-Olympic levels (831)
Rooms yield grew too up 11 to pound12665 The celebrations ofthe Olympic anniversary and the Queenrsquos Coronation Anniversarybrought a boost for the leisure market even as London welcomedback the corporate market in the same year
As we can see from Table 8 it was AARR that drove the capitalrsquosresults Across the period from 2009 to 2013 the CAGR for AARR inLondon was up by 54 driving rooms yield up by 58
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK18
FIGURE 9 Summary of Performance London Hotels (2009-2013) FIGURE 10 Summary of performance Regional Hotels (2009-2013)
AARR (pound) Rooms yiel d (pound) Occupancy ()
81
81
82
82
83
83
84
0
20
40
60
80
100
120
140
160
180
2009 2010 2011 2012 2013
pound
AARR (pound) Rooms yield (pound) Occupancy ()
66
67
68
69
70
71
72
73
74
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013
pound
TABLE 8 Summary of performance London hotels (2009-2013)
London HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 816 832 830 821 831
Year-on-Yeargrowth()
- 20 -03 -11 12 04
AARR (pound) 12370 13666 14604 15265 15248
Year-on-Yeargrowth()
- 105 69 45 -01 54
Rooms yield (pound) 10098 11374 12118 12528 12665
Year-on-Yeargrowth()
- 126 65 34 11 58
TABLE 9 Summary of performance Regional hotels (2009-2013)
Regional HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 690 710 714 715 730
Year-on-Yeargrowth()
- 30 06 01 21 14
AARR (pound) 6948 6923 6971 7025 7122
Year-on-Yeargrowth()
- -04 07 08 14 06
Rooms yield (pound) 4792 4916 4978 5024 5199
Year-on-Yeargrowth()
- 26 13 09 35 21
Regional hotels also enjoyed better results in 2013 compared tothe previous year A 35 rooms yield increase (to pound5199) wasdriven by a 21 occupancy rise up to 73 AARR growth was moremodest up by 06 to pound7122
This occupancy-led performance is strengthening confidence in theregions Both occupancy and AARR also recorded positive CAGRsgrowing by 14 and by 06 respectively
Source BDO Research
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 19
FIGURE 11 Top and bottom end of market segments growth
FIGURE 12 Rooms yield growth London hotels
London deluxe London tourist Regional gtpound80 Regional ltpound50
R o o m s y i e l d
g r o w t h
-10
-5
0
5
10
15
20
2010 2011 2012 2013
-5 0 5 10 15 20 25
De luxe
Superiordeluxe
Internationaldeluxe
First class
Business class
Tourist
Townhouseboutique
2013 2012 2011 2010
A TALE OF POSITIONING
Figure 11 analyses the rooms yield growth for London and regionalhotelsrsquo top and bottom segments
London deluxe and tourist hotels seem to have performed inopposite directions Although the deluxe segment rooms yield grewconsiderably by 142 in 2010 the budget segment experienced
more modest growth of 67 The following year the results werereversed with the top end growing by 56 while the bottom endenjoyed a surge of 154 In 2013 the tourist hotels growth rateof 37 surpassed that of the deluxe segment which was up onlyslightly by 06
Occupancy was the main driver behind this In 2011 Londonexperienced a steep increase in the luxury segment with theopening or re-opening of a number of major deluxe hotelsincluding the Renaissance St Pancras the Savoy 45 Park LaneCorinthia and the Four Season amongst others Then in 2013 theflat performance of the deluxe segment was overtaken by the 25increase in occupancy and the 12 increase in AARR for the touristsegment
In the regions hotels classified as pound80+ experienced positive AARRgrowth throughout the period analysed while budget regionalhotels were more affected by low demand Londonrsquos deluxesegment recovered more quickly though the performance washampered by new supply Lower rated segments experienced slowerrecovery at first but this has gathered pace
FOCUS ON LONDON BOUTIQUE AND UPSCALEREGIONAL HOTELS
London boutique hotels were the only segment that managed toincrease their rates considerably in 2013 thanks to burgeoningdemand for such properties Despite a 51 increase in AARRoccupancy remained fairly stable at 785 resulting in a rooms yield growth of 46
The boutique segment was the yearrsquos best performer in Londoneven as the top end (usually a more stable category) experiencedthe lowest increase in rooms yield up by a modest 06 topound19928 Regular travellers including new segments like theldquoMillennialsrdquo generation continue to choose the boutique segmentas an alternative to more traditional upscale accommodationHotel groups are recognising the importance of this bracket andintroducing new boutique hotel concepts such as W
Source BDO Research
Source BDO Research
8102019 Hotel Britain 2014
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK20
TABLE 10 Rooms yield growth London hotels
Rooms yield growth London hotels
Segment (AARR) 2010 2011 2012 2013
De luxe (gtpound150) 142 56 45 06
Superior deluxe (gtpound200) 207 00 67 15
International deluxe (pound150-200) 125 67 -01 -14
First class (pound100-150) 107 82 28 16
Business class (pound75-100) 105 92 23 31
Tourist (ltpound75) 67 154 -46 37
Townhouseboutique (gtpound100) 91 57 32 46
TABLE 11 Rooms yield growth Regional hotels
Rooms yield growth Regional hotels
Segment (AARR) 2010 2011 2012 2013
Country House 42 18 -13 32
gtpound80 46 31 07 47
pound70-pound80 29 16 10 38
pound60-pound70 16 07 14 33
pound50-60 15 03 02 30
ltpound50 -19 -34 -21 15
Moving on to the regional hotel segments we can see that the topend of the market enjoyed the highest rooms yield growth rate up47 to pound7508 or 33 in the CAGR
The results were driven by the increases in AARR which grew from
pound9752 to pound10133 a 39 growth Occupancy remained morestable growing by 08 to 741 The CAGR rate is also the highestof all regional segments at 19 underlining the increasing demandfor this product category
FIGURE 13 Rooms yield growth Regional UK hotels
2013 2012 2011 2010
-5 -3 -1 1 3 5
Country House
gtpound80
pound70-pound80
pound60-pound70
pound50-60
ltpound50
Source BDO Research
Source BDO Research
Source BDO Research
8102019 Hotel Britain 2014
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8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 2648
8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 27
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 29
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
8102019 Hotel Britain 2014
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8102019 Hotel Britain 2014
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8102019 Hotel Britain 2014
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK18
FIGURE 9 Summary of Performance London Hotels (2009-2013) FIGURE 10 Summary of performance Regional Hotels (2009-2013)
AARR (pound) Rooms yiel d (pound) Occupancy ()
81
81
82
82
83
83
84
0
20
40
60
80
100
120
140
160
180
2009 2010 2011 2012 2013
pound
AARR (pound) Rooms yield (pound) Occupancy ()
66
67
68
69
70
71
72
73
74
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013
pound
TABLE 8 Summary of performance London hotels (2009-2013)
London HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 816 832 830 821 831
Year-on-Yeargrowth()
- 20 -03 -11 12 04
AARR (pound) 12370 13666 14604 15265 15248
Year-on-Yeargrowth()
- 105 69 45 -01 54
Rooms yield (pound) 10098 11374 12118 12528 12665
Year-on-Yeargrowth()
- 126 65 34 11 58
TABLE 9 Summary of performance Regional hotels (2009-2013)
Regional HotelsCAGR
(2009-2013)
2009 2010 2011 2012 2013
Occupancy () 690 710 714 715 730
Year-on-Yeargrowth()
- 30 06 01 21 14
AARR (pound) 6948 6923 6971 7025 7122
Year-on-Yeargrowth()
- -04 07 08 14 06
Rooms yield (pound) 4792 4916 4978 5024 5199
Year-on-Yeargrowth()
- 26 13 09 35 21
Regional hotels also enjoyed better results in 2013 compared tothe previous year A 35 rooms yield increase (to pound5199) wasdriven by a 21 occupancy rise up to 73 AARR growth was moremodest up by 06 to pound7122
This occupancy-led performance is strengthening confidence in theregions Both occupancy and AARR also recorded positive CAGRsgrowing by 14 and by 06 respectively
Source BDO Research
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 19
FIGURE 11 Top and bottom end of market segments growth
FIGURE 12 Rooms yield growth London hotels
London deluxe London tourist Regional gtpound80 Regional ltpound50
R o o m s y i e l d
g r o w t h
-10
-5
0
5
10
15
20
2010 2011 2012 2013
-5 0 5 10 15 20 25
De luxe
Superiordeluxe
Internationaldeluxe
First class
Business class
Tourist
Townhouseboutique
2013 2012 2011 2010
A TALE OF POSITIONING
Figure 11 analyses the rooms yield growth for London and regionalhotelsrsquo top and bottom segments
London deluxe and tourist hotels seem to have performed inopposite directions Although the deluxe segment rooms yield grewconsiderably by 142 in 2010 the budget segment experienced
more modest growth of 67 The following year the results werereversed with the top end growing by 56 while the bottom endenjoyed a surge of 154 In 2013 the tourist hotels growth rateof 37 surpassed that of the deluxe segment which was up onlyslightly by 06
Occupancy was the main driver behind this In 2011 Londonexperienced a steep increase in the luxury segment with theopening or re-opening of a number of major deluxe hotelsincluding the Renaissance St Pancras the Savoy 45 Park LaneCorinthia and the Four Season amongst others Then in 2013 theflat performance of the deluxe segment was overtaken by the 25increase in occupancy and the 12 increase in AARR for the touristsegment
In the regions hotels classified as pound80+ experienced positive AARRgrowth throughout the period analysed while budget regionalhotels were more affected by low demand Londonrsquos deluxesegment recovered more quickly though the performance washampered by new supply Lower rated segments experienced slowerrecovery at first but this has gathered pace
FOCUS ON LONDON BOUTIQUE AND UPSCALEREGIONAL HOTELS
London boutique hotels were the only segment that managed toincrease their rates considerably in 2013 thanks to burgeoningdemand for such properties Despite a 51 increase in AARRoccupancy remained fairly stable at 785 resulting in a rooms yield growth of 46
The boutique segment was the yearrsquos best performer in Londoneven as the top end (usually a more stable category) experiencedthe lowest increase in rooms yield up by a modest 06 topound19928 Regular travellers including new segments like theldquoMillennialsrdquo generation continue to choose the boutique segmentas an alternative to more traditional upscale accommodationHotel groups are recognising the importance of this bracket andintroducing new boutique hotel concepts such as W
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK20
TABLE 10 Rooms yield growth London hotels
Rooms yield growth London hotels
Segment (AARR) 2010 2011 2012 2013
De luxe (gtpound150) 142 56 45 06
Superior deluxe (gtpound200) 207 00 67 15
International deluxe (pound150-200) 125 67 -01 -14
First class (pound100-150) 107 82 28 16
Business class (pound75-100) 105 92 23 31
Tourist (ltpound75) 67 154 -46 37
Townhouseboutique (gtpound100) 91 57 32 46
TABLE 11 Rooms yield growth Regional hotels
Rooms yield growth Regional hotels
Segment (AARR) 2010 2011 2012 2013
Country House 42 18 -13 32
gtpound80 46 31 07 47
pound70-pound80 29 16 10 38
pound60-pound70 16 07 14 33
pound50-60 15 03 02 30
ltpound50 -19 -34 -21 15
Moving on to the regional hotel segments we can see that the topend of the market enjoyed the highest rooms yield growth rate up47 to pound7508 or 33 in the CAGR
The results were driven by the increases in AARR which grew from
pound9752 to pound10133 a 39 growth Occupancy remained morestable growing by 08 to 741 The CAGR rate is also the highestof all regional segments at 19 underlining the increasing demandfor this product category
FIGURE 13 Rooms yield growth Regional UK hotels
2013 2012 2011 2010
-5 -3 -1 1 3 5
Country House
gtpound80
pound70-pound80
pound60-pound70
pound50-60
ltpound50
Source BDO Research
Source BDO Research
Source BDO Research
8102019 Hotel Britain 2014
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8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 27
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 29
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
8102019 Hotel Britain 2014
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 19
FIGURE 11 Top and bottom end of market segments growth
FIGURE 12 Rooms yield growth London hotels
London deluxe London tourist Regional gtpound80 Regional ltpound50
R o o m s y i e l d
g r o w t h
-10
-5
0
5
10
15
20
2010 2011 2012 2013
-5 0 5 10 15 20 25
De luxe
Superiordeluxe
Internationaldeluxe
First class
Business class
Tourist
Townhouseboutique
2013 2012 2011 2010
A TALE OF POSITIONING
Figure 11 analyses the rooms yield growth for London and regionalhotelsrsquo top and bottom segments
London deluxe and tourist hotels seem to have performed inopposite directions Although the deluxe segment rooms yield grewconsiderably by 142 in 2010 the budget segment experienced
more modest growth of 67 The following year the results werereversed with the top end growing by 56 while the bottom endenjoyed a surge of 154 In 2013 the tourist hotels growth rateof 37 surpassed that of the deluxe segment which was up onlyslightly by 06
Occupancy was the main driver behind this In 2011 Londonexperienced a steep increase in the luxury segment with theopening or re-opening of a number of major deluxe hotelsincluding the Renaissance St Pancras the Savoy 45 Park LaneCorinthia and the Four Season amongst others Then in 2013 theflat performance of the deluxe segment was overtaken by the 25increase in occupancy and the 12 increase in AARR for the touristsegment
In the regions hotels classified as pound80+ experienced positive AARRgrowth throughout the period analysed while budget regionalhotels were more affected by low demand Londonrsquos deluxesegment recovered more quickly though the performance washampered by new supply Lower rated segments experienced slowerrecovery at first but this has gathered pace
FOCUS ON LONDON BOUTIQUE AND UPSCALEREGIONAL HOTELS
London boutique hotels were the only segment that managed toincrease their rates considerably in 2013 thanks to burgeoningdemand for such properties Despite a 51 increase in AARRoccupancy remained fairly stable at 785 resulting in a rooms yield growth of 46
The boutique segment was the yearrsquos best performer in Londoneven as the top end (usually a more stable category) experiencedthe lowest increase in rooms yield up by a modest 06 topound19928 Regular travellers including new segments like theldquoMillennialsrdquo generation continue to choose the boutique segmentas an alternative to more traditional upscale accommodationHotel groups are recognising the importance of this bracket andintroducing new boutique hotel concepts such as W
Source BDO Research
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK20
TABLE 10 Rooms yield growth London hotels
Rooms yield growth London hotels
Segment (AARR) 2010 2011 2012 2013
De luxe (gtpound150) 142 56 45 06
Superior deluxe (gtpound200) 207 00 67 15
International deluxe (pound150-200) 125 67 -01 -14
First class (pound100-150) 107 82 28 16
Business class (pound75-100) 105 92 23 31
Tourist (ltpound75) 67 154 -46 37
Townhouseboutique (gtpound100) 91 57 32 46
TABLE 11 Rooms yield growth Regional hotels
Rooms yield growth Regional hotels
Segment (AARR) 2010 2011 2012 2013
Country House 42 18 -13 32
gtpound80 46 31 07 47
pound70-pound80 29 16 10 38
pound60-pound70 16 07 14 33
pound50-60 15 03 02 30
ltpound50 -19 -34 -21 15
Moving on to the regional hotel segments we can see that the topend of the market enjoyed the highest rooms yield growth rate up47 to pound7508 or 33 in the CAGR
The results were driven by the increases in AARR which grew from
pound9752 to pound10133 a 39 growth Occupancy remained morestable growing by 08 to 741 The CAGR rate is also the highestof all regional segments at 19 underlining the increasing demandfor this product category
FIGURE 13 Rooms yield growth Regional UK hotels
2013 2012 2011 2010
-5 -3 -1 1 3 5
Country House
gtpound80
pound70-pound80
pound60-pound70
pound50-60
ltpound50
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 27
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 29
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK20
TABLE 10 Rooms yield growth London hotels
Rooms yield growth London hotels
Segment (AARR) 2010 2011 2012 2013
De luxe (gtpound150) 142 56 45 06
Superior deluxe (gtpound200) 207 00 67 15
International deluxe (pound150-200) 125 67 -01 -14
First class (pound100-150) 107 82 28 16
Business class (pound75-100) 105 92 23 31
Tourist (ltpound75) 67 154 -46 37
Townhouseboutique (gtpound100) 91 57 32 46
TABLE 11 Rooms yield growth Regional hotels
Rooms yield growth Regional hotels
Segment (AARR) 2010 2011 2012 2013
Country House 42 18 -13 32
gtpound80 46 31 07 47
pound70-pound80 29 16 10 38
pound60-pound70 16 07 14 33
pound50-60 15 03 02 30
ltpound50 -19 -34 -21 15
Moving on to the regional hotel segments we can see that the topend of the market enjoyed the highest rooms yield growth rate up47 to pound7508 or 33 in the CAGR
The results were driven by the increases in AARR which grew from
pound9752 to pound10133 a 39 growth Occupancy remained morestable growing by 08 to 741 The CAGR rate is also the highestof all regional segments at 19 underlining the increasing demandfor this product category
FIGURE 13 Rooms yield growth Regional UK hotels
2013 2012 2011 2010
-5 -3 -1 1 3 5
Country House
gtpound80
pound70-pound80
pound60-pound70
pound50-60
ltpound50
Source BDO Research
Source BDO Research
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 27
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 29
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 27
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 29
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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8102019 Hotel Britain 2014
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 27
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 29
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 23
WINNERS AND LOSERS
All UK regions experienced positive trendsin 2013 when compared to the previous year
Rooms yield grew by 35 to pound5199 driven by the 21 rise inoccupancy levels (73) while AARR also grew by 14 to pound7122
UKrsquos CAGR results for rooms yield were at 14 as AARR remainedflat over the five years analysed while occupancy grew by 14during the same period
Scotland reversed its previous yearrsquos negative performance to postpositive rooms yield growth in 2013 up 79 to pound5900
Northern Ireland also performed well driven by the performanceof Belfast that continued the trend started in 2012 For the firstnine months of the year visitors to Northern Ireland were up 8 to42m with tourism expenditure also up by 6
Walesrsquo performance was driven by both increased demand andAARR up 17 and 2 respectively A new air service linking Walesand Germany started last summer with the Welsh tourist boardunveiling a new strategy aimed at increasing its earnings fromtourism by 10 over the next seven years
England also posted positive rooms yield growth for the fourth yearrunning with rooms yield up 09 in 2013 when compared to theprevious year This was mainly driven by the 08 increase in AARR
All countries also posted positive change to CAGR rooms yield overthe last five years Wales was the bottom performer at 04 withScotland showing the higher increase by 3
Of the 36 reporting regional cities 80 (29) posted positive rooms yield growth year on year for 2013 whit the remaining seven
recording negative growth
Liverpool reversed last year poor results with rooms yieldincreasing by 111 to pound4855 This was the result of increasedAARR (up 111) Despite the positive results the city still seems tobe experiencing a consolidation period with occupancy remainingbelow the 70 mark
Stansted was the bottom performer in 2013 with a -58 dropin rooms yield year on year to pound3650 again mainly due to a dropin AARR (-44 to pound5218) However increased routes and therefurbishment of the airport have increased passengers boding wellfor future performance
The top performer of the regional cities was Aberdeen The cityposted a stellar rooms yield increase of 17 mainly due to theincrease in AARR up 188 to pound9029 In 2013 Scotland has alsobeen named the number one lsquohotrsquo travel destination by CNNVisitScotland also unveiled a new pound34m publicity campaign last year The campaign is expected to bring a return of about pound68mto the Scottish economy and will target the key domestic marketas well as seven international markets North America GermanyFrance Spain Italy the Netherlands and Scandinavia
Leeds also posted double digit growth up 126 to pound4690 onthe back of rising occupancy levels (+76) and AARR (47)Latest statistics show that Leeds is attracting 23m visits per yearwith average expenditure by the day visitor market hitting circa
pound68343m per annum according to VisitEngland The opening ofnew venues such as Trinity Leeds and the First Direct Arena willlikely see a further increase in visitor economy volume and value
Oxfordrsquos rooms yield also had a good rate of growth up 118 topound8893 thanks to increased occupancy (69) and AARR (45)Oxford remains one of the most visited places in England and theofficials estimate tourism there as being worth pound880million a year
Other strong achievers were Edinburgh (106 to pound7332) thatsaw hotels prices rocketing during the 2013 Fringe Festival andCheltenham (97 to pound4740) which saw both occupancy and AARRincrease
FIGURE 14 Rooms yield growth by country
CAGR 2009-13 change 2012-13
60
38
79
09
35
05
04
30
13
14
0 1 2 3 4 5 6 7 8 9
N Ireland
Wales
Scotland
England
Regional UK
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 27
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK24
FIGURE 15 Rooms yield growth Regional UK cities
change 2012-1 3 CAG R 2009- 13
-8 -3 2 7 12 17
Stansted
Newcastle
Gatwick
Swindon
Heathrow
Derby
Coventry
Stratford-upon-Avon
Norwich
Solihull
Northampton
WindsorMaidenhead
York
Glasgow
Maidstone
Brighton
Bristol
Cardiff
Southampton
Nottingham
Manchester
Cambridge
Bath
Belfast
Milton Keynes
Birmingham
Portsmouth
Chester
Reading
Leicester
Cheltenham
Edinburgh
Liverpool
Oxford
Leeds
Aberdeen
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 27
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 27
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK26
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
All UK 456 78228 740 758 760 756 769 18 10
All London hotels 152 31463 816 807 829 820 829 12 04
De luxe (gtpound150) 58 11074 798 821 815 818 823 06 08
Superior deluxe (gtpound200) 35 6573 767 801 801 807 814 09 15International deluxe (pound150-pound200) 23 4501 842 839 835 835 835 01 -02
First class (pound100-pound150) 36 10542 842 840 839 836 845 11 01
Business class (pound75-pound100) 11 3988 827 837 839 822 839 21 04
Tourist (ltpound75) 32 5049 797 836 837 794 811 22 04
Townhouseboutique (gtpound100) 15 810 792 786 795 788 785 -04 -02
Regional UK 304 46765 690 710 714 715 730 21 14
England 248 39172 682 682 705 708 709 01 10
Scotland 40 6129 719 742 749 742 763 28 15
Wales 11 1520 734 732 730 730 742 17 03
N Ireland 4 670 777 730 724 800 802 03 08
gtpound80 67 10426 702 728 736 735 741 08 14
pound70-pound80 59 8924 698 717 720 720 730 14 11
pound60-pound70 88 14400 691 709 714 721 741 28 18
pound50-60 50 7835 679 698 702 698 719 29 14
ltpound50 40 5179 663 684 680 673 694 31 12
Country house 41 3424 639 665 664 645 658 20 07
Airport hotels 22 6855 750 805 789 794 802 10 17
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 27
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
8102019 Hotel Britain 2014
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
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This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 27
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
9304 9837 10254 10508 10588 08 33
12370 13666 14604 15265 15248 -01 54
19695 21863 23267 24217 24223 00 53
23496 27162 27177 28785 28948 06 54 14690 16578 17778 17770 17501 -15 45
10152 11253 12191 12590 12651 05 57
7585 8273 9020 9414 9506 10 58
5356 5454 5614 5647 5627 -04 12
21402 23534 24589 25599 26896 51 59
7129 6923 6971 7025 7122 14 00
6848 6848 6839 6887 6940 08 03
7301 7292 7359 7364 7 729 50 14
7238 7313 7145 7117 7263 20 01
6773 6427 6130 6331 6690 57 -03
9405 9494 9678 9752 10133 39 19
7100 7118 7197 7274 7448 24 12
6542 6477 6483 6503 6538 05 00
5534 5461 5444 5486 5491 01 -02
4835 4600 4469 4418 4349 -16 -26
8229 8244 8409 8537 8643 12 12
7036 7203 7 357 7258 7195 -09 06
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
6881 7458 7790 7947 8150 26 43
10098 11023 12105 12515 12647 11 58
15709 17946 18952 19813 19928 06 61
18024 21761 21761 23225 23563 15 69 12364 13904 14841 14831 14620 -14 43
8544 9458 10230 10521 10687 16 58
6269 6926 7565 7742 7979 31 62
4268 4562 4697 4482 4564 18 17
16949 18499 19548 20179 21114 46 56
4922 4916 4978 5024 5199 35 14
4667 4667 4823 4873 4917 09 13
5247 5411 5512 5467 5900 79 30
5310 5353 5217 5193 5391 38 04
5265 4689 4440 5062 5366 60 05
6605 6907 7119 7170 7508 47 33
4957 5103 5185 5235 5436 38 23
4521 4595 4626 4691 4846 33 17
3757 3812 3824 3831 3945 30 12
3205 3144 3037 2975 3019 15 -15
5261 5484 5580 5507 5685 32 20
5275 5802 5805 5763 5771 01 23
Source BDO Research
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
8102019 Hotel Britain 2014
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4548
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4648
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4748
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4848
This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK28
SUMMARY OF FIVE YEAR
PERFORMANCE
2013 Occupancy () change CAGR
No of hotels No of rooms 2009 2010 2011 2012 2013 1213 CAGR 09-13
Aberdeen 9 995 711 720 757 786 772 -17 21
Bath 3 425 737 773 752 737 749 16 04
Belfast 4 670 777 730 724 800 802 03 08
Birmingham 6 1080 669 667 649 652 699 71 11
Brighton 4 851 657 675 695 702 722 29 24
Bristol 7 1415 691 717 704 697 711 20 07
Cambridge 3 461 787 789 814 777 799 29 04
Cardiff 8 1106 759 751 750 748 765 23 02
Cheltenham 4 358 661 701 710 702 738 51 28
Chester 3 369 709 656 652 683 701 26 -03
Coventry 3 270 617 611 608 598 625 45 03
Derby 3 360 571 600 596 659 686 42 47
Edinburgh 13 2216 766 760 787 775 799 30 10
Gatwick 3 1094 720 782 738 800 791 -12 24
Glasgow 7 1891 742 775 777 774 792 23 17Heathrow 9 3347 762 828 813 796 803 09 13
Leeds 7 1177 737 732 722 714 768 76 10
Leicester 3 592 636 638 663 641 699 91 24
Liverpool 5 817 717 716 709 666 673 10 -16
Maidstone 4 423 694 701 705 715 715 00 07
Manchester 13 2957 738 758 779 790 794 06 18
Milton Keynes 4 639 682 715 738 741 758 23 27
Newcastle 6 1148 757 764 758 750 735 -19 -07
Northampton 4 415 593 630 649 676 684 11 36
Norwich 3 362 695 683 695 734 741 09 16
Nottingham 7 1047 610 626 653 652 702 76 36
Oxford 3 357 711 743 770 762 815 69 35
Portsmouth 5 565 728 752 749 737 787 68 20
Reading 5 665 541 625 658 677 707 44 69
Solihull 5 1542 588 630 618 643 637 -10 20
Southampton 4 668 685 700 718 727 744 23 21
Stansted 3 640 637 692 685 710 699 -15 24
Stratford-upon-Avon 4 486 662 685 694 649 643 -09 -07
Swindon 4 535 647 677 677 642 671 45 09
WindsorMaidenhead 3 439 658 680 683 718 712 -08 20
York 4 515 824 811 823 815 813 -02 -03
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 29
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4448
HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4548
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4648
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4748
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4848
This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 29
Rooms yield (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
5143 4886 5343 5973 6973 167 79
6164 6859 6 818 6691 7056 54 34
5265 4689 4440 5062 5366 60 05
3957 4105 3830 3675 3923 67 -02
5456 5442 5924 6073 6245 28 34
4761 4877 4774 4719 4868 31 06
6733 7013 7274 7258 7653 54 33
5691 5685 5580 5580 5817 43 06
4107 4492 4355 4320 4740 97 36
4780 4290 4 187 4460 4863 90 04
3634 3570 3408 3438 3431 -02 -14
3489 3595 3436 3968 3905 -16 29
6328 6 241 6 706 6627 7332 106 37
5455 5986 5667 5790 5490 -52 02
4936 5080 5007 4969 5072 21 07 5575 6368 6475 6383 6213 -27 27
4419 4300 4164 4 166 4690 126 15
4226 4173 4292 4112 4504 95 16
4930 4829 4719 4369 4855 111 -04
4245 4399 4460 4599 4709 24 26
5265 5433 5662 5 779 6074 51 36
4090 4242 4624 4 741 5051 65 54
5138 5120 5068 4934 4673 -53 -23
3804 4045 4241 4382 4436 12 39
4281 4277 4383 4658 4684 06 23
3607 3559 3647 3723 3907 49 20
6757 7307 7668 7956 8893 118 71
4741 4939 4 818 4884 5 291 83 28
3259 3586 3940 4265 4650 90 93
5120 5451 5228 5340 5374 06 12
4272 4146 4129 4369 4582 49 18
3905 4179 4049 3876 3650 -58 -17
4806 4937 5018 4711 4736 05 -04
4159 4092 4180 4248 4112 -32 -03
5598 5 760 6000 6548 6682 20 45
5404 5304 5283 5504 5567 11 07
AARR (pound) change CAGR
2009 2010 2011 2012 2013 1213 CAGR 09-13
7233 6 790 7056 7599 9029 188 57
8364 8873 9065 9080 9426 38 30
6773 6427 6130 6331 6690 57 -03
5919 6151 5906 5632 5612 -04 -13
8299 8063 8525 8654 8 651 00 10
6891 6804 6782 6770 6844 11 -02
8551 8893 8939 9348 9575 24 29
7502 7575 7436 7464 7604 19 03
6214 6 412 6137 6153 6425 44 08
6740 6542 6422 6526 6936 63 07
5891 5842 5606 5751 5493 -45 -17
6112 5988 5767 6021 5688 -55 -18
8257 8211 8526 8549 9181 74 27
7574 7658 7683 7235 6942 -41 -22
6657 6555 6447 6421 6406 -02 -10 7315 7689 7962 8 014 7732 -35 14
5999 5875 5 770 5836 6109 47 05
6642 6544 6477 6412 6438 04 -08
6876 6743 6657 6557 7217 101 12
6118 6272 6329 6433 6589 24 19
7130 7164 7265 7 316 7645 45 18
5997 5931 6267 6401 6664 41 27
6792 6702 6686 6580 6355 -34 -16
6413 6419 6537 6481 6488 01 03
6160 6262 6311 6345 6325 -03 07
5911 5685 5582 5707 5565 -25 -15
9507 9835 9962 10442 10917 45 35
6515 6567 6435 6624 6 720 14 08
6021 5 738 5986 6303 6581 44 22
8711 8648 8461 8302 8442 17 -08
6233 5925 5752 6006 6160 26 -03
6130 6043 5911 5459 5218 -44 -39
7260 7205 7232 7264 7366 14 04
6425 6040 6178 6614 6125 -74 -12
8505 8474 8785 9123 9383 29 25
6561 6540 6422 6757 6851 14 11
Source BDO Research
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 3448
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 3548
THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 3648
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 3748
THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 3848
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 3948
THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4048
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4148
THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
8102019 Hotel Britain 2014
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
8102019 Hotel Britain 2014
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RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
8102019 Hotel Britain 2014
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HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4548
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4648
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4748
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4848
This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
8102019 Hotel Britain 2014
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8102019 Hotel Britain 2014
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THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 3648
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 3748
THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 3848
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 3948
THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4048
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4148
THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4248
HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4348
RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4448
HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4548
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4648
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4748
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4848
This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 3548
THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 31
THE ROAD AHEAD
The outlook for the UK economy continuesto improve as relative stability returns tothe worldrsquos largest trading partners
In January it was announced that UK unemployment dropped to71 during the last quarter of 2013 while inflation dropped to 19
(below the Bank of Englandrsquos target of 2) The UK economy ispredicted to grow by 27 in 2014 with economists expecting it towitness some of its fastest growth since the recession
A BOOST FOR BOTH THE CAPITAL AND THE REGIONS
London
Having absorbed the new supply in the run-up to the OlympicsLondon then had a period of low development which gave hotelierssustained levels of strong demand Recent statistics indicate thatthe whole country benefitted from record visitor numbers in 2013while London is reported to be one of the few host cities to seevisitation actually increase following an Olympic year London andPartners the official tourism organisation for London now claims
that the city overtook Paris in the ranking of most visited cities Assuch the outlook for London remains positive and we can expectto see hoteliers turning their full attention to growing AARR asoccupancy remains at exceptionally high levels
Regions
It has long been established that the performance of regional hotelsis closely linked to the national economy In 2013 we saw stronglevels of demand for regional properties as a good summer andlower disposable income prompted holidaymakers to stay in the UKThe improving national outlook has also meant some movementalbeit small in the MICE market though this remains below pre-recession levels Hoteliers in the regions have also benefitted from a
reduced pipeline in recent years and the long awaited consolidationof the sector should underpin future performance trends Theoutlook for the regions therefore remains positive We can expectto see occupancy levels continue to improve with some growth inAARR particularly in key secondary cities
INVESTOR OPTIMISM ON THE RISE
Optimism in the UKrsquos hotel industry is back according to a survey
by Ipsos MORI for the think tank British Future ldquoThe State of theNationrdquorsquo reports a two-year high for confidence in the economicoutlook and claims that industry representatives are in fact twice aspositive about the coming year compared to a year ago
2014 should also see more focus on regional UK After a particularlysuccessful year both investors and operators are seeing regionalhotels as good value for money when it comes to drivinginvestments and deals Investments are expected to be 138 upin the regions according to JLL Recent months have already seenhotel groups actively consolidating and investing in potentialdevelopment sites
PRESSURE ON INDEPENDENTSThe UK hotel sector remains largely independent with a sizeablecensus of smaller establishments As brand proliferation continueswith growing pressure on independents to improve their offeringwe can expect to see some of this supply reduced or convertedMuch has been written in recent years about the state andcondition of many independent properties so it is likely that thosewhich fail to meet modern standards will have to change in order toremain competitive
REGULATIONS PRESSURES AND PROSPECTS
Entry visa rules for Indian business visitors were relaxed in 2013and this is highly likely to happen for the Chinese market too The
UK government is also facing pressure from the tourism industryto reduce taxes and align them to our EU counterparts in orderto boost tourism development which is thought to be worth overpound127bn to the UK economy
However as long as visitor numbers remain at such high levelsit is unlikely that the government will feel a need to bow to thispressure Another looming factor that could weigh on futureperformance is the question over the independence of Scotland andwhat independence could mean for its membership of the EU
However some measures are being taken at present for examplethe Chancellor has just announced that from 2015 the two highestof the four air passenger tax bands are to be scrapped
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 3648
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 3748
THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 3848
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 3948
THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4048
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4148
THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4248
HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4348
RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4448
HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4548
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4648
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4748
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4848
This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 3648
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 3748
THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 3848
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 3948
THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4048
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4148
THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4248
HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4348
RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4448
HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4548
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4648
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4748
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4848
This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 3748
THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 33
COMPETITION
WIN A ONE NIGHTSTAY FOR TWO AT THE
STAFFORD LONDONHOTEL COURTESY OF THEKEMPINSKI HOTEL GROUP
The prize includes anight stay for two at The
Stafford London Hotelincluding breakfast anddinner for two Subject
to availability valid untilNovember 2015
ABOUT THE HOTEL HOW TO ENTER
Kempinski Hotels and Resorts offer uncompromising standardsof service combined with distinctive style that reflects theindividuality of the properties and their location FormerPalaces alive with character and intrigue stand shoulder toshoulder with vibrant modern masterpieces enabling to live a
life with style
Tucked amidst the quaint historical district of St Jamess offPiccadilly The Stafford London by Kempinski is a remarkablesetting to experience the very finest of London Its surprisinglydiscreet and peaceful setting is just steps away from thecitys hustle and bustle the finest shops the many culturalattractions including art galleries theatres and the royal parksand palaces
At The Stafford London Hotel the traditionally classic Englishheritage meets contemporary elegance in its 105 individuallydecorated rooms and suites
All you need to do to enter is predict as accurately as youcan the occupancy and average achieved room rate (AARR)per occupied room in BDOrsquos sample of hotels in Britain forthe 2014 calendar year Answers should be submitted in thefollowing format
1 Occupancy (to 1 dec place)
2 AARR pound (to 2 dec places)
You can submit your answer at the Hotel Britain LaunchEvent using the competition slips available or by emailingMelissaXGardinerbdocouk with lsquoCompetition Entryrsquo inthe subject line Entries close on 31 May 2014 Only one entryper person The winner will be notified by the 5 March 2015Winners will receive a voucher valid for redemption untilNovember 2014
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 3848
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 3948
THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4048
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4148
THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4248
HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4348
RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4448
HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4548
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4648
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4748
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4848
This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 3848
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 3948
THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4048
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4148
THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4248
HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4348
RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4448
HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4548
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4648
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4748
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4848
This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 3948
THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 35
CLAIRVOYANT CORNER
FROM LAST YEARS COMPETITION WINNER
I was pleased to hear that the optimisticapproach of a property developer wasfound to be realistic and my glass half fullapproach has been rewarded appropriately
How did I manage to guess correctly Well Irsquove developed a goodoversight of hotels at MAGrsquos four airports of Manchester LondonStansted East Midlands and Bournemouth and thatrsquos given me aninsight into hotel market performance through the changing timesof the sector When you mix that with the market intelligence fromRobert and his team I have a good basis for crystal ball gazing andnow I just need to transfer that foresight when I play the lottery
Wersquove got an exciting year ahead at MAG Property Wersquore movingahead at pace with our Airport City project alongside our jointventure partners here at Manchester Airport and looking forward tocontinued growth across the business We announced joint venturepartners in the shape of Carillion Beijing Construction EngineeringGroup (BCEG) and Greater Manchester Pension Fund in October
2013 and alongside Argent 2014 will be a year of progress on site
Airport City Manchester will be the core element of the UKGovernment-designated Enterprise Zone surrounding the UKrsquos thirdbusiest airport Manchester The Enterprise Zone is intended tostimulate business growth through the provision of subsidies in theform of business rate discounts worth up to pound275000 super-fastbroadband simplified planning procedures and the retention ofpooled business rates by the local authority for a period of at least25 years
Outline planning permission for Airport City Manchester wassecured at the start of 2013 and it will provide 5m sq ft ofdevelopment a mix of offices hotels advanced manufacturing
logistics and warehousing DHL was announced as the first occupierat Airport City Manchester in November 2013 taking a 37308 sq ftbespoke logistics building
DAVID ROBERTSDevelopment Manager
MAG Property
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4048
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4148
THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4248
HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4348
RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4448
HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4548
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4648
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4748
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4848
This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4048
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4148
THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4248
HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4348
RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4448
HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4548
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4648
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4748
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4848
This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4148
THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK | HOTEL BRITAIN 2014 37
SURVEY COVERAGE
Hotel Britain is the definitive guide to theperformance and prospects of the UKrsquoshotel industry
It is compiled from the responses of a representative cross sectionof 456 hotels comprising 78228 rooms and including 152 London
hotels and 304 around the rest of the country
The results of this survey are grouped for convenience according togeographic location We break down the performance of hotels inkey centres across the country and also analyse both London andthe regions in terms of average room rate
Hotels in the capital are divided in four main bands according to theaverage room rate achieved during 2013 The top rate band Deluxecomprises superior deluxe and international deluxe propertiesThis is followed by first class and business properties with the finalcategory being tourist hotels There is also a separate performancebreakdown which extends across all these rate boundaries fortownhouse properties Regional hotels have been placed in one
of five rate bandings with a separate performance breakdownwhich extends across all these rate boundaries for country houseproperties
To ensure that our year-on-year results are directly comparableonly properties able to contribute data from the last five yearshave been included Hotels which have closed for a period ofrefurbishment or have opened during this period have beenexcluded
GLOSSARY
Definitions of some of the terms used in this report are providedbelow
bull Room occupancy the ratio of total occupied rooms to totalavailable
bull Average achieved room rate (AARR) rooms revenue dividedby the total number of guest rooms occupied during the year
bull (Average daily) rooms yield room occupancy multiplied bythe average achieved room rate (also known as RevPar)
bull Current values values expressed on an actual basis includingthe effects of inflation
bull Constant values historic and future values rebased to a base year by removing the inflation element
bull Compound Annual Growth Rate (CAGR) average growthrate on an annualised basis
PARTICIPATING HOTEL COMPANIES
Alongside the many individual properties which so kindlycontributed data to this survey we would like to recognise theinvaluable participation of the following hotel companies
The Ascott Group
Carlson Rezidor Hotel Group
Choice Hotels Europe
Compass
Corus Hotels
English Lakes
Exclusive Hotels
Firmdale Hotels
First Inns
Four Pillars
Four Seasons Hotels andResorts
Hand Picked Hotels
Hilton Worldwide
Hyatt Hotels and Resorts
InterContinental Hotel Group
Jurys Inn
Kew Green Hotels
Macdonald Hotels amp Resorts
Malmaison
Marriott International
MyHotels Group
NH Hoteles
Puma Collection Hotels
Q Hotels
Queens Moat House
Red Carnation Hotels
Rocco Forte Collection
Shire Hotels
Starwood Hotels and Resorts
Taj Hotels Resorts amp Palaces
The Doyle Collection Group
Thistle Hotels
Travelodge
ABOUT THIS REPORT
Research and EditorialMICHELE PASQUI
To order further copies of the report please contact
Michele Pasqui
Tel +44 (0)20 7893 3654Email MichelePasquibdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4248
HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4348
RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4448
HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4548
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4648
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4748
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4848
This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4248
HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK38
BDO LEISURE AND
HOSPITALITY SERVICES
Our team works with internationalbusinesses across the Leisure industriesincluding Restaurants and Bars Betting ampGaming Hotels Professional Sports andFitness and Travel and Tourism
We provide assurance tax and advisory services to our clients whorange from small owner-managed businesses to large corporationsin both the private and public sectors but they are frequentlymarket leaders
HOTELS
Experience says a lot about a firm BDOrsquos hotel involvementstretches back almost 100 years and our London office establishedits sector consultancy in the early 1970s Since then we haveundertaken thousands of assignments throughout Europe theMiddle East Africa and the Caribbean
Our expertise covers the entire spectrum of investment andoperating activities and our involvement brings credibilitycompetence and independence to any project In short if you areactive in the hotel industry then you should be talking to BDO theindustry experts
Our team of dedicated professionals is recruited from a range ofindustry disciplines They bring with them their knowledge of theday-to-day issues that practitioners encounter we provide themwith the skills of the consultant and a wider industry perspectiveto produce a balanced approach to every assignment The resultingskills resourcefulness and dedication are brought to bear on everycommission we undertake
There is no other sector consultancy in Europe with a research andperformance database that stretches back as far as ours or containsthe volume of information that we possess Our research andpublications team and the archive facility that they have createdensures that our clients and consultants have immediate access tothe latest authoritative data
Specialist advice we can provide to the sector includes
bull Feasibility studies
bull Business valuations
bull Strategic consulting
bull Litigation supportExpert witness services
bull Transaction support
bull Mergers and acquisitions including MBOs MBIs and flotations
bull Fund raising and refinancing
bull Financial investigations
bull Systems reviews
bull Turnaround and distressed situations
bull Economic impact assessment
BETTING AND GAMING
BDO has acted as auditors tax advisers and consultants to manyUK and international betting and gaming businesses both privateand publicly quoted Our clients have ranged from many of themajor lsquobricks amp mortarrsquo bookmaking and casino operators to majoroffshore telephone and internet sports books casinos poker andother online gaming activities As well as the more traditional forms
of betting and gaming we also act for FCA regulated businesses inthe financial trading financial spread betting and CFD sector
Specialist advice we can provide to the sector includes
bull International tax planning and structuring
bull Corporate financing and flotations
bull Property and corporate acquisitions and disposals
bull Financial Services Act regulations and compliance
bull Installation of management reporting and controls and internalaudit functions
bull IT controls environment reviews and systems improvement
advice
bull Feasibililty studies
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4348
RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4448
HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4548
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4648
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4748
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4848
This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4348
RESTAURANTS BARS AND PUBS
The current economic environment is providing significantchallenges to many businesses in this dynamic sector The pressureon consumer spend means that customers are now looking for ahigher quality experience at competitive prices - value for money iskey
When combined with the effects of rising food costs and the lackof available finance these are certainly challenging times TheBERR report is also providing many groups with challenges inensuring they are fully compliant with minimum wage and TRONCregulations whilst minimising tax leakage and the potential threatof adverse publicity
However we believe that eating out is now established as abehavioural norm - the best concepts and operators continue toflourish and the availability of good sites and people provide somegreat opportunities for growth
BDO can help realise the opportunities and minimise the pressuresndash just as we have helped numerous clients to do during our longestablished history as a leading adviser in this sector We haveadvised clients as diverse as international brands and nationalchains to owner managed businesses and outlets looking to expandandor diversify
Our expertise will assist whether you are the individual restaurateur
the group operator the restaurant franchisor or franchisee
Specialist advice we can provide for your sector includes
bull BERR report TRONCS minimum wage legislation
bull Tax efficient employee incentive plans
bull Property issues and the associated stamp duty and capitalallowances
bull Business acquisitions
bull Raising finance for business expansion ndash public and privateequity and debt
bull Franchise advice
bull Business restructuring strategies
PROFESSIONAL SPORTS AND EVENTS
Our Sports and Events client base includes businesses as broadas individual golf courses and public sector clubs to fitness centrechains and listed football clubs BDO therefore has a bank ofexperienced specialists in this sector to help with your particularbusiness no matter how niche you may believe it to be You couldbe the owner of an event site or business looking to change itscommercial purpose
Or a public sector body looking for a private partnership totransform an existing facility Either way we can help you realise your strategy
Specialist advice we can provide for your sector includes
bull Funding for redevelopment andor expansion
bull Private public partnerships
bull Risk assessment and planning for site redevelopment orrelocation
bull Tax planning and compliance
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4448
HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4548
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4648
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4748
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4848
This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4448
HOTEL BRITAIN 2014 | THE GUIDE TO THE PERFORMANCE OF HOTELS IN THE UK40
TRAVEL AND TOUR OPERATORS
The travel sector has undergone some of the biggest changes wehave witnessed to one particular industry over the last few years Ithas been a roller-coaster ride of new entrants and new technologyconsolidation and unpredicted new challenges to business such asSARS and terrorism
BDO has helped its travel clients turn a turbulent time into one ofopportunity Our commitment to this sector has seen us attractsome of the best known names in the business ndash from ownermanaged private businesses through to large listed companies withinternational networks By working with leading organisations fromthe travel industry we ensure we are always developing new ways toaddress your industry and regulatory issues BDO is an ABTA TravelIndustry Partner and provides the section on Travel Agents and TourOperators for Butterworthrsquos Financial Reporting and Accounting forSpecialised Sectors We have members on the ICAEW ABTA WorkingGroup instigated by ABTA and also on the ICAEWCAA WorkingGroup instigated by the CAA
Specialist advice we can provide for your sector includes
bull ATOL applications
bull Tour Operator Margin Scheme
bull Industry regulation and compliance
bull Flotations acquisitions and disposals
bull Tax planning and compliance for the travel industry
bull Business continuity planning
OUR HOTELS TEAM
For more information on any of our services for the hotelindustry contact the relevant BDO expert below
AUDIT
CORPORATE FINANCE
TAXATION
BUSINESS RESTRUCTURING
AUDIT
DAVID CAMPBELLdavidcampbellbdocouk
STUART COLLINSstuartcollinsbdocouk
STEPHEN BAYFIELDstephenbayfieldbdocouk
MANAGEMENT CONSULTING
ROBERT BARNARDrobertbarnardbdocouk
JAMES WELCH jamesdwelchbdocouk
SARAH RAYMENTsarahraymentbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4548
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4648
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4748
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4848
This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4548
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4648
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4748
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4848
This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4648
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4748
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4848
This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4748
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4848
This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk
8102019 Hotel Britain 2014
httpslidepdfcomreaderfullhotel-britain-2014 4848
This publication has been carefully prepared but it has been written ingeneral terms and should be seen as broad guidance only The publicationcannot be relied upon to cover specific situations and you should not actor refrain from acting upon the information contained therein withoutobtaining specific professional advice Please contact BDO LLP to discussthese matters in the context of your particular circumstances BDO LLPits partners employees and agents do not accept or assume any liabilityor duty of care for any loss arising from any action taken or not taken byanyone in reliance on the information in this publication or for any decisionbased on it
BDO LLP a UK limited liability partnership registered in England and Walesunder number OC305127 is a member of BDO International Limited a UKcompany limited by guarantee and forms part of the international BDOnetwork of independent member firms A list of members names is open
to inspection at our registered office 55 Baker Street London W1U 7EUBDO LLP is authorised and regulated by the Financial Conduct Authority toconduct investment business
BDO is the brand name of the BDO network and for each of the BDOMember Firms
BDO Northern Ireland a partnership formed in and under the laws ofNorthern Ireland is licensed to operate within the international BDOnetwork of independent member firms
copy 2014 BDO LLP All rights reserved
wwwbdocouk
1 4 - 0 2 9 1
CONTACT
For more details please contact
ROBERT BARNARD
t +44 (0)20 7893 2143e robertbarnardbdocouk