hotel booking opportunities
DESCRIPTION
Determining the different types of booking opportunities based on the changing consumer as well as evaluating the best booking method for independent hotelsTRANSCRIPT
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By: Alexandra Humnicki MBA 2A
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The consumer of 2012, has evolved from what he was 10 years ago.
The consumer of today is what is called a ‘zapping’ consumer – changing regularly
The needs, wants and desires of the consumer have changed, pushed the effects of the crisis.
The needs, wants and desires, have decreased proportionally with the decrease of income
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Increasing competition between hotels –many new, innovative hotels on the market
The on going fight for a high occupancy rate
The consumer having less money to spend/ night
The implementation of new digital technology in some hotels, obliges other hotels to keep up with the race for technology
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Consumer: pay as little as possible for the
highest possible value
Hotels: Maximizing occupancy rate and
maximizing the return guest
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Booking.com- for advance purchase
Expedia-for advance purchase
Direct hotel websites- for the best
available rate
Phone applications
Travel Agency – on line and not
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Direct Marriott Paris Website- Best Available Rates &
Packages
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Discount for Advance Purchase and Best Available Rate
for Hotel Concorde Montparnasse
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On- line Travel Agency- Promovacances.fr
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SniqueAway- from 2012, sells only 4 *& 5* hotel rooms within a requires constant monitoring of their website
Priceline- you bid the rate you wish for a certain room, based on previously chosen criterias. Does not guarantee the cheapest rate, unless no one else bids.
The last room- I-phone app for last minute deals, with a decreasing price
Quickbook- only for boutique hotels, and only available in the US
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SNIQUEAway
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Step 1: Choose the area
Step 2: Choose the star
level
Step 3: Give your own
price
Priceline.com
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Quickbook.com – from
Boutique Hotel Experts
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Independent hotels include boutique hotels and other hotels wanting to be different and not looked upon as
mass selling of rooms: Mobile App –Consumer being always on the move, this
provides a fast and simple way to find hotels and from the hotel point of view, does not cost too much to advertise with.
Reverse auction sites – when last minute rooms are hoped to still be sold, without spending too much money from the hotel side
Facebook fan- a good alternative to digital marketing (e.g like GoBoard) for an independent hotel with less money than a chain
OTA’s – it can be too expensive for
independent hotels, and it rises the price
for the consumer
Hotel Site- an independent hotel may not
be so easy to find using search engines as
known chain hotels.
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