HotelAccommodation Monitoring(HAM)

in Hungary

Istvan GETHERAkos PROBALDEdina VIRAG

Why has been this e-surveyselected for presentation?

• Advantages are evident

• Recommendable for other countries: easy to use - easy to run

• Upgrades the image of tourism statistics

Advantages of HAM

• report is published in seven working days on the HCSO web site (ministry responsible for tourism receives the report a day earlier)

• each reporting hotel is sent figures on its category on the same day

• well received by the ministry and hotel industry (financial contribution from the satisfied partners to the development of tourism statistics)

• quick, simple, neither labour nor capital intensive

• environmentally friendly

Short history of HAM

• good relationship established with Hungarian Hotel Association

• consultations with hotel industry, identification of their expectation

• specification variables needed by them

• joint circular to hotels

• pilot survey

• voluntary survey

• part of the system of official tourism statistics

Year

1998

2001

2001

2001

2002

2002

2003

Main characteristics of HAM

• monthly, sample survey via Internet

• sample covers all the four and five star + a number of three star hotels

• more than 80 % of total hotel revenues represented by the sample

• five variables observed

• six indicators calculated

Monthly timetable of HAM

• Data collection via Internet (our section)

• Checking response rate

• Data control + validation

• Data processing (Informatics Dep.)

• Wording the report

• Reviewing the report (Dissemination Dep.) , approval

• Publication on HCSO web site

• Messages to the hotels

2 working days

1 working day

1 working day

1 working day

1 working day

Release calendar for the rest of 2004

Reference period Day of releaseMay 8 June

June 8 July

July 6 August

August 8 SeptemberSeptember 7 OctoberOctober 8 NovemberNovember 8 DecemberDecember January .. 2005

Response rate of HAM2003

0,0

10,0

20,0

30,0

40,0

50,0

60,0

70,0

80,0

90,0

100,0

jan. febr. márc. ápr. máj. jún. júl. aug. szept. okt. nov. dec.

%

MOST RECENT DATA OF HUNGARIAN STATISTICAL OFFICE

Next topic's release date: Agricultural prices March, 2004, 10th May 2004.

www.ksh.hu

Release date:7th May, 2004Serial number:

80

Main indicators of hotels, April 2004

The guest turnover and the gross room revenue grew dinamically, the occupancy rate ofhotel rooms improved compared to the same period of the previous year according to data ofobserved hotels during the first four months of 2004. In April increase continued relation to theprevious months’ tendency.

Methodological notes

„Hotel indexes” are prepared on the basis of data provided by the compulsorily included hotels (allof the four- and five-star hotels as well as those three-star hotels with the highest income ofaccommodation-fee, altogether 165 houses) and the voluntary hotels not designated for data provisionbut joining the system on a voluntary basis (4), sent in by the second working day following the subjectmonth in electronic way as of January 2003. In April,134 hotels met the data provision requirementsdefined by the Act on Statistics.

The interannum (monthly) data cannot be considered final, and they may – due to those datareceived with delay or retroactive corrections received from data providers – differ from the previouslypublished ones.

Stressed indexes

Occupancy: the ratio of the number of available rooms and those occupied during the month. Thenumber of the rooms occupied throughout the month shall exclude those occupied free of charge. Thenumber of available rooms shall be the number of built rooms multiplied by the number of operatingdays.

Gross room revenue: accommodation-fee income including value added tax invoiced to the guests duringthe subject month, excluding the prices of compulsory breakfasts and other services.

Gross average room rate: the ratio of the gross room revenue and the number of occupied rooms, i.e. thegross room revenue per one occupied room.

Revenue per available room – REVPAR: the ratio of the gross room revenue and the number ofavailable rooms.

Total tourism nights: the total sum of domestic as well as international tourism nights.

Az adatszolgáltatás a 215/2003. (XII. 10.) KÖZPONTI STATISZTIKAI HIVATAL Korm. rendelet alapján kötelező.

Nyilvántartási szám: 1964/03Küldendő: edina.virag@office.ksh.huBeérkezési határidő: a tárgyhót követő hó 2.

munkanap

SZÁLLODAI GYORSJELENTÉS

2004. hó

Adatszolgáltatók: a megfigyelésbe bevont szállodák.

Az adatszolgáltató neve:

Cím:irányítószám település utca hsz. (hrsz.)

Törzsszám (az adószám első nyolc számjegye)

Statisztikai számjel:

A szálloda megnevezése:

címe: település utca hsz. (hrsz.)

4.

1.

2.

3.

A KSH tölti ki!

01.

02.

03.

04.

05.vendég-éjszaka

Sor-szám

Mutató

értéke

Összes vendégéjszaka (külföldi+belföldi)

Number of international and domestic tourism nights

darab

darab

mérték-egysége

Mutató megnevezése

Gross turnoverBruttó szobaárbevétel (reggeli nélkül, áfával)

nap

Épített szobák száma

ezer forint

Kiadott szobák száma (ingyenes szobák nélkül)

Működési napok száma Number of operation days

Rooms built

Rooms sold (without complimentary rooms)

QuestionnairePart 2

Number of hotels involved

Budapest, five star hotels 12Budapest, four star hotels 33

Budapest, three star hotels 24 (69)

Countryside, four- and five star hotels 54

Countryside, three star hotels 33 (354)Total 156 (820)Of which: assigned 152

joined voluntarily 4

Accuracy of HAM estimation

• Turnover of hotels

• Total number of hotel tourism nights

Turnover of hotels in 2003compared to year 2002

HAM Traditional

surveyJanuary 111,2 109,5February 91,8 96,9March 82,4 87,4April 87,6 91,5May 95,4 95,2June 101,7 103,3July 103,4 104,6August 95,4 98,9September 90,0 94,0October 101,3 104,2November 105,2 103,1December 116,7 118,0

Turnover of hotels in 2003compared to year 2002

80,0

85,0

90,0

95,0

100,0

105,0

110,0

115,0

120,0

January March May July September November

same period of previous year =

100.0

Hotelaccommodationmonitoring

Survey of publicaccommodationestablishments

Number of hotel tourism nights in 2003compared to year 2002

2003.

Hotelaccommodation

monitoring

Survey ofpublic accommodation

establishments

January 106,8 104,2February 93,9 95,2March 82,9 86,3April 105,3 108,1May 97,6 95,1June 98,0 95,9July 101,2 96,9August 101,2 100,2September 100,7 97,8October 102,0 102,1November 102,9 100,5December 116,6 111,3

Number of hotel tourism nights in 2003compared to year 2002

Tourism nights in the hotels, 2003

80,0

85,0

90,0

95,0

100,0

105,0

110,0

115,0

120,0

January March May July September November

same period of the previous year =

100.0

Hotelaccommodationmonitoring

Survey of publicaccommodationestablishments

Improvements for 2004

• Direct connection for data suppliers to the data base (XML)

• Entering data submitted delayed in the data base

• Retroactive correction of data

• Improvement of response rate