hot topic: harnessing the power of technology for creativity - digiday agency summit, march 2015
TRANSCRIPT
2010 Content Stats
500 Facebook posts
200 tweets
0 pins
0 Instagram posts
0 Vines
0 long form content (LinkedIn / Tumblr)
Less than 1,000 pieces of unique content.
2014 Content Stats
3,000 Facebook posts
4,500 tweets
600 pins
1,000 Instagram posts
40 Vines
1,000+ long form content (LinkedIn / Tumblr)
Over 10,000 pieces of unique content.
The change started when we received a bid from a
vendor for $150K to produce 30 animated GIFs for
Vitamin Water.
Buy Empowerment Tools
Canon 5D MKIII
Lenses
SC cards
Tripods
Photoshop
After Effects
Microphone kit
Lighting kit
Light box
Green screen
GoPro
What are the Inputs / Outputs?
Inputs to the Post Office
Brand Platform, Monthly Conversation Briefs, Social Persona, Social
Actions, Engagement Principal, Channel Roles.
The Post Office Outputs
Approved copy, video, photography and graphics to be reviewed by
client.
The Post Office Metrics
Average setup: 15 minutes
Average shoot time: 2 hours
Average edit/approval time: 1 hour
Average teardown: 10 minutes
Average estimate: $1,800
Average number of photos per shoot: 4
Locations: 80% in agency shoots, 20% on location
Business Insider (UVM: 22,871,790) - Underwear Company Has
Ridiculous Response To Senator Barbara Boxer's Retirement
The Daily Caller (UVM: 2,976,096) - Fruit of the Loom
Congratulates Sen. Barbara Boxer
The Washington Post (UVM: 21,794,821 )Fruit of the Loom
congratulates retiring Barbara Boxer on Twitter
9 placements totaling 74,207,795 impressions