hot pursuit
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Hot Pursuit (Warner Bros)
Online Marketing/Print Advertising/Retail Partnership DMA: Los Angeles
Project Manager: Sean Bello [email protected]
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Overview of Campaign This report recaps our marketing efforts for HOT PURSUIT. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2. Dedicated Emailing – To CC members in LA and a national email 3. Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (28K+) 4. Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 5. Sweepstakes – Pages hosted on campuscircle.com 6. Print Ad Campaign – In Campus Circle 7. Retail Promotion – With Wynn Nail Salon. Poster displays/Gift certificates
at their two salons in LA including one near the Arclight. The campaign has 1,162 clicks (includes 515 bitly clicks), 6,454 content related page to date.
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Print Ad Example
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Print Ad Example
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Retail Promotion – Wynn Nail Salon
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Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 382K+ to date. Clicks – 97
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Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
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Dedicated Email
Delivered – 21K+ Opened – 2,290
Clicks - 519
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Campus Circle
Newsletter Emails – 21,193 Opens – 1,496
Weekly Newsletter Campaign Clicks– 31
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Calendar Listing
Page Views – 77 Website Traffic 733,000/month
Unique Visitors – 466,000/month
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Film Trailer
Page Views – 123
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
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Social Media #1
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Social Media #2
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Screening Page (LA) Page Views– 777
SM Interactions - 5 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
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Sweepstakes Page (OC) Page Views– 1,382
SM Interactions - 10 Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
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Sweepstakes Page
Page Views– 309 Entries – 105
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
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Sweeps Demo - Age
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Sweeps Demo - Gender
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Sweeps Demo - Ethnicity
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Sweeps Demos - Status